Journal Entry: Bioscience Marketing Internship

Date Activity Description Location

06/05/2023-06/09/2023 The first week of the internship consisted of a two-day Remote job.
training session to introduce me to the team. During the
other three days, I had virtual meetings with my three Miami, FL
supervisors and the digital marketing team.
06/12/2023-06/16/2023 In the second week of the introduction, it was a highly Remote job.
introductory period where I got acquainted with more
members of the team, including product managers, Miami, FL
campaign managers, research associates, senior and junior
directors, marketing managers, and other individuals from
the Bioscience Lonza Team. Additionally, during this week,
I was introduced to my two major projects: the Portfolio
Rationalization and Web Redesign Project.
06/19/2023- 06/23/2023 In the third week, I became familiar with the Remote job.
responsibilities associated with my two major projects. I
began by working on the Web Redesign project, where my Miami, FL
supervisor, Deidre Raduns, tasked me with conducting a
general website review. I provided comments on areas that I
thought could be improved. Later in the week, I had the
opportunity to shadow other business and team meetings.
06/26/2023- 06/30/2023 Subsequently, after presenting my revisions to various Remote job.
supervisors and showcasing my comments and suggested
improvements for the Lonza Bioscience website— Miami, FL
specifically, three pages on cell and molecular biology and
three pages on protein and vaccination—my supervisors
provided feedback and recommended that I reach out to
other team members to collaborate on the website audit
07/03/2023- 07/07/2023 I continued working to conduct a comprehensive website Remote job.
audit, aiming to identify strengths and gaps. This involved
comparing our pages to relevant competitors' websites. I Miami, FL
then provided recommendations for changes and actively
participated in the implementation of these modifications.
07/10/2023- 07/14/2023 I persisted in conducting a thorough website audit to assess Remote job.
strengths and identify gaps. This involved a comparative
analysis with relevant competitor website pages. Miami, FL
Subsequently, I provided recommendations for changes and
took an active role in implementing these modifications.
07/17/2023- 07/21/2023 Started working on my second project, the Portfolio Remote job.
Rationalization. Started learning about Product lifecycle
management, and reviewed product offerings and Miami, FL
recommend discontinuations and/or deactivations of SKUs
based on revenue, product performance, customer purchase
history, manufacturability.
07/24/2023- 07/28/2023 I continued my efforts on the Portfolio Rationalization Remote job.
Project, drafting discontinuation letters and developing both
external and internal communications, while also Miami, FL
suggesting alternatives where applicable. Simultaneously, I
remained engaged in the Web Redesign Project, focusing on
harmonizing the FFM product website pages
07/31/2023- 08/04/2023 I completed the draft of the discontinuation letter and IP Remote job.
checklist, sending them to the Lonza team for review.
Subsequently, I forwarded the revised documents to the Miami, FL
clients. Additionally, I finalized the implementation of
changes on the For Further Manufacturing product pages.
08/07/2023- 08/11/2023 This week involved the completion of my two major Remote job.
projects—the Web Redesign Project and the Portfolio
Rationalization. Additionally, I commenced the creation of Miami, FL
my final deliverable PowerPoint presentation, which I will
present to the team during my last week of the internship.
08/14/2023- 08/18/2023 During the final week of the internship, my focus was on Remote job.
wrapping up all projects and presenting my final
deliverable to the team. This encompassed highlighting my Miami, FL
achievements and summarizing the outcomes of both the
Web Redesign Project and the Portfolio Rationalization
Project.