4Ps of Ruchi banana chips (Product, Price, Place, Promotion)

1. Product: Ruchi Banana Chips are a popular snack made from thin slices of banana that are fried
until crispy and seasoned with various flavours.
Product Name: Ruchi Banana Chips
Type: Banana chips
Flavors: Original, spicy, sour, etc
Packaging: Focus on attractive and resealable plastic bags
Ingredients: Bananas, vegetable oil, salt, spices( varies by flavours)
2. Price: The price is 20 tk because of all the inflation [25 Gram=20 Taka}. Implement volume-based
discounts for retailers, encouraging them to stock more Ruchi Banana Chips.
3. Place:
Retail Outlets: Distribute Ruchi Banana Chips to various retail outlets, including
supermarkets, convenience stores, organic food stores, gyms, etc.
Availability: First, we will focus on rural and suburban areas because of impulse buying. After
gaining profit and popularity we will include urban areas in our focus zone.
Logistics: Establish relationships with reliable distributors and transportation providers to
ensure timely delivery and maintain quality control.
4. Promotion: To increase brand visibility, it would be beneficial to promote Ruchi Banana Chips
through product placement on TV and online shows. Additionally, offering volume-based
discounts, eye-catching displays, limited-time offers, and cross-promotions will further attract
customers. Providing retailers with promotional materials, attending trade events, bundling
complementary items, and collaborating with local farms and sauce brands for quality and
flavour matching are also effective strategies. By implementing these tactics, Ruchi Banana Chips
can increase its sales and customer base.

4Cs
1. Customer:
Web-based Entertainment collaboration: Engaging with food and lifestyle influencers aligns
with understanding and connecting with the target audience.
Interactive Engagement: Creating quizzes and surveys related to snacking habits shows a
customer-centric approach by understanding customer preferences.
2. Cost:
Volume-based discounts: Offering discounts to retailers helps in controlling costs and
improving profitability.
Limited time offers: Providing time-sensitive promotions allows customers to perceive value
for their money.
3. Convenience:
Trade show participation: Attending trade shows and local events improves the
convenience of finding the product in various locations.
Display: Use visually appealing in-store displays to make the product easily noticeable
and accessible to customers.
4. Communication:
1. Collaboration: Collaborate with influencers to create an engaging context showcasing
the benefits and uniqueness of Ruchi Banana Chips.
 2. Participate in community events and food festivals to directly interact with customers
and promote the product.
Developing a comprehensive marketing plan involves merging the conventional 4Ps with customer-
centric 4Cs. This strategy guarantees laser focus on product, price, place, and promotion, while
concurrently prioritizing satisfying the needs of clients and cultivating enduring relationships.