ESTABLISHMENT OF TAIWANESE FOODS BUSINESS IN LUNSAD

BINANGONAN, RIZAL

A Feasibility Study

Presented to

The Faculty of College of Business

University of Rizal System

Binangonan, Rizal

In Partial Fulfillment

of the Requirements for the Degree

Bachelor of Science in Business Administration

Major in Financial Management

ARAGOZA, REGGIE K.
DELA ROSA, JAIDEE M.
GRUTA, JONALYN C.
SOYA, ALLYSA IRISH V.

October 2023
 APPROVAL SHEET

This feasibility study entitled “ESTABLISHMENT OF TAIWANESE

FOODS BUSINESS IN LUNSAD BINANGONAN, RIZAL”, prepared and

submitted by Reggie K. Aragoza, Jaidee M. Dela Rosa, Jonalyn C. Gruta and

Alysa Irish V. Soya, in partial fulfillment of the requirements for the degree of

Bachelor of Science in Business Administration major in Financial Management,

is hereby recommended for approval.

March 30, 2023 CLARITA D. RECTO, DBA

Date Adviser

Approved in partial fulfillment of the requirements for the degree of

Bachelor in Science in Business Administration major in Financial Management

by the Oral Examination Committee.

ARABELLA B. PABILONIA, DBA OKKEN R. SAN DIEGO, MaEd, MAT

Statistician/Accounting Mentor English Critic

EDEN C. SANTOS, DBA

Chairman

Accepted in partial fulfillment of the requirements for the degree of

Bachelor in Science in Business Administration major in Financial Management.

_____________ IRENE E. ABE, DBA

Date Dean, College of Business

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 ACKNOWLEDGEMENT

This Feasibility Study has been Possible because of the Support that the

proponents received. The researchers being a part of the proud students of

University of Rizal System Binangonan, a university wherein appreciation and

support is abundant, wholeheartedly express their appreciation to:

DR. JOANNE S. CONCEPCION, Campus Director at URSB, for allowing

us the opportunity to conduct this feasibility study,

DR. MA. LINDA R. FERNANDEZ, Research Professor, for her support

and sharing of her expertise;

DR. IRENE E. ABE, Dean of College of Business, for her approval to

conduct this study and her extended assistance;

DR. CLARITA D. RECTO, Feasibility Adviser, for her guidance, support,

patience, sharing of expertise, and encouragement she gave;

DR. EDEN C. SANTOS, one of the Panel Members and the Chairperson,

for her patience and assistance in the improvement of the study;

DR. ARABELLA B. PABILONIA, one of the Panel Members,

statistician/accounting mentor, for giving valuable comments and

recommendation;

PROF. OKKEN R. SAN DIEGO, one of the Panel Members, Critic

Reader, for giving important insights concerned with the improvements of the

study,

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 The RESPONDENTS who voluntarily took part in acquiring data through

survey and had helped greatly to achieve the completion of this study;

The Proponents’ FAMILY AND FRIENDS, for the support and

encouragement they give that the researchers used as inspiration to pursue this

study;

Above all else, THE LORD GOD, for the unconditional love, wisdom,

knowledge, and strength and all else that the Lord provided since before, during

and after this study which made this study successful.

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 DEDICATION

We respectfully dedicate this work to our ever-supportive families,

friends, and classmates for their care, effort, and time in helping us to

successfully finish this work.

We also dedicate it to our loved ones who served as our inspiration during

the difficult times of confusion and sorrow,

to our adviser and professors who genuinely assisted in the completion of

this work, and, most importantly,

to our cherished God Almighty who never gave up on us in order to pour out

His love, grace, and wisdom upon us and to complete this study

- The Researchers

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 PROJECT SUMMARY

TITLE: ESTABLISHMENT OF TAIWANESE

FOODS BUSINESS IN LUNSAD
BINANGONAN, RIZAL

AUTHORS: Reggie K. Aragoza

Jaidee M. Dela Rosa
Jonalyn C. Gruta
Allysa Irish V. Soya

COURSE AND ACADEMIC YEAR: Bachelor of Science in Business

Administration Major in Financial
Management Academic Year
2022-2023

TYPE OF DOCUMENT: Undergraduate Feasibility Study

NUMBER OF PAGES: 98

COLLEGE: College of Business

NAME AND ADDRESS OF THE University of Rizal System

INSTITUTION: Binangonan, Rizal

This study aimed to determine the feasibility and profitability of the

Establishment of Taiwanese food business in Binangonan, Rizal. Taiwanese

Food House is the name of the business, and the business will offer two delicious

and affordable Taiwanese dishes. The menu will consist of Taiwanese Chicken

Popcorn, a popular street snack in Taiwan featuring savory bites of super crispy

chicken seasoned with Chinese five spice and fried basil and Taiwanese Pork

over Rice (Lu Rou Fan), a Taiwanese comfort food comprised of slow-braised

pork belly

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over rice. The proponents conducted this study in the locale of Binangonan Rizal

during the academic year 2022–2023.

The business will be registered as a sole proprietorship under the name of

Jonalyn Gruta with one employee only since the business is still on its starting

stage. The starting capital investment of the business is ₱80,000 to be provided

by the proponents. This starting fund will be used to acquire necessary

documents before it is allowed to operate as well as the tools equipment and

other investments that is needed to start the business and the excess will be

used as the business’ working capital.

The business conducted a survey to 100 respondents and the answers of

the respondents revealed that there will be enough demand for each of the two

(2) products. The supply situation of the products were revealed that there are no

same product yet at the market but there are still similar products that can be

considered as an alternative. The two products which are the Taiwanese chicken

popcorn and Taiwanese pork over rice will be priced using value based pricing

and will be utilizing social media, tarpaulins, leaflets and other promotional

methods to market the products.

Taiwanese Chicken Popcorn are bite sized pieces of fried chicken that is

double-coated with tapioca starch and Taiwanese Pork over rice is a type of rice

bowl dish topped with pork belly that is cooked in a Taiwanese style and

hardboiled egg. The business will be operating from Monday to Friday and are

open from 8:00 am up to 5:00 pm each week.

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 The business will be taxed based on the graduated income tax rate as it is

a sole proprietorship which is 20% of excess over 250,000 taxable net income.

The requirements that the business need to legally operate are Barangay

Business Clearance, Mayor’s Business Permit, and DTI registration.

Once the business has done utilizing the 80,000 for investment allocation

of the business, there will be 47,273 that is left as the business’ initial month

working capital. After using the projected schedules to generate a projected

financial statements for the next 5 years, Financial Analysis such as Return on

Investment, Return on Assets and Gross Profit margin revealed that the business

will be in a sound financial situation. Projected return on Investment were

271.59% on the business’ first year, Return on total assets were 73.01% on its

first year and the Gross profit margin on its first year were 31.69%.

The Business will have different contributions to different sectors of the

community such as government revenue through the payments for the

acquisition of the legal requirements, growth of the food industry by introducing a

food that originated from other country, and to the Philippine household and

workforce as the business will require more workforce the more it grows.

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