POSITIONING STATEMENT: WAFEE COFFEE-FLAVORED

WATER IS THE PERFECT LOW-CAFFEINE AND SUGAR-FREE

ALTERNATIVE TO TRADITIONAL COFFEE AND SUGARY
BEVERAGES. IT IS MADE WITH ALL-NATURAL INGREDIENTS
AND IS THE PERFECT CHOICE FOR ALL PEOPLE

WAFEE: a unique product that Unit price: 7,000 - 15,000 VND

combines both coffee and water
The product line offers a variety of
flavors sourced from different
regions worldwide
Payment method: Cash, Zalopay,
Momo, online banking
Seasonal discount on special
occasionals: “Summer sale, Tet
holiday”

PRODUCT PRICE

PLACE
4Ps PROMOTION
WAFEE
COFFEE-FLAVORED

PY

Retailer stores, vending machines, Advertising: on billboards, TV

convenient store, food service channels, advertising screens in
establishment, Even and commercial centers, as well as
catering,... runs advertising on online
Tiktok shop, Lazada, Shopee, platforms.
Tiki,... Organize sampling events,
partner with celebrity and KOL,
create a loyalty program, give
discounts and coupons for
customers.

Young adults and health-conscious consumers: These consumers may be

interested in WAFEE coffee-flavored water as a healthier alternative to coffee
or tea drinks that are typically high in calories and sugar.
Coffee lovers: These people is likely to be interested in WAFEE coffee-flavored
water because it offers a convenient way to enjoy the taste of coffee with the
low caffeine or calories.

FIFTH FLOOR, SHERATON HOTEL, 88 DONG KHOI, DISTRICT 1, HCMC

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