Definition of Terms

Broadcast Media - Refer to media such as radio and television that reach target audiences using
airwaves as the transmission medium.

Print Media - Consist of paper and ink, reproduced in a printing process that is traditionally
mechanical.

Media Convergence - Refers to the ability to transform different kinds media into digital code,
which is then accessible by a range of devices, from the personal computer to the mobile
phone, thus creating a digital communication environment.

New Media - Refers to content organized and distributed on digital platforms.

Traditional Media - Refers to the traditional means of communication and expression that have
existed since before the advent of the Internet.

Becoming an information literate individual, having a clear understanding of Seven (7)

Stages/Elements of Information Literacy is essential. Information Literacy is defined as the
ability to recognize when information is needed and to locate, evaluate, effectively use and
communicate information in its various formats.

The following are the Seven (7) Stages/Elements Of Information Literacy:

1. Identifying/recognizing information needs

2. Determining sources of information
3. Citing or searching for information
4. Analyzing and evaluating the quality of information
5. Organizing, storing or archiving information
6. Using information in an ethical, efficient, and effective way
7. Creating and communicating new knowledge

Being an Information Literate individual will be of great benefit in determining and

classifying types of media.
TYPES OF MEDIA
Accessing information becomes very much convenient in today’s time due to information
sources that surround us. Information sources refer to various means by which information is
recorded for use by an individual and organization. The commonly known types of media are
print, broadcast and new media.

Print Media
Print media consists of paper and ink, reproduced in a printing process that is
ltraditionally mechanical. In an article published by ZeePedia.com titled “Types of Print Media:
Newspapers, Magazines, Books” discussed the following:

“The first hundred years was the time when the print industry tried to comprehend the new
situation and shaped itself into a regular and formal sector but from the start of the 19th
century, print media in most countries started specializing in certain areas. Since business in the
form of advertisements in the print was also flourishing, the media enjoyed a great deal of
financial comfort and provided jobs to tens of thousands of people across the globe. The
publishing industry, a synonym with print media, could be classified in general terms into three
distinct categories: Newspapers, Magazines, Books.

Newspapers. It took about 150 years from the invention of printing press in the middle of 15th
century that the world witnessed first regular publication which could be defined as a
newspaper. Although there have been claims by many to be decorated as first newspaper like
Mixed News in China in 710, Notizie Scritte, a monthly newspaper for which readers pay a
"gazetta", or small coin by Venetian government in 1556 etc, the World Association of
Newspapers held "Relation", as the first newspaper published in France in 1605. By this
reckoning the newspapers' history is 400 years old. The Relation followed a list of news papers
from all around the world. Here is a brief account of some popular papers:

1621 ---- In London, the newspaper Courante is published.

1631 ---- The Gazette, the first French newspaper, is founded.
1639 ---- First American colonial printing press.
1645 ---- World's oldest newspaper still in circulation,
1690 ---- Public Occurrences is the first newspaper published in America when it appears in Boston.
1844 ---- Telegraph is invented.
1903 ---- Alfred Harmsworth (later Lord North Cliffe) develops the first tabloid newspaper, the Daily
Mirror, in London.