Republic of the Philippines
Department of Education
Region VII – CENTRAL VISAYAS
SCHOOLS DIVISION OF NEGROS ORIENTAL
DAILY
LESSON LOG
LEARNING OBJECTIVES
Content Standards
Performance Standards
Learning Competencies
CONTENT
LEARNING RESOURCES
References
Learner’s Materials Pages
Additional Materials
RECAP (2Min)
EPP, TLE, TVL SUBJECT
School: AMLAN NATIONAL HIGH SCHOOL
Teacher: Emma Janine O. Sienes
Subject: TLE -9 Time: 2:00- 3:00
Knowledge: Identify the benefits of having a good brand.
Skills: Research recognizable brands in the town/province.
Attitudes: Appreciate the importance of following the
techniques of generating a brand
The learner demonstrates an understanding of branding and
develops a brand for their business idea.
The learner independently generates a brand for their business
idea.
LO 4. Develop a brand for the product
Learning resources:
Learners printed modules :Module 4 Quarter 2
Tle _HEBC7/8MT-0i-s
Learners printed modules :Module 4 Quarter 1
TLE_EM9-12-IVO-4
LAPTOP, INTERNET ,
Farm tools:
What are the farm tools?
Why is it important to use tools?
Do you still remember its uses?
 Republic of the Philippines
Department of Education
Region VII – CENTRAL VISAYAS
SCHOOLS DIVISION OF NEGROS ORIENTAL
EPP, TLE, TVL SUBJECT

Introductory Activity Direction: Look at the picture shown

On the screen :

Pictures link: https://www.google.com/url?

sa=i&url=httpswinners%2F (figure 1)
https://www.google.com/url?sa=i&url=https%3A%2F%2F
(figure F2)
1. Describe the picture / illustration on the board/ screen.
2. If you see those illustration what comes up in your mind?

Analysis

Can you make or create your own brand?

What particular product will you make?
How can make your own brand
How can you start to make your own logo?
 Republic of the Philippines
Department of Education
Region VII – CENTRAL VISAYAS
SCHOOLS DIVISION OF NEGROS ORIENTAL
EPP, TLE, TVL SUBJECT

Can you create you unique brand name and logo?

Abstraction
(15min) Unlocking of words;
Brand - type of product manufactured by a
particular company under a particular name: “a
new brand of detergent"
--identifying mark burned on livestock or
(formerly) criminals or slaves with a branding
iron:"the brand on a sheep identifies it as mine"
Logo -- design is a graphic mark or emblem
commonly used by commercial enterprises,
organizations, and even individuals to aid in public
recognition. Logos can have an abstract or
figurative design, or a colourful or monochrome
style, and so on.

Questions:
1. What is a brand identity?
2. Why is brand identity so important?
3. How to Create a Brand Identity
4. What are the branding benefits?
5. How can you connect an emotions in making your
products?
6. How can you monitor your brand and maintain
each identity?
7. How can you maintain consistency when online
and offline?
8. How can you establish a connection with your
codtumer?

Activity: Direction: Draw the symbol of each benefit in

branding identity inside the box and write your answer in your
activity notebook.
Customer Customer Credibility Credibility
Recognition loyalty
Consistency Brand Allow Attracts
Equity shared talents
values

Application ACTIVITY: Group the class into 8 groups. Each group have 5
 Republic of the Philippines
Department of Education
Region VII – CENTRAL VISAYAS
SCHOOLS DIVISION OF NEGROS ORIENTAL
EPP, TLE, TVL SUBJECT

members or 6.
After learning on how to create a brand identity, you will make
your own brand and logo.
Consider you have create a business company
Create and draw your own product and label your unique
brand and put your logo and message of your product.
Rubrics
Criteria Excellent, Proficient, Basic, Emergent,
Advance Above Averag Minimal
d Average e
Colors, backgrounds, and/or
The overall Overall graphic balance and The colors or background
Attractiveness appearance of the organization of the logo is
acceptable. There is an
text are not used effectively,
but are readable. Icons and
other graphical elements
are too busy which makes
the text hard to read. There
logo is pleasing. appropriate balance of easy don’t seem to serve any are few icons or graphical
useful purpose other than for
Titles, text, colors, to read titles, text, colors decoration elements. The project is
and graphics are and graphics. The logo is
exemplary. The logo attractive but promotes
limited viewer interes
unattractive .
is attractive and
stimulates the
viewer’s interes
There is unity and There is adequate Project has text Project lacks text or
Layout/Design consistency unity but some and graphics graphics with no
however, they organized white
among text and inconsistency lack or have too space. There is no
graphic elements among text and much white unity or consistency
are arranged to graphic elements. space among text and
create an graphic elements.
organized white
space
The design is design is The logo
Content/ The design is unique and similar in
unique and looks like it
Originality original. The original. The several ways
to another has been
student can student can logo. Student copied from
recognize a logo recognize a appears to
and the elements logo and the have
somewhere
that make up elements that recognized a else.
logo and some
a logo make up a log of the
elements that
make up a
logo.

TOTAL SCORE
Assessment
(5min) Direction: Match column A in column B. Write the letter of the
correct answer in your quiz notebook.
Column A
____1. Logo
____2. Brand
____3. Document
____4. Language
____5. Advertise
Column B
A.craft your tone to match your brand's personality.
B. is the most efficient way of introducing your brand to the
world
C what can make or break a brand identity.
D. creates a set of brand guidelines that document all the do's
and don'ts of your brand.
 Republic of the Philippines
Department of Education
Region VII – CENTRAL VISAYAS
SCHOOLS DIVISION OF NEGROS ORIENTAL
EPP, TLE, TVL SUBJECT

E. will give your business a more unified, credible, and

professional look and feel.
F. a way to enhance your identity
g. defined as a name or a type of product manufactured by a
particular business.

Assignment In order to deepen your understanding of the lesson previously

discussed, You will be asked to make your own product and
advertisement using tagline for your brand. Take a video on
making your product and Record it using your cell phone and
send it to your teacher’s messenger (your teacher in this
subject). After successfully performing the assigned task, make a
narrative report about this and write it in your activity notebook.

Copy the rubrics below: