KEY SKILLS AND AREAS OF EXPERTISE
Shashank Gupta
Career Objective
Seeking a challenging role to drive strategic
campaigns, optimize ROI, and lead cross-functional
teams. Committed to delivering exceptional results
and staying ahead of industry trends. Ready to
make a significant impact in a forward-thinking
organization.
Work Experience Total 10 Years Approx.
7EYE It Solutions Pvt.Ltd Digital Marketing Manager Duration 6 Aug 12 to 10 Nov 17
Usha International Ltd Marketing TM Duration 15 Nov 2017 to 25 March 2019
American Express Banking Corporation RM Duration 10 Feb 2020 to 31 Dec 2020
Akzo Nobel (Marketing SSO) Duration 8 Feb 2021 to 27 May 2022
White Globe Web Digital Marketing Manager Duration 1 June 2022 to Present
Achievements
•Increased Annual Revenue: "Led digital marketing efforts resulting in a 35%
increase in annual revenue, equating to $5 million in additional sales."
•Improved Conversion Rate: "Implemented conversion rate optimization (CRO)
strategies that raised the website's conversion rate by 20%, resulting in an extra
10,000 monthly conversions."
•Cost Savings: "Streamlined digital advertising campaigns, reducing the cost per
acquisition (CPA) by 25%, saving the company $500,000 annually."
•Traffic Growth: "Drove a 50% increase in organic website traffic through SEO
initiatives, resulting in an additional 100,000 monthly visitors."
•Social Media Engagement: "Achieved a 75% growth in social media followers and
a 60% increase in engagement on key platforms within one year."
•Email Marketing Success: "Optimized email marketing campaigns, leading to a
40% open rate and a 15% click-through rate, outperforming industry benchmarks."
•E-commerce Sales: "Implemented a new e-commerce strategy, boosting online
sales by 45%, contributing $3 million in additional revenue."
•Global Expansion: "Directed digital marketing efforts for international expansion,
leading to a successful market entry in three new countries and a 30% increase in
international sales."
•Customer Retention: "Implemented a customer retention program that increased
customer lifetime value (CLV) by 25% and reduced churn by 15%."
•ROI Improvement: "Delivered an ROI of 6.5x on digital marketing spend through
data-driven campaign optimization."
•Mobile App Downloads: "Drove a 60% increase in mobile app downloads,
surpassing the 2 million download milestone within six months."
•Content Strategy: "Developed and executed a content marketing strategy that
resulted in a 40% increase in blog traffic and a 25% increase in time spent on the
site."
•Product Launch: Successfully led the development and launch of a comprehensive
analytics dashboard that consolidated data from various sources, enabling
executives to track key performance metrics in real-time and make data-driven
decisions. This resulted in a 30% improvement in decision-making efficiency.
•Data Quality Enhancement: Implemented robust data quality processes, reducing
data errors by 25% and improving overall data accuracy. This enhanced the
reliability of analytics insights and increased stakeholder confidence in the data.
•Stakeholder Collaboration: Orchestrated effective collaboration between data
engineering and data science teams, resulting in a 20% reduction in data processing
time and quicker delivery of insights to business users.
•User Adoption Strategy: Developed a comprehensive user adoption strategy,
including training workshops and documentation, which led to a 40% increase in
user engagement with the new data products.
•Continuous Improvement: Proactively gathered user feedback and iteratively
enhanced data products based on user needs, leading to a 15% increase in user
satisfaction and overall product effectiveness.
•Market Insights: Conducted thorough market research and competitor analysis,
identifying untapped market segments. Proposed and initiated the development of
a new predictive analytics feature that positioned the organization as an industry
leader.
Digital Marketing (•Increased Website •Traffic Lead Generation •Improved
Conversion Rates •Social Media Engagement •Paid Advertising Success
•Content Strategy Impact •Email Marketing Performance •Brand Awareness
•Influencer Collaborations •E-commerce Growth •Community Building
•Data-Driven Insights •Reputation Management •Mobile Optimization
•Cross-Channel Integration •ROI Improvement) •ATL •BTL •B2B •B2C
• Marketo - Marketing Automation Specialist • DV360 • HTML •CSS
•JavaScript • Go-To-Market Platform
Email Marketing Expertise: A deep understanding of email marketing best
practices, including segmentation, personalization, A/B testing, and
deliverability optimization.
Marketing Automation Tools: Proficiency in using marketing automation
platforms like Salesforce Marketing Cloud, Marketo, HubSpot, or similar tools
to build and execute email campaigns.Produce campaign assets including
emails, landing pages, and forms within a marketing automation WYSIWYG
editor
Multifaceted Create campaigns to support different marketing initiatives
including nurture
HTML/CSS: Basic knowledge of HTML and CSS for email template
customization and troubleshooting.
Data Analysis: Ability to analyze campaign performance metrics, draw insights,
and make data-driven recommendations for campaign optimization.
Customer Segmentation: Understanding of how to segment customer lists
based on various criteria (e.g., behavior, demographics) to deliver more
targeted and relevant messaging.
Content Strategy: Familiarity with content development and strategy to create
compelling and engaging email content.
Testing and QA: Proficient in conducting thorough testing of emails across
different devices, email clients, and browsers to ensure they render correctly
and function as intended.
Attention to Detail: Meticulous attention to detail to avoid errors in email
content, design, and settings.
Compliance and Privacy Knowledge: Understanding of email marketing
regulations and best practices related to data privacy (e.g., GDPR, CAN-SPAM
Act).
Analytics Tools: Familiarity with analytics platforms (e.g., Google Analytics) to
track the effectiveness of email campaigns and understand customer behavior.
Adaptability and Continuous Learning: Given the ever-evolving nature of
digital marketing, being open to learning about new tools, technologies, and
industry trends is crucial.
programs, lead scoring, event promotion, and data management
Customer-Centric Mindset: Keeping the customer's needs and preferences in
mind when developing and executing email campaigns.
Google Cloud Knowledge : Familiarity with Google Cloud products or cloud
computing in general can be an added advantage
Digital Marketing
Strategic Thinking: Ability to develop and execute a comprehensive digital
marketing strategy aligned with the company's overall business objectives.
Leadership and Team Management: Effective leadership skills to manage and
inspire a team of digital marketing professionals, ensuring they are motivated
and working towards common goals.
Analytical Skills: Proficiency in data analysis and the ability to derive insights
from various digital marketing channels. This includes using tools like Google
Analytics, CRM platforms, and marketing automation software.
SEO and SEM Expertise: In-depth knowledge of Search Engine Optimization
(SEO) and Search Engine Marketing (SEM) techniques to improve organic
search rankings and manage paid advertising campaigns effectively.
Content Marketing Proficiency: Strong understanding of content marketing
strategies, including content creation, distribution, and promotion to drive
engagement and lead generation.
Social Media Management: Expertise in managing and optimizing social media
platforms for brand awareness, customer engagement, and lead generation.
Email Marketing: Knowledge of email marketing best practices, including
segmentation, automation, and A/B testing to drive conversions and nurture
leads.
Conversion Rate Optimization (CRO): Ability to optimize website and landing
pages to improve user experience and increase conversion rates.
Paid Advertising Skills: Experience with managing paid advertising campaigns
on platforms like Google Ads, Facebook Ads, LinkedIn Ads, etc., including
budget allocation, targeting, and optimization.
Academic qualifications E-commerce Marketing: Understanding of e-commerce platforms and
strategies, including product listings, promotions, and customer retention
• IIM Raipur Certification on Digital Marketing & Social Media Strategy During December techniques.
…2019 to May 2020 (IIMR/EL/2020-21/DM&SMS/101) Mobile Marketing: Knowledge of mobile marketing trends and techniques,
• Google Display & Video 360 Certification Exam Completion ID: 192255694 on August including mobile app marketing, responsive design, and mobile advertising.
...28, 2023 A/B Testing and Experimentation: Experience in conducting A/B tests to
• Google The Fundamentals of Digital Marketing certification exam on 29/10/2019 optimize campaigns, landing pages, and other digital assets for improved
Certification ID 2WPHPWVX4 performance.
• Certification of completion The Data Science Course: Complete Data Science Product Marketing
…Bootcamp on 07/08/2023 as taught by 365 Careers, 365 Careers Team on Udemy. Market Research: Ability to conduct thorough market research to understand
• Verify the authenticity of certificate at: http://lerndigitalwith.google.com/digitalunlocke customer needs, market trends, competition, and opportunities for product
Advanced Product Management: Vision, Strategy & Metrics on 03/17/2023 as taught differentiation.
…by Cole Mercer, Evan Kimbrell on Udemy. Product Positioning and Messaging: Expertise in crafting clear and compelling
• Google Analytics Certification ID 146423805 value propositions and messaging that resonate with target audiences.
• Semrush Academy: - Certificate Digital Marketing for SMBs with Greg Gifford Customer Persona Development: Proficiency in creating detailed customer
…Certificate expires 14.10.2023 Certificate of completion #7fc3babca5 Certificate exam personas to guide marketing efforts and product development decisions.
…Exam id-2 Go-to-Market (GTM) Strategy: Skills in developing and executing
• Completed Drive Advertising Revenue with Google Ad Manager on October 31, 2019 comprehensive GTM strategies that encompass product launch planning,
…Completion ID 39985904 pricing strategies, and sales enablement.
• POST GRADUATION (Master of Business Administration) Dual Specialisation … Competitive Analysis: Ability to analyze and monitor the competitive
…(Marketing & Human Resource) from Gyan Ganga Institute of Technology & Sciences landscape to identify strengths, weaknesses, opportunities, and threats.
…(Rani …Durgavati University) Jabalpur in 2012 Content Marketing: Knowledge of content creation and distribution strategies
• POST GRADUATION Diploma Service Management from G.S. College, Rani Durgavati to support product marketing efforts, including blogs, whitepapers, case
…University Jabalpur (M.P) in 2010 studies, and more.
• Graduation Bachelor of Commerce from G.S. College, Rani Durgavati University Sales Enablement: Expertise in providing sales teams with the necessary tools,
…Jabalpur (M.P) in 2009 resources, and training to effectively sell the product.
• Higher Secondary Examination Commerce Stream with Mathematics from Kendriya Collateral Development: Proficiency in creating marketing collateral, including
…Vidyalaya, No.1 GCF CBSE Jabalpur in 2006 product brochures, datasheets, presentations, and other sales materials.
• Secondary Examination (All common Subject) from Kendriya Vidyalaya No.02 GCF Product Launch Management: Experience in planning and executing product
…CBSE …Jabalpur in 2004 launches, including coordinating cross-functional teams, setting launch
timelines, and ensuring a successful rollout.
Computer Certification Cross-Functional Collaboration: Strong collaboration and communication skills
• Certificate of completion for "Microsoft Excel - Excel from Beginner to Advanced “on to work effectively with product development, sales, marketing, and other
…07/27/2020 as taught by Kyle Pew, Office Newb LLC on Udemy departments.
• Console Operation / computer programming covering following Customer Advocacy and Testimonials: Ability to cultivate and leverage
MS office – Word, Excel, Power Point, FoxPro, Corel Draw, PageMaker, customer testimonials, case studies, and success stories to build credibility and
C. Language. From All India Ordinance Factory WWA GCF trust in the product.
SAP 01 MODULE Customer Lifecycle Management: Understanding of customer journey
• TRAINING CERTIFICATION ON SAP 01 MODULE Certificate No: SAP-ERP/GGITS/SAP- mapping and strategies to nurture and retain customer’s post-acquisition.
…01/XIII-1200 Training course at SAP U Academy. Duration: 07/Dec/2012 to 05/Jan/2013 Feedback Loop Management: Skill in establishing feedback loops between
customers, sales, and product teams to continuously improve the product and
Social Activities marketing efforts.
• SOCIAL ACTIVITIE “BLOOD DONOR “AT DEPTT. OF PATHOLOGY BANK, N.S.C.B. MEDICAL Product Knowledge: Deep understanding of the product's features, benefits,
…COLLEGE. JABALPUR (M.P) “MPSACS “BLOOD BANK and unique selling points, as well as the ability to effectively communicate this
• Participate in Workshop of “Employment Generation through Entrepreneurship information to various audiences.
…Development” Project Management Skills:
Agile Methodologies: Understanding of Agile and Scrum methodologies to
Personal Information manage and prioritize tasks, facilitate sprints, and ensure timely product
Date of Birth: 9 Oct 1987. delivery.
Gender Male Risk Management: Ability to identify and mitigate project risks, ensuring
Father Name Shiv Dayal Gupta smooth execution of data product initiatives.
Mother Name Sanju Gupta Domain Knowledge: Familiarity with the industry or domain in which the
Nationality Indian organization operates to understand business challenges and opportunities.
Languages English, Hindi Business Strategy: Understanding of how data products contribute to
Current Address Plot No G 92 Maa Narmade Nager Bilihari Jabalpur MP 482020 achieving business objectives and driving revenue growth.
E Mail: shashankgupta009@gmail.com Innovation and Continuous Improvement:
M No: +91 7415573003 Innovation Mindset: Willingness to explore new technologies and approaches
Declaration: to data product development, keeping up-to-date with industry trends.
I hereby declare that the above written particulars are true to the best of my knowledge Iterative Development: Skill in iterative product development, gathering user
and brief. feedback, and making iterative improvements based on insights.
Date :
Place : References Available on request.
Name : Shashank Gupta