WORK EXPERIENCE

Varun Beverages Limited (PepsiCo)

12th September 2022 – 31st July 2023
Area Manager - Marketing Development (EUP)
Support and deliver the top-line results across the territories of
Eastern UP unit of PepsiCo
Analyzed market trends, internal business imperatives, industry
scenarios to conceptualize region-wise, brand and pack wise
volume projections, brand sales tracking and achievement,
Developed and implemented the most optimum GTM/RTM to
ensure the proper coverage across the Eastern U.P. territory
adding over 300 channel partners
Demand planning for timely availability of stocks, visibility, trade

Shalini Singh support and financial hygiene

Drive the sales automation and sales KPIs Route run, Bill Cut,
DEPUTY MANAGE R Drop Size, Wholesale Discount
Prepare the Annual Operation Plan in line with overall business
and growth opportunities
Established, initiated and optimized business development

ABOUT strategies based on company targets, product specifications,

market data and budget factors; adding over 1000 key strategic
I want to succeed in a stimulating and accounts
challenging environment, building the
success of the company while I experience
Prism Johnson Limited (Prism Cement Limited)
advance opportunities and excel in this field
1st June 2018 - 10th Sept 2022
with hard work, perseverance and
Central Marketing Office- Deputy Manager (Marcom
dedication.
Executive)
Thorough understanding of branding principles and tactics to
develop a local marketing strategy
EXPERTISE
Ensures implementation of marketing strategy through channel

Time Management partners.

Communication Experience in managing local marketing efforts to include events,

media campaigns and sponsorship activities
Problem Solving
Briefs appropriate corporate marketing to create content for
Creativity
blogs, newsletters, magazines, and other communications.
Leadership
Confident communication skills and the ability to influence and
Marketing skills
negotiate at all levels.
Manage and lead script Writing for events, AV’s etc.
Negotiate contracts for sponsorship deals while also overseeing
the details, logistics, and execution of all contracts
CONTACT
Ensure accurate logistics for 89 locations including MP, UP and
Bihar
9559757183 / +31649531429
Strong financial and Competitor Brand analysis skills
Contribute to Creative Development and managing BTL Activity
shalini.singh24june@gmail.com
Drive White Space Analysis and Oversee compliance issues
House No. 88, Kees Broekmanstraat, Managing outdoor sites(Hoardings, BQS, Pole Kiosks etc.) for UP,
1095 MS, Amsterdam, Netherlands MP and Bihar locations.
Maintains relevant and necessary data in SAP
 Prism Johnson Limited, Regional Marketing Services
1st June 2017 – 31st May 2018
PERSONAL
Assistant Manager (Regional Marketing Services Head)
INFORMATION Within the Region, develop all marketing, advertising and
promotional activities
Responsible for analyzing online and other data to inform critical
Father’s Name : Mr. Mahendra Kumar Singh business decisions
Martial Status : Married Building strong relationships with diverse customer groups and
Date of Birth : 24 June’1994 vendors
End to end marketing skills - from brand to campaigns and event
management
Gain consumer insights and market analysis to drive brand.

CERTIFICATES INTERNSHIP

2008 – NIIT The Gateway Hotel Ganges (Taj Group of Hotels)

2011 – NSTSE 15th June – 30th July
HR Trainee
Survey on the topic EMPLOYEE JOB SATISFACTION at THE
GATEWAY HOTEL GANGES, VARANASI as a final year project in

ACHIEVEMENTS the post-graduation.

Won 1st Prize in case chase contest

EDUCATION
held in School of Management Sciences,
2016
Won 1st Prize in Badminton of college MBA (MARKETING & HR)
fest of School of Management Sciences, AKTU | 2017
Varanasi in 2016
Scored 70.5%
Won 1st Prize in Debate Competition
organized by AKTU Fest in 2016
B.Com
Won 2nd Prize in Power Point
Presentation in Inter college competition MGKVP | 2015
organized by AKTU in 2016 Scored 61.13%

12th Standard | Commerce

C.B.S.E | 2012
AREA OF
Scored 76%
RESPONSIBILITY
10th Standard
House Vice Captain of the School
Handled 11 territories for Branding
C.B.S.E | 2010
Initiatives at Regional Level Scored 7.20 CGPA
Handling 85 territories for Branding
Initiatives and logistics management at SEMINAR & WORKSHOPS
Central Level
Worked as one point of contact for 11
ATTENDED
territories for all branding activities and Attended a workshop on Supply Chain Management at
initiatives to be taken (Regional office) School of Management Sciences, Varanasi in 2016
Working as one point of contact for 85 Attended an INTER-NATIONAL CONFERENCE at School of
locations for logistics management Management Sciences, Varanasi in 2016