Part 2.

Understanding your competition: Profiling the competitors

ANGELS
Critical BUN APPETIT SUBWAY BURGER KING
Weigh BURGER
Success
t Ratin Weighte Ratin Weighte Ratin Weighte Ratin Weighte
Factors
g d Score g d Score g d Score g d Score

Product 25 4 1 4 1 4 1 3.5 0.875

Price 15 3 0.45 3.5 0.525 4 0.6 3 0.45

Personnel 15 4 0.6 3 0.45 3 0.45 3 0.45

Brand 20 4 0.8 3.5 0.7 3 0.6 4 0.8

image/
Promotio
n

Location 10 4 0.4 4 0.4 2 0.2 4 0.4

Packagin 5 3 0.15 4 0.2 4 0.2 3.5 0.175

g

Overall 10 4 0.4 3 0.3 2 0.2 3 0.3

Service
and
ambience

Total 100% 3.78 3.575 3.25 3.15

Bun Appetite is known for specializing in offering fresh and making-your-own sandwiches,
which appeal to customers looking for distinctive flavors and a tailored dining experience. In
a country with high rates of food waste, this approach is a significant strength. It stands out
even more since it uses premium, regional ingredients, which appeal to health-conscious
customers. It stands out even more since it uses premium, regional ingredients, which
appeals to health-conscious customers Since Bun Appetite is dedicated to using local
resources, it is exposed to problems like drought during dry seasons, which might affect the
availability of these ingredients. In contrast to well-established rivals, it has shortcomings in
brand recognition and reach; to reach more people, it may need to extend its presence and
spend on marketing will attract a more diverse clientele and firmly establish itself in the
competitive culinary market. By strengthening its promotional efforts, Bun Appetite is on
track to capture a larger share of the market for an even broader audience.
MEMBERS: DE GUZMAN, PERALTA, SABOY, MERTO, ANDRADA