The innovation engine for the

digitized world – The New Style of IT

New Style of IT supported by HP Software

bernd.ludwig@hpe.com

© Copyright 2015 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
1
The old style of IT…

…hasn’t
changed
much since
1959 ?
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 IT has changed significantly since 1959
Environments are rapidly changing and getting increasingly complex

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Digital business transformation is happening now

50%
of businesses expect to
90%
of information is in the form
be digital in 24 months of what’s called machine data

30%
reduction in cost for business
10 M
Mobile Apps
operations driven by smart
machines by 2018

and it is driving IT transformation

© Copyright 2015 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
 What does this mean for IT?

Software IS the Innovation

Engine

Software IS the Software IS the

Product Differentiation Engine

Software Defined
Anything

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 The New Style of IT powers a New Style of Business

Rapid anti-competitive moves

Continuous innovation

Minimum viable product

Experiment

The art of failing fast

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 IT's about Collaboration

Core IT Fluid IT
The New Style of IT
Lower cost Greater agility

IT outcome-centric Business
outcome-centric

Conventional New workloads, apps,

workloads & apps and experiences

Longer cycle times Shorter cycle times

Maintaining the rock-solid foundation for Fluid approach dealing with the pace of digital
business execution
Gartner calls it business
Bimodal IT
© Copyright 2015 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
 The New Style ofvary
Characteristics IT bridges
betweenCore IT IT
Core and Fluid
and IT IT
Fluid
Fluid IT
Extreme Automation Agile Dev and Test

Cloud Delivery Models Mobility Everywhere

Enterprise Security App Security

E2E Management Real Time Management

Big Data Warehouse Big Data Business Value

Core IT
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 The New Style ofvary
Characteristics IT bridges
betweenCore IT IT
Core and Fluid
and IT IT
Fluid
Fluid IT
Extreme Automation Agile Dev and Test
Service Integrator
Cloud Delivery Models Mobility Everywhere

Enterprise Security App Security

E2E Management Service Developer Real Time Management

Big Data Warehouse Big Data Business Value

Service Provider
Core IT
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 Industry use cases
Fluid IT
Catalog of offerings Insurance Mobile Access

Account Management Finance Mobile Banking

Subscriber Database Telecommunications Smart Shopper

Government Services Public Sector E-Citizens Services

Inventory Management Retail Real time Management

Car Stock Management Automotive Connected Cars

Core IT
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 However, balancing the modes requires a new operating model
Most of our customers come from the Core IT side

Core IT Fluid IT
Connecting and bridging the modes
requires a new
Operating Model

Embrace Innovation Mature Core Services

Support Agility Renovate the Core
Plan Technical Debt Reduce Technical Debt
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 IT as a business innovator

Core IT More than labeling IT as a provider

Requires behavior changes to adopt the cultural
Fluid IT
1
characteristics of a provider/broker while at the same
time retaining traditional principles to control systems
that power the business core

Management of change initiative

2
Cultural change requires strong leadership and
changes to metrics and incentives. The operating
model should reinforce the new culture

Technology accelerates culture shifts

3 Using technology to expose information and promote
transparency between teams builds trust and
IT is a service developer and collaboration IT is a service integrator and
service provider service provider
Enabling continuous creation and Controlling end-to-end IT system
consumption of IT and business and service delivery at the optimal
services cost
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 The foundation for capitalizing on the New Style of IT
Requires balancing across three perspectives simultaneously
CULTURE • Collaborative, inclusive innovation
• Fast and flexible
• Consumer centric
• Risk tolerant
• Data-driven
• Service centric
• Modular, composite design Provider
Developer Integrator

TECHNOLOGY STRUCTURE
Enterprise
Architecture
Component

• Value chain operating model

Ser vice
Architectur e

Policy Requirement Defect Offer Consumption Component Knowledge & Problem Incident
Component Component Component Collaboration Component Component
Component Problem/
Shopping Kno wle dge
Policy Requirement Defect Item
Known Incident
Cart Error

Proposal Project Test Offer Mgmt. Request Chargeback / Event

Rationalization Showback
Component Component Component Component Component

• Consumption oriented
Request Component
Comp.
Scope IT Test Charge back
Agreement
Offer Sub scription
Contract
Event
Project Case

Portfolio Service Build Catalog Usage Diagnostics & Service

Demand Development Component Composition Component Remediation Monitoring
Portfolio Component Component Component Service Component Comp.
Usage Run Service
Backlog Source Build Catalog
Record Book Monitor
Item Entry

Service Service Release Change Configuration

• Process and method agnostic

Fulfillment
Portfolio Design Composition Request
RFC Control Management
Component Component Component Comp. Component

Fulfillment
Logical Service Desired Actual
Conceptual
Conceptual
Service Execution
Ser vice
Ser vice Service Release Service Service
Blue print Blueprint Release Blueprint Comp. Model CIs

Strategy to
Requirement to Deploy Request to Fulfill Detect to Correct
Portfolio

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 The New Style of IT leveraging the IT Value Chain
IT Value Chain

IT4IT Reference Architecture

Plan Build Deliver Run Efficiency

Reference Architecture &
Finance & assets Agility
Sourcing & vendor
Intelligence & reporting
Resource & project Service-centric
Governance, risk and compliance IT reference architecture
for the IT Value Chain

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 The Operating Model on top of IT Value Chain
Business and Customer Relationship

Provide/broker Services to the Enterprise...

Enterprise Architecture

Big Data Analytics

Plan Build Deliver Run

Streamline Accelerate Avoid failure by

Ensure business
requirements requests to detecting and
strategy leads
to build and streamlining the correcting
to the optimal IT
deploy new supply-chain to issues
portfolio
services fulfill them proactively

...On top of a consistent, integrated service model backbone

Sourcing and Supplier Relationship

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 HP Reference Architecture based upon IT4IT
Business and Customer Relationship

IT Consumer Portal & Dashboard

Enterprise Architecture

Strategy Requirement Request Detect

Big Data Analytics

To To To To
Portfolio Deploy Fulfill Correct

Investment Require- Usage/ Incident/ Monitor/

Demand Project Catalog
Portfolio ments Billing Problem Event

IT Service Design/ Test & Fulfill- Config- Diagnose/

Change
Architecture Portfolio Develop Release ment uration Remediate

Service Model Backbone and Integration

Sourcing and Supplier Relationship

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 Strategy-to-Portfolio

Drive IT Portfolio to business innovation

Plan

Holistic demand Business priorities Data consistency

Across PMO, cloud and Enhance business agility, Comprehensive operating-

enterprise architecture, speed innovation and level agreements (OLAs)
service portfolio and business growth based on consistent data
business needs across service providers

Financial visibility Traceability Communication

Ensuring ROI and cost savings Measure, manage and audit Manage contracts and
aligns with financial providers’ performance improves business
objectives and charge-back relationships through use of
schemas detailed roadmaps and KPIs

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.
 Strategy-to-Portfolio

Governance of IT Portfolio and Investments

Plan

STRATEGY SERVICE DEMAND SELECTION

PORTFOLIO
• Define objectives • Service architecture • Consolidate business • Business value, costs,
• Align business and IT • Service portfolio demand benefits & resources
roadmaps rationalization • Analyze priority, • Security and risk
• Set up standards and • Create service blueprint urgency, and impact
• What-if-analysis
policies and roadmap with • Create new or tag
• Ensure governance
• Assess applications cloud-initiative existing demand
cloud readiness components

Enterprise Service
Demand Proposal
Architecture Portfolio

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 Strategy-to-Portfolio

HP Products - Mappings
Plan

Strategy Service portfolio Demand Selection

HP Enterprise Maps

HP Application Portfolio HP Project & Portfolio

Management Management

HP IT Business Analytics

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 Strategy-to-Portfolio

HP Services - Mappings
Plan

Strategy Service portfolio Demand Selection

Project & Portfolio Management Foundation

HP IT Business Analytics Foundation

Service Manager Reference Model

Service Strategy

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 Requirement-to-Deploy

Deploy best services

Build

Reuse Time to market Supplier Info

Reuse of services and Faster time to market for Increased traceability across
requirements becomes the service realization internal and external
norm suppliers

Financial visibility Predictable Policy compliance

Improves inputs to IT Control point facts about Across security, risk,

Financial Management on full quality, utility, security and enterprise architecture &
service cost cost finance

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 Requirement-to-Deploy

Prioritize, Build, Test and Deploy best services

Build

PLAN&DESIGN DEVELOP TEST DEPLOY

• Development: Agile,
• IT Project plan • Functional: desktop, • Release plan
iterative, waterfall …
• Logical service model web, mobile • Change and
• Source & set up
• Requirements • Performance: desktop, configuration process
development
web, mobile • Knowledge
• Functional & technical environment
• Security: static, management
• Standards & policies • Version control
dynamic • Application and security
• Developer testing
monitors

Service Fulfillment
Service Design Test
Development Execution

Build
Requirements Defect
Change Control
Project Release Composition
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 Requirement-to-Deploy

HP Products - Mappings
Build

Plan & design Develop Test Deploy

HP Application Lifecycle Management (Quality Center) HP Service Manager,
HP Service Anywhere
HP Agile Manager HP Unified
Functional Testing
HP Project & Portfolio HP LoadRunner, HP
Management Performance Center,
HP StormRunner
HP Mobile Center
HP CODAR
HP Application Lifecycle Intelligence HP Cloud Service
Automation
HP Lifecycle Virtualization
HP Application Security (Fortify)
HP DevOps Automation
HP IT Business Analytics

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 Requirement-to-Deploy

HP Services - Mappings
Build

Plan & design Develop Test Deploy

Application Lifecycle Management Services
Enterprise Agile Foundation
Performance Center Services
Cloud Services Automation Services
Cloud Maps
Project & Portfolio Foundation
SA, NA, OO & DMA Foundations
Service Manager Reference Model
Enterprise Agility

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 Request-to-Fulfill

Catalog, fulfill and manage service usage

Deliver

Consumption Single catalog Service broker

Consumers easily find and Optimize multi-sourcing of Overarching service
subscribe via self-service cloud and internal services management for the
through a comprehensive transition to broker of
alignment of resources services

Efficiency Traceability Cost optimization

Standard subscription Across subscription, usage Recover expired and
process with authorization, and chargeback unused cloud subscriptions,
policies and automation infrastructure and licenses

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 Request-to-Fulfill

Service catalog, provisioning, and migration

Deliver

DEFINE AND SUBSCRIBE FULLFILL MEASURE

PUBLISH
• Mash catalog items • Self-service portal • Asset control and • Service usage
from all fulfillment engagement fulfillments routing measurement
engines • Personalized • Policy-driven app • Chargeback / showback
• Set pricing, options and experience control within internal
SLA • Manage subscriptions and external providers • Cost transparency
• Publish services and authorization • Integrate with change, • Surveys and ratings
process asset & configuration
systems

Shop / Buy / Pay / Manage

Chargeback /
Catalog Request Fulfillment
Showback

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 Request-to-Fulfill

HP Products - Mappings
Deliver

Define & publish Subscribe Fulfill Measure

HP Propel HP Asset Manager
HP Service Manager/HP Service Anywhere
HP Cloud Service Automation, HP CODAR
HP Operations
Orchestration
HP Network, Storage &
Server Automation
HP DB, Middleware &
Application Automation
HP IT Business Analytics

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 Request-to-Fulfill

HP Services - Mappings
Deliver

Define & publish Subscribe Fulfill Measure

HP Services Service Manager Reference Model

HP Rapid Deployment Pack for Service Manager

HP Cloud Services Automation Services

HP Application Life Cycle Management Services

HP Cloud Maps

HP SA, NA, OO & DMA Foundation

HP Supplier Management

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 Detect-to-Correct

Anticipate and resolve production issues

Run

Efficiency Collaboration Traceability

Consolidated management Report back to the business Monitor and manage app
platform for infrastructure to guide further cloud performance, availability,
and application monitoring, application deployment and compliance across
access controls and policy providers
enforcement.

Cost Risk Improvement

Track and optimize cloud Enforce security policy and Integrated process for
costs and vendor SLAs compliance requirements customer support and
among disparate providers change, asset and request
management

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 Detect-to-Correct

Present a unified pane of glass to all providers

Run

DETECT DIAGNOSE CHANGE CORRECT

• Collect and correlate • Root cause through big • Define change request • Implement change
events, alarms and data analytics • Perform problem and • Leverage run books for
metrics across multi- risk analysis scale-in, scale-out and
• Severity and business
providers infrastructure ticket management
impact • Approve infrastructure
• Load into IT data change following • Auto-fixed common
• Defined escalation path
warehouse governance policies issues
with service providers
• Understand user issues • Automated elastic • Close records
optimization of capacity

Service Desk and Security Operation Centers

Service Event Incident

Remediation
Monitoring Management Management

Configuration Management

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 Detect-to-Correct

HP Products - Mappings
Run

Detect Diagnose Change Correct

HP Service Manager, HP Service Anywhere

HP Business Service Management Suite

HP Ops Analytics

HP Network Security (Tipping Point) &

Security Intelligence (ArcSight)

HP Operations Orchestration

HP Universal CMDB, Universal Discovery

HP IT Business Analytics

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 Detect-to-Correct

HP Services - Mappings
Run

Detect Diagnose Change Correct

HP Services Service Manager Reference Model
HP Rapid Deployment Pack for Service Manager
HP Operations Bridge
HP Automated Network Management
HP Application, Systems, Network Foundations
HP Automation Foundation
HP Server Automation, Ops Orchestration Quickpack
HP Converged Security

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 V2.0 snapshot is based upon

IT4IT™ reference architecture

material developed by the IT4IT™
Forum of The Open Group™
Key functional component

Strategy to Requirement to Deploy Request to Fulfill Detect to Service model artifact

Key data artifact
Portfolio Correct Auxiliary data artifact
Enterprise Defect Entity relationship
Architecture Component
Service
Component
Architec- Defect
ture

Policy Requirement Test Offer Consumption Component Problem Incident

Component Component Component Component Component

Policy Require- Test Case Shopping Problem/ Incident

ment Cart Known
Error

Proposal Source Control Build Offer Request Chargeback/ Service Level Event
Rationalization
Component Component Component Management Component Showback Component Component
Component Request Component
Scope Charge- Service
Agree- Source Build Offer Subscrip- back Contract Event
ment tion Contract

Portfolio Project Build Package Catalog Usage Diagnostics & Service

Demand Component Component Composition Component Remediation Monitoring
Component Component Service Component Component
Portfolio IT Build Catalog Usage Run Service
Backlog Initiative Package Entry Record Book Monitor
Item

Service Service Release Fulfill-

Change Configuration
Portfolio Design Composition ment RFC Control Management
Component Component Component Request Component Component

Con-
Fulfillment
Con- Logical Service Service Execution Desired Actual
ceptual Service
ceptual Service Service
Release Release Service
Service Blueprint Blueprint Blueprint Component Model CIs

© Copyright 2015 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. IT4IT™ is a trademark of The Open Group
 The bottom line

Software is becoming the product, the innovation engine,

1 the differentiator in the digitization of everything

IT needs to rise to the challenge: faster, more agile, close

2 to the business

New Style of IT bridges both Core IT and Fluid IT with one

3 reference architecture based on the IT Value Chain

IT needs to adopt service provider / service developer /

4 service integrator operating models

54 © Copyright 2015 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
© Copyright 2015 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.