I decided to do Taylor Swift’s Instagram for my rhetorical analysis.

The author of Swift’s

Instagram is Taylor Swift, she does in fact run her own Instagram. It was said that Swift does
this for authenticity and her running her own Instagram also gives her a way to connect with
her fans more. Swift’s target audience is her fans, or the “Swifties” as well as younger
audiences. The purpose of Taylor Swift’s Instagram is to promote her music, to share some of
her life with her fans, and put out little puzzles (easter eggs) for her fans to figure out about
upcoming albums. Taylor Swift puts out a lot of Easter Eggs that tell her fans what album is
coming next before she announces. For example, she has a lot of references to Reputation
coming out next on her Instagram, especially in her caption on her Eras Tour Movie Premier
post. She made references by saying “Look what you generally made me do” and “Getting in
the car now…”, which are references to the songs in her Reputation album “Look What You
Made Me Do” and “Getaway Car”. When doing all of this on her Instagram, she not only
promotes her music but also entertains her fans. A constraint Swift might face on her Instagram
is that her targeted audience is her “Swifties” and the younger generations and does not
address older audiences as much. Another constraint that Swift might face is if people do not
understand the easter eggs that she leaves for her fans. The genre of this media is social media.
Now Swift’s Instagram has a bunch of references to her new 1989 Taylor’s Version album
coming out on October 27th, her Eras Tour Movie that just came out on October 13th, her Speak
Now Taylor's Version album that came out in July, or her tour. The most recent posts are about
her Era’s Tour movie and her 1989 Taylor’s Version album. She has posts about her movie
where she is wearing an outfit that looks like it is from her 1989 Taylor’s Version album, and
most of her posts have references to 1989, even if the post is not about her 1989 Taylor’s
Version album. Throughout Taylor Swift’s Instagram Swift has a vault of never-released tracks
(vault tracks) for her fans to solve for her Taylors Version’s album: Fearless, Red, and 1989.
Speak Now is the only one that did not get a vault because fans leaked the vault tracks. Taylor
Swift’s highlights all represent her different albums, as well as a highlight for her cats. Her
highlights purpose is to promote her music and entertain her fans through Instagram stories.