Backlink is providing link of other websites to your own website.

This helps to get new audiences to

the page and a good quality backlink can bring more qualified website traffic and increase the search
engine result pages (SERPs). The more higher quality the backlink has the higher you can rank on
the search engines. There are five types of backlinks which can increase the quality of the ranking for
the website.
1) Natural Backlinks: It may sound basic but this is the most valuable type of backlink according
to google. This is the kind of backlink which one can gain without creating them and other
external website can find this worth enough and relatable to their website. Generally this kind
of backlinks are being created voluntarily.
2) Outreach Backlinks: In this type of backlink you need to reach out to other website owners,
influencers and bloggers and request them a link to the site and generally you have to pay
incentives for this kind of backlinks.
3) Guestpost Backlinks: This is a type of backlink when a person writes a blog post or artile on
someone else's website and adds a link back to their own website. This provides a way
forward to build links and increase the visibility of both websites.
4) Editorial Backlinks: This kind of backlink are trustworthy and it helps to reach broader
audience as it is being used by another website typically a large publication or a more niche
site and it brings back new audiences
5) Forum or Comment Backlinks: This could be either paid or non-paid. It can be provided in the
comments on different forum and eventually this would bring back the target audiences to
your site.