Fashion - Sustainability - France

Which of the following statements about fashion do you agree with?
Gender
Grand Total Female
Base 1024 in % 530 in %

I would buy more sustainable/eco-friendly fashion
211 21 99 19
items if they were more widely available
Companies sometimes label their fashion items as
218 21 109 21
"sustainable/eco-friendly" even if they are not
I often buy fashion items spontaneously 205 20 108 20
I dress according to the latest fashion trends 126 12 71 13
I own many fashion items that I never wear 134 13 70 13
I like to have a large selection of fashion items at
203 20 110 21
home
I prefer to buy many cheap fashion items instead of a
287 28 165 31
few expensive ones
I am willing to spend significantly more money for
146 14 59 11
sustainable fashion items
None of the above 221 22 110 21
Survey Name: Consumer Insights Sustainable Consumption
Base n = 1024 all respondents
Question Type: Multi Pick
Sample Size n = 1024
Population: residential online population
¹Low base: the base for this column contains less than 50 respondents, resulting in an increased margin of error.
Thinking about fashion, which of the following statements apply to you? In the last 12 months I have done the following for sustainability reaso
Gender
Grand Total Female
Base 902 in % 473 in %

Spent more money on fashion 158 18 74 16
Tried out a new shop 140 16 50 11
Tried out a new product 154 17 65 14
Stopped buying a certain product (e.g., leather,
149 17 72 15
synthetic)
No longer bought a certain brand 203 23 105 22
Did not visit a certain store anymore 186 21 96 20
Boycotted a store/brand because of its sustainability
98 11 39 8
policy
Tried out the sustainable/eco-friendly alternative of a
79 9 27 6
brand I have purchased before
Tried out the sustainable/eco-friendly alternative of a
54 6 24 5
brand I have had never previously purchased
Base n = 902 respondents who purchased fashion
When thinking about fashion, which of the following statements apply to you? For sustainability reasons...
Gender
Grand Total Female
Base 1024 in % 530 in %

...I buy as few fashion items as possible (only shown
313 35 168 36
to respondents who purchased fashion items)
...I make sure that they do not contain animal products
211 21 112 21
(e.g., leather, wool)
...I buy/wear more secondhand fashion items 246 24 147 28
...I rent/exchange fashion items instead of buying
88 9 38 7
them
...I prefer local stores to online stores 252 25 112 21
...I repair broken fashion items instead of replacing
218 21 137 26
them
Which fashion items have you purchased in the last 12 months?
Gender
Grand Total Female
Base 1024 in % 530 in %

Clothing 762 74 413 78
Shoes 643 63 340 64
Headwear 102 10 32 6
Accessories (e.g., bags, belts, jewelry) 254 25 155 29
Other 46 4 21 4
I have not purchased any fashion items in the last 12
122 12 57 11
months
Recode based on "Which fashion items have you purchased in the last 12 months?"
Gender
Grand Total Female
Base 1024 in % 530 in %

Fashion purchaser 902 88 473 89
Non-purchaser 122 12 57 11
Question Type: Single Pick
Recode based on "Which fashion items have you purchased in the last 12 months?"
Gender
Grand Total Female
Base 1024 in % 530 in %

Clothing purchaser 762 74 413 78
Which of these fashion items that you bought in the last 12 months were sustainable?
Gender
Grand Total Female
Base 902 in % 473 in %

Clothing 449 50 230 49
Shoes 301 33 137 29
Headwear 45 5 13 3
Accessories (e.g., bags, belts, jewelry) 92 10 49 10
Other 13 1 6 1
I have not purchased any sustainable/eco-friendly
286 32 171 36
fashion items in the last 12 months
Recode based on "Which of these fashion items that you bought in the last 12 months were sustainable?"
Gender
Grand Total Female
Base 902 in % 473 in %

Sustainable fashion purchaser 616 68 302 64
What are the reasons you purchase sustainable/eco-friendly fashion items?
Gender
Grand Total Female
Base 616 in % 302 in %

They are better for nature / the environment 216 35 117 39
They are better for my own health / my family's health 136 22 67 22
For my own conscience 135 22 60 20

They are of better quality 229 37 104 34
To support regional suppliers 135 22 63 21
To support social justice 127 21 57 19
To support projects for a good cause 237 38 118 39
Other 37 6 21 7
Don't know 55 9 30 10
Base n = 616 respondents who purchased sustainable fashion
What are the reasons for not purchasing sustainable/eco-friendly fashion items?
Gender
Grand Total Female
Base 902 in % 473 in %

They are too expensive for me 344 38 198 42
They are often a scam 127 14 58 12
The items I buy do not have a sustainable/eco-friendly
108 12 38 8
option
I don't see any added value in them 121 13 55 12
There are no sustainable/eco-friendly items where I
116 13 55 12
shop
I prefer the items I have always bought 145 16 69 15
I have had bad experiences with them 80 9 23 5
They do not look good 103 11 51 11
Other 47 5 24 5
I only buy sustainable/eco-friendly fashion items 48 5 22 5
Don't know 140 16 82 17
Which of the following criteria are particularly important to you when buying fashion items?
Gender
Grand Total Female
Base 1024 in % 530 in %

Appearance/style 360 35 210 40
Brand/manufacturer 217 21 93 18
Comfort 533 52 306 58
Country of production 204 20 97 18
Durability 341 33 167 32
High quality 325 32 151 28
Low price 513 50 282 53
Material 237 23 126 24
Sustainability/eco-friendliness 178 17 87 16
When purchasing apparel and shoes, which sustainability-related criteria are important to you?
Gender
Grand Total Female
Base 1024 in % 530 in %

Animal welfare (e.g., no fur, vegan leather) 301 29 183 35
Brands with a commitment to sustainability 207 20 98 18
Environmentally friendly packaging (e.g., recyclable,
231 23 122 23
avoid plastic, minimal packaging)
Ethically sourced/traded 182 18 78 15
No use of environmentally harmful raw materials (e.g.,
239 23 125 24
chemicals)
Organic or sustainable materials (e.g., organic cotton,
190 19 104 20
recycled polyester)
Products with a take-back or recycling program 183 18 86 16
Quality seal, product certification, or organic
139 14 63 12
certification
Regional/local products 197 19 85 16
Resource-saving production (e.g., water, emissions
175 17 82 15
reduction)
Second-hand items 272 27 171 32
In which stores have you purchased fashion items in the last 12 months?
Gender
Grand Total Female
Base 902 in % 473 in %

Big-box store / superstore 216 24 108 23
Discount store 92 10 37 8
Department store 119 13 48 10
Store specializing in sustainability 85 9 35 7
Regional retailer / fashion boutique 94 10 48 10
Shoe store 150 17 64 14
Jewelry store (e.g., Tiffany & Co., Cartier) 71 8 30 6
Accessories retailer (e.g., claire's) 72 8 37 8
Fashion store (e.g., H&M, Boss) 327 36 191 40
Sporting goods store (e.g., Nike, Adidas) 301 33 147 31
Other stores 197 22 136 29
In which online stores have you purchased fashion items in the last 12 months?
Gender
Grand Total Female
Base 902 in % 473 in %

Marketplace (e.g., Amazon, Taobao) 196 22 79 17
Online store of a supplier of fashion items 183 20 85 18
Online store of a retailer not specialized in fashion 111 12 43 9
Online store of a regional fashion retailer / fashion
138 15 57 12
boutique
Other online stores 198 22 132 28
I have not purchased any fashion items online in the
308 34 177 37
last 12 months
Recode based on "In which online stores have you purchased fashion items in the last 12 months?"
Gender
Grand Total Female
Base 902 in % 473 in %

Online fashion purchaser 594 66 296 63
Recode based on Sustainability rating by fashion retailer
Gender
Grand Total Female
Base 1024 in % 530 in %

Armand Thierry 766 75 387 73
Asos 649 63 339 64
C&A 862 84 458 86
Célio 880 86 451 85
Decathlon 989 97 516 97
Esprit 677 66 370 70
Gallerie Lafayette 872 85 437 82
H&M 941 92 491 93
Kiabi 957 93 501 95
Mango 757 74 408 77
PULL&BEAR 621 61 326 62
SHEIN 819 80 450 85
Uniqlo 548 54 272 51
Zalando 872 85 442 83
Zara 897 88 467 88
Which of the following fashion stores have you shopped at in the last 12 months?
Gender
Grand Total Female
Base 760 in % 412 in %

Armand Thierry 79 10 38 9
Asos 74 10 37 9
C&A 106 14 60 15
Célio 121 16 34 8
Decathlon 364 48 187 45
Esprit 42 6 25 6
Gallerie Lafayette 76 10 29 7
H&M 199 26 117 28
Kiabi 211 28 131 32
Mango 67 9 46 11
PULL&BEAR 69 15 38 15
SHEIN 150 20 102 25
Uniqlo 37 5 14 3
Zalando 109 14 50 12
Zara 127 17 76 18
In none of the above 106 14 61 15
Base n = 760 respondents who purchased clothing and know at least one of the named fashion retailers
On a scale of 1 (not at all) to 5 (very), in your opinion, how sustainable/eco-friendly are the following fashion stores? / Armand Thierry
Gender
Grand Total Female
Base 1024 in % 530 in %

I don't know the store 258 25 143 27
1 = not at all sustainable 72 7 40 8
2 175 17 94 18
3 336 33 165 31
4 121 12 57 11
5 = very sustainable 62 6 31 6
On a scale of 1 (not at all) to 5 (very), in your opinion, how sustainable/eco-friendly are the following fashion stores? / Asos
Gender
Grand Total Female
Base 1024 in % 530 in %

2 176 17 90 17
3 231 23 118 22
4 93 9 45 8
On a scale of 1 (not at all) to 5 (very), in your opinion, how sustainable/eco-friendly are the following fashion stores? / C&A
Gender
Grand Total Female
Base 1024 in % 530 in %

2 217 21 110 21
3 339 33 178 34
4 118 12 58 11
On a scale of 1 (not at all) to 5 (very), in your opinion, how sustainable/eco-friendly are the following fashion stores? / Célio
Gender
Grand Total Female
Base 1024 in % 530 in %

2 193 19 105 20
3 360 35 184 35
4 143 14 63 12
On a scale of 1 (not at all) to 5 (very), in your opinion, how sustainable/eco-friendly are the following fashion stores? / Decathlon
Gender
Grand Total Female
Base 1024 in % 530 in %

2 157 15 97 18
3 371 36 190 36
4 237 23 112 21
On a scale of 1 (not at all) to 5 (very), in your opinion, how sustainable/eco-friendly are the following fashion stores? / Esprit
Gender
Grand Total Female
Base 1024 in % 530 in %

2 181 18 101 19
3 263 26 140 26
4 99 10 50 9
On a scale of 1 (not at all) to 5 (very), in your opinion, how sustainable/eco-friendly are the following fashion stores? / Gallerie Lafayette
Gender
Grand Total Female
Base 1024 in % 530 in %

2 203 20 110 21
3 340 33 163 31
4 137 13 66 12
On a scale of 1 (not at all) to 5 (very), in your opinion, how sustainable/eco-friendly are the following fashion stores? / H&M
Gender
Grand Total Female
Base 1024 in % 530 in %

2 207 20 105 20
3 336 33 176 33
4 158 15 78 15
On a scale of 1 (not at all) to 5 (very), in your opinion, how sustainable/eco-friendly are the following fashion stores? / Kiabi
Gender
Grand Total Female
Base 1024 in % 530 in %

2 215 21 120 23
3 343 33 165 31
4 152 15 80 15
On a scale of 1 (not at all) to 5 (very), in your opinion, how sustainable/eco-friendly are the following fashion stores? / Mango
Gender
Grand Total Female

Base 1024 in % 530 in %
2 178 17 98 18
3 303 30 153 29
4 110 11 61 12
On a scale of 1 (not at all) to 5 (very), in your opinion, how sustainable/eco-friendly are the following fashion stores? / PULL&BEAR
Gender
Grand Total Female
Base 1024 in % 530 in %

2 155 15 83 16
3 234 23 125 24
4 90 9 40 8
On a scale of 1 (not at all) to 5 (very), in your opinion, how sustainable/eco-friendly are the following fashion stores? / SHEIN
Gender
Grand Total Female
Base 1024 in % 530 in %

2 151 15 79 15
3 173 17 77 15
4 77 8 34 6
On a scale of 1 (not at all) to 5 (very), in your opinion, how sustainable/eco-friendly are the following fashion stores? / Uniqlo
Gender
Grand Total Female
Base 1024 in % 530 in %

2 142 14 79 15
3 212 21 97 18
4 74 7 38 7
On a scale of 1 (not at all) to 5 (very), in your opinion, how sustainable/eco-friendly are the following fashion stores? / Zalando
Gender
Grand Total Female
Base 1024 in % 530 in %

2 190 19 96 18
3 322 31 169 32
4 142 14 63 12
On a scale of 1 (not at all) to 5 (very), in your opinion, how sustainable/eco-friendly are the following fashion stores? / Zara
Gender
Grand Total Female
Base 1024 in % 530 in %

2 213 21 112 21
3 313 31 163 31
4 115 11 50 9
Recode based on Sustainability rating by fashion retailer / Armand Thierry
Gender
Grand Total Female
Base 766 in % 387 in %

Not sustainable 247 32 134 35
Neither nor 336 44 165 43
Sustainable 183 24 88 23
Base n = 766 respondents who know the fashion retailer
Recode based on Sustainability rating by fashion retailer / Asos
Gender
Grand Total Female
Base 649 in % 339 in %

Recode based on Sustainability rating by fashion retailer / C&A
Gender
Grand Total Female
Base 862 in % 458 in %

Recode based on Sustainability rating by fashion retailer / Célio
Gender
Grand Total Female
Base 880 in % 451 in %

Recode based on Sustainability rating by fashion retailer / Decathlon
Gender
Grand Total Female
Base 989 in % 516 in %

Recode based on Sustainability rating by fashion retailer / Esprit
Gender
Grand Total Female
Base 677 in % 370 in %

Recode based on Sustainability rating by fashion retailer / Gallerie Lafayette
Gender
Grand Total Female
Base 872 in % 437 in %

Recode based on Sustainability rating by fashion retailer / H&M
Gender
Grand Total Female
Base 941 in % 491 in %

Recode based on Sustainability rating by fashion retailer / Kiabi
Gender
Grand Total Female
Base 957 in % 501 in %

Recode based on Sustainability rating by fashion retailer / Mango
Gender
Grand Total Female
Base 757 in % 408 in %

Recode based on Sustainability rating by fashion retailer / PULL&BEAR
Gender
Grand Total Female
Base 621 in % 326 in %

Recode based on Sustainability rating by fashion retailer / SHEIN
Gender
Grand Total Female
Base 819 in % 450 in %

Recode based on Sustainability rating by fashion retailer / Uniqlo
Gender
Grand Total Female
Base 548 in % 272 in %

Recode based on Sustainability rating by fashion retailer / Zalando
Gender
Grand Total Female
Base 872 in % 442 in %

Recode based on Sustainability rating by fashion retailer / Zara
Gender
Grand Total Female
Base 897 in % 467 in %

Gender Age (generations)
Male iGen / Generation Z (1995-2012) Millennials / Generation Y (1980-1994)
494 in % 208 in % 276 in %
112 23 52 25 77 28
109 22 65 31 58 21
97 20 51 25 65 24
55 11 38 18 36 13
64 13 44 21 37 13
93 19 66 32 66 24
122 25 53 25 77 28
87 18 40 19 53 19
111 22 27 13 44 16
lowing for sustainability reasons:
429 in % 189 in % 249 in %

84 20 54 29 44 18
90 21 38 20 57 23
89 21 47 25 50 20
77 18 42 22 37 15
98 23 54 29 49 20
90 21 45 24 41 16
59 14 32 17 34 14
52 12 23 12 26 10
30 7 17 9 16 6
104 24 30 16 73 29
494 in % 208 in % 276 in %
145 34 52 28 81 33
99 20 53 25 56 20
99 20 60 29 87 32
50 10 28 13 33 12
140 28 62 30 63 23
81 16 47 23 62 22
114 23 38 18 45 16
494 in % 208 in % 276 in %

349 71 149 72 213 77
303 61 125 60 178 64
70 14 40 19 35 13
99 20 72 35 80 29
25 5 24 12 12 4
65 13 19 9 27 10
494 in % 208 in % 276 in %

429 87 189 91 249 90
65 13 19 9 27 10
494 in % 208 in % 276 in %

349 71 149 72 213 77
145 29 59 28 63 23
429 in % 189 in % 249 in %

219 51 104 55 136 55
164 38 62 33 97 39
32 7 19 10 16 6
43 10 26 14 31 12
7 2 9 5 3 1
115 27 48 25 66 27
429 in % 189 in % 249 in %

314 73 141 75 183 73
115 27 48 25 66 27
314 in % 141 in % 183 in %

99 32 46 33 51 28
69 22 35 25 42 23
75 24 38 27 42 23
125 40 56 40 70 38
72 23 27 19 44 24
70 22 33 23 45 25
119 38 68 48 73 40
16 5 6 4 11 6
25 8 7 5 15 8
429 in % 189 in % 249 in %

146 34 78 41 90 36
69 16 36 19 42 17
70 16 29 15 42 17
66 15 27 14 30 12
61 14 39 21 27 11
76 18 33 17 35 14
57 13 25 13 26 10
52 12 40 21 34 14
23 5 10 5 16 6
26 6 11 6 11 4
58 14 15 8 34 14
494 in % 208 in % 276 in %

150 30 90 43 98 36
124 25 43 21 63 23
227 46 110 53 135 49
107 22 38 18 46 17
174 35 77 37 89 32
174 35 76 37 96 35
231 47 99 48 138 50
111 22 50 24 66 24
91 18 42 20 47 17
44 9 17 8 18 7
494 in % 208 in % 276 in %

118 24 63 30 83 30
109 22 44 21 59 21
109 22 57 27 57 21
104 21 47 23 44 16
114 23 55 26 60 22
86 17 44 21 55 20
97 20 47 23 49 18
76 15 35 17 35 13
112 23 36 17 54 20
93 19 39 19 42 15
101 20 65 31 81 29
94 19 27 13 44 16
429 in % 189 in % 249 in %

108 25 40 21 65 26
55 13 24 13 28 11
71 17 37 20 35 14
50 12 24 13 35 14
46 11 21 11 25 10
86 20 59 31 40 16
41 10 33 17 23 9
35 8 18 10 32 13
136 32 87 46 104 42
154 36 82 43 91 37
61 14 23 12 39 16
429 in % 189 in % 249 in %

117 27 42 22 67 27
98 23 66 35 61 24
68 16 42 22 40 16
81 19 35 19 51 20
66 15 45 24 51 20
131 31 33 17 65 26
429 in % 189 in % 249 in %

298 69 156 83 184 74
131 31 33 17 65 26
494 in % 208 in % 276 in %

379 77 134 64 233 84
310 63 160 77 218 79
404 82 155 75 244 88
429 87 176 85 249 90
473 96 199 96 270 98
307 62 127 61 221 80
435 88 173 83 252 91
450 91 192 92 265 96
456 92 192 92 267 97
349 71 160 77 229 83
295 60 163 78 208 75
369 75 196 94 248 90
276 56 125 60 179 65
430 87 181 87 248 90
430 87 187 90 257 93
12 2 2 1 1 0
348 in % 149 in % 213 in %

41 12 4 3 18 8
37 11 30 20 23 11
46 13 19 13 40 19
87 25 25 17 44 21
177 51 60 40 104 49
17 5 9 6 17 8
47 14 22 15 23 11
82 24 57 38 63 30
80 23 40 27 77 36
21 6 15 10 23 11
31 14 30 26 20 13
48 14 43 29 42 20
23 7 13 9 12 6
59 17 20 13 35 16
51 15 40 27 37 17
45 13 9 6 23 11
the named fashion retailers
es? / Armand Thierry
494 in % 208 in % 276 in %

115 23 74 36 43 16
32 6 12 6 26 9
81 16 36 17 47 17
171 35 48 23 108 39
64 13 23 11 34 12
31 6 15 7 18 7
es? / Asos
494 in % 208 in % 276 in %

184 37 48 23 58 21
36 7 18 9 36 13
86 17 45 22 45 16
113 23 51 25 86 31
48 10 26 12 32 12
27 5 20 10 19 7
es? / C&A
494 in % 208 in % 276 in %

90 18 53 25 32 12
52 11 20 10 32 12
107 22 41 20 60 22
161 33 60 29 81 29
60 12 21 10 46 17
24 5 13 6 25 9
es? / Célio
494 in % 208 in % 276 in %

65 13 32 15 27 10
50 10 16 8 30 11
88 18 40 19 42 15
176 36 73 35 105 38
80 16 27 13 48 17
35 7 20 10 24 9
es? / Decathlon
494 in % 208 in % 276 in %

21 4 9 4 6 2
35 7 9 4 27 10
60 12 31 15 40 14
181 37 75 36 93 34
125 25 49 24 69 25
72 15 35 17 41 15
es? / Esprit
494 in % 208 in % 276 in %

187 38 81 39 55 20
40 8 12 6 34 12
80 16 46 22 55 20
123 25 38 18 89 32
49 10 19 9 28 10
15 3 12 6 15 5
es? / Gallerie Lafayette
494 in % 208 in % 276 in %

59 12 35 17 24 9
46 9 18 9 37 13
93 19 40 19 41 15
177 36 56 27 103 37
71 14 31 15 42 15
48 10 28 13 29 11
es? / H&M
494 in % 208 in % 276 in %

44 9 16 8 11 4
68 14 24 12 49 18
102 21 39 19 45 16
160 32 54 26 96 35
80 16 51 25 49 18
40 8 24 12 26 9
es? / Kiabi
494 in % 208 in % 276 in %

38 8 16 8 9 3
74 15 20 10 43 16
95 19 45 22 39 14
178 36 66 32 99 36
72 15 34 16 55 20
37 7 27 13 31 11
es? / Mango

494 in % 208 in % 276 in %
145 29 48 23 47 17
44 9 19 9 35 13
80 16 42 20 46 17
150 30 48 23 93 34
49 10 33 16 33 12
26 5 18 9 22 8
es? / PULL&BEAR
494 in % 208 in % 276 in %

199 40 45 22 68 25
34 7 18 9 35 13
72 15 30 14 48 17
109 22 55 26 75 27
50 10 37 18 25 9
30 6 23 11 25 9
es? / SHEIN
494 in % 208 in % 276 in %

125 25 12 6 28 10
128 26 83 40 100 36
72 15 27 13 44 16
96 19 32 15 51 18
43 9 26 12 29 11
30 6 28 13 24 9
es? / Uniqlo
494 in % 208 in % 276 in %

218 44 83 40 97 35
37 7 15 7 20 7
63 13 31 15 35 13
115 23 48 23 73 26
36 7 11 5 32 12
25 5 20 10 19 7
es? / Zalando
494 in % 208 in % 276 in %

64 13 27 13 28 10
68 14 26 12 44 16
94 19 36 17 51 18
153 31 64 31 86 31
79 16 31 15 47 17
36 7 24 12 20 7
es? / Zara
494 in % 208 in % 276 in %

64 13 21 10 19 7
67 14 31 15 49 18
101 20 38 18 54 20
150 30 49 24 91 33
65 13 32 15 35 13
47 10 37 18 28 10
379 in % 134 in % 233 in %

113 30 48 36 73 31
171 45 48 36 108 46
95 25 38 28 52 22
310 in % 160 in % 218 in %

122 39 63 39 81 37
113 36 51 32 86 39
75 24 46 29 51 23
404 in % 155 in % 244 in %

159 39 61 39 92 38
161 40 60 39 81 33
84 21 34 22 71 29
429 in % 176 in % 249 in %

138 32 56 32 72 29
176 41 73 41 105 42
115 27 47 27 72 29
473 in % 199 in % 270 in %

95 20 40 20 67 25
181 38 75 38 93 34
197 42 84 42 110 41
307 in % 127 in % 221 in %

120 39 58 46 89 40
123 40 38 30 89 40
64 21 31 24 43 19
435 in % 173 in % 252 in %

139 32 58 34 78 31
177 41 56 32 103 41
119 27 59 34 71 28
450 in % 192 in % 265 in %

170 38 63 33 94 35
160 36 54 28 96 36
120 27 75 39 75 28
456 in % 192 in % 267 in %

169 37 65 34 82 31
178 39 66 34 99 37
109 24 61 32 86 32
349 in % 160 in % 229 in %

124 36 61 38 81 35
150 43 48 30 93 41
75 21 51 32 55 24
295 in % 163 in % 208 in %

106 36 48 29 83 40
109 37 55 34 75 36
80 27 60 37 50 24
369 in % 196 in % 248 in %

200 54 110 56 144 58
96 26 32 16 51 21
73 20 54 28 53 21
276 in % 125 in % 179 in %

100 36 46 37 55 31
115 42 48 38 73 41
61 22 31 25 51 28
430 in % 181 in % 248 in %

162 38 62 34 95 38
153 36 64 35 86 35
115 27 55 30 67 27
430 in % 187 in % 257 in %

168 39 69 37 103 40
150 35 49 26 91 35
112 26 69 37 63 25
Age (generations)
Generation X (Baby Bust) (1965-1979) Baby Boomer & Traditionals (1946-1964) Up to 21 600 €
298 in % 242 in % 312 in %
52 17 30 12 64 21
56 19 39 16 67 21
55 18 34 14 45 14
32 11 20 8 35 11
26 9 27 11 43 14
46 15 25 10 55 18
81 27 76 31 88 28
35 12 18 7 33 11
69 23 81 33 78 25
Age (generations)
266 in % 198 in % 264 in %

42 16 18 9 46 17
29 11 16 8 32 12
41 15 16 8 40 15
36 14 34 17 45 17
55 21 45 23 55 21
54 20 46 23 56 21
21 8 11 6 25 9
20 8 10 5 23 9
14 5 7 4 11 4
97 36 83 42 91 34
Age (generations)
298 in % 242 in % 312 in %
102 38 78 39 94 36
62 21 40 17 65 21
59 20 40 17 79 25
14 5 13 5 29 9
57 19 70 29 60 19
63 21 46 19 78 25
68 23 67 28 67 21
Age (generations)
298 in % 242 in % 312 in %

228 77 172 71 221 71
197 66 143 59 171 55
17 6 10 4 29 9
60 20 42 17 67 21
7 2 3 1 13 4
32 11 44 18 48 15
Age (generations)
298 in % 242 in % 312 in %

266 89 198 82 264 85
32 11 44 18 48 15
Age (generations)
298 in % 242 in % 312 in %

228 77 172 71 221 71
70 23 70 29 91 29
Age (generations)
266 in % 198 in % 264 in %

125 47 84 42 134 51
89 33 53 27 79 30
7 3 3 2 14 5
23 9 12 6 25 9
1 0 0 0 5 2
90 34 82 41 82 31
Age (generations)
266 in % 198 in % 264 in %

176 66 116 59 182 69
90 34 82 41 82 31
Age (generations)
176 in % 116 in % 182 in %

65 37 54 47 55 30
38 22 21 18 33 18
33 19 22 19 42 23
63 36 40 34 68 37
35 20 29 25 31 17
29 16 20 17 33 18
57 32 39 34 83 46
14 8 6 5 10 5
18 10 15 13 20 11
Age (generations)
266 in % 198 in % 264 in %

100 38 76 38 100 38
27 10 22 11 38 14
23 9 14 7 24 9
36 14 28 14 36 14
26 10 24 12 32 12
36 14 41 21 39 15
22 8 7 4 23 9
18 7 11 6 33 12
13 5 8 4 15 6
14 5 12 6 11 4
54 20 37 19 45 17
Age (generations)
298 in % 242 in % 312 in %

95 32 77 32 101 32
64 21 47 19 51 16
153 51 135 56 155 50
49 16 71 29 46 15
103 35 72 30 103 33
90 30 63 26 83 27
152 51 124 51 179 57
62 21 59 24 64 21
54 18 35 14 45 14
16 5 20 8 25 8
Age (generations)
298 in % 242 in % 312 in %

71 24 84 35 98 31
60 20 44 18 56 18
64 21 53 22 63 20
58 19 33 14 48 15
66 22 58 24 64 21
52 17 39 16 51 16
48 16 39 16 59 19
39 13 30 12 41 13
53 18 54 22 63 20
54 18 40 17 46 15
81 27 45 19 89 29
69 23 66 27 68 22
Age (generations)
266 in % 198 in % 264 in %

54 20 57 29 61 23
20 8 20 10 32 12
29 11 18 9 36 14
16 6 10 5 21 8
32 12 16 8 20 8
33 12 18 9 42 16
11 4 4 2 15 6
19 7 3 2 15 6
83 31 53 27 90 34
78 29 50 25 83 31
75 28 60 30 67 25
Age (generations)
266 in % 198 in % 264 in %

55 21 32 16 52 20
39 15 17 9 49 19
20 8 9 5 36 14
39 15 13 7 33 12
63 24 39 20 71 27
99 37 111 56 89 34
Age (generations)
266 in % 198 in % 264 in %

167 63 87 44 175 66
99 37 111 56 89 34
Age (generations)
298 in % 242 in % 312 in %

219 73 180 74 215 69
174 58 97 40 197 63
263 88 200 83 252 81
260 87 195 81 251 80
291 98 229 95 300 96
202 68 127 52 195 62
257 86 190 79 251 80
279 94 205 85 283 91
282 95 216 89 285 91
224 75 144 60 220 71
169 57 81 33 189 61
232 78 143 59 247 79
161 54 83 34 155 50
257 86 186 77 249 80
266 89 187 77 255 82
5 2 8 3 7 2
Age (generations)
227 in % 171 in % 221 in %

22 10 35 20 13 6
14 6 7 4 23 10
26 11 21 12 30 14
35 15 17 10 23 10
119 52 81 47 95 43
11 5 5 3 9 4
18 8 13 8 22 10
55 24 24 14 61 28
58 26 36 21 67 30
19 8 10 6 12 5
16 12 3 5 15 11
47 21 18 11 40 18
9 4 3 2 6 3
39 17 15 9 28 13
34 15 16 9 27 12
38 17 36 21 38 17
Age (generations)
298 in % 242 in % 312 in %

79 27 62 26 97 31
19 6 15 6 21 7
48 16 44 18 49 16
102 34 78 32 99 32
35 12 29 12 28 9
15 5 14 6 18 6
Age (generations)
298 in % 242 in % 312 in %

124 42 145 60 115 37
28 9 10 4 19 6
58 19 28 12 49 16
59 20 35 14 74 24
18 6 17 7 32 10
11 4 7 3 23 7
Age (generations)
298 in % 242 in % 312 in %

35 12 42 17 60 19
42 14 29 12 27 9
66 22 50 21 64 21
116 39 82 34 109 35
24 8 27 11 29 9
15 5 12 5 23 7
Age (generations)
298 in % 242 in % 312 in %

38 13 47 19 61 20
38 13 23 10 24 8
59 20 52 21 60 19
101 34 81 33 99 32
44 15 24 10 43 14
18 6 15 6 25 8
Age (generations)
298 in % 242 in % 312 in %

7 2 13 5 12 4
24 8 17 7 24 8
45 15 41 17 45 14
114 38 89 37 123 39
66 22 53 22 59 19
42 14 29 12 49 16
Age (generations)
298 in % 242 in % 312 in %

96 32 115 48 117 38
28 9 17 7 27 9
47 16 33 14 52 17
86 29 50 21 77 25
33 11 19 8 26 8
8 3 8 3 13 4
Age (generations)
298 in % 242 in % 312 in %

41 14 52 21 61 20
26 9 20 8 28 9
68 23 54 22 60 19
106 36 75 31 92 29
38 13 26 11 37 12
19 6 15 6 34 11
Age (generations)
298 in % 242 in % 312 in %

19 6 37 15 29 9
48 16 35 14 41 13
66 22 57 24 64 21
108 36 78 32 98 31
36 12 22 9 50 16
21 7 13 5 30 10
Age (generations)
298 in % 242 in % 312 in %

16 5 26 11 27 9
42 14 45 19 31 10
72 24 59 24 67 21
105 35 73 30 102 33
42 14 21 9 52 17
21 7 18 7 33 11
Age (generations)
298 in % 242 in % 312 in %
74 25 98 40 92 29
29 10 23 10 32 10
49 16 41 17 60 19
105 35 57 24 77 25
28 9 16 7 33 11
13 4 7 3 18 6
Age (generations)
298 in % 242 in % 312 in %

129 43 161 67 123 39
21 7 8 3 27 9
45 15 32 13 47 15
73 24 31 13 64 21
20 7 8 3 31 10
10 3 2 1 20 6
Age (generations)
298 in % 242 in % 312 in %

66 22 99 41 65 21
103 35 62 26 94 30
51 17 29 12 44 14
52 17 38 16 55 18
15 5 7 3 32 10
11 4 7 3 22 7
Age (generations)
298 in % 242 in % 312 in %

137 46 159 66 157 50
23 8 14 6 20 6
47 16 29 12 48 15
63 21 28 12 47 15
22 7 9 4 24 8
6 2 3 1 16 5
Age (generations)
298 in % 242 in % 312 in %

41 14 56 23 63 20
37 12 42 17 38 12
64 21 39 16 54 17
104 35 68 28 95 30
40 13 24 10 35 11
12 4 13 5 27 9
Age (generations)
298 in % 242 in % 312 in %

32 11 55 23 57 18
39 13 41 17 47 15
71 24 50 21 55 18
105 35 68 28 86 28
30 10 18 7 36 12
21 7 10 4 31 10
Age (generations)
219 in % 180 in % 215 in %

67 31 59 33 70 33
102 47 78 43 99 46
50 23 43 24 46 21
Age (generations)
174 in % 97 in % 197 in %
86 49 38 39 68 35
59 34 35 36 74 38
29 17 24 25 55 28
Age (generations)
263 in % 200 in % 252 in %

108 41 79 40 91 36
116 44 82 41 109 43
39 15 39 20 52 21
Age (generations)
260 in % 195 in % 251 in %

97 37 75 38 84 33
101 39 81 42 99 39
62 24 39 20 68 27
Age (generations)
291 in % 229 in % 300 in %

69 24 58 25 69 23
114 39 89 39 123 41
108 37 82 36 108 36
Age (generations)
202 in % 127 in % 195 in %

75 37 50 39 79 41
86 43 50 39 77 39
41 20 27 21 39 20
Age (generations)
257 in % 190 in % 251 in %

94 37 74 39 88 35
106 41 75 39 92 37
57 22 41 22 71 28
Age (generations)
279 in % 205 in % 283 in %

114 41 92 45 105 37
108 39 78 38 98 35
57 20 35 17 80 28
Age (generations)
282 in % 216 in % 285 in %

114 40 104 48 98 34
105 37 73 34 102 36
63 22 39 18 85 30
Age (generations)
224 in % 144 in % 220 in %

78 35 64 44 92 42
105 47 57 40 77 35
41 18 23 16 51 23
Age (generations)
169 in % 81 in % 189 in %
66 39 40 49 74 39
73 43 31 38 64 34
30 18 10 12 51 27
Age (generations)
232 in % 143 in % 247 in %

154 66 91 64 138 56
52 22 38 27 55 22
26 11 14 10 54 22
Age (generations)
161 in % 83 in % 155 in %
70 43 43 52 68 44
63 39 28 34 47 30
28 17 12 14 40 26
Age (generations)
257 in % 186 in % 249 in %

101 39 81 44 92 37
104 40 68 37 95 38
52 20 37 20 62 25
Age (generations)
266 in % 187 in % 255 in %

110 41 91 49 102 40
105 39 68 36 86 34
51 19 28 15 67 26
Annual household income – France
21 600€ up to 42 000€ 42 000€ up to 98 400 € 98 400 € and more
398 in % 211 in % 31¹ in %
68 17 53 25 9 29
73 18 49 23 11 35
92 23 49 23 3 10
45 11 30 14 6 19
46 12 29 14 6 19
75 19 44 21 12 39
128 32 43 20 7 23
55 14 40 19 8 26
82 21 37 18 4 13
357 in % 194 in % 30¹ in %

48 13 37 19 14 47
46 13 40 21 9 30
57 16 39 20 6 20
50 14 40 21 6 20
83 23 40 21 9 30
68 19 41 21 7 23
34 10 28 14 7 23
28 8 18 9 6 20
18 5 15 8 4 13
126 35 46 24 2 7
398 in % 211 in % 31¹ in %
125 35 66 34 9 30
88 22 40 19 6 19
93 23 51 24 5 16
33 8 21 10 2 6
100 25 64 30 10 32
84 21 39 18 5 16
85 21 38 18 6 19
398 in % 211 in % 31¹ in %

303 76 171 81 20 65
261 66 151 72 20 65
31 8 31 15 7 23
96 24 48 23 17 55
14 4 8 4 3 10
41 10 17 8 1 3
398 in % 211 in % 31¹ in %

357 90 194 92 30 97
41 10 17 8 1 3
398 in % 211 in % 31¹ in %

303 76 171 81 20 65
95 24 40 19 11 35
357 in % 194 in % 30¹ in %

176 49 95 49 10 33
123 34 70 36 10 33
15 4 10 5 4 13
35 10 16 8 7 23
2 1 4 2 0 0
119 33 60 31 9 30
357 in % 194 in % 30¹ in %

238 67 134 69 21 70
119 33 60 31 9 30
238 in % 134 in % 21¹ in %

89 37 51 38 4 19
54 23 38 28 4 19
43 18 35 26 5 24
87 37 48 36 12 57
60 25 32 24 8 38
52 22 28 21 6 29
90 38 46 34 7 33
15 6 6 4 2 10
22 9 8 6 0 0
357 in % 194 in % 30¹ in %

135 38 72 37 14 47
46 13 28 14 6 20
41 11 30 15 6 20
45 13 25 13 4 13
38 11 34 18 3 10
62 17 29 15 3 10
29 8 21 11 5 17
28 8 28 14 5 17
17 5 10 5 1 3
18 5 15 8 2 7
62 17 20 10 3 10
398 in % 211 in % 31¹ in %

138 35 75 36 12 39
83 21 63 30 8 26
212 53 113 54 14 45
78 20 56 27 9 29
139 35 71 34 8 26
123 31 73 35 17 55
214 54 76 36 6 19
83 21 64 30 10 32
70 18 45 21 7 23
24 6 10 5 1 3
398 in % 211 in % 31¹ in %

112 28 58 27 14 45
88 22 43 20 7 23
92 23 49 23 5 16
76 19 39 18 5 16
85 21 66 31 8 26
67 17 53 25 6 19
67 17 41 19 7 23
63 16 27 13 2 6
83 21 34 16 7 23
61 15 54 26 1 3
103 26 54 26 7 23
79 20 32 15 3 10
357 in % 194 in % 30¹ in %

90 25 47 24 7 23
41 11 14 7 3 10
40 11 30 15 5 17
34 10 23 12 4 13
39 11 25 13 5 17
60 17 32 16 4 13
25 7 18 9 6 20
32 9 17 9 3 10
128 36 72 37 14 47
124 35 63 32 9 30
72 20 38 20 5 17
357 in % 194 in % 30¹ in %

80 22 41 21 9 30
67 19 46 24 8 27
38 11 29 15 6 20
51 14 40 21 7 23
78 22 32 16 5 17
125 35 66 34 6 20
357 in % 194 in % 30¹ in %

232 65 128 66 24 80
125 35 66 34 6 20
398 in % 211 in % 31¹ in %

312 78 182 86 23 74
243 61 144 68 27 87
337 85 194 92 26 84
340 85 205 97 28 90
382 96 208 99 30 97
260 65 162 77 24 77
337 85 198 94 29 94
360 90 205 97 30 97
371 93 203 96 31 100
282 71 182 86 26 84
222 56 139 66 26 84
313 79 174 82 29 94
198 50 138 65 26 84
343 86 191 91 29 94
348 87 201 95 31 100
8 2 0 0 0 0
301 in % 171 in % 20¹ in %

32 11 32 19 1 5
24 8 17 10 3 15
41 14 27 16 2 10
44 15 46 27 3 15
140 47 95 56 11 55
16 5 13 8 3 15
24 8 22 13 3 15
68 23 53 31 6 30
90 30 37 22 4 20
33 11 17 10 1 5
30 17 11 10 3 18
64 21 30 18 3 15
11 4 15 9 3 15
44 15 28 16 3 15
53 18 31 18 8 40
45 15 16 9 1 5
398 in % 211 in % 31¹ in %

86 22 29 14 8 26
25 6 20 9 2 6
84 21 29 14 4 13
131 33 78 37 12 39
45 11 44 21 2 6
27 7 11 5 3 10
398 in % 211 in % 31¹ in %

155 39 67 32 4 13
39 10 23 11 6 19
70 18 35 17 10 32
90 23 50 24 3 10
25 6 27 13 7 23
19 5 9 4 1 3
398 in % 211 in % 31¹ in %

61 15 17 8 5 16
48 12 31 15 11 35
88 22 47 22 5 16
129 32 71 34 4 13
48 12 36 17 2 6
24 6 9 4 4 13
398 in % 211 in % 31¹ in %

58 15 6 3 3 10
46 12 24 11 8 26
79 20 37 18 7 23
139 35 87 41 7 23
49 12 39 18 5 16
27 7 18 9 1 3
398 in % 211 in % 31¹ in %

16 4 3 1 1 3
34 9 13 6 3 10
60 15 36 17 8 26
141 35 73 35 10 32
93 23 58 27 5 16
54 14 28 13 4 13
398 in % 211 in % 31¹ in %

138 35 49 23 7 23
40 10 15 7 5 16
71 18 42 20 7 23
100 25 63 30 5 16
31 8 35 17 4 13
18 5 7 3 3 10
398 in % 211 in % 31¹ in %

61 15 13 6 2 6
40 10 20 9 3 10
88 22 38 18 8 26
132 33 86 41 8 26
46 12 40 19 3 10
31 8 14 7 7 23
398 in % 211 in % 31¹ in %

38 10 6 3 1 3
62 16 38 18 9 29
80 20 44 21 9 29
138 35 67 32 4 13
51 13 41 19 5 16
29 7 15 7 3 10
398 in % 211 in % 31¹ in %

27 7 8 4 0 0
61 15 42 20 9 29
88 22 40 19 7 23
123 31 80 38 10 32
62 16 26 12 2 6
37 9 15 7 3 10

398 in % 211 in % 31¹ in %
116 29 29 14 5 16
41 10 23 11 6 19
70 18 33 16 7 23
110 28 92 44 5 16
38 10 25 12 4 13
23 6 9 4 4 13
398 in % 211 in % 31¹ in %

176 44 72 34 5 16
30 8 17 8 3 10
60 15 31 15 8 26
83 21 67 32 4 13
27 7 16 8 6 19
22 6 8 4 5 16
398 in % 211 in % 31¹ in %

85 21 37 18 2 6
143 36 73 35 15 48
53 13 39 18 4 13
68 17 38 18 2 6
23 6 14 7 4 13
26 7 10 5 4 13
398 in % 211 in % 31¹ in %

200 50 73 35 5 16
23 6 19 9 5 16
55 14 29 14 7 23
82 21 56 27 10 32
23 6 24 11 1 3
15 4 10 5 3 10
398 in % 211 in % 31¹ in %

55 14 20 9 2 6
63 16 33 16 6 19
80 20 37 18 9 29
122 31 78 37 4 13
54 14 36 17 6 19
24 6 7 3 4 13
398 in % 211 in % 31¹ in %

50 13 10 5 0 0
58 15 37 18 5 16
91 23 50 24 9 29
128 32 71 34 3 10
39 10 26 12 7 23
32 8 17 8 7 23
312 in % 182 in % 23¹ in %

109 35 49 27 6 26
131 42 78 43 12 52
72 23 55 30 5 22
243 in % 144 in % 27¹ in %

109 45 58 40 16 59
90 37 50 35 3 11
44 18 36 25 8 30
337 in % 194 in % 26¹ in %

136 40 78 40 16 62
129 38 71 37 4 15
72 21 45 23 6 23
340 in % 205 in % 28¹ in %

125 37 61 30 15 54
139 41 87 42 7 25
76 22 57 28 6 21
382 in % 208 in % 30¹ in %

94 25 49 24 11 37
141 37 73 35 10 33
147 38 86 41 9 30
260 in % 162 in % 24¹ in %

111 43 57 35 12 50
100 38 63 39 5 21
49 19 42 26 7 29
337 in % 198 in % 29¹ in %

128 38 58 29 11 38
132 39 86 43 8 28
77 23 54 27 10 34
360 in % 205 in % 30¹ in %

142 39 82 40 18 60
138 38 67 33 4 13
80 22 56 27 8 27
371 in % 203 in % 31¹ in %

149 40 82 40 16 52
123 33 80 39 10 32
99 27 41 20 5 16
282 in % 182 in % 26¹ in %

111 39 56 31 13 50
110 39 92 51 5 19
61 22 34 19 8 31
222 in % 139 in % 26¹ in %

90 41 48 35 11 42
83 37 67 48 4 15
49 22 24 17 11 42
313 in % 174 in % 29¹ in %

196 63 112 64 19 66
68 22 38 22 2 7
49 16 24 14 8 28
198 in % 138 in % 26¹ in %

78 39 48 35 12 46
82 41 56 41 10 38
38 19 34 25 4 15
343 in % 191 in % 29¹ in %

143 42 70 37 15 52
122 36 78 41 4 14
78 23 43 23 10 34
348 in % 201 in % 31¹ in %

149 43 87 43 14 45
128 37 71 35 3 10
71 20 43 21 14 45
Prefer not to say
72 in %
17 24
18 25
16 22
10 14
10 14
17 24
21 29
10 14
20 28
Prefer not to say
57 in %
13 23
13 23
12 21
8 14
16 28
14 25
4 7
4 7
6 11
18 32
Prefer not to say
72 in %
19 33
12 17
18 25
3 4
18 25
12 17
22 31
Prefer not to say
72 in %
47 65
40 56
4 6
26 36
8 11
15 21
Prefer not to say
72 in %
57 79
15 21
Prefer not to say
72 in %
47 65
25 35
Prefer not to say
57 in %
34 60
19 33
2 4
9 16
2 4
16 28
Prefer not to say
57 in %
41 72
16 28
Prefer not to say
41¹ in %
17 41
7 17
10 24
14 34
4 10
8 20
11 27
4 10
5 12
Prefer not to say
57 in %
23 40
9 16
7 12
11 19
9 16
12 21
2 4
9 16
4 7
2 4
10 18
Prefer not to say
72 in %
34 47
12 17
39 54
15 21
20 28
29 40
38 53
16 22
11 15
11 15
Prefer not to say
72 in %
19 26
13 18
22 31
14 19
16 22
13 18
9 12
6 8
10 14
13 18
19 26
24 33
Prefer not to say
57 in %
11 19
2 4
8 14
3 5
5 9
12 21
7 12
5 9
23 40
22 39
15 26
Prefer not to say
57 in %
14 25
13 23
2 4
7 12
12 21
22 39
Prefer not to say
57 in %
35 61
22 39
Prefer not to say
72 in %
34 47
38 53
53 74
56 78
69 96
36 50
57 79
63 88
67 93
47 65
45 62
56 78
31 43
60 83
62 86
1 1
Prefer not to say
47¹ in %
1 2
7 15
6 13
5 11
23 49
1 2
5 11
11 23
13 28
4 9
10 33
13 28
2 4
6 13
8 17
6 13
Prefer not to say
72 in %
38 53
4 6
9 12
16 22
2 3
3 4
Prefer not to say
72 in %
34 47
5 7
12 17
14 19
2 3
5 7
Prefer not to say
72 in %
19 26
6 8
13 18
26 36
3 4
5 7
Prefer not to say
72 in %
16 22
5 7
10 14
28 39
7 10
6 8
Prefer not to say
72 in %
3 4
3 4
8 11
24 33
22 31
12 17
Prefer not to say
72 in %
36 50
4 6
9 12
18 25
3 4
2 3
Prefer not to say
72 in %
15 21
10 14
9 12
22 31
11 15
5 7
Prefer not to say
72 in %
9 12
6 8
10 14
29 40
11 15
7 10
Prefer not to say
72 in %
5 7
7 10
13 18
28 39
10 14
9 12
Prefer not to say

72 in %
25 35
4 6
8 11
19 26
10 14
6 8
Prefer not to say
72 in %
27 38
5 7
9 12
16 22
10 14
5 7
Prefer not to say
72 in %
16 22
23 32
11 15
10 14
4 6
8 11
Prefer not to say
72 in %
41 57
5 7
3 4
17 24
2 3
4 6
Prefer not to say
72 in %
12 17
9 12
10 14
23 32
11 15
7 10
Prefer not to say
72 in %
10 14
13 18
8 11
25 35
7 10
9 12
Prefer not to say
34¹ in %
13 38
16 47
5 15
Prefer not to say
38¹ in %
17 45
14 37
7 18
Prefer not to say
53 in %
19 36
26 49
8 15
Prefer not to say
56 in %
15 27
28 50
13 23
Prefer not to say
69 in %
11 16
24 35
34 49
Prefer not to say
36¹ in %
13 36
18 50
5 14
Prefer not to say
57 in %
19 33
22 39
16 28
Prefer not to say
63 in %
16 25
29 46
18 29
Prefer not to say
67 in %
20 30
28 42
19 28
Prefer not to say
47¹ in %
12 26
19 40
16 34
Prefer not to say
45¹ in %
14 31
16 36
15 33
Prefer not to say
56 in %
34 61
10 18
12 21
Prefer not to say
31¹ in %
8 26
17 55
6 19
Prefer not to say
60 in %
19 32
23 38
18 30
Prefer not to say
62 in %
21 34
25 40
16 26

Fashion - Sustainability - France

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Fashion - Sustainability - France

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Which of the following statements about fashion do you agree with?

Grand Total Female

Base 1024 in % 530 in %

Grand Total Female

Base 902 in % 473 in %

Grand Total Female

Base 1024 in % 530 in %

Which fashion items have you purchased in the last 12 months?

Grand Total Female

Base 1024 in % 530 in %

Grand Total Female

Base 1024 in % 530 in %

Grand Total Female

Base 1024 in % 530 in %

Grand Total Female

Base 902 in % 473 in %

Grand Total Female

Base 902 in % 473 in %

What are the reasons you purchase sustainable/eco-friendly fashion items?

Grand Total Female

Base 616 in % 302 in %

They are better for my own health / my family's health 136 22 67 22

For my own conscience 135 22 60 20

Grand Total Female

Base 902 in % 473 in %

Grand Total Female

Base 1024 in % 530 in %

Grand Total Female

Base 1024 in % 530 in %

Grand Total Female

Base 902 in % 473 in %

Grand Total Female

Base 902 in % 473 in %

Grand Total Female

Base 902 in % 473 in %

Recode based on Sustainability rating by fashion retailer

Grand Total Female

Base 1024 in % 530 in %

Grand Total Female

Base 760 in % 412 in %

Grand Total Female

Base 1024 in % 530 in %

Grand Total Female

Base 1024 in % 530 in %

Grand Total Female

Base 1024 in % 530 in %

Grand Total Female

Base 1024 in % 530 in %

Grand Total Female

Base 1024 in % 530 in %

Grand Total Female

Base 1024 in % 530 in %

Grand Total Female

Base 1024 in % 530 in %

Grand Total Female

Base 1024 in % 530 in %

Grand Total Female

Base 1024 in % 530 in %

Grand Total Female

Grand Total Female

Base 1024 in % 530 in %

Grand Total Female