Centre Number Candidate Number Candidate Name

NAMIBIA SENIOR SECONDARY CERTIFICATE

BUSINESS STUDIES ORDINARY LEVEL 4346/2

PAPER 2 2 hours
Marks 100 2015
Additional Materials: Non-programmable calculator

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INSTRUCTIONS AND INFORMATION TO CANDIDATES

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• Candidates answer on the Question Paper.

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the top of this page and on all separate answer sheets used.
• Write in dark blue or black pen.

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• Do not use correction fluid.

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• Do not write in the margin For Examiner’s Use. For Examiner’s Use

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• You may use blank pages for workings/when answers are crossed out and 1
corrected.
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• Answer all questions. 3

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• The number of marks is given in brackets [ ] at the end of each question or

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part question. 5
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This document consists of 15 printed pages and 1 blank page.

Republic of Namibia
MINISTRY OF EDUCATION, ARTS AND CULTURE
© MoEAC/DNEA 4346/2/15 [Turn over
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Become part of our world of Fun and Fitness
Kids go bananas For Monkeynastix Fun and Fitness - www.monkeynastix.biz

Founder Dirk Cilliers tells us why ... 5

This internationally-recognised franchise offers unique movement-based

programmes for kids from ages one to eight. With 67 franchises already up and
running across South Africa, it’s clear that kids – and their parents – really are
going bananas for the system. Here franchisor Dirk Cilliers shares some of what 10
has gone into developing this thriving business opportunity.

Our vision is to encourage children to be children again and to help them develop
confidence and self-esteem through movement. Our aim is to develop a culture
of healthy living for our Monkeynastix members and their families. 15
We were first to enter the market and are now market leaders. There are
competitors both locally and internationally, but Monkeynastix is unique. Our
specialised tools and equipment, our passion for kids, and our focus on their body
image and confidence set us apart. The overwhelming response from parents 20
and children is proof that our concept works.

A passion for children and teaching is crucial. Franchisees do not require

experience as we provide comprehensive training – for both franchisees and
instructors. The franchise package includes everything the business owner 25
needs to get going. Ongoing support and refresher workshops are available
and there is an annual international skills development conference. Franchisees
target teachers, children, parents and communities with a service and products that
enrich, support and celebrate childhood. Our programme includes aerobics, ball skills,
gymnastics skills, cardio vascular fitness and speed and agility. 30

This year we are looking to set up a flagship centre in Johannesburg, where we

will host classes as well as offer children’s parties and other events. We hope to
have this centre up and running by the end of the year, and also to join an employer
association covering both the franchiser and franchisees. The management 35
motivate their workers through market related salary plus profit sharing.

At our conference this year we introduced two principles: Simplicity and gratitude.
With the doom sayers predicting another recession this year, we’ve been proactive
and cut costs to simplify our operations and ensure that our franchises can weather 40
any economic difficulties.
(Adapted from YOUR BUSINESS, February/March 2012)

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Examiner’s
1 (a) State three ways you can measure the size of Monkeynastix. Use

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(b)  (i) Identify the form of business ownership used by Monkeynastix.
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(ii) Discuss and evaluate three benefits for Dirk Cilliers by using this form
of business ownership.
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Examiner’s
(c) In 2011 the current ratio was 1,5. In 2012 the following information were Use
extracted from the books of Monkeynastix.

N$
Current assets 25 000
Current liabilities 22 000
Closing stock 5 000
Creditors 15 000

Calculate the current ratio for 2012 and comment on your result.

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[15]

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2 (a)   (i) Define the term employer associations. Use

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(ii) Evaluate three benefits to the franchisee of joining an employer association.
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(b) “We provide comprehensive training”: said Dirk Cilliers. Use

Evaluate the usefulness of training for the instructors and franchisees.

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[15]

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3 (a) Having carefully read the case, complete the following company summary. Use

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e-mail address...........................................................................................

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(b) Analyse and evaluate the importance of promotion for Monkeynastix.
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(c) Explain two possible promotional methods that Monkeynastix can use and Use
recommend the most appropriate one.
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[15]

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Examiner’s
4 (a) Outline four possible fringe benefits which Monkeynastix can give to Use
motivate his workers.
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(b) Dirk Cilliers founded Monkeynastix not just to earn an income. Use Maslow
hierarchy of needs to explain this statement.
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(c) Evaluate how a profit sharing payment system will benefit Monkeynastix. Use

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[15]

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5 (a)   (i) Describe what is meant by market segmentation. Use

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(ii) Recommend how Monkeynastix might segment their market. Explain
your answer.
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(b) Identify and explain two reasons why the demand for Monkeynastix’s Use
service might change over a period of time.
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[15]

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6 (a)   (i) Explain the term recession. Use

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(ii) Explain one effect that recession might have on Monkeynastix’s
business operation.
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(b) Describe how the government may use Social Security to protect employers
of Monkeynastix.
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Examiner’s
(c) Evaluate two potential benefits to Monkeynastix for investing in the latest Use
technology.
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[15]

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7 (a) Identify and explain the business sector in which Monkeynastix will be Use
operating in.
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(b) Identify, explain and evaluate four elements of a business plan.
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