MARKETING PLAN PRESENTATION RUBRICS

CRITERIA 5 4 3 0

Executive Summary Full description of Description of 1 or 2 sections is No executive

what is in the some sections are not described summary
marketing plan. unclear
Each section is
well written and
explain

Product Service and/or

product
Service and/or Service and/or
description is
product product
missing.
description is description is
clearly stated and stated, but
appropriate. somewhat
unclear

Pricing Strategy Pricing strategy is Most of the Pricing strategy is Same as

thoroughly and tactics are clearly weak. presentation
clearly identified identified but rubric
and reasoned. some detail is
hard to
understand

Promotional Promotion Promotion Promotion Same as

strategy strategy is strategy is strategy is weak presentation
appropriately identified but not or missing. rubric
identified and described in
described with a detail to convey a
range of strong and clear
strategy

Distribution Distribution Distribution Distribution Same as

strategy strategy is strategy is strategy is missing presentation
appropriately identified but not or weak. rubric
identified and described in
described with enough detail.
clear
identification of
how product will
be distributed to
target audience
through
distribution
channels.
Marketing budget Marketing budget Budget is not Budget allocation No budget
is clearly clear. Some of the is unclear
identified and budgets are not
allotted properly allocated