Professional Documents
Culture Documents
Winning Sales Stories
Winning Sales Stories
intense. Neither side wanted to back down from the numbers that had been
shared. But at a crucial point in the conversation, the party we were selling
them raving on and on about how much they liked the product, and we
knew they were completely sold. Knowing this gave us the leverage we
needed to close the deal on our terms. The moral of the story? Always
acquired by IBM, and was working on a deal with Charles Schwab. At this
sales representatives always wore suits and ties, even on Fridays. We were
actually
much more formal than other parts of the country. However, while my first
Charles Schwab meeting cemented our relationship for the deal, it also
meeting at Charles Schwab, they claimed it was a 'no tie zone' and
proceeded to cut off my tie and pin it to the wall. Ultimately, we closed the
deal (my biggest yet), which resulted in the ongoing joke that I could now
FEATURED VIDEO
Uncertainty
Volume 0%
00:00
01:37
producer friend of mine from New York said she had an opportunity for
me. She said she was putting together a new series focusing on young
to lose, so I cruised from San Francisco to the Big Apple to pitch a board
short company in negative-5 degree weather. I put on a suit and tie and
went down to the studio. As soon as I got there, I saw that everyone had
done the exact same--cleaned up and put on the same exact navy or grey
suit for their pitch. So, I decided to throw a Hail Mary. I stripped down,
threw on a pair of my trunks, lost my shirt and tie, and got down to bare
feet. When I walked onto the set, the producers immediately lost it
were either completely sold, or just took pity on the clown standing in
best CEOs and COOs in the business, but my most formidable opponent is
time. Negotiating with Jillian and her little sister Lilly has taught me to be
customer interactions were always the ones when I'd recommend the
customer go somewhere else. Don't get me wrong, I loved The North Face
and all of their products! But I was always more intent on getting the
customer the best product for what they were looking for. When that
wasn't something from our company, I'd tell them what they should get
instead and where to get it from. Funny thing was, they always ended up
ust
pushing our products on them. A great lesson I learned from this is that the
'challenging' accounts. The account had been a big customer in the heyday
of the Texas oil boom, but most of the glory had died down by the time I
got there. Everyone in the office laughed into their beers when they heard
where I'd been assigned. One colleague told me, 'Yep, that contact is a
pain in the butt. He'll keep you hoping, but don't expect much.' I got many
by the end of the month; but when the time came, there were some
rumblings but no orders. So, since I was in Texas after all, I naturally went
to Toys 'R' Us and bought a toy six-shooter and the six bullets that come
with it. I handed the gun to the customer I was working with at our next in-
person meeting, along with six bullets, and explained what was going to
happen. Here was my deal: He could ask me for anything he needed from
us and anything we could possibly do, we would do. But each time he
asked, he had to give me one of those bullets. When I got all six bullets, I
would get to ask for something in return, and you can probably guess what
that was going to be. Eventually, I got him to agree, leading to one of the
I've heard a thousand times come out of my mouth scrambled. During our
biggest sales pitch to date, my co-founder and I walk into the corporate
offices of our dream customer with every detail of the pitch squared away.
commitment, and often times you must go outside of your comfort zone
up the chance to meet with over 50 marquee investors and pitch... on a ski
lift. The day of the event, I woke up at four in the morning and headed to
Hunter Mountain, where I spent the day heads down, skis up, raising our
seed round on a mountain! In the end, it was well worth it when we won
to boot (literally)."