Professional Documents
Culture Documents
PROJECT REPORT On Real State
PROJECT REPORT On Real State
ON
1
DECLARATION
This is to declare that I Zeeshan Khan (Enroll: 1800101778) student of
Marketing and sales in Rizvi Reality Pvt. Ltd.” The data mentioned in this
report were obtained during genuine work done and collected by me. The
data obtained from other sources have been duly acknowledged. The result
embodied in this project has not been submitted to any other University or
Date:
ACKNOWLEDGEMENT
2
largely to their wise counsels, concrete and constructive suggestion and
sincere courtesy.
I would like to thanks MRS. FARHEEN SIDDIQUI for their support and
3
PREFACE
I respect to the allotted period, I have formed relationship with the
degree courses. So far this training is scheduled for third semester syllabi as
far I have completed 3rd semester examination. Thus study will provided me
existence. I have tried my best to gain out of well framed circumstances &
with the help of experienced personnel who helped me out so for become
there which can’t be known but on the basis of gathered information and
certain hints, the project has been formed. It may have something missing
but I have tried to present all things what I have received. Although this
report has been got checked by different personnel but after that if there is
in different parts. Certain observations & suggestions also have been stated
4
EXECUTIVE SUMMARY
While working in the organization I was trained as a relationship personnel
being engaged into various jobs such as dealing with clients, answering
knowledge about new schemes and converting them into our customers.
Marketing and sales in Rizvi Reality Pvt. Ltd.”. The project work was for
this research was conducted in Lucknow to study the Marketing and sales.
The research has been conducted to gather information from 100 respondents
& a structured questionnaire will be used to collect the information from the
respondents. The data which was collected from them will be analyzed and
classified. It was found that though the Rizvi Reality Pvt. Ltd. has the highest
market share it needs to improve on its service quality and retail services.
TABLE OF CONTENT
1. INTRODUCTION
2. COMPANY’S PROFILE
3. OBJECTIVE OF STUDY
4. RESEARCH METHODOLOGY
5
5. DATA ANALYSIS AND INTERPRETATION
6. CONCLUSIONS
7. LIMITATIONS
8. RECOMMENDATIONS
9. BIBLIOGRAPHY ANNEXURE
INTRODUCTION
6
INTRODUCTION
Real estate
Real estate is "property consisting of land and the buildings on it, along
system is derived from English common law, such as India, the United
Real estate is a 12$ billion (revenue) industry in India. There has been a
rapid growth in the industry in the past few years.100% FDI is allowed in
required in the next 5 years. The real estate market is projected to grow to
7
$50 billion by 2010 CAGR of over 30% p.a. is expected over the next five
years. Increasing demand for commercial and office space especially from
the rapidly growing Retail, IT and Hospitality sectors and the Urban
$11.5 billion earmarked over the next five years for 60 cities.
space for IT and five-fold increase in office space requirement over the
next 3 years.
Commercial space for organized retailing: 200 million sq. ft. by 2010.
Hotels and hospitality: Over 50,000 new rooms in the next 5 years;
Residences can be classified by, if, and how they are connected to
8
used for the same physical type. For example, connected residents might be
agreement covering the relationship between units and common areas and
concerns.
Major categories
intervening space.
9
Condominium (American English) – Building or complex, similar
common areas within the complex are owned and shared jointly. In
condominiums as
• Portable dwellings
Mobile homes or residential caravans – Potentially a full-time residence that
Tents – Usually very temporary, with roof and walls consisting only
of fabric-like material.
11
In the United States, this includes the area of "living space", excluding the
garage and other non-living spaces. The "square meters" figure of a house in
Europe may report the total area of the walls enclosing the home, thus
11
It can be described more roughly by the number of rooms. A studio
from the bedroom. Two bedroom, three bedroom, and larger units are
contains a bed and, in newer dwelling units, a built-in closet for clothes
storage.)
Other categories
• Chawls
• Villas
• Havelis
The size is measured in Gaz (square yards), Quila, Marla, Beegha, and acre.
See List of house types for a complete listing of housing types and
layouts, real estate trends for shifts in the market and house or home for
an estate agent.
12
Various Real Investment Options
AGRICULTURE LAND
Agriculture Land in India is the most protected area by the State and Central
rate and assessment of future development in the nearby area. Due to fast
to cultivators with sharing of crop model, to make small but regular tax-free
earnings. Rural agriculture land is completely free from capital gains tax and
income from lease out or sale of crop is also exempt as per the provision of
IT Act, 1961.
13
RESIDENTIAL PLOTTED DEVELOPMENT
Most state governments have loosened their fists and have implemented land
reforms that make the conversion of agricultural land into residential land
to 10 years. Initially, the prices of plotted development are quite low which
rapidly increases with the pace of development and with the rise in inflation
factor.
APARTMENTS/VILLAS
As per the assessment made in the Indian Habitat Policy 1998, the demand
for houses in urban area is to the tune of 22 million houses. The gap in
opportunities. Booking at the launching stage and getting the exit at the
COMMERCIAL/RETAIL SPACES
The retail boom in India has fueled huge demand for commercial/shopping
spaces. Many MNC’s and big corporate retailers prefer to take prime
returns besides appreciation in capital value, taking both the returns together
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Many developers are offering lifestyle with smart returns through farm
Securities Exchange Board of India (SEBI) has recently allowed the launch
such as HDFC and IDBI are in the process of launching real estate mutual
funds.
Gross Domestic Product (GDP) and nearly 50 percent of Gross Fixed Capital
the surge in Infrastructure Investment over the next five years. According to
the Economic Survey, India has the potential to absorb US$ 150 Billion of
Foreign Direct Investment in the next five years in the Infrastructure sector.
The sector is expected to grow at a CAGR of 15 percent over the next few
years.
The sustained growth and positive outlook for the future has increased focus
private players, FDI and increased investment commitments from the govt.
15
has thrown a host of opportunities for companies in the infrastructure
development sector, innovative projects like the metro Rail and Sky Bus,
along with the proposed SEZ projects have provided additional opportunities
development projects are given out by the government Agencies, the private
ancillary suppliers and allied support industries would play an important role
of roads, Bridges Airports and ports to the private sector and allowing 100
Ports are expected to grow about 20 percent per annum for the next 15 years.
maintenance. Several multi national firms are already present in the country.
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REAL ESTATE AS AN INVESTMENT OPTION
Are you fatigued by the diminishing income and risk-factors associated with
Appreciation
• Offices
• Shopping malls
• Retail outlets
• Industrial warehouses
Per year
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• The demand for real estate is picking up as the IT industries set up their
business.
Manufacturing, computer aided design and drawing are also entering India
companies.
• Norris / Pies are investing in real estate as the rental income and capital
• Banks
• Financial institutions
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• Find out credibility of the developer.
• Get to know the chances of project completion (in case it’s under
Construction)
INVESTMENT NEEDS
about the liquidity of funds and his capacity and temperament bear risk.
19
FACTORS AFFECTING INVESTMENT DECISION MAKING
After Tax
Liquidity ROI
Tax
Safety Implication
Convenience
To Invest
INVESTMENT OPTIONS:
20
Investment Options
PO/Bank/Govt.Securities
Bonds/Debentures
Bullion (Gold/Silver)
Shares/Mutual Funds
Real Estate
All the options have different features with respect to various factors
Comparative Features of
Investment Options
Securities
21
Bonds/Debentures Reasonable Reasonable Reasonable NIL 8-10%*
Shares/Mutual Good High Risk Reasonable Reasonable 12-15*
level of
uncertainty}
Silver]
Returns}
22
10 15 20 25 30
0 5
PO/Bank/govt.s
ec.
Bond/Deb.
Shares/Mutual
Fund
Bullion(Gold/
silver)
Real Estate
MARKETING
27
MARKETING
keep the customer. With the customer as the focus of its activities, it can be
new markets caused by mature markets and overcapacities in the last 2-3
their focus from production to the perceived needs and wants of their
depends on knowing the needs and wants of target markets and delivering
delivering, and exchanging offerings that have value for customers, clients,
Seen from a systems point of view, sales process engineering marketing is "a
approaches."
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academic study of marketing makes extensive use of social sciences,
overall process starts with marketing research and goes through market
segmentation, business planning and execution, ending with pre- and post-
The marketing literature is also adept at re-inventing itself and its vocabulary
Evolution of marketing
Earlier approaches
Organizational orientation
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an organization's marketing department would be used to guide the actions
could ascertain (via marketing research) that consumers desired a new type
of product, or a new usage for an existing product. With this in mind, the
Production may oppose the installation, support and servicing of new capital
Herd behavior
shared mechanisms to increase impulse buying and get people "to buy more
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by playing on the herd instinct." The basic idea is that people will buy more
smart card technology and the use of Radio Frequency Identification Tag
"increase sales without the need to give people discounts." Other recent
which orders its products based on "sales data from department stores and
social networking to improve sales; and online retailers who are increasingly
Further orientations
marketing.
Marketing research
binomial distributions, etc. to interpret their findings and convert data into
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suitable market segment. In contrast, marketing research relates to all
marketing research.
Marketing environment
Market segmentation
persons with similar needs and wants. For instance, Kellogg's cereals,
adults. Both goods denote two products which are marketed to two distinct
it must make choices (and incur the related costs) in servicing specific
tastes of modern consumers, firms are taking note of the benefit of servicing a
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Marketing research, as a sub-set aspect of marketing activities, can be divided
conducted for one purpose, but often used to support another purpose
or end goal.
research conducted into health foods, which is used solely to ascertain the
needs/wants of the target market for health foods. Secondary research in this
case would be research pertaining to health foods, but used by a firm wishing
used for a purpose other than the one for which it was intended. Primary
research can also be broken down into quantitative research and qualitative
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quantified (quantitative research), or whether subjective, non-numeric or
assumption.
occurrence.
research process.
Marketing planning
overall business strategy. Thus, when top management are devising the
incorporated into this plan. There are several levels of marketing objectives
general business strategy for a firm. However, this general business strategy
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would be interpreted and implemented in different contexts throughout the
firm.
Marketing strategy
needs to weigh up and ascertain how to utilize its finite resources. For
example, a start-up car manufacturing firm would face little success should
it attempt to rival Toyota, Ford, Nissan, Chevrolet, or any other large global
car maker. Moreover, a product may be reaching the end of its life-cycle.
Marketing specializations
markets.
Buying behaviour
given product is purchased. Buying behavior is usually split into two prime
product. For example, if one imagines a pair of sneakers, the desire for a pair
types/brands. This may include perusing media outlets, but most commonly
satisfy the need/want. In this case, this may mean buying leather shoes,
sandals, etc. The purchase decision is then made, in which the consumer
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may be made. This could then develop into consumer loyalty to the firm
product or service to another business. B2C and B2B behavior are not
In a straight re-buy, the fourth, fifth and sixth stages are omitted. In a
modified re-buy scenario, the fifth and sixth stages are precluded. In a new
Use of technologies
researchers can use such systems to devise better methods of converting data
into information, and for the creation of enhanced data gathering methods.
process.
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In recent years, the netbook personal computer has gained significant market
share among laptops, largely due to its more user-friendly size and
regions. Using the World Wide Web, firms can quickly dispatch information
from one country to another without much restriction. Prior to the mass
usage of the Internet, such transfers of information would have taken longer
Services marketing
follows:
• It does not possess material form, and thus cannot be touched, seen,
For example, a train ride can be deemed a service. If one buys a train ticket,
the use of the train is typically experienced concurrently with the purchase
of the ticket. Although the train is a physical object, one is not paying for the
Services (compared with goods) can also be viewed as a spectrum. Not all
products are pure goods, nor are all pure services. An example would be a
Whilst for some time there were considered to be 7Ps in the services
marketing mix, which included the traditional 4Ps plus Process, People and
Physical evidence (the last 3Ps represent the systemic vision from the
the sector have recently added an 8th P (Lovelock and Wirtz, 2007, pp. 22-
23). Thus, the 8Ps of services marketing are defined as follows: Product
elements - the core and periphery service elements at the centre of the
depending upon the service. Speed and convenience are essential to the
41
customer and are important value-adds; Price and Other User Outlays -
pricing is only a part of what customers may part with when purchasing a
service; one must also consider time and convenience; Promotion and
Education - speaks for itself, but the marketer must make sure
Process - the means by which the firm delivers product elements; Physical
Environment - the appearance of the place where the services are delivered
may have a significant impact upon whether the service was satisfactory;
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SALES
43
SALES
ways. Sales representatives need to know how their products or services can
solve customer problems. A successful sales strategy conveys this so that the
sales force spends time targeting the correct customers at the right time.
term sales goals and analyzing the business sales cycle, as well as meeting
with sales people about their personal career goals. Going through these
knowledge of the sales intervals, seasonal changes and what motivates the
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sales team. After creating the long-term sales strategy based on long-term
goals, sales managers should create monthly and weekly sales strategies
Types
sales strategy is one of two basic types of sales strategies to their overall
plan:
direct or indirect. With the direct sales strategy, sales people attack the
competition head on when talking to the customer. They talk about each
Components
testimonials in addition to the core selling strategies for the sales force.
free platform for increasing brand awareness. Business owners can utilize
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these tools effectively by spending time each day to communicate with fans
Function
combination of the two, sales managers need to work with sales people on
approaches. A sales strategy lays out the steps and methods necessary for
introduces the brand and product or service in ways that show how it can
strategy for the first time may want to hire a professional business consultant
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Promotion
line, brand, or company. It is one of the four key aspects of the marketing
mix. (The other three elements are product marketing, pricing, and
distribution.)
• Above the line promotion: Promotion in the media (e.g. TV, radio,
the marketing company, but not normally to the public or the market -
beyond their cost. This is particularly true when they become something the
47
recipient uses on an ongoing basis: a $2 coffee mug can provide constant
promotional clothing turns your recipients into walking advertisers for your
business!
Flexibility is one of the key features of promotion products. They can work
within different budgets and as part of many types of programs, and can be
vendors. You can also easily tie them to other marketing efforts, either as
incentives for desired actions or as branding tools. And the actual product
established. Studies have proven time and time again that promotional items
increase response rates, boost brand recognition, and create more favorable
carefully planned. No matter how “cool” or compelling the giveaway item is,
you have to have a plan in place to publicize the promotion, distribute the
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advertising. Starting with a small, focused campaign can help you get a
size and/or colors of the logo and other printing you can apply, which can
put a damper on your plans. However, these types of restrictions are usually
fairly easy to work around – simply switch to a product that allows more
imprinting or scale back the amount of printing you want to do on each item.
Getting your customized items produced also takes some time. Depending
on the items you choose and the manufacturer's workload, you might get
your products in a few days, or it might take six weeks or more. If you're
planning on using your items at a specific event, make sure you leave enough
time to get them produced. Be especially careful in the last two months of the
year: many businesses order holiday gifts for customers and employees,
making the end-of-year rush a big one for the promotion products industry.
When marketing their products firms need to create a successful mix of:
conditions:
• The product has to have the right features - for example, it must
• The goods must be in the right place at the right time. Making
sure that the goods arrive when and where they are wanted is an
important operation.
breakfast cereals - the product element is the new product itself, getting
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channels of distribution such as leading supermarket chains.The
Finding out how to make the product, setting up the production line,
providing the finance and manufacturing the product are not the
the market
The product range and how it is used is a function of the marketing mix. The
The price
Of all the aspects of the marketing mix, price is the one, which creates sales
revenue - all the others are costs. The price of an item is clearly an important
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determinant of the value of sales made. In theory, price is really determined
by the discovery of what customers perceive is the value of the item on sale.
how they value what they are looking for as well as what they want to pay.
circumstances. Crudely speaking, the value of water in the Lake District will
The place
Although figures vary widely from product to product, roughly a fifth of the
various methods of transporting and storing goods, and then making them
available for the customer. Getting the right product to the right place at the
for some manufacturers to sell to wholesalers who then sell to retailers, while
The promotion
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with promotion or advertising goods and services often represents a sizeable
promotion increases sales so that advertising and other costs are spread over
extremely cost-effective.
products
2. Scope of work
53
The objectives of the assignment are to formulate and execute a strategy to
enable YOU to find the right mix to promote and subsequently deliver your
products to the target market. The specific components of this objective are
as follows:
need
translation)
5. Identify events for participation, Develop event program
54
COMPANY PROFILE
COMPANY PROFILE
55
Rizvi Realty is committed to delivering a high level of expertise, customer
service, and attention to detail to the marketing and sales of luxury real
56
OUR TEAM
Mr. Abbas
Director
Email: asim@rizvirealty.in
Phone: +91-9811112819
Director
Email: ikram@rizvirealty.in
Phone: +91-9319597777
57
Mr. Altaf Abbas
Director
Email: altaf@rizvirealty.in
Phone: +91-9319597786
OUR PROJECT
58
Rizvi Realty Presents a Riviera FarmHouse in Noida. Riviera Farm is one of
The Farm house project is offering fresh air Eco-friendly environment and
: 3500/Sq.yd.
Amenities
Swimmimg Pool
Open Gym
Garden
Servant Room
59
ARIHANT ABODE
Metro Nearby. Other Nearby Projects are Mahagun Mantra, ATS Happy
Trails, Amaatra Homes etc. Arihant Abode is rated among the Best Project
60
Bedroom - 3 BHK
61
ARIHANT ARDEN
62
ARIHANT AMBAR
dream adobes. These high-rise apartments come along with world class
are for those individuals who have achieved triumph in life and deserve to
63
Rise Resort Residences is a township spread over a sprawling 100 acres
located just 0 kms away from NOIDA featuring uber luxury villas for a
residents all vehicular movement in the township has been replaced with an
underground personal parking system under the villas, with 2-4 parking
spots each.
A 1 CITY
64
Rizvi Realty Presents a Residential & Commercial Plots Near Upcoming
Amenities
Park
Meditation Area
Hospital
School
Gym
Jogger Track
Commercial Shops
24×7 Security
65
A stand alone Commercial Project Signature Global Mall in Sector 3,
Noida, Ghaziabad & Delhi, with strong physical & social infrastructure and
excellent connectivety to Delhi through road, rail & metro. Vaishali, has
Region
with More than half a dozen malls & scores of entertainment hubs in &
for end-users and investors. In the busting location, our upcoming shopping
mall in the midst of residential & commercial developments & ata walking
distance from vaishali metro station will delight the resident with its unique
offerings
66
Price Starts from 18.95 Lac All inclusive
67
PANCHSHEEL HYNISH
places is superlative while the price remains affordable. So, get ready to stay
68
ATS Greens is coming up with its new residential project, ATS Happy Trails
near Noida Extension Sport City. ATS Builder which is famous for its
Noida Extension. ATS Happy Trails offers 2bhk and 3bhk apartments
residential projects in this sector but ATS project will only emerges as
69
OBJECTIVE OF STUDY
70
OBJECTIVE OF STUDY
• To study the types of marketing and sales of Rizvi Reality Pvt. Ltd.
relationship-building skills.
performance
71
RESEARCH METHODOLOGY
72
RESEARCH METHODOLOGY
The report is the result of a survey which was undertaken in Lucknow city.
The objectives of the project has been fulfilled by getting response from the
are used to evaluate the brand loyalty for the products of Rizvi Reality Pvt.
Ltd. and the willingness of the customer to purchase its products on future.
customer satisfaction level of the Rizvi Reality Pvt. Ltd. and to find the
• To study the types of marketing and sales of Rizvi Reality Pvt. Ltd.
73
• To study how salespeople improve their selling, negotiation, and
relationship-building skills.
performance
The investigation is real estate upon the customers in Lucknow city. The
reason for choosing this design is to get responses from the customers so that
their perception about the products of the company and their loyalty could
be predicted.
Websites
Books
Newspaper
Personal consultation
74
THE AREA OF WORK
The field work is conducted in the Lucknow
include
Pie charts
Cylindrical charts
Column charts
75
DATA ANALYSIS AND
INTERPRETATION
Monthly No. of
Income respondent
30000-50000 62
51000-100000 24
above 100000 14
No. of respondent
14%
24%
62%
76
1. How you become interested about Rizvi Reality Pvt. Ltd.?
No. of
respondent
News paper 13
T.V ad 4
Trade show 18
Internet 2
Peer group 38
Personal approach by dealer 25
No. of respondent
25% 13% 4%
18%
2%
38%
News paper
T.V ad
Trade show
Internet
Peer group
Personal approach by dealer
Interpretation :
13% respondent said that Information source about Rizvi Reality Pvt. Ltd. by
news paper, 4% T.V. ad, 18% trade show, 2% internet, 38% peer group,
No. of
respondent
Hindi 38
English 52
Other 10
No. of respondent
10%
38%
52%
Interpretation :
38% respondent said that they prefer hindi language news paper T.V.
3. Have you seen Rizvi Reality Pvt. Ltd. Advertisement (print ad or T.V
commercial)?
78
-
No. of
respondent
Print ad 74
T.V commercial 26
No. of respondent
74%
26%
Interpretation :
74% respondent said that they seen Rizvi Reality Pvt. Ltd. Advertisement in
79
-
No. of respondent
Yes 82
No 18
No. of respondent
18%
82%
Yes No
Interpretation :
82% respondent said that Advertisement is effective for marketing and sales
, and 18% no
5. What was the influencing power of marketing and sales?
80
-
No. of respondent
Discount 68
Brand ambassador 6
Free gifts 4
performance 22
No. of respondent
22%
4%
6%
68%
Interpretation :
68% respondent said that the influencing power of marketing and sales is
81
-
6. How many times do you see Rizvi Reality Pvt. Ltd. and competitors
advertisement?
No. of
respondent
monthly 18
Weekly 26
daily 34
yearly 22
No. of respondent
22% 18%
26%
34%
monthly Weekly
daily yearly
Interpretation :
18% respondent said that they see Rizvi Reality Pvt. Ltd. and competitors
82
-
7. Which company’s Advertisement is effective? Please rank 1 to 5 as
below.
Rating Scale
No. of respondent
Rizvi Reality Pvt. Ltd. 40
Ansal 10
DLF 30
other 20
No. of respondent
20%
40%
30%
10%
Interpretation :
83
-
40% respondent said that Rizvi Reality Pvt. Ltd. Advertisement is
effective,
84
-
85
9. Are you satisfied with Marketing and sales activity for Rizvi
No. of respondent
Fair 26
Good 38
Excellent 36
No. of respondent
26%
36%
38%
Interpretation :
26% respondent said they Marketing and sales activity for Rizvi Reality Pvt.
86
FINDINGS
87
FINDINGS
13% respondent said that Information source about Rizvi Reality Pvt. Ltd.
by news paper, 4% T.V. ad, 18% trade show, 2% internet, 38% peer group,
38% respondent said that they prefer hindi language news paper T.V. channel , and
52% English.
74% respondent said that they seen Rizvi Reality Pvt. Ltd. Advertisement in
Print ad, and 26% T.V. commercial.
82% respondent said that Advertisement is effective for marketing and sales, and
18% no
68% respondent said that the influencing power of marketing and sales is discount,
6% brand ambassador, 4% free gifts, 22 performance
18% respondent said that they see Rizvi Reality Pvt. Ltd. and competitors
advertisement monthly, 26% weekly, 34% daily, 22 yearly
40% respondent said that Rizvi Reality Pvt. Ltd. Advertisement is effective, 10%
Ansal, 30% DLF, 20% others
42% respondent said that influencing power of the marketing and sales is Quality,
8% marketing, 34% sales service, 16% performance
26% respondent said they Marketing and sales activity for Rizvi Reality Pvt.
Ltd. is fair , 38% good, and 36% excellent.
92
LIMITATION
89
LIMITATION
Though, best efforts have been made to make the study fair, transparent and
error free. But there might be some inevitable and inherent limitations.
Though outright measure are undertaken to make the report most accurate.
It was not possible to cover each and every showroom due to time
constrains.
90
CONCLUSION
CONCLUSION
This effort for the innovation in marketing and sales of Rizvi Reality
Pvt. Ltd. will help the road shows, TV Advertisement, Mouth publicity etc.
And other thing is provide some offers like Discount, Diwali offers, Free
segment.
The customers of Rizvi Reality Pvt. Ltd. are brand loyal with only a small
new.
brands.
91
SUGGESTION AND
RECOMMENDATION
SUGGESTION AND RECOMMENDATION
92
BIBLIOGRAPHY
93
BIBLIOGRAPHY
65.
Pg 530-552
India today
Business standard
Web sites
www.rizvireality.com
www.google.com
94
95
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