TRANSSION X

GATEWAY TO APP ADOPTION

One-Stop Resource with Extensive Audience
Reach.
Driven by Big Data, TRANSSION provides an
intelligent marketing service committed to
helping companies expand their global market.
Middle East South Asia
Through our comprehensive one-stop service
empowered by performance marketing,
branding, and localisation, TRANSSION is helping
clients acquire global users, building brand
Latin America awareness and establishing a growing market
Africa Southeast Asia presence

Consulting Planning Optimizing Advising Reporting

Solution Outline

Factory Realtime Google

Preinstallation Distribution Preinstall

User
Engagement
 Acquisition

APP pre-installation boosts user growth and brand

awareness

Produce Transport Sales

APP pre-installation
Pre-installation helps grow the user base,
enhance user awareness and brand trust.
How it works
App developers have the opportunity to Pre-load their Apps onto Transsion phones from thefactory. Over
130 million Mobile devices are shipped to Africa annually by Transsion.

App developer can chose based on Device Model, Price Point {high, Mid, Low end devices}, Shipping
Location, Device OS…etc.

No data is required as app are already pre-loaded. Notification Push available to prompt users to engage
with App.

Pre-installation to Market takes 4 - 6 months.

Cooperation Model
- CPI (Cost per app open) with Advertising and
User acquisitionSupport
 Realtime App Distribution

+ Transsion Native Store

MAU 80M
We provide access to our vast user base, including our native store
to drive high-quality and diversified app promotion.
Our native store covers tons of app categories and stratefic
placement to improve promotion quality.
This promotion covers all new and existing Transsion users across all
devices
Cooperation Model
- CPI (Cost per app open) with Advertising and User
acquisitionSupport
 Acquisition
Activation

Guide users to engage with immersive scenarios

OTA Distribution Push Notifications Pop Ups Header Banners
 Acquisition
Activation
Get APP downloaded with one click
Search Download
Splash Banners Category Ranking Recommendation Recommendation Pop-Up
Highest mobile app engagement, activation and distribution of
mobile inventory

20,000+ Daily App Activations in Nigeria

10,000,000+ Daily Active Users (DAU)

Self-developed system, 365 days of Google-Preinstall marketing

MAU 120M

Google Preinstall (PAI)

This method in partnership with Google, positions
your app as a recommended default app with
higher retention rate.

TECNO launcher, Infinix launcher and itel launcher,

provide apps with default cutstom recommendation
in newly opened devices.
What is PAI?

PAI is a dynamic pre-install method offered by Google

which the new user chooses to download selected Apps
before activating the device

If not connected to the Internet during activation, the user

can reopen in notification center

Target: geos, service providers, device models, etc.

Apps display in the order of: Google Apps, OEM, service

providers

Cooperation Model
CPI (Cost per app open)
PAI User Journey

Display Downloaded Apps on

PAI Displays Selected Apps for Download and Install Apps
Launcher (Starting on
Users to Download From Google Play
Second Screen)
User Engagement
All-in-one an comprehensive

Native Splash

Launcher In-App

P R O D U C T
Notification M A T R I X System
Retargeting and reactivating (OS)

PalmStore Notification Center Launcher A-Z Launcher ZeroScreen

Retargeting and reactivating (Ads)

Splash Interstitial Native Operation System

Lock-screen
 Commercials
Services Strategy Channels Unit Cost
App Activation Maximum a p p distribution and - Realtime App Distribution (Phone $0.4
activation across current and new Launcher and Transsion Store) Realtime App Distribution
(First User Open) customer base
Build a p p activity and leads
- Google Pre-install (PAI) $0.4
Google Pre-install (PAI)

*Discounts apply to a higher

budget application

App Registration (User Ap p Re-open and re-engagement through - Realtime App Distribution (Phone $1+
retargeting and device prompts to initiate Launcher and Transsion Store)
Sign Up) acquisition, use and action

Pre-installation Pre-install a p p on a select number of devices Factory $0.2

to b e shipped from the factory to a specific $150,000 Minimum Spend for
(Factory) location. a p p preinstalled on 750,000
units/devices

Budget would be spread across key periods, based on brand marketing approach, customer peak period and activity, platform
data behaviour
Why work with us?

• Access to Africa’s largest Mobile Device Audience Network

• Campaign Deployment across Africa at Scale

• Bulk buying Model available to Partners

• Customized Campaign offered on our Channels

• Cross Promotion Offering

THANK YOU!