BUSINESS PROPOSAL

ENTERPREUNER “CHICKEN PACK POK”

Prepared by Group 2:

1. Afnelia Pratama (02/2132550102)

2. Herlambang Yogi Prayogo (10/2138550121)
3. Leni Hildawati (12/2132550087)
4. Nyani Oktaviana (14/2132550047)
5. Okta Hana Wijaya (15/2132550036)
6. Uvi Riska Carolina (21/2132550034)

D3 ACCOUNTING STUDY PROGRAM

MALANG STATE POLYTECHNIC

KEDIRI CAMPUS

2023
 TABLE OF CONTENT

COVER PAGE ......................................................................................................... i

TABLE OF CONTENT .......................................................................................... ii

CHAPTER I PRODUCTION PLAN ...................................................................... 1

1.1 Product Description ....................................................................................... 1

1.2 Business Vision and Mission......................................................................... 1

1.3 Composition and Ingredients......................................................................... 2

1.4 Production Process ........................................................................................ 2

1.5 Production Location ...................................................................................... 2

1.6 Production cost .............................................................................................. 3

CHAPTER II MARKETING PLAN ...................................................................... 4

2.1 Promotion ...................................................................................................... 4

2.2 Promotion Costs ............................................................................................ 5

CHAPTER III PRODUCT PRICE PLANNING .................................................... 6

3.1 Cost of Goods Production Report.................................................................. 6

3.2 Product Price ................................................................................................. 6

3.2.1 Offline purchases .................................................................................... 7

3.2.2 Online Purchase ...................................................................................... 7

CHAPTER IV SALES PLANNING ....................................................................... 8

4.1 Digital Marketing .......................................................................................... 8

4.2 Store............................................................................................................... 8

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 CHAPTER I
PRODUCTION PLAN

1.1 Product Description

The name chosen for this business is ‘Chicken Pack Pok’ which is usually
called Chicken Popcorn. From the results of discussions regarding the name of this
business, Chicken Popcorn was remade using English, namely Chicken Pack Pok
which means packaged pop chicken. This business is included in the culinary
business type. The product produced and which will continue to be produced by
Chicken Pack Pok is crispy popcorn chicken.

1.2 Business Vision and Mission

1. Vision
Serves delicious culinary delights with trusted and quality ingredients that
are liked by all groups, and at affordable prices
2. Mission
a. Producing culinary sources that are loved by all levels of society
b. Produce products that will become the distinctive characteristic of
Chicken Pack Pok
c. Always making Chicken Pack Pok a business that continues to advance
in market share
d. Creating a business that consumers always trust, both in taste and
confidence in the products we produce

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1.3 Composition and Ingredients

Direct Raw Materials Chicken Pack Pok:

1. Roasted Flour (Tapioca Flour)
2. Kentucky Flour
3. Chicken (Breast)
4. Cooking Oil
Auxiliary Raw Materials:
1. Garlic Powder
2. Fine Salt
3. Sprinkle of spices
4. Packaging
5. Puncture

1.4 Production Process

Procedures for making chicken pack pok:

1. Wash the whole chicken under running water then cut it into pieces.
2. Sprinkle baking flour on a tray and coat the pieces of meat with flour.
3. Flatten the chicken meat with a special hammer.
4. Sprinkle again with kentucky flour.
5. Once the oil is hot, immediately add the chicken meat.
6. When the chicken is half dry, remove it using tongs and cut it into small
pieces on the frying pan to put back in the oil until cooked.
7. Once cooked, remove and drain. Add seasoning according to taste

1.5 Production Location

The place that will be used in this business is in a strategic location that can
be reached by public transportation or private vehicle, precisely on the Road Mayor
Bismo No. 27, Mojoroto, Kediri City. The atmosphere created by the Chicken Pack
Pok outlet is clean and comfortable, so consumers can eat Chicken Pack Pok
products directly at the outlet and can also take away.
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1.6 Production cost

Assets

No. Asset Quantity Unit Price Amount

1 Frying set 1 Rp 1.500.000 Rp 1.500.000
2 Outlet 1 Rp 2.000.000 Rp 2.000.000
3 Oven 1 Rp 200.000 Rp 200.000
Amount Rp 3.700.000 Rp 3.700.000

Direct Raw Materials

Amount of 1
Direct Raw
No. Quantity Unit Price Amount Month
Materials
Production
1 Roasted Flour 3 kg Rp 10.000 Rp 30.000 Rp 900.000
2 Kentucky Flour 2,5 kg Rp 24.000 Rp 60.000 Rp 1.800.000
3 Chicken Meat 5 kg Rp 33.000 Rp 165.000 Rp 4.950.000
4 Cooking Oil 2l Rp 17.000 Rp 34.000 Rp 1.020.000
Amount Rp 289.000 Rp 8.670.000

Direct Labor Costs

No Component Quantity Unit Price Amount

1 Labor 6 Rp 117.000 Rp 702.000

Factory Overhead Costs

Factory
No. Quantity Unit Price Amount
Overhead Costs
1 Garlic Powder - Rp 9.000
2 Salt - Rp 10.000
3 Seasoning 100 gr Rp 7.000 Rp 70.000
4 Packaging 1.500 pcs Rp 500 Rp 750.000
5 Skewers 10 pack Rp 5.000 Rp 50.000
6 Gas 2 Rp 17.500 Rp 35.000
7 Electricity 30 days Rp 2.000 Rp 60.000
8 Hammer 1 unit Rp 5.000 Rp 5.000
9 Ladle 1 unit Rp 2.500 Rp 2.500
10 Basin 2 unit Rp 5.000 Rp 10.000
11 Tweezers 1 unit Rp 6.000 Rp 6.000
12 Spice Bottle 10 unit Rp 2.600 Rp 26.000
13 Filter 1 unit Rp 9.000 Rp 9.000
14 Scissors 1 unit Rp 6.000 Rp 6.000
Amount Rp 68.100 Rp 1.048.500
 CHAPTER II
MARKETING PLAN

2.1 Promotion
For promotion, we do it in several ways, namely:

1. Distribute our product brochures to customers directly.

The promotional tool using brochures aims to introduce products offline and
directly to the public. Brochures were distributed to various groups, especially
students as the entrepreneurs' closest environment.

2. Collaborate with influencers or public figures who are currently famous.

Nowadays, with as is, the influence of public figures or influencers in the

culinary sector also really helps with the promotion process carried out by business
owners so that the products they have can be known by the wider community,
especially by fans of these influencers.

3. Make endorsements to then be promoted by public figures through their

respective social media.

Endorsements are activities where business owners collaborate with public

figures they choose to promote the products they have via the public figure's own
social media platforms such as endorsements via Instagram, TikTok or other social
media.

4. Advertising on social media.

The principle of advertising on social media is almost the same as

distributing brochures to consumers directly, but the target of advertising on social
media is broader and includes more age groups and communities, which of course
has a very positive influence on business owners in carrying out their promotion
process effectively online and of course simple.

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2.2 Promotion Costs

For details as follows:

1. Distribution of brochures = Rp. 75.000

2. Collaborate with public figure = Rp. 150.000
3. Endorsment social media = Rp. 150.000
4. Place advertisements on social media = Rp. 25.000

Total Promotion Cost = Rp. 400.000

 CHAPTER III
PRODUCT PRICE PLANNING

3.1 Cost of Goods Production Report

Based on the cost of goods manufactured report, the production costs for one month
are Rp 11.735.500 with planned sales for one month, namely 1.750 pcs. Therefore,
the Cost of Production per unit of product is Rp 6.706.

3.2 Product Price

Chicken pack pok is packaged chicken pop with the main raw materials
being chicken and flour, this business operates in the culinary sector with the
marketing target of chicken pack pok to all groups, from the lower class to the
middle class. This product has been sold offline or at sales stands. With the

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development of the chicken pack pok era, it is also marketed online or via social
media.
product price per serving:

1. Offline

Sales price = Production Cost per unit + Profit

= 6,706 + 3,294

= 10,000
2. Online

Sales Price = Production Cost per unit + Profit + Estimated tax costs

= 6,706 + 3,294 + 2,000

= 12,000

3.2.1 Offline purchases

Chicken pack pok is marketed offline by opening a stand located at Jalan
Mayor Bismo No. 27, Mojoroto, Kediri City. This place is a strategic place for
selling, consumers can eat Chicken Pack Pok products directly at the outlet and can
also take away.

3.2.2 Online Purchase

With modern developments, chicken pack pok is also being promoted online
and consumers can now buy chicken pack pok online via social media such as the
application:

1. Instagram (@chicken.packpokk)

2. TikTok (@chickenpackpokk.official)

3. Facebook (@chickenpackpokk)

4. Shopee Food (@Chicken Pack Pokk)

5. Grabfood (@Chicken Pack Pokk)

 CHAPTER IV
SALES PLANNING

4.1 Digital Marketing

In the current era and the existence of increasingly sophisticated technology,
it makes it easier for entrepreneurs to promote their products through social media,
one of which is Chicken Pack Pokk. Breakthrough or marketing that we use to
promote our products to consumers to be better known by the wider community is
utilizing social media as a promotional platform or presenting the latest information
related to this Chicken Pack Pokk product.

In addition, we also serve online orders to make it easier for consumers such
as mager to leave the house but want to enjoy Pokk Chicken Pack by ordering
through ShopeeFood and GrabFood. At the same time we also provide Chicken
Pack Pokk in frozen packaging, this also makes it easier for consumers to stock side
dishes, especially boarding children, besides that it is economical and practical just
frying and ready to be enjoyed. Here is the Chicken Pack Pokk social media that
you can access :

1. Instagram : @chickenpackpokk.snack
2. Tik Tok : @chickenpackpokk.official
3. Facebook : @chickenpackpokk.snack
4. Shopee : @Chicken Pack Pokk
5. Grabfood : @Chicken Pack Pokk

4.2 Store

Chicken Pack Pokk outlet is located on Jalan Mayor Bismo No. 27,
Mojoroto, Kediri City. This location is very easy to reach by consumers, especially
teenagers or students at the right price in the pocket of students.