Revamp Your eCommerce:

The Direct Seller's Guide to

commercetools

Introduction
In a dynamic economic landscape where adaptability is key, direct sales companies are poised
to reimagine their strategies for unparalleled success. Our guide, "Revamp Your eCommerce: The
Direct Seller's Guide to commercetools," is your roadmap to navigating these transformative times.
This guide is designed to empower direct selling companies with cutting-edge eCommerce
solutions, reshaping the way direct sales enterprises thrive.

Understanding the Current Market Landscape and

Direct Selling Challenges
Direct sales companies confront a complex economic landscape marked by volatility and
uncertainty. Traditionally, the direct sales process was conducted in person, but as customer
preferences began to gravitate towards eCommerce channels, direct sales companies were
$1.12
tril USD forced to adapt and expand their digital market. This shift
towards eCommerce, or online shopping, brought exponential
.85 bil US
$7
63
D growth to the direct selling market. The global direct selling
market size attained a value of $688.45 billion USD in 2022 to
$763.85 billion in 2023. The market is further expected to grow
2023 2027 at a CAGR of 10.2% between 2023 and 2027, to reach a value of

The Direct Seller's Guide to commercetools 1

$1.12 trillion USD by 2027. This market increase is in part due to the expansive growth offered by
eCommerce solutions and their high satisfaction rates among customers.

$278 bn USD From April to June 2023, eCommerce sales in the United States
hit nearly $278 billion USD, the highest quarterly revenue
in history. Many industries now generate over two-thirds of
their sales from online shopping, as consumers increasingly
take advantage of retail company websites and online-only
eCommerce platforms.

The total number of digital shoppers worldwide grew by roughly one

billion between 2019 and 2022 and is expected to continue expanding.
2019 2022

Despite the powerful success and growth of both eCommerce and the direct selling market, the
direct sales industry has encountered its share of challenges, including:

Inflation: Increased fluctuation of consumer spending patterns

Supply chain disruptions: The COVID-19 pandemic, natural disasters, cyber security
issues, etc.

Evolving customer preferences: eCommerce, mobile eCommerce (m-commerce),

omnichannel sales, etc.

As the global economy adapts to these unprecedented shifts, direct sellers grapple with the
need to maintain engagement, optimize operations and secure sustainable growth. Amidst the
challenges, a realm of opportunities emerges for direct selling companies poised for innovation.

Direct selling companies that have embraced eCommerce demonstrate a blueprint for success
amidst these challenges. Case studies spotlight these pioneers who transformed adversity into
opportunity. By seamlessly integrating eCommerce strategies, these companies have diversified
revenue streams, enhanced customer engagement and expanded their market presence. Their
stories underscore the potential of adapting to the digital landscape to achieve resilience and
prosperity.

The Direct Seller's Guide to commercetools 2

Leveraging commercetools for Direct Selling
Success
Embracing the digital evolution is imperative for direct selling companies in today's competitive
landscape. commercetools, a pioneering force in eCommerce innovation, offers solutions that
resonate specifically with direct sellers. This introduction highlights the unique features that
commercetools brings to the table, ensuring direct sellers are equipped to navigate challenges
and seize growth opportunities.

commercetools serves as a catalyst for transformation, enabling direct sellers to streamline

operations and achieve unparalleled efficiency. With a cloud-native, modular architecture,
commercetools Composable Commerce, our award-winning component-based solution
empowers businesses to break free from the shackles of legacy or homegrown systems, ensuring
nimbleness in adapting to changing market dynamics. The benefits cascade into enriched
customer experiences, as direct sellers can effortlessly customize and optimize interactions,
driving brand loyalty and trust.

Moreover, the partnership between commercetools and direct sellers extends to boosting sales
performance. By harnessing commercetools Composable Commerce’s advanced capabilities,
direct sellers gain access to dynamic pricing strategies, personalized promotions and seamless
cross-selling opportunities. Composable architecture also facilitates the development of multi-
region eCommerce platforms through modular architecture, enabling businesses to easily
customize and scale their online presence according to the unique demands, regulations and
preferences of each country or area. These elements all converge to propel conversion rates and
amplify revenue streams.

Step-by-Step Guide to Revamping Your

eCommerce
Outlined below is the step-by-step guide for revitalizing your direct sales eCommerce business to
drive success and embrace a thriving future.

Step 1: Assessing Your Current eCommerce Solution for Enhancement

Embarking on the journey to eCommerce transformation begins by examining your existing
eCommerce ecosystem. Identify strengths, weaknesses and potential gaps. This introspection lays
the groundwork for informed decision-making and strategic improvements.

Step 2: Defining Target Audience and Online Presence

A compelling online presence begins with a deep dive into understanding your target audience's
preferences, needs and aspirations. This insight shapes personalized experiences that resonate
with customers and forge lasting connections.

The Direct Seller's Guide to commercetools 3

Step 3: Optimizing Your Website to Delight Customers
The customer journey defines the success of your online venture. Create a compelling digital
identity that reflects your brand essence by ensuring that each touchpoint resonates with your
brand's story.

Step 4: Elevating Sales and Customer Satisfaction with commercetools

The introduction of commercetools is a pivotal turning point in your eCommerce transformation.
As the engine of innovation, commercetools Composable Commerce supercharges your direct
selling enterprise, allowing you to tailor sales strategies, manage inventory seamlessly and
enhance customer interactions.

Measuring Success and Continuous Improvement

After revitalizing your eCommerce strategy, charting your course to continued success requires
a compass of clarity and precision. By unraveling the intricacies of Key Performance Indicators
(KPIs) such as user behavior, purchase patterns and engagement metrics, direct sales companies
gain the power to craft informed decisions that elevate operational efficiency.

Essential KPIs for eCommerce Success
KPIs serve as your compass, guiding you toward
the shores of success. Effective direct sellers
customize KPIs based on company goals,
compensation plan and business model. The
right KPIs for your unique business provide
actionable insights to optimize operations,
enhance distributor engagement and drive
growth. Some of the most commonly evaluated
KPIs by direct sales businesses include:
Data Insights for Optimal Performance
Data is the currency of the digital era, offering
a treasure trove of insights waiting to be
unlocked. Successful direct sales companies
prioritize accurate and comprehensive data
analysis, which can include analyzing:
• User behavior
• Purchase patterns
• Engagement metrics

• Conversion rates
• Average order value
• Customer retention
• Site traffic

Strategies for Continuous Improvement

For eCommerce businesses, complacency is the enemy of progress. To maintain a competitive
edge, direct selling companies must embrace a culture of perpetual improvement — agility is
key. Whether it's staying ahead of emerging technologies, fine-tuning customer experiences or
exploring new marketing avenues, the strategy for continuous improvement is twofold: adapt and
innovate. The journey you embark on promises not just growth, but a legacy of innovation and
prosperity.

The Direct Seller's Guide to commercetools 4

Conclusion
A strategic shift toward composable commerce equips you with the tools to streamline operations,
elevate customer experiences and amplify sales growth. It's not merely a transformation; it's an
evolution that fortifies your position in the market and opens doors to new possibilities.

The path forward is clear: Partner with commercetools to embark on this journey. commercetools'
composable architecture can deliver tailored solutions that address your unique challenges and
aspirations.

To begin your eCommerce revamp journey, contact us today. Your future as a pioneering direct
sales enterprise awaits.

About commercetools
commercetools founded the headless commerce concept, and is the industry-leading composable
commerce platform enabling brands to adapt and lead evolutions in digital commerce. commercetools
provides its customers with the agility and tools needed to innovate and iterate on the fly, merge on and
off-line channels, take advantage of new markets, drive new and higher revenue-generating opportunities,
and future-proof their eCommerce business — without incurring technical and operational risks.

Today, commercetools is trusted by some of the world's most iconic brands including Audi, Danone,
Eurorail, NBCUniversal, Sephora and Volkswagen Group and many more. To learn more, visit
commercetools.com.

More information at commercetools.com.

©2023 commercetools GmbH - All rights reserved

The Direct Seller's Guide to commercetools 5