1.

1 Task Environment
1.2 competitors
O1: Yahoo is losing its market share.
"According to a recent analysis, Google has a market share of over 80% worldwide, while
this company only has 6%."
O2: Yahoo suffers from the lack of innovations.
"Despite having great potential when it first entered the market and providing a range of
services, Yahoo did not significantly innovate for a while."
O3: Yahoo faced hacking scandals.
"Yahoos cyberattacks in 2014 and 2016 damaged 500 million and 1 billion accounts,
respectively, causing users to lose trust in the company and ignore search engines."
O4: Yahoo has a declining financial health.
“The company's financial condition is deteriorating, with a net loss of $404 billion in
2015”.
O5: Amazon’s high prices.
"The high cost of Adobe's Creative Cloud suite may prevent individuals, freelancers, or
smaller businesses from adopting it because they cannot afford the subscription costs."
O6: Adobe faces competition from free or low-cost alternatives.
“Adobe faces competition from free or low-cost software products like GIMP and Canva,
potentially deterring potential customers from subscribing to Adobe's offerings”.
O7: Adobe has a complex software.
“Adobe's extensive features can make them complex and difficult for new users,
potentially hindering entry for potential customers who prefer more user-friendly
alternatives”.
O8: Adobe dependency is only on creative industry.
“The creative sector is a major source of revenue for Adobe, thus a drop in innovation or
a shift in customers to other providers could have a detrimental effect on the business's
success.”
O9: Adobe resistance change.
“Customers who preferred perpetual licensing opposed Adobe's shift to a subscription-
based model, potentially affecting their market share by driving them to seek alternative
software options."
O10: Adobe has potential integration challenges.
“To improve its product offerings and broaden its market reach, Adobe has made a
number of acquisitions; however, integrating these acquisitions into its current
operations can be challenging."
O11: Adobe has cybersecurity risks.
“Adobe, a provider of cloud-based software, is exposed to cybersecurity risks, which may
result in harm to its reputation, legal ramifications, and interruptions to its business
operations due to data loss or security breaches."
O12: Amazon dependence on third-party sellers.
“Amazon relies on third-party vendors to provide a large portion of its product offerings,
which may create certain risks such as product control and customer satisfaction”.
O13: Amazon Data security concerns.
“The security of customer data is essential for any company that handles sensitive
information, Amazon handles a large amount of customer data, which can make it the
target of cyberattacks”.
O14: Amazon business model that is easy to copy.
“One of Amazon’s weaknesses is that its business is easily imitation able, this lack of
exclusivity can make it difficult for Amazon to differentiate itself from competitors”.
O15: Amazon Regulatory issues.
“Amazon has faced regulatory problems in various markets, which could create risks and
challenges for the company. Some include regulatory issues and potential antitrust
violations”.
O16: Amazon Limited customer loyalty.
“A company's limited customer loyalty can be a weakness because it can be challenging
to retain those customers if they have other options."
O17: Amazon Limited product control.
“Amazon's control over the goods sold on its platform is not absolute. Though third-
party providers are subject to specific rules”.
O18: Meta Concerns about User Privacy.
“Critics argue Facebook's lack of privacy protection is causing global loss of favor,
potentially affecting its current popularity.”
O19: Meta has an excessive reliance on advertising.
“Facebook's business model mostly relies on advertising to make money. Approximately
98% of its annual revenue comes from its advertising revenue. Advertising accounted for
$116 billion of the company's $118 billion in sales in 2021.”
O20: Meta suffers from Disseminating Confusion.
“Facebook has received a great deal of flak for disseminating false and misleading
information. The incapacity of Facebook to censor false information may have grave
consequences for society as a whole”.
O21: Meta suffers from Discord in the Management.
“Since the company's founding, controversies have strained relations among top
management, which has weakened responsibility as a result of executives' attempts to
disassociate themselves from significant crises.”
O22: Meta has Racial Bias Allegations.
“Recent anti-injustice protests draw attention to Facebook's policies that encourage
racial bias by allowing advertisers to deny certain benefits to underrepresented groups
on the platform."
O23: DuckDuckGo has limited services.
“It's possible that DuckDuckGo doesn't provide the wide range of services that Google
does, such cloud storage, email, and productivity tools.”
O24: DuckDuckGo has a smaller user base.
“DuckDuckGo may offer less comprehensive search coverage overall, less localized
search results, and less feature-rich search results."
O25: DuckDuckGo is not the first entrant in the market.
“DuckDuckGo's innovative platform is not the first entrant in the industry, which restricts
its potential for growth”.
O26: IBM’s Complex Implementation.
“Implementing IBM Watson's solutions can be intricate and may demand specialized
expertise, presenting challenges for some businesses during adoption.”
O27: IBM has Cost Implications.
“The advanced features of IBM Watson come at a premium, potentially making it cost-
prohibitive for smaller businesses.”
O28: IBM’s Integration Challenges.
“Integrating Watson into existing systems can pose difficulties, especially for companies
with legacy infrastructure.”
O29: IBM’s Perception Gap.
“Despite its capabilities, some businesses may perceive AI solutions like IBM Watson as
impractical, hindering immediate adoption.”
O30: IBM has Resource Demands.
The implementation and maintenance of IBM Watson solutions may necessitate
considerable resources, including skilled personnel and infrastructure, presenting a
difficulty for certain organizations in terms of both management and financial aspects.
T1: Yahoo has strong online advertisements.
“Yahoo, a globally popular search engine, has established
a strong position in the online advertisement sector due to its widespread popularity”.
T2: Yahoo has extended internet services.
“Yahoo, a pioneer in search engines, provides a wide range of internet services including
Yahoo Buzz, mobile, 360, mail, Messenger, Shopping, real estate, next, and Flickr.”
T3: Yahoo has massive customer base.
“Yahoo, the oldest search engine in internet history, boasts a vast consumer base of over
350 million users worldwide”.
T4: Yahoo has a strong customer base.
“Yahoo's global workforce of 8,000 employees has significantly enhanced its customer
service area, resulting in increased satisfaction and development”.
T5: Adobe has strong brand recognition.
“Adobe, renowned for its innovative products like Photoshop, Illustrator, and Acrobat,
has established itself as a trusted brand in the industry”.
T6: Adobe has a comprehensive product portfolio.
“Adobe offers a diverse range of software products and services, catering to various
customer needs like graphic design, video editing, digital marketing, and document
management”.
T7: Adobe has a subscription-based model.
“Adobe's subscription-based model, including Creative Cloud, Experience Cloud, and
Document Cloud, has provided recurring revenue streams, reducing reliance on one-
time software sales”.
T8: Adobe enjoys a continuous innovation.
“Adobe's research and development focus ensures market leadership by regularly
introducing new product features and enhancements, attracting new customers”.
T9: Adobe has a large and diverse customer base.
“Adobe's diverse customer base, spanning from freelancers to large enterprises, helps it
weather economic downturns more effectively and reduces dependence on any single
market segment”.
T10: Adobe has a global presence.
“Adobe's global presence allows it to penetrate regional markets, attract local talent, and
capitalize on growth opportunities in emerging economies”.
T11: Amazon has a strong brand recognition and reputation.
“Amazon's strong brand recognition and reputation, backed by successful advertising
campaigns and a customer-centric approach, have helped it become a dominant player
in the e-commerce market”.
T12: Amazon has a diverse product offering.
“The company offers a broad variety of products, This diverse product helped the
company capture a significant share of the e-commerce market and remain
competitive”.
T13: Amazon has a well-established distribution network.
“Amazon’s extensive distribution network is a key competitive advantage, allowing the
company to ship faster and affordable items to consumers Amazon uses a variety of
delivery options”.
T14: Amazon has a cutting-edge technology.
“The company has invested heavily in it to improve its operations and improve the
experience of its customers”.
T15: Amazon has Strong financial performance.
“Amazon’s strong financial performance is a huge strength for the company, as it
demonstrates its ability to make profits and grow its business”.
T16: Amazon has Large customer base.
“This success can be largely attributed to the breadth of its product selection, which has
led to customer attraction and retention”.
T17: Meta provides Powerful Brand.
“Meta, the most valuable social media brand globally, was ranked fifteenth in 2021 by
Interbrand, demonstrating its power and stability in the market”.
T18: Meta has Diversified Portfolio.
“diversification strategy ensures stability by protecting its primary financial assets from
declining sales in various industries, demonstrating the importance of not putting all
eggs in one basket.”
Meta's portfolio includes various products such as Instagram, Messenger, Workplace,
Portal, Calibra, WhatsApp, Instagram, and Oculus, providing a significant advantage in
diversification..
T19: Meta has global presence.
“Meta, a global technology company, dominates the US and Canada markets, accounting
for 44% of total sales. Its largest market is Europe, with 427 million active users and an
average income of $20. The Asia-Pacific region accounts for 23% of revenue”.
T20: Meta's dominance of market
“leaders leverage their superior positions, with Facebook's MAP value of 2.91 billion,
making it the world's most popular social network and its products”..
T21: Meta has loyal customer base.
“meta, with 40% of the global population using its apps, has an unparalleled market
share, showcasing a business's power, steadiness, and prosperity”..
T22: DuckDuckGo is a privacy-focused search engine.
“DuckDuckGo prioritizes user privacy by not tracking or storing personal information”.
T23: DuckDuckGo has a minimalist interface.
“DuckDuckGo provides a clear, straightforward search experience, catering to users who
prefer a streamlined search experience without clutter or distractions”.
T24: DuckDuckGo's Bangs feature.
“DuckDuckGo's "Bangs" feature enables users to quickly search on other websites by
typing an exclamation mark and a shortcut (e.g., “! w" for Wikipedia), saving time and
effort”.
T25: DuckDuckGo offers instant answers and cheat sheets.
“DuckDuckGo provides users with quick answers and reference materials in search
results, allowing them to access immediate answers without navigating to external
websites”.
T26: IBM has Cutting-edge Analytics and AI.
IBM Watson's robust analytics and AI capabilities empower businesses with valuable
insights, enhancing decision-making.
T27: IBM has a tremendous ability to Industry Knowledge.
Leveraging extensive industry experience, IBM tailors Watson's solutions to meet
specific business needs across diverse sectors.
T28: IBM has Global Reach.
Global Reach: As a multinational corporation, IBM's expansive global presence enables
Watson to serve a diverse clientele on a worldwide scale.
T29: IBM has an Innovation Legacy.
Watson benefits from IBM's longstanding commitment to innovation, ensuring it stays at
the forefront of technological advancements.
T30: IBM’s advanced Cognitive Computing Capability.
IBM Watson showcases remarkable expertise in cognitive computing, allowing it to
understand, reason, and derive nuanced insights from vast datasets, facilitating well-
informed decision-making.
1.3 Customers
O31: Gen Z have digital native.
“Gen Z, a tech-savvy generation, swiftly adapts to new technologies and trends, often
being the first to embrace new platforms and platforms”.
O32: Millennials have been accused of technology addiction.
“53% of millennials prefer to lose their sense of smell over modern technology, with
over 80% sleeping with smartphones and 32% studying social networks, including in the
toilet”.
T31: Baby boomers (1945s-1964s) are not much interested in technology.
“Boomers are 1.3 times more likely to prefer watching YouTube tutorial videos over
reading instructions”.
T32: Gen Z is addictively use TikTok and Instagram.
“Google's internal data indicates that nearly 40% of Gen Z prefers using TikTok and
Instagram for search over Google”.
1.4 Government
O33: Broader free-trade agreements.
“International relations maintain free-trade agreements, providing opportunities for
Google to export its products like Pixel smartphones”.
O34: Most major markets experience stable political climates.
“Google's global growth is facilitated by stable political conditions, which create a
conducive environment for its expansion in remote or macro-environments”.
T33: State sponsored online companies.
“State-sponsored or state-owned online companies in some countries pose a political
threat to the industry environment.”
1.5 Partners
O35: HP's 29% of income comes from the personal systems division.
“HP's 29% income comes from its personal systems division, which heavily relies on PC
sales, especially laptops, which is expected to grow slowly or decline”.
O36: Microsoft is slow to innovate.
“Microsoft, despite its vast R&D resources, has consistently failed to innovate, missing
opportunities in online advertising and mobile OS as Google and Apple have dominated
the market”.
O37: Stripe has less international presence.
“Stripe's limited global presence—the company has been able to cover the market only
in 40 countries across the world—makes it a significant weakness in the market”.
O38: Oracle has less spending on R&D.
“Oracle's R&D expenditure is significantly low, with a mere $7.2 billion in 2022. This low
expenditure hinders Oracle's ability to become a market leader and attract customers”.
O39: Fortinet's customer-oriented services and low investments
“Fortinet's low investments in customer-oriented services may give competitors an
advantage, necessitating increased research and development in customer service-
oriented applications”.
T34: HP has a diversified product portfolio.
“HP has gradually diversified its product portfolio, moving from personal systems to
enterprise solutions and services, offering thousands of products and services”.
T35: Microsoft is easy-to-use software.
“Microsoft's popularity stems from its strong brand reputation, monopolistic power, and
easy-to-use Windows OS and Office software products”.
 T36: Stripe has a product portfolio.
“Stripe offers a diverse range of financial facilities and business cards, transforming into
a complete financial solution provider utilizing open-source API approaches and other
products and services”.
T37: Oracle has a vast customer base.
“Oracle has a vast customer base that contributes significantly to its revenue
generation”.
T38: Fortinet has the first-mover advantage.
“Fortinet is gaining a first-mover advantage in the crowded software and programming
industry by rapidly increasing its market share with new products”.

2.1 Societal Environment

2.2 Economic forces
O40: The economic stability of major markets.
“Google's business growth is facilitated by economic opportunities in major markets,
which are stable.”
O41: The rapid growth of developing countries.
“Google can capitalize on the economic growth of developing countries by expanding its
distribution of mobile computing devices.”
O42: The cost of renewable energy is gradually decreasing.
“Google can leverage the decreasing cost of renewable energy to strengthen its energy
supply and improve operational stability.”
O43: Low interest rate.
“Google's capital costs are influenced by interest rates, which can impact its decision to
raise capital for investment, as lower rates make borrowing cheaper and potentially
increase investment.”
T39: The economic downturn.
“Google's revenues, primarily from advertising, are significantly impacted by the global
economy's overall health, as ad spending is often one of the first costs companies cut
during economic downturns.”
T40: The increase in exchange rate.
“Google's financial performance is significantly impacted by exchange rate fluctuations,
as the company converts foreign revenues and profits back into US dollars.”
T41: High inflation rate.
“Inflation impacts costs and pricing in different countries, with high inflation increasing
operation costs and low inflation enabling Google to invest more.”
T42: High unemployment rates.
“High unemployment rates may increase Google's talent pool but also impact consumer
purchasing power, indirectly affecting ad revenues.”
2.3 Political-legal forces
O44: Increasing regulations on online privacy.
“The rise in online privacy regulations presents an opportunity to enhance products and
boost customer satisfaction.”
O45: Stronger regulations on intellectual property.
“Google can enhance its technological offerings by strengthening intellectual property
rights regulations and providing tools for individuals and organizations to protect their
intellectual property.”
O46: The use of customers' personal information is increasingly being restricted.
“Google can improve its online user information usage by enhancing its existing systems
and processes, potentially enhancing its image among online customers.”
T43: The use of customers' personal information is increasingly being restricted.
“As the company heavily relies on this data for its online digital advertising services.
T44: The censorship and information access.”
“Google faces challenges in countries like China due to internet censorship, potentially
restricting its services and potentially forcing the company to adapt or withdraw from
these markets.”
T45: Increase in the taxation policies.
“Google's profitability is influenced by tax policies in different countries, with political
pressure increasing for large tech companies like Google to pay more taxes.”
T46: Strict data privacy and cybersecurity legislation.
“Google's operations in Europe are significantly impacted by strict data privacy and
cybersecurity laws, such as the EU's GDPR.”
T47: Political instability.
“Political stability in countries where Google operates is crucial as disruptions from
political instability, wars, or conflicts can hinder its growth and operations.”
2.4 Technological forces
O47: Increasing the investments in AI and machine learning.
“Google's significant investment in AI and machine learning technologies, including
search algorithms, Google Assistant, and Google Translate, can significantly enhance its
services and offer competitive advantages."
O48: Investment in Cybersecurity:
"Google invest in modern cybersecurity tools to protect its data and sustain consumer
trust."
O49: Cloud Computing:
"Google's success in cloud-based solutions is crucial as technological advancements
improve speed, security, and capacity.”
O50: Virtual and Augmented Reality:
"VR and AR technological breakthroughs, such as Google's ARCore platform, could
present Google with new business opportunities."
O51: Blockchain Technology:
"Blockchain technology has the potential to significantly impact Google's business,
particularly in cloud computing and ensuring secure transactions.
T48: Rate of technological advancements.
“Google's operations can be significantly impacted by technological advancements, and
failure to keep up could potentially lead to a loss of competitive edge.”
 2.5 Socio-cultural forces
O52: There’s a Digital Culture Adoption:
“When different societies adopt and adapt to digital culture affects Google’s business.
Countries with high digital literacy and internet usage represent more have a positive
impact on Google’s services.”
O53: Diversity of language and localization.
“Google's global operations necessitate the incorporation of local languages and cultures
into its product design, as this can significantly impact its success in different regions.”
O54: Changes in demographics.
Changes in the distribution of ages, income levels, and rates of population growth may
also have an impact on Google's operations.
T49: Changes in societal values.
“Google's reputation as a brand and its place in society can be affected by social
movements and changes in societal values”
T50: Consumer Attitudes and Behaviors
“Google may be impacted by shifting user attitudes and behaviors regarding technology,
work-life balance, and sustainability.”
T51: High Privacy and Security Concerns.
“Given how much data Google gathers from its users, certain cultures might be more
sensitive to these issues and find it difficult to accept Google's services.”
T52: The increasing use of social media
“Google faces competition from other businesses, particularly in online digital
advertising via social media operations, like Facebook.”

3.1 Natural environment forces

O55: Access to renewable energy sources.
“Google has significantly invested in renewable energy sources like wind and solar
power, aiming to decrease its carbon footprint and energy expenses.”
O56: Innovation in sustainable technologies.
“Google has the chance to develop and implement sustainable technologies that can
decrease its environmental impact and enhance its financial performance.”
O57: Collaboration with environmental organizations.
“Google has the opportunity to work with environmental organizations to promote
sustainability and reduce its environmental effect."
T53: The Disruptions of infrastructure.
“Natural disasters like earthquakes, hurricanes, and floods can severely damage Google's
physical infrastructure, causing service outages, data loss, and operational delays.”
T54: The availability of energy.
“Google's operations are significantly reliant on energy supply, and natural catastrophes
such as extreme weather geological events can have an impact on energy availability and
stability."
T55: Strict environmental regulations.
“Stricter environmental restrictions, such as carbon emissions or renewable energy
standards, could have an impact on Google's operations, necessitating modifications in
energy consumption practices and infrastructure."
T56: Unsuitable data center location.
“Google's data center locations are influenced by natural factors such as climate, water
proximity, and disaster vulnerability.”
T57: Climate changes.
"Google's operations are impacted by climate change, which may have an impact on
services and business model. These impacts include increased energy demands, disaster
preparedness, and changes in user behavior."