SPM THOUGHT PIECE NO.

01-09

ALMONT INLAND RESORT’S

VMOKRAPI-SPATRES

It was in 1998 when the city of Butuan received a great attraction. Located in the northeastern part of
Mindanao known as the CARAGA region, Butuan was a slow, quiet provincial city with hardly any form
of leisure and entertainment available to its inhabitants. All this changed when Ms. Julie Alegrado
and her family decided to build the Almond Inland Resort – a full service, first-rate convention and
resort center that provided complete hotel and leisure amenities to families, tourists and business
people. The Almont Inland concept shook the leisure and resort industry in the province – an industry
occupied by aging, dilapidated hotels and inns. By year 2000, Almont Inland resort showcased a
restaurant, a convention hall, a bar and grill, full service deluxe rooms and cottages, sports facilities,
swimming pools, a children’s play center, a game room, a health spa, and other leisure amenities.

Vision
“To be the leading convention and leisure resort in the CARAGA Region”

Mission
“We are committed to satisfying our guests by offering quality service and facilities, satisfying our
staff by providing honest employment in a positive working environment, satisfying the locals by
being the ‘happening place’, and satisfying stockholders through profits.”

Objectives
1. Increase Profitability (Returns)
2. Achieve Guest Satisfaction (Ratings)
3. To be a Market Leader in School & Business functions (revenues/Reach/Recognition)
4. To be the Happening Place (Recognition)
5. Achieve Staff Satisfaction (Ratings)

This thought piece was written by Dr. Eduardo A. Morato, Jr. for his book, Strategic Planning and Management.
This learning material may be reproduced with proper citation and acknowledgement.
Key Result Areas

1. For profitability objective 1.a Return on Sales

1.b Return on Assets
1.c Return on Equity
1.d Asset Turnover
1.e Gross Profit
1.f Net Profit

2. For guest satisfaction objective 2.a Number of Repeat Customers

2.b Number of Guests Referred by Customers
2.c Customer Rating

3. For market leadership objective 3.a Market share in Butuan City

3.b Market Share in Food and Beverage
3.c Increase in Number of F&B Walk-in
customers

4. For happy place objective 4.a Increase in number of participants per event

5. For staff satisfaction objective 5.a Decrease in the staff turnover rate

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 Performance Indicators

For the Following KRAs: 2001 2002 2003 2004

1.a Return on Sales 28.01% 21.63% 26.65% 27.68%

1.b Return on Assets 12.61% 11.16% 15.27% 16.56%

1.c Return on Equity 19.12% 16.02% 20.57% 20.28%

1.d Asset turnover .45:1 .52:1 .57:1 .60:1

1.e Gross Profit on F&B 60% 60% 60% 60%

2.a increase in the number of

repeat customers 75% of total 70% of total 75% of total 75% of total

2.b Recommended guests of Occupancy Occupancy Occupancy Occupancy

existing customers

2.c High customer rating 40% 45% 48% 50%

3.a Market share in Butuan City 3% 3% 6% 6%

3.b Market share in food and 24%, 50% inc, 30%, 25% inc, 35%, 25% inc, 35%, 25% inc,
beverage

3.c Increase in number of F&B 13% 10% 15% 17%

walk-in customer

3.d The Total Room Sales Php 5 M, 60% Php 6.9 M, 75% Php 9.4 M, 75% Php 10.5 M, 80%

4.a Increase in number of Average of 100 Average of 120 Average of 150 Average of 160
customer participants

5.a Decrease in the staff turnover 91% employee 94% employee 94% employee 96% employee
rate

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Strategic Options

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Resources

The resource requirements needed by Almont to execute the strategies are laid out on the pages
mentioned. These resources are brought out in detail according to strategy.

PEOPLE

Banquet Supervisor
Banquet Captain Waiter
Manay Maling's Restaurant Staff
Chief Steward, Property Custodian

PESO

RCBC Bank Loan P13M

Borrowed Funds from Maribago Bluewater Beach Resort P10.3M
Borrowed Funds from Almont Hotel P 1.4M
Cost of convention hall construction P14.3M

PHYSICAL FACILITIES

Construction of a convention hall

Additional 12 rooms
Refurbishment and improvement of existing facilities
Kitchen Equipment
Furniture, Fixture/Tables and Chairs
Banquet Utensils and Equipment
Improved landscape

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