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11 INTERVIEWS Tentativa 2

CRAIG SMITH INTERVIEW: C

Professor of Ethics and Social Responsibility, Insead in Paris

Watch parts three and four of the interview and complete the questions and answers with words Craig
uses and related words.

In this activity you will be graded on capitalization (lowercase and UPPERCASE).

Example: i think james isn't fun. I think James isn't fun.

02:50

1 The first thing that needs to happen is to recognise that there is indeed a crisis, so crisis identification is an important first
part of what takes place.

2 The second of the three during the crisis is containment . Clearly you want to try and contain the crisis as best
as possible.

3 This is where communication is very important.

4 And then thirdly, within the 'during' phase, it's resolving the crisis.

5 It may be some clear defect in the product design or product materials.

6 The problem could be something to do with consumers and their of the product.

7 Once the crisis has passed, the 'after' phase if you will, then you've got the recovery .
:
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