FOR-PROFIT B2B IoT SOCIAL VENTURE

Category Mkt. size Cornering Sole

creator ₹5,000+ cr. 90% share player
 ‘CHAANDNI’

CONNECTED
AUTO
 PRODUCT PLAN
Version 1 Version 2
Back-lit 3-sided patent-pending fixed-display ads
Autos Yes ---
Autorickshaw visits the workshop for change of ad Yes ---
Maximum quantity plan First 1K Then 284K
Full-back one-sided TV-style digital display --- Yes
Client directly controls the display on web-app --- Yes
On-the-fly change of ad without a visit by the client --- Yes
Options: Timing, areas, duration, etc. --- Yes
Multiple clients on same vehicle simultaneously – timeslots --- Yes
Development status On road Post Angel
Development time (80% achieved for version 2) Ready 1-2 months
 PROBLEMS & SOLUTIONS
Tiny Agencies Tiny Advertisers Low Quality Fleeting Life

Manipulation
• Ordered 100 autos
@ half of cost price Only top 20 Focussing top 1000 Fibre-glass body Vehicles firmly
agencies brands + startups backlit/digital display under our control
• Actually fixed on 35
• Rest photoshopped
No verification Tough suppliers Legal quagmire No innovation

Flex auto ads STATE TRANSPORT

to obliterate MUNICIPALITY
CENTRAL GOVT
gradually
Daily automatic Drivers are family We are authority Client-controls
automatically verification Unions networking on law display (soon)
 BUSINESS MODEL
DRIVERS ₹100 CLIENTS
₹33
d

MOBILE APP ₹12 ₹50 ₹5 CSR

Daily photo
Ad change info COST Self
Digital
Accounts service
displays
Web-App

TECH TEAM
Make & fix hoods
WORKSHOP
 HISTORY
Nyayabhoomi, an NGO, is

Created working with drivers since

2002
It invented auto ads in ‘09

a new We inherited their legacy

Its founder is our mentor
Whose son is co-founder

category On top of one-sided backlit

innovation, we added back
light to side panels too

Examples of a few campaigns in 2009-2013

Reliance Nimbooz (Pepsi) UTI Aids Ctrl Society

 T O TA L A D D R E S S A B L E M A R K E T
Autos = 1,25,000 x ₹12,000 x 12 M x 75% = ₹1,350 Cr.
E-rickshaws = 1,60,000 x ₹5,000 x 12 M x 75% = ₹720 Cr.
Taxi = 50,000 x ₹6,000 x 12 M x 75% = ₹270 Cr.
Total per annum (excluding buses, trucks, etc.) = ₹2,340 Cr.
Replicate in Malls and Outdoor (size as above) = ₹2,340 Cr.
Internal branding, Infotainment, Events, VAS 25% = ₹585 Cr.
AVAILABLE MARKET SIZE PER ANNUM = ₹5,265 Cr
Excludes Mobility and Logistics outfits riding on top of Autotisement
 MARKETING
Tiny agencies/advertisers, use flex ads No competition
DITCH अंकुर आटा चक्की, राधेश्याम बैंड, 8वीं फेल 10वीं करें , गद्दे ही Legally vetted
गद्दे, खानदानी शफाखाना, रॉयल स्पोकन इग्ं ललश कोर्स, वगैरह
Driver relationships
Well-known agencies, Established brands
Driver stakeholder
ACQUIRE Ogilvy, Lowe Lintas, Publicis, Grey India, Ulka
Airtel, Samsung, Hyundai, Tata, HLL, P&G High quality
High value / ROI
Start-ups that use flex ads to backlit ads
Reputed advertisers
MIGRATE Zepto, Apna, Paisa Bazar, Zest Pay, Waaree,
Mobikwik, etc. Nationwide
 BET TER THAN FIXED HOARDINGS

Branded autos Branded autos Branded autos

for events for road shows for product launch

Internal Brand Engage in

branding messengers CSR activities
 M O AT

Drivers/Unions We belong in Foot-in-the-door

relationships transport sector is intimidating

Patented tech Patented design Risky investment

(To be applied) (Applied) for a new player
 O P E R AT I O N S
• Bhola Khan - Master Kaarigar from Aligarh
• Relationship since 2009 – reliable & honest
• Builds FRP hoods & uses them to customise
normal auto into feature-rich patented final
product in our workshop ↓

Our workers add

lighting, acrylic and
non-FRP items >>
 D R I V E R S AS S U P P LY- B AS E

Driver-rally called by Rakesh Agarwal

Drivers undergo a psychometric test for selection and a 6 hour training thereafter

Aman Agarwal
B.A. LL.B.
Co-founder
Man behind new Autotisement.
Business, not law, runs in veins.
Deeply passionate about work.
A quick learner.
Hands-on approach.
Worked with drivers earlier as
intern with Mr. Agarwal.
Handling legal & RTI matters of
drivers through Chaalak Shakti.
Generally cautious in work.
30+ union leaders and 100+ driver-volunteers
TEAM
Manisha Pandey
M.A. (Psychology)
Co-founder
Person for driver-connect.
6 years of NGO experience
relevant to Autotisement.
Deep insights into drivers’
psyche and aspirations.
Personally networked with 100s
of drivers and union leaders.
Sounding board in the matters of
strategy and assessing feasibility
of a social / commercial offering.
Aman Gupta
B.E. (Comp. Sc.)
Co-founder, CTO
Workaholic, technology visionary
and a tech-geek.
Adaptive and a natural leader.
Employed with a Fintech in Hong
Kong. Previous: J.P. Morgan
Chase, Hong Kong.
Moonlighting for Autotisement.
Family responsibilities don’t
allow him to come on board full
time for some time.

Rakesh Agarwal
Ad hoc CEO
Social activist
30+ years of business, social
activism and political experience.
Founded Nyayabhoomi, a
transport-focused NGO, in 2002.
Invented Auto Ads.
Several social campaigns, PILs
and positive conflicts with
authorities.
Deep knowledge of transport
laws, ground realities and wide
network in the sector.
MENTORS
Prahlad Kakar Prashant Bhushan
(i) an ad guru and (ii) a lawyer,
Ad Guru Advocate
Biggest shark in the ad world. Probably the best known lawyer
both no. 1 in their respective
Believes in vehicle/auto ads. in the country.
Well networked with all major Man behind many judicial
areas, to be revealed once
brands and brand managers.
Deeply engaged with all major ad
reforms and actions.
Has successfully represented our
agencies handling big brands.
social causes in superior courts.
finalised. They Has
are
Can guide us on optimizing checking
successfully handled our
prices and help on sales.
auto ads case earlier in Delhi
the proposal’s legality.
Can open door to any agency
and any brand for us. High Court.
Man behind some of the most Expertise in all aspects of
memorable ad campaigns. outdoor and vehicle advertising
 SELF-SERVICE WEB APP
Select multiple areas where ad is visible • GPS + Infotainment system
• Client chooses cities/areas
Ad start date • Rates vary as per areas
• On-the-fly change of ad
Ad last date
• On-the-fly start/end dates
No. of vehicles • On-the-fly change no. of veh.
• See real-time ad spend
Upload design… • Several more features…

Upto 1,000 backlit autos, then only digital displays controlled by clients
 WAY FORWARD
2023-2024
TV style digital Self-service Integrated aircraft- Deepen driver-
displays controlled web-app style infotainment relationships
by clients (See Tech page) system through CSR

2024-2025
3600 branding Extend digital Consider Consider ride-
internal and assets to Malls significant play hailing similar to
external and Outdoor in logistics space Ola and Uber

+ 13 in-vehicle features for drivers and passengers if ride-hailing is started

 S O C I A L I M PA C T

Augmenting Focus on women

driver revenue and children

Driver share to 5% of revenue

their women spent on CSR
 FINANCIALS
FINANCIALS Year 1 Year 2 Year 3 Year 4 Year 5
Revenue 16,84,50,000 75,15,00,000 1,33,74,00,000 1,83,96,00,000 2,50,92,00,000

LESS: Variable expenses 8,75,94,000 39,07,80,000 69,54,48,000 95,65,92,000 1,30,47,84,000

Operating income 8,08,56,000 36,07,20,000 64,19,52,000 88,30,08,000 1,20,44,16,000

% 48% 48% 48% 48% 48%
LESS: Operating expenses 9,34,35,413 21,18,26,325 41,41,82,250 52,80,44,100 63,23,76,060

EBITDA -1,25,79,413 14,88,93,675 22,77,69,750 35,49,63,900 57,20,39,940

% of revenue -7% 20% 17% 19% 23%
LESS: Taxes @25% -31,44,853 3,72,23,419 5,69,42,438 8,87,40,975 14,30,09,985

NET PROFIT -94,34,559 11,16,70,256 17,08,27,313 26,62,22,925 42,90,29,955

NET PROFIT % -6% 15% 13% 14% 17%

100 backlit autos to be on road by May 2023

 ASK & EXIT
Angel Seeking ₹300 lakh to gear up and also to make
1,000 backlit autos. Convertible note preferred.

Seed
Seeking ₹60 crore for …9,000 digital vehicles
Starting this 2-6 customising… in 15 months
month process
simultaneously.
Mix of Equity and Debt Valuation is in the eyes
for building assets of the beholder

Projected 3-4 rounds. Exit opportunity at every next round.

Autotisement Adtech Pvt. Ltd.
A-50 Vikram Nagar, Feroze Shah Kotla Rakesh Agarwal
New Delhi – 110002 Ad hoc CEO & Mentor
T: +91-9873222222
E: rakesh@autotisement.in

Taking your brand to every

nook and corner of India - instantly