BUSINESS MODEL

IBM
JORGE POLO
FERNANDO ALFONSO
JUAN NARVÁEZ
ALEX ROMERO
ABOUT THE
COMPANY
IBM (International Business Machines
Corporation) is a multinational technology
company headquartered in Armonk

It is known for its hardware and software

products, including computers, servers,
storage systems and networking equipment.
1.
GOALS AND OBJECTIVES
BUSINESS
MISSION VISION
ACTIVITY
Our mission and To be the world's most successful and
Involves developing and selling
purpose is to be a important information technology company.
software solutions to client
catalyst that makes Successful in helping out customers apply
companies in a bid to help
the world work better. technology to solve their problems.
them improve their operations
and efficiencies while reducing
their costs. IBM makes money
by offering global financing
services, consulting services,
and software/cognitive
solutions.

Pereira D. (2023).
2.
PROBLEM
One of the Biggest problems that IBM are involved in
one of the most important and immerse market, this
sector is aim to any company at our current time and
some parts of the platform are not engaged with the
databases so that relationship may have done by a
human.

This represents a problem because the market

is too big and if the company wants to offer a
service or product related with their thinking
of automatization. They have to engage the
platform and services with the databases

QUALITY CONTROL
-specialized staff to ensure
the quality of products and
services.
- The company establishes
quality standards and
conducts evaluations to
ensure that these standards
are met.
- The company establishes
quality standards and
conducts evaluations to
ensure that these standards
KEY PROCESSES
CUSTOMER SERVICES LOGISTICS INVENTORY MANAGEMENT
-specialized staff to ensure
the quality of products and
- IBM offers online help services. uses a
The company The company manages
and technical support - The company establishes
network
quality of distributors
standards and inventory levels of raw
through its website and
and logistics
conducts partners
evaluations toto materials and finished
call center. ensureits
deliver that these to
products goods to ensure that it
- The company has a standards are met.
- Thecustomers
company efficiently.
establishes always has the necessary
global network of
quality standards and resources to meet
customer service conducts evaluations to customer demand.
centers, where ensure that these
customers can get in- standards are met.
person assistance.

Consulting
A trusted partner to clients
that delivers meaningful
impact faster.
MAP PROCESSES
Software
Software Red Hat Infrastructure
t
-specialized staff to ensure
the quality of products and
services. Delivers the storage,
Enables clients to Unlocks greater velocity
- The company establishes servers and mainframe
leverage the full power for clients
quality to increase
standards and systems that build hybrid
of hybrid cloud and AI, productivity,
conducts reduce
evaluations to
ensure thatimprove
these cloud foundations.
with strong demand for costs and
standards are met.
open source innovation. - Thebusiness
companyoutcomes.
establishes
quality standards and
- conducts evaluations to
ensure that these
standards are met.
 MAP PROCESSES
Ecosystem t

-specialized staff to ensure

the quality of products and
services.
- The company establishes
quality standards and
Brings together the world’s conducts evaluations to
leading platform and ensure that these
infrastructure partners who
standards are met.
- The company establishes
add critical value to
quality standards and
solutions. conducts evaluations to
ensure that these
standards are met.
5.

We could define The measure of this In the analysis part If the problem is If they have a
the problem as an problem is related we thought it's the focus on the solution or
internal function. to the market that connection between unknown to implement the
Some processes company is involved platforms and crisscrossed solution offered by
into the company or the mount of databases caused by platforms, they can us, that part of the
are not engaged company they are a divide improve this part company will be
bringing their communication or asking for help, included, and it will
so the information
services or products. due to they do not hiring someone have a more free
is cut off between
Based on the size of know how to that could help flowing company
the platform of
the company, this is engaged all the them with that task inside their processes
services from platforms.
a high internal or learning how to and communication
the databases of
problem do the relationship between platfomrs.
the company
6.
IDENTIFY STANDARD
REQUIREMENTS
IBM has obtained Corporate certifications for ISO 9001 (quality
management system), ISO 14001 & ISO 50001 (environmental
system) and ISO 45001 (occupational health and safety) standards,
and Business unit certifications for ISO 20000 (IT services
management), ISO 22301 (business continuity), ISO 27001
(information security management system), ISO 27017
(information security for cloud services), ISO 27018 (PII in public
clouds), ISO 27701 (privacy information management system), ISO
31000 (risk management), ISO 13485 (medical devices) and the
French Health Data Security (HDS) standards.
 EVALUATE CONFORMITY
ISO 9001: 2015
01 02 03
QUALITY MANAGMENT
IBM regularly undergoes
internal and external audits
to ensure that its quality
management system is
meeting the requirements
of ISO 9001:2015. This
helps the company to
maintain the best quality
practices in the industry
for high quality solutions
and services.
QUALITY SYSTEM
IBM has implemented a
quality management system
based on the ISO 9001:2015
standard. This system is
designed to ensure that the
company meets the
requirements and
expectations of its
customers, continually
improves its processes, and
increases customer
satisfaction.
 EVALUATE CONFORMITY
ISO 9001: 2015
01 02 03
8.5.PRODUCTION AND
SERVICE PROVISION 5.1.2.CUSTOMER FOCUS

Strengthen information Improve the speed and

security: Information
security is essential in the
technology industry, and it
is important that IBM
continues to improve its
processes and
technologies to protect its
customers' data and
privacy.
efficiency of response to
customer needs: Although
IBM has great customer
service, improving customer
service and solving problems
faster will always be one of
the critical factors for the
success of any company.
REFERENCES
Pereira D. (2023). IBM Business Model. The business model analyst
Taken from: https://businessmodelanalyst.com/ibm-business-model/
IBM (2023). What is supply chain management? Taken from:
https://www.ibm.com/topics/supply-chain-
management#:~:text=IBM%20Supply%20Chain%20Organization%20Enables,l
evels%20of%20responsiveness%20and%20innovation
https://www.ibm.com/support/pages/ibm-iso-management-system-
certifications
https://www.ibm.com/about?lnk=fab