Name- Adity Bhansali

Firm- Navkar Tradelink

Loctaion – Nawapara rajim

Date of joining – 04-04-2019

Head – Kushal Bothra

Mo-9303661661

Mapping of Organisation-
Navkar Tradelink
Navkar Tradelink is a AUTHORISED DEALER OF SAMSUNG
MOBLIE Pvt. Ltd. Launched in 2016 ,currently it has 1 store in the area
rajim

Navkar Tradelink is a retail chain and offer a wide Variety of Samsung

mobile phones in different categories, ranges and accessories.

In Rajim Navkar Tradelink was started in January 2016 at SADAR

ROAD NAWAPARA RAJIM , RAIPUR CHHATTISGARH
 SAMSUNG

1. Introduction

Samsun Electronics Co.,Ltd. is a South Korean multinational electronics company

headquartered in Suwon, South Korea. Due to some circular ownership, it is the
flagship company of the Samsung chaebol, accounting for 70% of the group's
revenue in 2012. Samsung Electronics has plants and sales networks in 80
countries and employs around 308,745 people. It is the world's largest
manufacturer of consumer electronics and semiconductors by revenue. As of June
2018, Samsung Electronics' market cap stood at US$325.9 billion.
Samsung is a major manufacturer of electronic components such as lithium-ion
batteries, semiconductors, chips, flash memory and hard drive devices for clients
such as Apple, Sony, HTC and Nokia. It is the world's largest manufacturer of
Mobile phones and Smartphones, started with the original Samsung Solstice and
later, the popularity of its Samsung Galaxy line of devices. The company is also a
major vendor of tablet computers, particularly its Android-powered Samsung
Galaxy Tab collection, and regarded for developing the phablet market through
the Samsung Galaxy Note family of devices. Samsung has been the world's largest
television manufacturer since 2006, and the world's largest manufacturer of mobile
phones since 2011. It is also the world's largest memory chips manufacturer. In
July 2017, Samsung Electronics overtook Intel as the largest semiconductor chip
maker in the world.
Samsung has been criticized for low dividend payouts and other governance
practices that favor controlling shareholders at the expense of ordinary investors.
In 2012, Kwon Oh-hymn was appointed the company's CEO but announced in
October 2017 that he would resign in March 2018, citing an "unprecedented crisis"

Samsung History

With only 30,000 won (about $27 USD), Lee Byung-chill started Samsung on
March 1 in 1938, as a trading company based in Taegu, Korea. The small company
of only 40 employees started as a grocery store, trading and exporting goods
produced in and around the city, like dried Korean fish and vegetables, as well as
its own noodles.

The company grew and soon expanded to Seoul in 1947 but left once the Korean
War broke out. After the war, Lee started a sugar refinery in Busan that was called
ChesilJading, before expanding into textiles and building the (then) largest woolen
mill in Korea.

The successful diversification became a growth strategy for Samsung, which

rapidly expanded into the insurance, securities, and retail business. Samsung was
focused on the redevelopment of Korea after the war with a central focus on
industrialization.

Samsung entered the electronics industry in the 1960's with the formation of
several electronics focused divisions. The initial electronics divisions included
Samsung Electronics Devices, Samsung Electro-Mechanics, Samsung Corning,
and Samsung Semiconductor & Telecommunications. Samsung built their initial
facilities in Suwon, South Korea, in 1970, where they started producing black and
white television sets.
Between 1972 and 1979, Samsung began selling washing machines, changed to
Samsung Petrochemical and then Samsung Heavy Industries, and by 1976, had
sold its 1 millionth B&W television.

In 1977, they started exporting color TVs and established Samsung Construction,
Samsung Fine Chemicals, and Samsung Precision Co. (now called Samsung
TechLink). By 1978, Samsung had sold 4 million black and white television sets
and started mass producing microwave ovens before 1980.

1980 to Present

In 1980, Samsung entered the telecommunications hardware industry with the

purchase of HangulJennaTongs in. Initially building telephone switchboards,
Samsung expanded into telephone and fax systems which eventually shifted to
mobile phone manufacturing.

The mobile phone business was grouped together with Samsung Electronics which
began to invest heavily in research and development throughout the 1980's. During
this time Samsung Electronics expanded to Portugal, New York, Tokyo, England,
and Austin, Texas.

In 1987 with the death of Lee Byung-chill, the Samsung group was separated into
four business groups leaving the Samsung Group with electronics, engineering,
construction, and most high-tech products. Retail, food, chemicals, logistics,
entertainment, paper, and telecom were spun out among the Shinseki Group, CJ
Group, and Hansel Group.

Samsung grew as an international corporation throughout the 1990's. The

construction division of Samsung secured several high-profile construction
projects, including one of the Petronas Towers in Malaysia, Taipei 101 in Taiwan
and the half-mile tall Burj Khalifa Tower in the UAE.

Samsung 's engineering division also includes Samsung TechLink, an aerospace

manufacturer that manufactures aircraft engines and gas turbines as well as
supplying parts used in jet engines on Boeing and Airbus aircraft.

In 1993, Samsung began to focus on three industries — electronics, engineering,

and chemicals. The reorganization included selling off ten subsidiaries and
downsizing. With a renewed focus in electronics, Samsung invested in LCD
technology, becoming the largest manufacturer of LCD panels in the world by
2005.
Sony partnered with Samsung in 2006 to develop a stable supply of LCD panels
for both companies, which had been an increasing problem for Sony, which had
not invested in large LCD panels. While the partnership was nearly a 50-50 split,
Samsung owned one share more than Sony, giving them control over the
manufacturing. At the end of 2011, Samsung bought Sony's stake in the
partnership and took full control.

Samsung's focus in the future is centered on five core businesses including mobile,
electronics and biopharmaceuticals. As part of its bio-pharma investment, Samsung
formed a joint venture with Biogen, investing $255 million to provide technical
development and biopharmaceutical manufacturing capacity in South Korea.
Samsung has budgeted nearly $2 billion in additional investment to pursue their
bio-pharma growth strategy and leverage the advantages of their joint venture.

Samsung has also continued to expand in the mobile phone market, becoming the
largest manufacturer of mobile phones in 2012. To remain a dominant
manufacturer, Samsung has earmarked $3-4 billion to upgrade their Austin Texas
semiconductor manufacturing facility.

Samsung announced the Gear VR in September 2014, which is a virtual reality

device developed for use with the Galaxy Note 4. Also, in 2014, Samsung
announced that they would begin selling fiber optics to glass manufacturer Corning
Inc.

By 2015, Samsung had more US patents approved than any other company, being
granted over 7,500 utility patents before the end of the year.

Samsung released a fitness smartwatch in 2016 called Gear Fit 2, as well as

wireless earbuds called Gear Icon X. By the end of the year, the Gear G3
smartwatch was announced. In late 2017, the company continued to release
products: The Galaxy Note 8 was a particular triumph for the company, which had
struggled with manufacturing issues during the release of the Galaxy Note 7.

Company Product
Navkar Tradelink is the dealer of all Ranges of Samsung mobile phones Like-

1.
SHOP NOW

The Samsung Galaxy S10+ is the tech giant's best

smartphone. It has an all-new, cutting-edge design,
incredibly powerful chipset, a captivating Infinity Super
AMOLED display with a fingerprint sensor underneath it, a
total of five built-in cameras (three rear-facing and two
front-facing ones), and a massive battery with reverse
wireless charging capabilities.

The device received rave reviews from the likes

of CNET, Engadget, Mashable, and TechRadar, among
many other publications. I liked it quite a lot as well.
SHOP NOW

2. The Samsung Galaxy S6 is the best budget-friendly

option worth your attention. It's elegantly designed, has
a vibrant 5.6-inch Super AMOLED display, and features a
capable Exynos chipset, as well as a built-in 3,000 mAh
battery.

Rather impressively for a device in this price point, the

Galaxy A6 also packs stereo speakers, which complement
the display of the smartphone really well.

Samsung has equipped the phone with a 16 MP main

camera with a bright f/1.7 aperture. The selfie camera has
a sensor with the same maximum resolution — an
impressive feature for a device in this price range. Most
affordable smartphones have front-facing cameras with
considerably lower resolution.

3. Samsung Galaxy S10 5G Smartphone

SHOP NOW

The Samsung Galaxy S10 5G is the tech giant's most

feature-packed and future-proof smartphone available
today. The 5G-compatible Verizon-exclusive device can
reach blisteringly fast network speeds that are beyond the
maximum capabilities of any competitor, as long as
there's 5G coverage in your area.
Compared to the monstrously capable Samsung Galaxy
S10+, the 5G has a bigger display (6.7 vs. 6.4 inches),
larger 4,500 mAh battery, and four camera sensors on the
back (up from three in the S10+).

The advanced six-camera setup (four on the back and

two in the front) of the Samsung Galaxy S10 5G has
earned it a top spot in the prestigious DxOMark Mobile
rankings. The selfie camera performance of the device is
the best in its class.

Like all Galaxy S10 variants, the 5G packs Qualcomm's

range-topping Snapdragon 855 chipset. The latter is
coupled with 8 GB of RAM — enough to satisfy even the
most discerning power user. You can choose between
variants with 256 GB of 512 GB of expandable storage.
The last one adds only $100 to the device's huge price
tag, so I strongly suggest that you opt for it.

4. Samsung Galaxy S10e Unlocked Smartphone

SHOP NOW

If you're looking for a feature-packed Samsung

smartphone that's compact and easy to handle, this is
your best option. With an almost completely borderless,
5.8-inch Infinity Super AMOLED display, the elegant
Samsung Galaxy S10e is easy to operate with one hand,
unlike its pricier relatives.

The Samsung Galaxy S10e packs the same powerful

chipset as the Galaxy S10 and the Galaxy S10+. You can
choose between variants with 128 GB or 256 GB of
expandable storage. Depending on the version, you'll get 6
GB or 8 GB of RAM.
Because it's considerably more compact, it has a smaller
battery and a duo of camera sensors on the back — down
from three on the rest of the lineup. It lacks a fingerprint
sensor under the display, too. Instead, it has one
embedded into the power button on its right side.

5. Samsung Galaxy Note9 Phone

SHOP NOW

Samsung’s Galaxy Note9 is the most productive

smartphone the tech giant has to offer. It has an ultra
sharp 6.4-inch Infinity Super AMOLED display, a massive
battery with excellent endurance, an S Pen stylus with
Bluetooth connectivity, and a powerful software suite
that's yet to be matched by any competitor. The built-in
stylus is what sets the Galaxy Note9 apart from all other
Samsung phones on this list.

The Samsung Galaxy Note9 has an AI-powered camera

setup with two optically stabilized sensors (a wide-angle
one with dual aperture and a telephoto one). The rest of
its key features include wireless charging, expandable
memory, a fully waterproof body, built-in stereo speakers
tuned by AKG, and a standard audio jack. You can secure
the phone with a fingerprint or an iris scanner.

The phone also features a long list of cutting-edge

hardware specs, headed by a powerful Snapdragon 845
processor and 6 GB or 8 GB of RAM, with the latter
exclusively available with a whopping 512 GB of built-in
storage (the variant with 6 GB of RAM comes with 128 GB
of storage). If you're a heavy multitasker, we highly
recommend that you opt for the version with 8 GB of
RAM.

The Samsung Galaxy Note9 is also a capable mobile

gaming rig. It was, after all, the first Android smartphone
to allow you to play the massively popular video
game Fortnite.

6.Samsung Galaxy S9+ Smartphone

SHOP NOW

If you can't stretch your budget to grab a Samsung Galaxy

S10 or Galaxy S10+, consider the Samsung Galaxy S9+
instead. It has a dual camera, a powerful Qualcomm
Snapdragon 845 chipset, and 6 GB of RAM (50% more than
the Samsung Galaxy S9).

The Samsung Galaxy S10 predecessor was also the first

Galaxy lineup member with stereo speakers. Design-wise,
the Galaxy S9+ looks a whole lot like the Galaxy S8+. Its
front is dominated by a slightly curved, 6.2-inch Infinity
display.
The dual camera of the device consists of a 12 MP main
sensor with variable aperture (f/1.5 or f/2.4) and a
secondary 12 MP snapper with a zoom lens. Both sensors
have optical image stabilization.

Like all top-shelf phones from Samsung, the Galaxy S9+

has wireless charging, expandable memory, a waterproof
body, and a standard audio jack. The phone comes
bundled with a nice pair of wired earbuds by AKG.

If you're looking for an even more compact option,

consider the Galaxy S9instead. It costs less than the
Galaxy S9+, and it comes with a smaller 5.8-inch Infinity
display, a single 12 MP camera sensor with variable
aperture, and 4 GB of RAM. The phone also packs a
smaller 3,000 mAh battery (versus 3,500 mAh in the
Galaxy S9+).

More: The Best Unlocked Smartphones on the Market

For the first time in Samsung Galaxy smartphone history,

the selfie cameras are integrated into the display panel,
as opposed to sitting on top of it. This makes the Galaxy
S10+ and its smaller relatives impossible to remain
unnoticed.

The triple-camera setup of the smartphone includes a 12

MP main sensor with adjustable aperture, another 12 MP
snapper sitting behind a telephoto lens, and a 16 MP
sensor with a wide-angle lens. This gives the phone's
mobile photography tool unmatched versatility.

Samsung has equipped the Galaxy S10+ with the latest

Qualcomm Snapdragon 855 chipset. Paired with 8 GB of
RAM, it's capable of performing any task without even a
hint of hesitation. You can choose between variants with
128 GB, 512 GB, and a whopping 1 TB of expandable
storage.

The 4,100 mAh built-in battery supports fast wired and

wireless charging. Best of all, the Galaxy S10+ also
supports reverse wireless charging, allowing you to
charge other compatible devices by simply touching its
back.

In case you're looking for a more compact option, consider

the Samsung Galaxy S10 instead. Compared to the Galaxy
S10+, it has a 6.1-inch display, one front-facing camera
instead of two, and a smaller battery, all at a lower price
point.

Competitors of Samsung
There is no doubt that Samsung is the leader where Smartphones are concerned.
The launch of Google Android has been a blessing for Samsung. Samsung has
truly taken advantage of the Google Android operating system and has some
beautiful handsets which have taken the world by storm.

Some of the widest selling Smartphone series belongs to Samsung. These are
the Samsung Note series, the Samsung Galaxy series as well as the Galaxy
Edge series. Samsung and Apple were the two companies which dethroned the
dominator of the mobile market – Nokia. Although Nokia has made a
comeback, it has come back at a time when Samsung is the king of the
Smartphone world. Will Nokia be able to do the same thing to Samsung? I
doubt it.

Nonetheless, here are the top Samsung competitors, some big and some small.

1. Apple

Apple’s iPhone is without doubt the number 1 Samsung competitor when we

talk about high end smartphones. Almost every year, there are 3 smartphones
sure to be launched. One would be an iPhone, another a Samsung Note and the
third Samsung galaxy or Samsung galaxy edge. iPhone was one of the first
phones to come out in the market with multi touch features.

However, although iPhone is loved by many, Samsung utilized Google Android

to launched several features of its own, including some awesome hardware. The
Apple vs Samsung (Android) debate is endless. Apple iPhone has the lion’s
share of Smartphones in US and it is second highest market share holder
worldwide and is one of the strongest Samsung competitors in the business.

2. Xiaomi
In 2015, Xiaomi was the world’s 4th largest smartphone maker. Xiaomi is a
privately-owned company operating from China. The best advantage to Xiaomi
is the Asian population which it can cover easily, mainly India and China, two
of the most populated countries in the world. Because of its massive distribution
and production capacity, Xiaomi is the third highest Samsung competitors in
the world.

3. Oppo
Oppo came quite late in the picture, but took away the market share which was
going to Micromax. Oppo left Micromax far behind with its well-designed
smartphones which were value for money. In fact, most distributors which were
purely Micromax players are seen more and more to side with Oppo. Oppo is
also known very well for its well-executed branding strategies at point of
purchase. Oppo is the fourth highest Samsung competitor in the world.

4. Vivo
Another Chinese company with the same advantages as Oppo, but which lacks the
marketing skills of Oppo is Vivo. Vivo started its business in 2009 and because of
its Manufacturing capacity and the wide market at its disposal, capture a good
chunk of the market share very fast. Within 3-4 years, vivo had established itself in
100 countries like China, India, Malaysia and others. It closely follows the
footsteps of Oppo in product design.

SWOT Analysis of Samsung

6. Swot Analysis of Samsung
 Samsung is the world’s most successful electronics manufacturer. It is the
world’s largest manufacturer of television sets, liquid crystal display (LCD)
panels, mobile phones and smartphones.

 Samsung is the world’s number one marketer of mobile phones with 21.4%
of the world’s largest market share in the second quarter of 2015. Apple is
number two with 13.9%[2]

 Samsung has impressive research and design capabilities. It was able to create
and roll out Samsung Pay, a payment app with similar capabilities to Apple
Pay, in less than a year. Samsung has been able to replicate many of the
capabilities of both Apple Inc.’s phones and Google Inc.’s Android operating
system for mobile devices.

 Samsung has strong manufacturing and marketing capabilities.

  Samsung has long-standing relationships with retailers in the United States
and Europe that provide a steady sales channel for its products.

Weaknesses

 Samsung has not been able to match Apple Inc.’s marketing capabilities for
smartphones. Its share of the U.S. smartphone market fell by 2.3% between
2014 and 2015. In contrast, Apple’s share price grew by 34.9%.

 Some Chinese competitors are catching up to Samsung in the smartphone

market. Between 2014 and 2015 Huawei’s share grew by 48.1%, and
Xiaomi’s share grew by 29.4%.

 Samsung is heavily dependent upon consumer electronics sales in markets

with limited potential for growth, such as the United States and Europe, for
much of its revenue.

 Samsung’s devices use the Google Android open source operating system.
Many consumers seem to view Android as an inferior product to Apple’s
iOS. The public has not been as accepting of Android as the tech community
has.

 Some consumers view Apple products as more advanced and dependable than
Samsung products.

 Samsung’s marketing efforts are not as sophisticated as Apple’s.

Opportunities

 Growing market for smartphones, tablets and other mobile devices, especially
in developing regions such as Africa and India, where consumers are
unfamiliar with PCs. Sales of tablets finally overtook sales of traditional
personal computers in 2015.[3]

 Increased demand for tablet and smartphone-based solutions such as

Samsung Pay

 New technologies such as wearable tech

 Growing middle class in developing world will increase market for consumer
electronics.
  Growing online market from sales channels such as Amazon.com

Threats:

 Apple has emerged as the dominant smartphone and tablet brand in some
markets, such as the United States. Samsung has not been able to overcome
Apple’s reputation for reliability.

 Apple’s reputation for quality, reliability and sophistication seems to be

growing.

 The Google Android operating system, which Galaxy devices depend upon, is
not as popular with average people as iOS is.

 Declining or stagnating middle-class incomes in North America and the

United States could reduce consumer buying power in those key markets for
Samsung.

 Chinese manufacturers such as Huawei and Xiaomi could emerge as serious

rivals to Samsung. These companies’ share of the critical mobile device
market is growing while Samsung’s is falling.

 Apple could enter more consumer products areas such as home appliances
and cameras and directly compete with Samsung in those markets.

Samsung maintains impressive research, design and manufacturing capabilities,

but it appears to have lost its edge in marketing. This company may need to
revamp its smartphone marketing and perhaps design efforts in order to maintain
market share in critical arenas like the U.S.

New capabilities like Samsung Pay will be critical if this company wants to
maintain its position as an industry leader. Samsung will also need to learn to deal
with aggressive Chinese competitors and Apple’s reputation

Literature Review of Samsung

The main findings of this research can be summarized as follows: First, the
mobile phone division of Samsung increased its domestic jobs five times
despite the establishment of factories overseas; the division had 4,844
employees in 2001, 14,400 in 2008, and 20,500 in 2012. This expansion of
workforce was anticipated as the production of mobile phones increased from
200 million units in 2008 to 400 million units in 2012. Both the absolute and
relative sizes of R&D staff and technicians skyrocketed about eight times; the
company had 1,258 R&D workers (26%) and 316 technicians (7%) in 2001 and
9,627 R&D workers (47%) and 3,730 technicians (18%) in 2012. Moreover, the
number of technicians also increased, unlike that of assembly or low-skilled
workers. The number of workers in the assembly lines fluctuated or is stagnant;
the assembly lines had 2,601 workers in 2001, 4,869 workers in 2005, 2,633
workers in 2010, and 3,444 workers in 2012.

Robertson and Langlois (1995) even observed that the most successful firms in
the industry are Intel and Microsoft, both of whom essentially limit their
integration to some strategic alliances, and that many large firms failed
miserably in the business, and even the success of IBM came as the result of
almost completely abandoning its internal capabilities in favor of those of the
market. Here the ability of a decentralized innovative network to generate a
wide diversity of information signals and to move rapidly may be an
overwhelming advantage.

Samsung Electronics, headquartered in Samsung Town, Seoul, is the flagship

company of the largest and oldest of the Korean chaebol, the Samsung Group. It
is one of the world’s leading conglomerates, with revenues in 2012 of US$ 248
billion and 369,000 employees (Samsung Electronics, 2012a). Samsung
Electronics alone is ranked 20th in the Fortune Global 500 list, with revenues of
US$ 184 billion and 222,000 employees (Fortune, 2013). The group started
with the founding of Samsung Corporation, a trading company, established by
Lee Byung-Chull in 1938, selling fish, vegetables and fruit to China. Within a
decade Samsung had flour mills and confectionery machines. The trading
function continued to be important, but from what was, according to Chang
(2008), a humble beginning, soon embarked on a strategy of rapid
diversification into sugar, textiles, various financial services, petrochemicals,
shipbuilding, heavy machinery equipment and aerospace. By 1950 Samsung
had become one of Korea’s top ten firms.