Introduction to Media

and Information
Literacy
Most Essential Learning Competencies
• Describe how communication is influenced by media
and information
• Identify the similarities and differences between and
among media literacy, information literacy, and
technology literacy.
• Discuss responsible use of media and information
 Communication a process by which information is
exchanged between individuals
through a common system of
symbols, signs, or behavior
(https://www.merriam-webster.com/dictionary/communication)

Communication
the exchange of information and
the expression of feeling that can
result in understanding
(https://dictionary.cambridge.org/us/dictionary/english/communication)
Media and Media Literacy
Media
• refers to the combination of
physical objects, such as radio,
television, computers,
telephone, mobile, phone, film,
etc.
• The internet, newspapers,
magazines, television, etc.,
considered as a group
(https://dictionary.cambridge.org/us/dictionary/english/media)

https://adamasuniversity.ac.in/introduction-to-the-study-of-media-and-communication/
Media and Media Literacy
Media Literacy
• the ability to access, analyze,
evaluate and create media
• the ability to read (decode),
analyze, evaluate, and produce
communication in a variety of
media forms (UNESCO MIL
Curriculum for Teachers)

https://ssir.org/articles/entry/strengthen_media_literacy_to_win_the_fight_against_misinformation
https://helpfulprofessor.com/media-literacy-examples/
Media and Media Literacy
• Media Literacy highlights the capacity of an individual to
understand the functions of media and determine the
relevant use and worth of media platforms.
Communication and Media
• How is communication affected by Media?

https://www.quora.com/How-is-communication-affected-by-the-media-and-information
Information and Information Literacy
Information
• data, knowledge derived from
study, experience or instruction,
signals or symbols
• The knowledge of specific events
or situations that has been
gathered, received by
communication, intelligence or
news (UNESCO MIL Curriculum for
Teachers)
https://pngtree.com/freepng/news-information-cartoon-illustration_4653186.html
Information and Information Literacy
Information Literacy
• refers to the abilities to
recognize when
information is needed and
to locate, evaluate,
effectively use, and
communicate information
in its various formats
(UNESCO MIL Curriculum
for Teachers)
https://www.pinterest.ph/pin/63683782201732093/
Communication and Information
• How does information affect communication?

https://tinyurl.com/59rm4mf8

https://tinyurl.com/58nnzdvs https://tinyurl.com/38ssef4c
Technology and Technology Literacy
Technology
• the application of
scientific knowledge to the
practical aims of human
life or, as it is sometimes
phrased, to the change and
manipulation of the human
environment
(https://www.britannica.com/tech
nology/technology)
https://tinyurl.com/mr3vs34v
Technology and Technology Literacy
• Technology Literacy is the skill of an individual to
manipulate technology independently or with the
assistance of others in using the technology in an efficient
and suitable way.
• It is the ability to use, understand, create and manage
digital technologies in a legal and ethical manner.

https://www.knowledgehut.com/blog/career/technology-literacy https://tinyurl.com/kvmmrr74
Media and Information Literacy
• Information, technology and media literacy enable
people to become a responsible user and producer of
media and information.

https://news.miami.edu/dcie/stories/2016/digital-literacy.html
Activity 3: Media and Me
Direction: Write a 3-day journal/list of your media,
technology and information use.
Example: Day 1

Media / Technology Information

cellphone / messenger - greeting message
- class announcement
computer / internet - research / assignment