Fashion Spread:

Product:

The product is the fashion spread itself. The brands can be featured in a fashion spread by
another company to promote their brand of clothing.

Purpose:

The purpose of the fashion spread is to inspire people to try new styles or think about
making a purchase.If any brands ask to be featured in the fashion spread to promote their
brand. The fashion spread will attempt to promote brand recognition for them. The purpose
is to also inspire the target audience of my fashion spread.

Theme:

The theme is party wear, specifically dresses, shoes, smart trousers and a smart top
because these types of clothing are most popular to wear at night time to a party venue.
Loungewear is specifically pyjamas, slippers and fluffy socks because these are all types of
clothing that are most popular to wear at night time and are seen as comfortable to wear.

Target Audience:

My target audience is between the ages of 18 and 40. After the ages between 18 & 40, In
my opinion I think that these are the best ages that fit in my target audience because this
audience are still young and still enjoy the party wear and comfortable loungewear when
they are home from work. I think that this is the most common age for earning a living as
money can be tight and this means that people want to buy affordable clothing. Within the
results shown on my questionnaire, this was aimed at all genders, women are the most
popular gender that people will expect to be featured in a fashion spread because women
tend to enjoy dressing up more and have more than one lounge wear item.

Models:
My model is going to be Sophia as she is going to be wearing party wear because she is
young and enjoys dressing up to go out with friends and likes a choice party wear. My model
is Mell. She will be modelling loungewear as she is more comfortable in these types of
clothing when at home.

Locations:
I have chosen to take the pictures at their houses as it is easy access and also it is more
convenient for them as their wardrobes are nearby and so that there is a choice of rooms to
take the pictures.

Camera Angles:

Medium close up
Long shot