Manajemen Hubungan Pelanggan

Tugas 1: Dari Tugas 1 yang belum Presentasi masing-masing membuat bahan

presentasi sesuai Chapter yang ditentukan dari bukunya Dave Chaffey dan
Kenneth C. Laudon, yaitu:
 “Digital Business and E-Commerce Management”. Dave Chaffey: Chapter
9.
 “E-Commerce: Business, Technology, and Society”. Kenneth C. Laudon:
Chapter: Chapter 6 dan 7.
No Nama Tugas
1 HANNA GLORIA “Digital Business and E-Commerce Management”. Dave
MOKAY Chaffey: Chapter 9 Customer relationship management
- What is e-CRM? 293
- Conversion marketing 397
2 SOLA GRACIANA “Digital Business and E-Commerce Management”. Dave
FELLE Chaffey: Chapter 9 Customer relationship management
- The online buying process 400
- Customer acquisition management 404
3 ALGRACEVIAN “Digital Business and E-Commerce Management”. Dave
ANDREA GIBRAN Chaffey: Chapter 9 Customer relationship management
- Customer retention management 436
- Customer extension 448
- Technology solutions for CRM 454
4 HARDHIKA “E-Commerce: Business, Technology, and Society”.
PROPITADEWA Kenneth C. Laudon: Chapter: Chapter 6
E-Commerce Marketing And Advertising Concepts
- 6.1 Consumers Online: The Internet Audience and
Consumer Behavior 338
5 INAYATUL HAFIZHAH “E-Commerce: Business, Technology, and Society”.
LUBIS IUP Kenneth C. Laudon: Chapter: Chapter 6
E-Commerce Marketing And Advertising Concepts
- 6.2 Digital Commerce Marketing and Advertising Strategies
and Tools 349
6 CRIPSON “E-Commerce: Business, Technology, and Society”.
SIHOMBING IUP Kenneth C. Laudon: Chapter: Chapter 6
- 6.3 Internet Marketing Technologies 386
7 NETHANEEL MULUK “E-Commerce: Business, Technology, and Society”.
Kenneth C. Laudon: Chapter: Chapter 6
E-Commerce Marketing And Advertising Concepts
- 6.4 Understanding the Costs and Benefits of Online
Marketing Communications 400
8 ARYAGERALDI “E-Commerce: Business, Technology, and Society”.
PAJUNG Kenneth C. Laudon: Chapter: Chapter 7-Social, Mobile,
And Local Marketing
- 7.1 Introduction to Social, Mobile, and Local Marketing
426
9 TARISA ALIYAH “E-Commerce: Business, Technology, and Society”.
HAKIM IUP Kenneth C. Laudon: Chapter: Chapter 7-Social, Mobile,
And Local Marketing
- 7.2 Social Marketing 429
10 PETER SURYA “E-Commerce: Business, Technology, and Society”.
HARIYANTO Kenneth C. Laudon: Chapter: Chapter 7-Social, Mobile,
And Local Marketing
- 7.3 Mobile Marketing 457
11 NAUFAL SADEWA “E-Commerce: Business, Technology, and Society”.
Kenneth C. Laudon: Chapter: Chapter 7-Social, Mobile,
And Local Marketing
- 7.4 Local and Location-Based Mobile Marketing 473

Buat presentasi maksimal maksimal 3 slide untuk dipresentasikan dalam

waktu makasimal 5 menit (Nantinya).
Materi presentasi harus merangkum secara padat dan menyajikan secara poin
to point.
Semua materi dan Gambar hanya berasal dari Dave Chaffey dan Kenneth C.
Laudon sesuai bagian yang ditentukan.
Buat template presentasi yang fokus pada konten bukan accessory, huruf dan
Gambar jangan terlalu kecil.

Kumpulkan di Folder “Tugas 1B” file Pdf dengan Nama File: Nama NRP, di
Google Drive, 11 Oktober 2023.