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Usability Report Full 202306
Usability Report Full 202306
Usability Report Full 202306
Adolfo Quimbayo
9/20/23
Executive Summary
I conducted a usability test at the University of North Georgia on September
20, 2023. The purpose of this test was to assess the usability of the web
interface design, information flow, and information architecture.
Background Information:
•Age: 20
•Gender: Female
•Occupation: Full-time student
•Hours online: Around 5-8 hours daily
•Browsing Behavior: Note taking, shopping
•Have they visited this website before and if/so have them tell you about
their experience (why they were on the website).
• Favorite Websites: Pinterest, Notion, Instagram
After task #1, I asked the participant to rate the interface on a 5-point Likert
Scale with measures ranging from Strongly Disagree to Strongly Agree. Post-
task scenario subjective measures included:
• How easy it was to find the menu from the home page.
• How organized she felt the website was
After task #2 was completed, I asked the participant to rate the website
overall by using a 5-point Likert scale (Strongly Disagree to Strongly Agree):
• How easy it was to go through the process of signing up
• Was it easy to predict where they would find the sign-up option
Participants
One participant who hour mentioned they enjoy ice cream. They were
scheduled over a one 1-period. The participant was female.
1 √ √
Success 1 1
Completion
100% 100%
Rates
Task Ratings
After the completion of each task, participants rated the ease or difficult of
completing the task for three factors:
It was easy to find my way to this information from the homepage.
As I was searching for this information, I was able to keep track of
where I was in the website.
I was able to accurately predict which section of the website
contained this information.
The participant believes that finding the menu was relatively easy but could
be improved. (3/5 ease).
Time on Task
I recorded the time spent on each task to analyze how easy it was to
complete each task. Task 1 required the participant to make an order on the
Dairy Queen website (overall 4 minutes and 15 seconds). Task 2 required the
participant to sign up for the email mailing list (overall 1 minute and 20
seconds).
Time on Task
P1 Avg. TOT*
4 min, 4 min,
Task 1
15 sec 15 sec
1 min, 1 min,
Task 2
20 sec 20 sec
Overall Metrics
Overall Ratings
After task session completion, participants rated the site for eight overall
measures. These measures include:
Ease of use
Frequency of use
Difficulty of keeping track of where they were in the site
How quickly most people would learn to use the site
Getting information quickly
Homepage’s content facilities exploration
Relevancy of site content
Site organization
The participant found the website easy to use. The only things she would
change were how the CTA button functions on the website and how the menu
is set up. She liked the presentation of the home screen because of the
Thought Website
1 50%
was easy to use
Would use website
1 100%
frequently
Found it difficult to
keep track of
1 25%
where they were in
website
Thought most
people would learn
1 75%
to use website
quickly
Can get
1 75%
information quickly
Homepage’s
content makes me
1 100%
want to explore
site
Site’s content
would keep me 1 100%
coming back
Website is well
1 75%
organized
*Percent Agree (%) = Agree & Strongly Agree Responses combined
Liked Most
The following comments capture what the participants liked most:
The participant liked that the website had plenty of images of menu items the
most.
Liked Least
The following comments capture what the participants liked the least:
The participant’s least liked feature of the website was how the menu was set
up and the navigation of it.
Recommendations
The recommendations section provides recommended changes and
justifications driven by the participant success rate, behaviors, and
For example:
Find Organizational or Individual Funding Information (Task 2)
Task 2 required participants to find organization funding (Test 1) or individual funding (Test 2).
Add a better menu The participant believes that changing the layout Low
dropdown. of the menu could make it easier and more
effective for consumers.
Add a different CTA button.
Changing the CTA button and its function could
benefit the website and eliminate the confusion
that the current one causes.
Conclusion
Implementing the recommendations and continuing to work with users (i.e.,
real lay persons) will ensure a continued user-centered website.
The participant found the website to be helpful for situations where you want
to look at the menu ahead of time before going to the restaurant.