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  • Marketing Environment

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    Maxine Falco
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    The public refers to any person who may interact with or refer business to a company, including potential customers and investors. Understanding the public helps target new markets and increase brand awareness. Public relations is important for managing public perception and reputation, establishing goodwill, and handling negative publicity, in order to increase awareness, improve reputation, and attract customers.

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    The public refers to any person who may interact with or refer business to a company, including potential customers and investors. Understanding the public helps target new markets and increase brand awareness. Public relations is important for managing public perception and reputation, establishing goodwill, and handling negative publicity, in order to increase awareness, improve reputation, and attract customers.

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    10 views1 page

    Marketing Environment

    Uploaded by

    Maxine Falco
    The public refers to any person who may interact with or refer business to a company, including potential customers and investors. Understanding the public helps target new markets and increase brand awareness. Public relations is important for managing public perception and reputation, establishing goodwill, and handling negative publicity, in order to increase awareness, improve reputation, and attract customers.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    What is the public in the marketing environment?

    The public

    The public includes any person who might engage with the company. The public can
    also include potential investors and people who refer new customers to the business.
    Understanding the public as a group of potential customers can help you target new
    markets to increase brand awareness.

    Why are publics important in marketing?


    Public relations is a vital part of any company, no matter its size and niche. PR helps
    establish and maintain a good public image and reputation of companies. It also helps
    to manage any negative publicity that companies may face.

    What is the meaning of public relations in marketing?


    Public relations is about managing perceptions – how people think about your business.
    It aims to: increase awareness. improve business reputation. attract customers.

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