Olivia Lamb

Birmingham, AL 35229
(615) 484-5514 olamb@samford.edu
Portfolio: https://olivialambportfolio.weebly.com/

EDUCATION

Samford University, Birmingham, AL, May 2024

Bachelor of Science in Business Administration, Marketing Major, Data Analytics & Professional Sales Concentrations
GPA: 3.98/4.00
Study Abroad: The Daniel House, London, United Kingdom, Summer 2022
Attended various U.K. firms to gain understanding of international marketing principles.

HONORS

Dean’s List Alpha Lambda Delta Regions Business Venture Challenge Winner
Phi Kappa Phi Honor Society Crosland Scholarship American Marketing Association
Beta Gamma Sigma Honor Society Davis Scholarship

WORK EXPERIENCE

Luckie & Company, Birmingham, Alabama

Business Analytics Intern, June 2023- Present
§ Present a bridge campaign between “IF in Life” campaign & 2024 campaign for Regions Bank
§ Develop & present journey mapping research for Blue Cross Blue Shield of Alabama
§ Create interactive data visualization dashboards using Tableau for Blue Cross Blue Shield of Alabama
§ Compile relevant data into organic social reports using Sprinklr for Racetrac
Burn Boot Camp, Homewood, Alabama
Child-Care Provider, January 2021- Present
§ Interact with children from ages 3 months to 11 years old
§ Manage 10 to 30 children with additional assistance in classes as needed
§ Engage with parents at the door to be a welcoming face for the company
Dent Moses, LLP Homewood, Alabama
Administrative Accounting Intern, February 2022-April 2022
§ Scanned and reviewed client tax documents prior to handing them to the accountants
§ Accurately input data related to client information while maintaining confidentiality
§ Appointed as the first point of contact with clients

LEADERSHIP EXPERIENCE
Samford University Zeta Tau Alpha, Homewood, Alabama
Member, September 2020 - Present
§ Personally educate and recruit close 20 potential new members who are interested in our chapter
§ Disseminated content to all members while serving as a blogger on the historian committee
§ Organized campus-wide events to spread awareness about breast cancer through philanthropy committee
§ Served as an assisting logistics coordinator for Step Sing committee in January 2023
Samford University Cheerleading Team, Homewood, Alabama
Team Member, May 2020 – April 2022
§ Collaborated with teammates to ensure we performed skills safely and accurately
§ Professionally represented the university at football and mens/womens basketball games
§ Maintained an extensive practice schedule 4-6 times a week while still upholding strong academic performance
§ Traveled to the Southern Conference Tournament in Asheville to promote Samford
§ Instructed those interested in trying out for the team at monthly clinics

COMMUNITY SERVICE

Samford Golf Fundraiser, Fall 2020 & 2021

Samford Gives Back, Spring 2021

SPECIAL SKILLS

Computer: Microsoft Word, Microsoft Excel, Microsoft Access, Microsoft PowerPoint, Tableau, RStudio, Canva,
Qualtrics, Sprinklr, SPSS, WordPress, Google Analytics
Completion of an Innovative Business Plan for World of Business class
Completion of marketing research for Kiwanis Club of Birmingham
Completion of 8-week live practicum branding campaign for Customer Journey & Content Marketing class
Completion of RNMKRS live sales competition for Professional Selling class
Completion of social media development for the Presbyterian Home for Children for Social Media Marketing