STEPS TO CREATE AN AD IN FACEBOOK

Step 1):- Access Facebook Ads Manager: Log in to your Facebook account and go to the Ads
Manager at https://www.facebook.com/ads/manager.

Step 2):- Choose Your Objective: Facebook offers various advertising objectives such as brand
awareness, traffic, conversions, and more. Select the one that aligns with your campaign goals.
Step 3):- Set Up Your Campaign: Name your campaign and configure its settings, including the
campaign budget, schedule, and audience targeting.

Step 4):- Define Your Audience: Specify the demographics, interests, behaviours, and other
criteria that describe your target audience. You can also create custom or lookalike audiences
based on your existing customer data.
Step 5):- Choose Ad Placements: Select where you want your ads to appear. You can choose from
options like Facebook, Instagram, Audience Network, and more. You can also specify whether
you want your ads to appear in the News Feed, Stories, or in the right column.

Step 6):- Set Your Budget and Schedule: Determine your daily or lifetime budget for the
campaign. You can also set start and end dates for your ads if you have a specific timeframe in
mind.
Step 7):- Create Your Ad Creative: Design your ad content, which may include images, videos,
ad copy, headlines, and call-to-action buttons. You can use Facebook's ad creation tools or upload
your own creative assets.
Step 8):- Choose Ad Format: Facebook offers different ad formats such as carousel ads, single
image or video ads, slideshow ads, and more. Select the format that best suits your campaign.

Step 9):- Review and Confirm: Review all the details of your campaign, including your audience,
budget, ad creative, and schedule. Make sure everything is set up correctly.