WESHARE

A SUSTAINABLE CROWDFUNDING PLATFORM

FROM DAILY CONSUMPTION

PRODUCT & TECH BUSINESS FINANCE MARKETING MARKETING

DAT QUOC TRUONG THAO HUONG VU ANH PHUONG TRAN DANG THI MINH LE HUYEN KHANH LUONG
University of Science National Economics University Banking Academy RMIT British University Vietnam

1
 Social Problem

Fundraising Needed
Vietnam, as a developing country, faces
multiple critical social issues

Social organizations face challenges in

fundraising and sustaining their impact

500 Charities 14M young people/donors Businesses /Enterprises

Segment: small-scale (student, Segment: 18-30, Big cities, Shop online, Segment: Popular, E-commerce,
volunteer, local, individuals, etc.) Social conscious, Student, Office worker OTA, Bank, CSR, Affiliate marketing

Pain points: current fundraising is Pain points: barriers overwhelming Pain points: need revenue but
not enough goodwill branding via CSR/CSV
2
 Solution

Cashback - An Inspiration

Cashback
Cashback:
Shop&Share:
Receive
Receive
a small
Donate
money
fromback
millions
for every
of people
purchase

3
 Solution

WeShare Was Born

MISSION
Turn daily consumption into sustainable donations, make millions of
people lives better while enhancing business’ growth by connecting social
organizations, businesses, and young donors

Charities Young people/donors Businesses/Enterprises

provide a new, convenient, provide a social impact

provide sustainable fundings no-cost Shop&Share donating affiliate marketing and
method CSR/CSV services
4
 Solution

Multi-platform Fundraising Applications

DONATE WITH JUST ONE TOUCH:

Open Shopee, Tiki, Lazada (a.k.a Amazon of Vietnam)
from WeShare then shop as usual
DEMO VIDEO ➜

Donate up to
Donated

5
 Solution

How WeShare Works And Creates Impact

WESHARE

Open sites from WeShare and AFFILIATE MARKETING

shop as usual (help generate conversions)

USERS
$10 $2

BUSINESSES

DONATE PAY COMMISSION

SOCIAL
ORGANIZATIONS

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 Solution

WeShare solves the problem statement

WeShare is the answer to the question “How might we encourage the local
community to adopt a sharing economy to encourage sustainability?”

WeShare is a crowdfunding platform

Crowdfunding is a part of a
sharing economy

WeShare promotes sustainability

7
 Solution

4 Revenue Streams

Commissions Enterprise CSR Build AM system Ads Revenue

Ads
Customer Merchants Enterprises Merchants
Publishers

AM System
Growth &
Values Brand & CSR then Growth & Reach
Revenue
Revenue

Sustainable. Shared Technology. Sustainable.

Advantages
Correlate Values Know-how Passive

8
 Customer - Market - Competition

Core Differentiations with Other forms of Donation

Everyone donate for free and frequently

to create sustainable funds
Differentiations between WeShare
and Other Donation Methods
Sustainable
CASH LOYALTY ORDERS
ORDERS BANKING

Orders
METHODS Money Loyalty points
CASH (no extra cost)

BANKING SOCIAL Small &

Free of charge CAUSES
Big & Crisis
Short-term
Big & Long-term

FREQUENT Rarely Sometimes Regularly

LOYALTY POINTS

Income/
BARRIERS None None
Effort
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 Customer - Market - Competition

Core Differentiations with Cashback apps

Cashback users’ feedback:

The gain is not worth the effort

It takes a long time (avg. 6 months)

500 and cost to claim a small return
surveyed

9.2%
46
tried

5%
19
retained

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 Customer - Market - Competition

Core Differentiations with Cashback apps

WeShare creates impactful satisfaction,

experience with optimized cost
Differentiations between WeShare and Cashbacks

User Satisfaction

DONATION
Saving a bit Donating for
EXPERIENCE
for ourself a large impact

CASHBACK RATE Small cashback Twice as cashback

Cost COST High Optimized

Optimization
TRANSACTION FEE Yes No

For-profit Social-centric
DIRECTION
Red ocean Blue ocean
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 Customer - Market - Competition

Financial Plan

Financial projection Cost structure

2024-2027 2024-2027

12
 Customer - Market - Competition

Growth - Businesses/Merchants

With businesses, large merchants With the remainders

Direct Via 3rd party

to maximize the donation rate to optimize time and effort

100+
 Customer - Market - Competition

Growth - Donors

Social Media Partnerships

20K USERS - CPA ONLY ~0.1$
Media channels
5+ social organizations

70K
followers

KOLs (100K-5M followers)

10+ universities

5M 1M 1M 500K 300K 80K

followers followers followers followers followers followers
 Performance

Huge And Sustainable Funds for Sustainable Goals

100 22K
Popular merchants Users

60K $250K
Donations GMV

$13.5K $11K
Donated (Shop&Share) Donated (CSR)

100
Children supported
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 Impact

Huge And Sustainable Funds for Sustainable Goals

2026

2024

E-commerce OTA Ride- Food

hailing delivery
Ride- Food 100% $8.9B $9B $5.1B $0.65B
E-commerce OTA hailing delivery merchants' revenue
$7.4B $7B $3.5B $0.47B

10% $2365M
$1850M via affiliate marketing

$71M
$55.5M 3% of cashback
of cashback commission rate (avg.)

100,000 $150K 0.3% 2% $1.5M 500.000

active users
donation affiliate market share affiliate market share donation active users

Source: statista.com 16
 Impact

Huge And Sustainable Funds for Sustainable Goals

$5M in total by 2026

500 10,000 5,000,000

school supported children nurtured Trees planted

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 Thank you for listening

WESHARE
We Shop, We Share
Apendix
19
 Performance

Partners

100+ 10+ 100+ 100+

Popular Social Top Strategic
merchants organizations universities partners
 Roadmap - Strategy

Our Vision

Leading “no-cost”
We are here fundraising
Leading “no-cost” fundraising platform in SEA
Shop&Share
platform in Vietnam
product-
market fit
Shop&Share
Booming growth
problem-
Shop&Share started
solution fit
fundraising
launched in
Vietnam

Finance
services
Offline
Shop&Share
Lottery
&Share

2021 2022 2023 2024-2025 2026

 User Segment

46M [TAM] Total Available Market: E-commerce users

14M [SAM] Serviceable Available Market: Target users

18-25 Big cities in Vietnam

●
Office workers, self-employed, students

Familiar with e-commerce

500K [SOM] Serviceable Obtainable Market

● 8M would love to use (68% of 500-respondent
survey)
● 2025 goal: 500K users

Source: Vietnam population, HCMC Population 2021, Population - Sex, Vietnam Young Population , Vietnam Population 22
 A3. Market

Market Needs - Merchants & Enterprises

Conversion-based: Effective distribution

Pay-for-what-they-get channels with high ROI

High traffic due to

High traffic
shop&share motivation

Added CSR values without

Increase social value,
requiring extra commission
CSR, Branding
Affiliate marketing rate
service / CSR
Enhancing growth
service bringing
and strengthen CSR
sustainable revenue
Affiliate marketing strength Other marketing channels disadvantages:

Generate Defined unit Not enough to Require high cost

Lower Can not ensure
conversion through cost - “pay for maximize growth (campaign, digital
cost ROI/unit cost
affiliate marketing what they get” expectation ads, KOLs, …)

Competitors expand new channels, including affiliate

Enhance competitive advantage
marketing

Optimize CSR budget through planned campaigns Leverage CSR budget to stregnthen social values
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 A3. Market

Market Needs - Users

Easy, convenient, free-of-charge Fulfilment, goodwill

and frequent donating method satisfaction

Public donation
Social credit
and recognition

A convenient
fundraising method
from our daily Fulfill their goodwill
consumption with by contributing to
no extra cost social activities

Remove barriers in donating Barriers in donating larger than good will

Easy, one-touch Time and

Free-of-charge Transp Financial
& automatic effort-consu Unreliability
donations arent barriers
process ming

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