Name: ______________________________________________ Date: ____________________

I. IDENTIFICATION | Write all the answers in CAPITAL Letters in the blank provided.
____________________1. Is directly marketing a commercial message to a group of people through the
use of electronic mail.
____________________2. Type of campaign which is for keeping in touch with existing customers.
____________________3. Type of bounce in which the email address is not valid.
____________________4. Type of bounce in which the email cannot be accepted by the mail server.
____________________5. It is the number of emails that get through to the recipient’s inbox.

II. MODIFIED TRUE OR FALSE | Write True if the statement expresses correct idea. If the statement is
incorrect, underline the incorrect word and write the correct term in the blank to make it true.
____________________1. A software allows you to find a new market and trade globally for only a small
investment.
____________________2. External communication is an important and often overlooked function.

____________________3. Online e-newsletters and bulletins are a great way to connect with customers

on

news programs, products and services.

____________________4. There will be some sort of entertainment fee for access to the software.

____________________5. The first step in developing a mailing list to gather addresses.

____________________6. Administration Campaign is creating awareness and desire amongst a target

market unfamiliar with your offering.

____________________7. Bounce rate will possible go down to 2 or 3% with continuous management.

____________________8. There are three main options in sending bulk emails.

____________________9. The last step in developing an e-marketing plan is to set your objectives.

____________________10. By having a social media presence and managing it carefully, you can build
customer satisfaction and create a reputation for being easy to engage with.

III. ENUMERATION (use back portion)

1-3 Objectives of Email Marketing
4-10 Benefits of Email Marketing
11-12 Types of Campaign
13-15 Types of Email Marketing

IV. ESSAY (use back portion)

Is email marketing still relevant? Why or why not?