Swayde Stephens

Market Research Simulation Report #2

Round 4
Description: Review of 5-10 articles, websites, and/or databases
Timing: One week
Investment & Deliverables: Summary report with recommendations, costing $5,000.

1. All luggage in stores → Categories of luggage in this article (ex., small, medium, etc.),
number of items in each category, the cheapest and the most expensive in each category.

● Small Luggage - 12 items in category. Cheapest - Brand: AmazonBasics,

Material: ABS, Price: $54.99. Most expensive - Brand: Herschel, Material:
Cordura, Price: $269.99.
● Medium Luggage - 12 items in category. Cheapest - Brand:
AmazonBasics Material: ABS, Price: $75.49. Most expensive - Brand: M
onos, Material: Polycarbonate, Price: $394.
● Large Luggage - 12 items in category. Cheapest - Brand: AmazonBasics,
Material: ABS, Price: $100.34. Most expensive - Brand: Briggs & Riley,
Materials: Polycarbonate, Price: $699.

2. Competitive Outlook on Luggage in North America → list all headings of the

information presented in this article (ex., marketing overview, Sales by country, etc.) no
need for details or bullet points, just the headings (anything in Bold).

Report Overview, Market Overview, Sales by Country, Top Luggage Brands in North
America, Estimated Market Share,
Brand Breakdown,
● Destination Bags, Far from Home Luggage, Go Time, Jack’s Fly Packs,
Lug-xury, Syd’s Bags, Tropic Travel,

Luggage Advertising Trends in North America

Report Overview, Market Overview, Ad Spend by Channel, Top Revenue-generating

Social Media Platforms for the North American Luggage Industry, Top-converting
Internet Advertising Strategies for the North American Luggage Industry, Magazine Ad
Spend.

Luggage Trends in North America by Customer Age

Report Overview, Overview, Luggage Preferences by Age, Under 21 Years Old,
Desired Features, Preferred Exterior Materials, 21-30 Years Old, 31-40 Years Old, 41-
50 Years Old, Over 50 Years Old.

North American Luggage Market: Size, Segmentation, and Demographics

Report Overview, Market Size, Market Size Forecast by Country, Market Segmentation,
Travel-segment Breakdown, Business-segment Breakdown, Casual-segment
Breakdown, Market Demographics, Age, Gender, Location, Yearly Income.

Opportunities and Forecasts for the North American Luggage Market

Report Overview, Market Overview, Projected Growth in North America, Projected

Growth by Country, Predicted Material Use for Luggage Exteriors in North America,
Purchasing Habits, Purchase Price, Buyer Preferences.

3. Describe what you learned from this secondary research round (Minimum 150
words)

I've gained knowledge in the art of successfully integrating demographic data and
market trends to guide product development and marketing strategies from this round of
secondary research. The information collected from the titles and articles provided
insightful information about the luggage market. For pricing and positioning strategies, a
thorough analysis of luggage categories, price points, and the most economical and
high-end brands within each category is crucial. We can more precisely assess the
competitive environment thanks to this insight. The competitive outlook section's
numerous sections, such as "Top Luggage Brands in North America" and "Estimated
Market Share," provide strategic direction by painting a clear image of the market
leaders and their portion of the industry. The data regarding social media platforms and
advertising trends provides opportunities to interact with the target audience through
well-liked channels. Product development and marketing teams can also better enter
the market by customizing their offers and messaging to target various consumer
groups by knowing luggage preferences based on demographic and age data. Lastly,
data-driven choices in product development and marketing tactics are made possible by
the knowledge of market opportunities, growth forecasts, material preferences, and
buyer behavior. This round emphasizes how crucial it is to match consumer preferences
and market trends to propel product success in the luggage market in North America.