Nationwide Business Studies Induction Competition

Hosted by Two Teachers

The Challenge (click here to watch the video introduction)

The lockdown is creating an army of amateur chefs as food subscription box sales are booming and as a result we're
wasting less. Britain's online recipe box market was previously expected to exceed £1.5billion by 2022, but because
of the COVID-19 pandemic and associated lockdowns, Gousto expects that most of the developed world will be
shopping for their groceries online for the first time (This is Money, 2020).

Therefore, your task is to develop a food box business which can rival the likes of Hello Fresh, Gousto, allplants, My
Muscle Chef, Butcher Box, and beyond.

You can base your food box business on any food type you wish, your aim is to create a brand which can infiltrate
this growing market.

How to enter:

All you need to do to enter ‘The Food Box Challenge’ is complete the following tasks in teams of 1 to 3 people and
submit your entry to business@twoteachers.co.uk by Friday 17th September 2021. You can complete the tasks using
any method you deem fit e.g. pen and paper or on a PC etc.

To find out who’s won the Food Box Challenge and to learn lots about business, be sure to follow us on your
favourite social media platform and subscribe to our YouTube channel: @TwoTeachers | Instagram & Facebook:
@TwoTeachersBusiness | Twitter: @TwoTeachersBiz | TikTok: @TwoTeachers.
For lots more Business Studies content:

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Task 1: What food type will your food box business be centred around and why? e.g. vegan, protein, chocolate,
takeaways etc.

Task 2: Why have you chosen this food type for your food box business? Justify your reasons below.

Task 3: Who is your target audience and why?

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Task 4: Who are your main competitors? Conduct some research and analyse the strengths and weaknesses of the
two food box business which you believe you will be your main competition.

Competitor 1:

Task 5: What is the USP of your food box business?

Competitor 2:

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Task 6: What pricing strategy are you going to use and why? To find out more about the different pricing strategies
available, watch our explainer video on YouTube @TwoTeachers: Video link: Pricing Strategies Explained.

Task 7: What is the name of your food box business?

Task 8: What is the slogan for your food box business?

Task 9: Design a logo for your food box business.

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Task 10: Design the packaging for your first ever food box.

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