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Determinants of Smart Digital Infrastructure Diffu
Determinants of Smart Digital Infrastructure Diffu
ABSTRACT
The Government of India’s ‘Digital India’ initiative intends to build a robust digital ecosystem that
fosters innovation and entrepreneurship enabling better citizen service and citizen empowerment.
Digitization in India involves geo-demographic and socio-economic dependency, choice of smart
technologies undergoing rapid innovation, strategic roll-out planning, and flawless implementation
as prerequisites of technology diffusion and benefit realization. This study identifies technical and
non-technical determinants of smart digital framework roll out that can accelerate digital diffusion in
urban public services in India. This study follows inductive exploratory method, combining grounded
theory and text mining for primary data analysis. The study reveals digitization is an ecosystem of
private and public enterprises and citizen participation, identifies integrated use analytics and IoT can
enable connected smart city, whereas technology cost, digital literacy, and sustainable innovation are
identified as non-technological determinants towards resilient urban digital infrastructure in India.
Keywords
Digital India, Digital Infrastructure, Rapid Innovation, Smart Technologies, Social Entrepreneur
1. INTRODUCTION
Government of India launched the Digital India program in 2015, encouraging innovative use of smart
digital technologies by public and private enterprises, promote social entrepreneurship to bring in
speed and transparency in public services delivery. This nationwide program vision is to empower
citizens through robust digital infrastructure leading to on-demand services and governance delivery
(DigitalIndia, 2020). Digital India has seventeen sub visions as explained in Figure 1, whereas there are
numerous technology initiatives under Infrastructure programs Digital Identity, Center of Excellence
for Internet of Things (IoT), DigiLockers, MyGov, SmartCity are a few noted ones. Complementary
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programs like Start-up India, Skill India in addition to Digital India created a framework to encourage
social entrepreneurship, knowledge-intensive innovative usage of smart technologies, the ecosystem
of public-private -participation in digitization, incubate localized applications leading to efficient
and transparent public service delivery.
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motivations vary on maturity level, socio-economic strata, urban, semi-urban and rural demography,
education and computer mobile penetration. On the other hand, India’s flagship IT industry of 191
B US $ contributes to 8% of India’s GDP employing nearly 5 million knowledge workers (Nasscom,
2020). However, 70-80% of the IT sector is focussed on international business (Statista, 2020), which
reoriented to domestic business due to global geo-political factors. Domestic digitization increased
lately with private and public sectors adopting technology for better quality, competitiveness and
efficiency, rapid technology innovations whereas Government pushed for cost effective, high quality
and transparent digital delivery of citizen services. This resulted domestic digital industry growing
over next 5 years, where Research and Markets (2020) predicted nearly 75% growth of Indian digital
industry advancing to a 700 billion US$ market size.
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2. LITERATURE REVIEW
Over last 30 years Indian IT and ITES sector generated 70% of their business from international
markets, several significant outsourcing projects managed by Indian ICT majors is a reflection of
this successful phenomenon (Choudhuri et al., 2009). In 2015 Government of India launched Digital
India program combining Digital infrastructure, Digital Services and social empowerment. Several
initiatives under Digital India program are Digital Identity, Digital Payments, ePathshala, CoWin,
Arogyasetu (Digital India, 2020), which align with United Nation’s Sustainable Development goals
(SDG) which suggests digital infrastructure is a critical enabler to eGovernance (Osman & Zablith,
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2020). EGovernance Development Index (EGDI) published by United Nation (2021) shows India
stands at 100 out of 193 in Development Index but 29 out of 193 in E-Participation Index, shows
citizen’s willingness to e-Participate is more than digital infrastructure development and readiness.
Government’s Digital India program is expected to build that digital infrastructure as umbrella
program of several subprojects has potential for employment generation and better citizen services
(Siwach & Kumar, 2015).
Digital governance is not delivered by government but it is an ecosystem of private and public
entities alongside citizen participation (Misra et al., 2018), which requires horizontally and vertically
integrated, collaborative and unified use of technology working beyond boundaries rather than
standalone IT project implementation. Erstwhile static information exchanged between government,
business and citizen changed to interactive and dynamic multi-party transactions, despite challenges like
techno commercial complexity, change resistance and interoperability (Sachdeva, 2002). Lee (2010)
proposed maturity models involving interaction, transaction, participation and involvement from citizen
services perspective that leads to maturity levels of presenting, assimilating, reforming, morphing
and finally eGovernance. There are regulatory and policy aspects involving smart technologies like
Machine Learning and Artificial intelligence and data security and privacy (Misra et al., 2020).
However several deterrents to digitization in social and public sector exist - Hooda-Nandal and Singla
(2019) mentioned lack of governments campaign and citizens emotional attachment, Chatterji (2018)
cited infrastructure and manpower shortage and complexity in technology implementation, Sharma
et al. (2021) mentioned inadequate awareness, accessibility and high transaction cost, Shareef et al.
(2014) highlighted lack of high quality, reliable and secured digital technology platform as some of
the major limitations.
Innovative use of digital platform enables new business models and creates platform-based digital
ecosystems (Nambisan & Baron, 2019), which presents entrepreneurship opportunities (Cenamor
et al., 2019). Technology start-up and Social entrepreneurship trigger socio-economic change (Rey-
Martí et al., 2016), although technology entrepreneurship in emerging economies is special due to
resource constraints (Ge et al., 2020). Importance of digital platform innovation, skill and knowledge
and entrepreneurship in policymaking is manifested by several government initiatives like Digital
India, Start-up India, Skill India to name a few. StartupIndia (2021) created a platform of digital
entrepreneurs leveraging emerging technologies like IoT, AIML, Blockchain across industry sectors,
together with numerous entrepreneurial programs, accelerators, incubation hubs, funding, mentoring
which Bliemel et al. (2019) sounded as infrastructure and accelerator towards promoting start-up
and entrepreneurship.
Ismagilova et al. (2019) hinted urban digitization is also known as SmartCity, Digital City,
Information City but it fulfills United Nation’s sustainable development goals (SDG) through Smart
Mobility, Governance, Environment, Citizens, Safety and Security to name a few. Rana et al. (2019)
found thirty-one barriers to SmartCity consolidated into six categories. Praharaj et al. (2017) found
smaller Indian cities with localized initiatives addressing local issues has greater citizen participation
despite infrastructure limitation. Vijai and Sivakumar (2016) felt usage of smart technologies like
IoT and Analytics leads to successful implementation of various SmartCity applications. Post et al.
(2018), Rao et al. (2020) studied social Media influence on citizen engagement in crisis and disaster
management (e.g., Covid19), public priorities, law and order situation, whereas Verma et al. (2017)
found limited Social Media usage in governance in India due to lack of indigenous platform and lack of
inclusivity. Study of several Indian urban public services like municipalities, police and traffic, utilities
like water and electricity supplies, single-window citizen service (eDistrict), social media shows newer
establishments offered participative and transactional citizen services, but older establishments are
stuck in static information dissipation portal. This necessitates continuous technology upgrade rather
than one-time ICT infrastructure, with speed and flexibility in governance especially in post-Covid
19 scenario (Janssen & Voort, 2020).
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Singh et al. (2021) studied Covid19 impact on digital divide, Bala (2018) studied implications
of digital literacy and information asymmetry on digital adoption. GhoshRoy and Upadhyay (2017),
Ghosh (2019) observed knowledge deficit around transaction security and legality causing anxiety
amongst citizen despite willingness and need to use digital platforms. Potnis (2015) felt mobile
devices and data access, information processing capability impacts digital divide, in addition,
Yu (2018), Mubarak et al. (2020) pointed factors like socio-economic (for instance, education,
income), geo-demographic (like age, gender), purpose and types of digital usage leading to social
inclusion or exclusion. Technology and automation induced Unemployment another concern, with
9% unemployment rate in India (CMIE, 2020), whereas it is 9% only in labor-intensive jobs in
OECD countries (Arntz et al., 2016), although BCG (2017) reported digitization will generate new
employment opportunities shifting from labor to technology-intensive jobs. Several Digital knowledge
and competence frameworks in Europe and India are studied by (Carretero et al., 2017), Nedungadi
(2018), Shubha (2017) highlights importance of job oriented professional and behavioral skill build-
up framework, address digital divide by mobile-based content access.
SMAC (Social, Mobile, Analytics, Cloud) drove early digitization at personal, enterprise and
governance space a decade back (Dewan & Jena, 2014), with recent addition of Internet of Things,
AIOps, MLOps, CICD and DevOps, 5G telecommunication network, distributed cloud computing,
cloud-native, cyber security, Drones and Robotics (MoneyControl, 2020). Key component of SmartCity
connectivity is enabled by 5G telecom standard and Edge computing (Chatterjee et al., 2017), which
will make IoT mainstream to many businesses and industries by connecting billions of devices and
running Analytics on data generated by IoT devices (Joseph et al.,2017). Ismagilova et al. (2019)
emphasized integrated Smart Architecture of SmartCity technologies like IoT, Cloud, Zhang et al.
(2021) indicated importance of Converged Smart Mobile App as cornerstone of SmartCity. Almeida
et al. (2020), He et al. (2021) examined role of emergent technologies like IoT, AIML, Blockchain,
Big data, Robotics as accelerator of post Covid19 digitization. Deloitte Technology Trends (2020)
predicted Blockchain, Security, Analytics and Cognitive, Cloud and Quantum computing as future
emerging technology, saying few of these being enablers or foundational and few other are future
disruptor, however, these technologies show significant year on year movement on Gartner’s hype
curve indicates velocity and pace of Smart Technology innovation (Gartner, 2020).
Matt (2015), Reddy and Reinhartz (2017) felt digital transformation is about emerging
technology innovation beyond organization boundary, dynamic data-driven, creates new business
model and business value compared to erstwhile business process reengineering which achieves
process optimization only. Schallmo et al. (2017) highlighted digitization is about data, connectivity,
automation and customer experience, but its implementation is preceded by assessment of its current
reality and aspiration, execution viability and finally potential benefit realization. Value realization
extended beyond organization into governance and society through usage of innovative technologies
like AIML, IoT, Blockchain being an asset for digital governance and complexity can be tackled by
collaboration and participation of various ecosystem players led by local government (Criado &
Gil-Garcia, 2019). Anthony et al. (2020), Ehiance et al. (2019), Maestre-Gongora & Bernal (2019)
studied open enterprise architecture platforms based on emerging technology covering Data and
IT infrastructure to enable innovation and collaboration among citizens and agencies as part of
eGovernance strategy.
Selected prior work conducted in last 5 years is summarized in Table 1, indicates the relevance
and recency of this topic.
Recent prior work captured in Table 1 indicates the importance and recency of this topic and
enlightens that digital transformation is rapid innovation of several smart technologies, builds cross
industry integrated ecosystem, encourages entrepreneurs to create value by newer business process
and models. Whereas digitization in urban citizen services is encouraged by governments like in
India through programs like SmartCity, Digital India that facilitates framework to build innovative
technology solution across industry that leverages ICT capabilities, knowledge and literacy, private-
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Data People-
AIML, Analytics, IoT, Robotics, Digital Long term post Covid
Post Covid system
He et al. Contracts and Blockchain, Robots, 3D Technology solution
Technology framework
(2020) Printing, HPC are emerging post covid relevance is excluded from
solutions to examine
technologies. study
technology
Sentiment Innovative and localized use of ICT tools Single secondary data source
Misra et al. Participative digital
analysis and can increase citizen and community from India Government is
(2018) governance model
text analytics participation in digital governance used to derive result.
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public-citizen participation and social entrepreneurship. Following section derives research design
based on the findings of literature review.
3. RESEARCH DESIGN
The literature review has given insights on this topic of digital transformation and its relevant research
gap leading to research question. This section covers relevant theoretical framework suitable to explain
the research questions and applicable research method adopted in this paper.
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that can represent the views of interviewees. Singh Et al. (2020) supported mixed research methods
of augmenting Grounded Theory with Machine Learning technology to enrich data interpretation
process. While there are several tools available that helps process interview transcript through coding
process of grounded theory, those tools also use Text Analytics as underlying technologies. This
paper uses Microsoft Azure’s Cloud based Cognitive application specifically Text Analytics module
to interpret and validate manual coding and categorization process.
This practice oriented exploratory research is three step process, primary data collection through
interviews, interview data transformation using grounded theory and finally data analysis and
validation using Text Analytics as explained in Figure 3.
On the other hand, this topic combines technology innovation, business model evolution and
socio – economic development in recent times. These industry and practice driven development and
evolving at a very rapid pace, these are not yet well captured in academic literature. Secondary data
from various website, professional articles, white papers and brochures are also studied to gain insight
of recent trends and developments.
As defined in the research design in earlier section, data collected through interview and codification
process using Grounded Theory (Corbin & Strauss, 2014). Manual codification process is validated
and supported by software based automated keyphrase and entity extraction. Thereafter categorized
interview output is processed to derive sentiment of the respondents along the first and second
order categories. The text Analytics is done using Microsoft’s Azure cloud-based cognitive modules
Text Analytics programs (Microsoft, 2021). Following section covers the step-by-step analysis as
mentioned below Figure 4
The first and second step of manual coding and categorization along with automatic data validation
using software have been iterative process to refine the accuracy of analysis outcome as explained
in Figure 4. Qualitative unstructured text data is manually coded into several meaning unit which
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has been the starting point and output of coding and categorization is processed through sentiment
analysis to derive favourability or unfavorability of the impact on urban digital infrastructure.
- Custom Software cost, Software maintenance cost, ability to pay for service, Hidden cost of
technology, Funding of government service - These are all related to technology cost and its
monetization.
- Data Analytics Application, Analytics based application, Data Security, Data privacy, Digital
Data analytics -These are all related to Data Analytics application and data security.
- Connected things, Telecom connectivity, Connectivity failure, Smartphone connectivity, IOT and
connected device – All these topics are related to IOT and connected device and connectivity
- Proficiency in technology use, Training for all, Technology use among seniors, Digital Literacy
for poor and seniors, IT knowledge in India – All these topics are related to Knowledge and
literacy
- SmartCity integration failure, Technology integration, SmartCity platform coordination,
SmartCity complexity and cost, Integrated platforms, SmartCity Process and efficiency – All
these topics are related to SmartCity Platform integration
- Employment impact of Digital, Sustainability of Digitization, Technology benefit realization,
Technology change sustainability, social welfare and regulation – All these topics are related
Sustainability of Digital Innovation.
The coding process of extracting central theme from 30 first order codes and their grouping into
similar subject topic mentioned above. These similarly grouped topics then categorized further into
six categories based on their related central themes. Grouping process narrowed down the categorizes
into Technology Cost, Data Analytics, IOT and connectivity, Integrated Smartcity, Digital Literacy,
Sustainable Innovation. These six categories are the determinants of Urban Digital infrastructure as
derived from the interview transcripts. The evolution of 1st order codes, extraction of central theme
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from these 1st order codes and then grouping of these themes into categories are captured in the
Table 2 below.
While the above coding process, theme extraction and categorization is a manual process
performed by the researchers, these require software tool-based validation to minimize error due to
manual subjectivity, which is performed in the following section.
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Table 4. Sentiment analysis applied on 1st order codes derived using grounded theory
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REST APIs, using Python Scripts, that tags each Codes into positive, negative and neutral sentiments
as mentioned in the Table 4.
Sentiment analysis is aggregated for each category in addition to each first order themes to derive
aggregated sentiment value for each category as it is captured in the Figure 5 below, which reveals
few critical conclusions.
• IoT, Analytics, SmartCity are clearly carrying highest positive sentiment, where the aggregate
positive sentiment value is much higher than negative or neutral sentiment, where it can be
concluded these factors having highest favourable influence on digital infrastructure.
• Sustainable innovation shows positive sentiment with positive value being higher than negative
or neutral, where positive sentiment trend is marginally ahead of negative and neutral, however
significant neutral opinion indicates ambiguity and inconclusively in outcome.
• Technology cost and digital literacy are considered to have in general negative sentiment where
aggregated negative sentiment is higher than aggregated positive sentiment. It may also be noted
in general technology cost and digital literacy has high neutral sentiment, ahead of positive and
negative, which requires further clarification of this ambiguity.
As in few cases neutral sentiment is significant and equivalent to either positive or negative,
which leads to constraint in decisive outcome. To avoid this and arrive at a conclusive outcome the
neutral data is distributed to positive and negative in equivalent proportion and new decisive outcome
is created in the Figure 5, which shows percentage difference between positive and negative sentiment
outcome. This clearly indicates 3 blocks of outcome, IoT connectivity and Analytics positive sentiment
is around 40% ahead of negative sentiment, Integrated Smartcity and Sustainable Innovation the
positive sentiment is around 30% ahead of negative sentiment and in Digital Literacy and Technology
Cost Positive Sentiment is 20% behind negative sentiment.
From the combined analysis of information in Figure 5 and Figure 6, it can be inferred that IoT
and Connectivity and Data Analytics have extremely high favourable influence on urban digital
infrastructure, followed by Integrated SmartCity and Sustainable Innovation which has distinct
favourable impact on urban digitization, as all four are having net positive over negative sentiment.
Whereas Digital Literacy and Cost of technology has distinctively unfavourable influence on urban
digital infrastructure, which means these two factors are not favourable for enhanced urban digitization
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and may adversely affect future initiatives if not addressed immediately. Each of this observation is
discussed further with its implication in later sections of this paper.
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• Ecosystem Integration: Digital public service is delivered by a network of several private and
public enterprises, which requires technological platform integration to be successful. The Table
5 articulates sector wise complex ecosystem, its players and their role, as found through study of
secondary data sources available in internet. This emphasizes digital service delivery as more
transactional, horizontally and vertically integrated across organization boundaries than erstwhile
eGovernance, being standalone electronic information display.
Based on the above data comprising of first and second order coding, sentiment analysis, key-
phrases and word cloud along with secondary data analysis of technology and industry wide ecosystem
of participants, the following section concludes the key findings and its corresponding analysis.
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The interview transcript and subsequent coding and categorization process reveals six key determinants
of urban digital infrastructure in India as captured in the Figure 8 below. These determinants are
clubbed as technology enablers such as Data Analytics, IoT and Connectivity, Integrated SmartCity
and non-technical enablers such as Technology cost, Digital Literacy and Sustainable Innovations. It
has also been observed that urban digitization is synonymous with Smart City projects rolled out under
Digital India initiative. Out of the above six enablers or determinant four of these, Data Analytics,
IoT and Connectivity shows significant favourable impact, Integrated Smart City and Sustainable
innovation shows an overall favourable impact, whereas technology cost and digital literacy shows
a neutral or unfavourable impact.
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devices and Internet of Things are considered to be a key differentiating factor in urban digitization
and has significant positive influence on urban digitization.
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digitization successful, which reflects relevance of Actor Network Theory (Walsham, 1997) in this
context. Entrepreneurs leverage smart technologies to build innovative use case that integrates multi
sector horizontally or vertically resulting new business models that drives social changes.
6. IMPLICATIONS
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Digital India is Government of India’s growth driver but not implemented by government alone rather
a platform to bring social change by smart technology innovation and entrepreneurship ecosystem
of private-public- citizens. Young urban affluent India equipped with digital knowledge willing to
subscribe digital service can make digital innovation produced by many Startups commercially viable.
Social entrepreneurs are leveraging Indian ICT knowledge workers and technology innovation to break
industry boundaries and integrate ecosystems horizontally or vertically giving rise to new business
models. Several technology-driven new business models emerged as a result of Covid19 induced
digitization, which called for shift from physical to virtual contactless ways of working. Strategic
choice of fast-evolving technology and knowledge-driven innovation and effective implementation in
socioeconomic and geodemographic contexts can be helpful in building desired digital infrastructure.
Study observes technology platform, knowledge and innovations enables ecosystem beyond industry
boundary bringing cross-industry and disruptive business models by start-ups, and also reveals a
set of technological and non-technological determinants of a successful urban digital infrastructure.
SmartCity is cornerstone of urban digitization, but lacking an integrated software technology that
can eliminate silo between various use cases and interconnect multiple urban use case, which will
enhance benefit realization. Smartcity program itself is dependent on two technological innovation,
Data Analytics and IoT. Advent of many types of sensors and aggregators that can support meaningful
use cases together with proliferation of various telecom connectivity standards has enabled non-human
communication between devices that can eliminate errors and introduce automation. It is felt that
the data captured and transported by IoT from various connected devices need to be analyzed for
relevant use cases and appropriate predictive action needs to be actuated back to the devices. While
this can be achieved through AIML, but a data strategy and regulatory framework is needed, which
can suggest data storage, sharing and processing across cloud and edge. Careful and well-thought
integrated use of IoT and Data Analytics is critical for urban digitization.
There are several non-technological determinants, where sustainable innovation was found to be
of high importance especially technology rollout that fulfils vernacular geo-demographic and social
needs while inducing speed and flexibility in public service, which is progressing well. Concerns
exist about lack of localized products and rapid pace of technology change leading to high total cost
of technology ownership, such investment needs to come from private and public jointly along with
a viable business case. knowledge and digital literacy although a concern, but relatively less in urban
millennials except for the bottom of the pyramid, senior citizen and traditional industry workforce
requires knowledge induction for digitization to be successful.
Limited availability of subject matter experts, researcher’s subjective interpretation in interviews
and coding process may constrain generalizability and accuracy of findings. Intuitive omissions cloud
and blockchain, correlation of mobile connectivity and connected device indicates homogeneity of
respondent profile. Future research is recommended with a bigger and heterogeneous sample with
alternate methodology and theoretical background, which can cover the integrated application of
emergent innovations like IoT and Analytics, Cloud and Blockchain in building connected digital
society in India.
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Bhaskar Choudhuri is an executive research fellow in Indian Institute of Management Rohtak, India in the domain
of Management Information Systems. His research interest focuses on Digital Transformation in India. He has
done his post graduation from the University of Sheffield, UK and graduation from Jadavpur University, India.
He has 21 years of work experience across various countries in technology consulting, business development,
portfolio management in the digital transformation solutions and services business. He has held various strategic
leadership positions in companies like Siemens, Nokia, Ericsson in various industry sectors including Telecom,
Media, and Transportation domains.
Praveen Ranjan Srivastava is an Associate Professor in the Area of Information Technology Systems at Indian
Institute of Management (IIM) Rohtak. He did his Ph.D. in Computer Science and Engineering from Birla Institute
of Technology and Science, Pilani. During Ph.D. tenure he got various fellowship and awards from leading
organizations like Google, Microsoft etc. Dr. Srivastava received his Master of Technology (M.Tech) degree in
Software Engineering from MotiLal Nehru National Institute of Technology, Allahabad. Before joining IIM Rohtak,
he has served As a Faculty In the Department of computer science @ BITS Pilani, Pilani campus Rajasthan about
8 years. He is currently doing research in the area of Data analytics, E-commerce and software engineering using
nature inspired techniques. His research areas are software testing management, Analytics and E commerce,
Software Project Management, Quality assurance, Agile Modeling and Management etc. He has published research
papers in various leading international journals and conferences in the area of Information System/Computer science
and engineering. His H index is 15 and I index is 24. He has been actively involved in reviewing various research
papers submitted in his field to different leading journals and various international and national level conferences.
Shivam Gupta is a Professor at NEOMA Business School, France with a demonstrated history of working in the
higher education industry. Skilled in Statistics, Cloud Computing, Big Data Analytics, Artificial Intelligence and
Sustainability. Strong education professional with a Doctor of Philosophy (PhD) focused in Cloud Computing
and Operations Management from Indian Institute of Technology (IIT) Kanpur. Followed by PhD, postdoctoral
research was pursued at Freie Universität Berlin and SUSTech, China. He has completed HDR from University
of Montpellier, France. He has published several research papers in reputed journals and has been the recipient
of the International Young Scientist Award by the National Natural Science Foundation of China (NSFC) in 2017
and winner of the 2017 Emerald South Asia LIS award.
Ajay Kumar is an Assistant Professor at the AIM Research Center on Artificial Intelligence in Value Creation, Emlyon
Business School. His expertise lies in helping companies leverage data-science, machine learning, AI, and business
analytics for competitive advantage and to understand of how consumers, firms, industries and societies are being
reshaped by the big-data and business analytics revolution. His research and teaching interests are in data and text
mining, decision support systems, machine learning, business intelligence, deep learning, and enterprise modeling.
Surajit Bag is an Associate Professor in the Department of Supply Chain Management/ Information Systems,
Rabat Business School, International University of Rabat, Morocco. He holds two PhD’s in Logistics and Supply
Chain Management from the University of Johannesburg, South Africa and University of Petroleum and Energy
Studies, India. He has attended Management Development Program (MDP) in Multivariate data analysis from
Indian Institute of Technology, Kharagpur. He has also attended Management Development Program in Operations
Research from Banaras Hindu University. He has got more than eleven years of industry experience. His areas of
research interest are Industrial supply chain automation, Industry 4.0, Buyer-Supplier relationship, Supply chain
process optimization and Business excellence. He has attended several National and International conferences
and has published in ABDC and ABS listed journals. He is the proud recipient of “AIMS-IRMA Young Management
Researcher Award 2016” for his significant contribution towards management research.
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