VISVESVARAYA TECHNOLOGICAL UNIVERSITY, BELGAUM

A social relevance Project Report on

“THE IMPACT AND EFFECT OF SOCIAL MEDIA ON THE STUDENTS

AND THEIR PERFORMANCE”
Submitted in partial fulfilment of the requirements for the award of degree of

Master of Business Administration

Submitted by
PAVITHRA E
USN:1JS22BA032
Under the guidance of
Dr NAGESH H G
Associate Professor
Department of Management Studies
JSS Academy of Technical Education, Bangalore-60

DEPARTMENT OF MANAGEMENT STUDIES

J S S ACADEMY OF TECHNICAL EDUCATION, BANGALORE-560 060,
KARNATAKA, INDIA
July 2023

J S S ACADEMY OF TECHNICAL EDUCATION, BANGALORE-560 060,

KARNATAKA, INDIA
 Department of Management Studies

CERTIFICATE
This is certified that the report entitled “THE IMPACT AND EFFECT OF SOCIAL MEDIA ON THE
STUDENTS AND THEIR PERFORMANCE” is a Bonafede social relevance project work carried out by
Ms. PAVITHRA E (USN:1JS22BA032), a bonafied student of JSS Academy of Technical Education,
Bangalore, for the award of Business Administration from the Visvesvaraya Technology University,
Belgaum during the year 2022-24. The work reported has not been submitted elsewhere for the award of the
degree and is not the repetition of the work carried out by others.

Dr Nagesh H G Dr. T.S NANJUNDESWARASWAMY

Guide Head of the Department

Associate Professor Department of Management Studies

Department of Management Studies JSSATEB

JSSATEB

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 ACKNOWLEDGEMENT
I sincerely owe my gratitude to a all who helped me and guided me in completing my project.

I am thankful to Dr. BHIMSEN SORAGOAN, Principal, JSSATE, Bangalore for his kind co-operation and
support.

I am thankful to Dr. T.S Nanjundeswaraswamy, Head of Department of Management studies for his
suggestions.

I would like to sincerely Dr. Nagesh H G, Associate Professor in Department of Management studies for his
guidance and for providing insights, comments and suggestions that helped me to improve the quality of the
final version of this report.

I am grateful to my institution JSS College Of Technical Education, Bangalore and Department of

management studies for imparting us the knowledge with which we can do best.

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Table of Contents

THE IMPACT AND EFFECT OF SOCIAL MEDIA ON THE STUDENTS AND THEIR PERFORMANCE. . .5

INTRODUCTION:........................................................................................................................................5

Negative Effects Of Social Media On Students...............................................................................................6

POSITIVE IMPACT OF SOCIAL MEDIA ON STUDENTS.........................................................................8

HOW SOCIAL MEDIA IS CHANGING EDUCATION................................................................................9

SURVEY.....................................................................................................................................................10

CONCLUSION:..........................................................................................................................................15

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THE IMPACT AND EFFECT OF SOCIAL MEDIA ON THE
STUDENTS AND THEIR PERFORMANCE
INTRODUCTION:
Social media is a medium which facilitates social interaction. The term “Social media” refers to a computer-
based technology which helps in sharing of ideas and information through online network. The definition of social
media is “the relationships that exist Between network of people”. In the last ten years, the online World has changed
dramatically. Thanks to the invention of Social media, young men and women now exchange ideas, Feelings, personal
information, pictures and videos at a truly Astonishing rate. However, every day many students are Spending countless
hours immersed in social media, such as Facebook, Link din, Twitter, FaceTime or Skype. At first The definition of
social media is “the relationships that exist Between network of people”. In the last ten years, the online World has
changed dramatically. Thanks to the invention of Social media, young men and women now exchange ideas, Feelings,
personal information, pictures and videos at a truly Astonishing rate. However, every day many students are Spending
countless hours immersed in social media, such as Facebook, Linkdin, Twitter, FaceTime or Skype.

At first Glance this may seem like a waste of time; however it also Helps students to develop important
knowledge and social Skills, and be active citizens who create and share content. At present, whether social media is
favorable or unfavorable, Many students utilize these sites on a daily basis. Many Researchers have been diving into a
considerable amount of Research on how social media influences student retention at Colleges. Many parents are
worried that their college students Are spending too much time on Facebook and other social Media sites and not
enough time studying. Therefore, our Research ascertains the relationship between the social media And students’
study efficiency. Glance this may seem like a waste of time; however it also Helps students to develop important
knowledge and social Skills, and be active citizens who create and share content. At present, whether social media is
favorable or unfavorable, Many students utilize these sites on a daily basis. Many Researchers have been diving into a
considerable amount of Research on how social media influences student retention at Colleges. Many parents are
worried that their college students Are spending too much time on Facebook and other social Media sites and not
enough time studying. Therefore, our Research ascertains the relationship between the social media And students’
study efficiency.

HOW SOCIAL MEDIA HAS AFFECTED STUDENTS

College students have great interest in social media. For the purpose of this study, social media was defined as
Facebook, YouTube, Blogs, Twitter, Myspace or LinkedIn. Facebook is the most used social network by college
students, followed by YouTube and Twitter. Moreover, Facebook alone reports. That it now has 500 active million
users, 50% of whom log on every day. One of the most interesting things to look at is the increasing number of student

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users on such social networking sites. As per the survey conducted 72 percent of high school and 78 percent of college
students spend time on Facebook, Twitter, Instagram, etc. These numbers indicate how much the student community is
involved in this virtual world of social networking. Actually, many reasons exist that explain why students love to
spend time socializing. Firstly,social networks provide them the freedom to do whatever they want — to upload what
they want and talk to whom they want. They like to make new friends and comment on the lives of different people.

Students can create other online identities that the real world does not allow. The freedom it gives them to act
just by sitting in front of a computer enthralls them, and they then demand for more freedom. Never before has it been
so easy for young minds to create a digital image of their actions through such a spontaneous medium. On one hand,
the positive aspect of online communities is that youths can utilize them for academic assistance and support. Due to
the ability of social media to enhance connections by making them easily accessible, social media can yield many
benefits for the young, including providing a virtual space for them to explore their interests or problems with similar
individuals, academic support, while strengthening online communication skills and knowledge. “Students who may
be reluctant to speak up in class are participating in book discussion blogs and writing for real audiences. There are
new Web tools emerging all the time that are enhancing learning. “On the other hand, “Our findings indicate that
electronic media use is negatively associated with grades. It was also found that about two-thirds of the students
reported using electronic media while in class, studying, or doing homework.

Social media has become an interaction tool by which people share their ideas, opinions and helps in living
inter-connected. A social networking site contains user to build their profile on the homepage, it is the user’s
personalized web page and it keeps the information of the user . Social media is being used in every field, Apart from
the professionals or youngsters it is immensely used in education by the students for studying.

Apart from these positive impacts of social media, there are some negative impacts too. As using excess Of
social media, it shifts the concentration of youth from study and students get addicted towards it and Their interaction
is decreased. Participation in sports is affected. Students ignore ground realities and their Real life realities are
neglected. Many students are trapped in between fake accounts and identities which Lead to embarrassments and
finally depression. Students consume less time in learning. The health Related problem of the student are developed.
The timing and food habit are disturbed and they do not Sleep on proper timing. They have a problem of eye irritation,
regular headache, improper digestion etc.

Negative Effects Of Social Media On Students

How do students respond to social media? We should understand that adolescents and teenagers are particularly
susceptible to several aspects of life’s growth and development. Thus, every informed adult should pay close attention
to the effects that social media use has on these kids. It is important to quickly identify social media’s detrimental
effects. Here are 10 major negative effects of social media on students:

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Anxiety : Instead of taking time for themselves, students are more interested in knowing what others are doing and
about other’s personal life. Social media negatively impacts the thinking processes and emotions of those who use it
more frequently, making them depressed and anxious. For study, job, and personal life, good mental health is crucial.
As a result, it is advised to limit your time to a half-hour per day rather than waste the entire day.

Cyberstalking : Currently, cyberstalking is the biggest issue. People are connecting through smartphones. But we can
already see how harmful smartphones are to young people nowadays. Your friends on social media will be aware of
your location if you frequently update your social media. Teens are accustomed to sharing their viewing, listening, and
reading habits as well as where they check-in. When they are always checking for new updates from their connections,
this habit turns into an addiction and makes them hyperactive. They feel that responding promptly is vital, thus they
check each message and alert.

Isolation : The use of social media and social isolation are statistically associated. Students especially teenagers may
become anxious when they view images or recordings of a party to which they were not invited. The phrase “fear of
missing out,” or FOMO, is the perfect Gems phrase for it. Teenagers who use social media frequently think they are
connecting to new people, but in reality, they are disengaged from the present and their lives. That may make them feel
more alone and they might really feel left out and hence social isolation.

Higher Expectations from the world : You won’t be shocked if I claim that social media platforms like Facebook,
Instagram, and Snapchat are to blame for unrealistic expectations and friendships. The validity of other people’s
actions cannot be verified.

In an ideal world, no one would lie on social media, but show business and promotion tactics won’t be changing
anytime soon. Influencers on YouTube and Instagram are tied to these tactics in order to draw viewers. This influence
can have a negative impact on the students and might lead them to succumb to self-doubt.

Unbalanced sleeping schedule : One of the main factors contributing to kids’ lack of sleep today is social media.
They are continuously concerned with what their friends share and post. If they are not told to stop, students can
remain engaged on social media for longer periods of time which will cost them their sleeping routine. If individuals
engage in these activities, particularly during or right before sleep, there is a strong likelihood that their sleep may be
disturbed.

Low self-esteem : Most students especially girls start comparing themselves to celebrities in an effort to be slender,
attractive, and wealthy like them. Teenagers frequently imitate someone they look up to or view as a role model. Their
dignity and sense of self may suffer as a result of this emulation.

Lack of Concentration : Today, it’s simple to see how social media has a negative impact on many students?.
Nowadays, students have a habit of accessing social media at the same time as other tasks that call for more

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concentration, such as academics, classwork, or homework. Although it is not multitasking, the majority of them think
it is. Studies have shown that having your focus constantly interrupted hinders learning and performance.

Social media addiction : Students who use social media without moderation may develop an addiction to the internet.
Children are exposed to fresh ideas and stories on social media more frequently the more time they spend on it. This
behavior gradually develops into an addiction that, if not treated promptly, may have an impact on the child’s
academic performance, mental health, and even personal growth.

Cyberbullying. : A cyberbully is someone who uses social media to spread untrue, humiliating, or antagonistic
content or comments against certain people. Cyberbullying is one of the main negative impacts of social media that has
become increasingly common in recent years. Long-term cyberbullying victims frequently develop psychosocial issues
such as sadness, loneliness, stress, anxiety, and low self-esteem. Some even contemplate suicide.

Distraction from life goals : Because it’s so simple to become engrossed in social media activity, students frequently
forget about their actual goals. Teenagers these days aspire to internet popularity rather than setting their sights on their
dream careers by developing practical talents. Setting and achieving objectives requires a lot of effort and drive. When
we don’t feel like working hard, social media gives us an easy avenue to divert our attention. As a result, we may find
that we just don’t complete tasks since finding distractions is so simple. Provides every student with the possibility of
learning online. Why spend money on travel and renting an office if you can study from the comfort of your home?
These days, the wish to study and access to the Internet is sufficient for getting a top-notch quality education. Distance
learning is an effective method for getting a decree from any educational establishment, regardless of its location.

POSITIVE IMPACT OF SOCIAL MEDIA ON STUDENTS

Makes easy to get instant access to reliable information. Instead of going to the library, it is possible to save
time and find the necessary information using Google. Moreover, Internet resources are very helpful when the
information isn’t available in the library. It is possible to find sample papers online as well as useful guidelines on how
to do complete assignments the right way.

Serves as an effective device for academic performance. Social media platforms can be successfully used for
teamwork. For example, if you are assigned to conduct research on a certain topic together with a group, it is easier to
meet online and discuss the assignment together.

It helps to improve writing skills. Many students lack the necessary skills for writing essays and other
academic papers. The most effective way to solve this problem is to start a blog. Freewriting helps students to practice
regularly, free from the worry that their thoughts will be strictly evaluated.

It helps to become an expert in the use of innovative technologies. It is no secret that today it is impossible to
find a good job if you’re unfamiliar with computer technologies. When using social media for communication,

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students learn more about electronic devices and gain the basic skills to design portfolios when creating accounts on
social networks.

Enhances creative activities. Often a student’s talent is revealed when he/she starts taking pictures for
Instagram, making videos for YouTube, etc. Many students have interesting hobbies that they share, which can help
them to realize their potential for making it a career.

Objectives

1. To find out the time duration spent on social media sites by the students
2. To know the how much time students are spending on social media
3. To know the reasons for using social media
4. To know that if social media is wastage of time and addictive in nature
5. To know the academic performance of the social media usage students

HOW SOCIAL MEDIA IS CHANGING EDUCATION

Social media permeates today’s society with millions of us engrossed, some would argue to the point of unhealthy
addiction, in the latest happenings via apps such as Facebook and Twitter.[4] According to the survey conducted, 85%
of all adults aged 16+ have a profile on at least one social networking site, and though the report doesn’t break down
these figures by age group, it’s reasonable to assume that among those of university age, that percentage could
potentially be much higher. Education is very essential part of any individual’s life. For every teenager, education is
more important than anything. Today teenager shows very much interest for using social networks but unfortunately
Social Networks affect education badly. Previous research done has already calculated that more than 90% of college
students use social networks. Technology has shown a fast development by producing small communication devices
but these small communication devices can be used for accessing social networks any time anywhere, these devices
include pocket computers, laptops, iPads and even simple mobile phones (which support internet) etc. Technology is
step towards betterment, no doubt but any technology which can provide ease of social networks can be dangerous for
social network addicts.

 The percentage of social media usage directly affects on academic performance

 Social media sites leads to lose concentration power on their academic activities and reading habit
 The more time spent on social media leads to lower academic performance
 Social media is more used for communication purpose more than academic activities

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SURVEY
An online survey was done for which a link was sent of the form created on Google drive, on Facebook and
WhatsApp. Open ended questions were asked. Few questions were extended by text field for open answers from
participant side. After submitting the form the data was saved in a spreadsheet template. The basic objective for the
research is to find out how social media has influenced students.

Do you use social media?

Social media has become the part and parcel of an individual’s life so each and every student has access To it. Clearly
examining the above data it is evident that 100% of the students have been using the social Media sites irrespective of
gender, caste, creed, region and religion.. Thus every student nowadays has Access to social media sites.
Bb b

If yes, give your preference on the basis of your interest and usage ?

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According to the data collected based on the preference of their interest and usage of the social Networking sites, it
was observed that most commonly used social media sites is the WhatsApp i.e. 42.85% which means the majority of
the students have given their first preference to WhatsApp. YouTube Which is also a prominent social media site is
used by 30% of the respondents as their first preference. 28.57% respondents reported that they like to use snap chat
the most. Zoom is preferred by 27.14% Respondents as a potent social media application. Other than these 25.71%
respondents reported that Face Book and Twitter is their favourite social media tool. Instagram was reported the first
choice by 24.21% Respondents whereas Telegram was noted first preference by 20% of the respondents

If yes, how much do you spend your time on social media per day?

The above chart shows that average hours a day the students are using social media. It was observed that 22.09 percent
of the students used them for more than five hours while 12.9 percent of the students use it for 3.5 hours. The majority
of the students using social media that is 42.9 percent of students are using for 2-5 per day while the students who use
for an hour are 17 percent and students who using social media least that is less than an hour are just 4.3 percent
Majority of the students 42.9 percent are spending their time on social media that is 2-3 Hours per day, While 17
percentage of the students are using less than a hour, 2 percent of the the students are exclusively spending 5 hours on
social media sites. 12 percent are spending 3-5 hours per day

WHAT ARE THE FACTS THAT ACTRACT YOU TO USE SOCIAL MEDIA

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 The above chart indicates the main factors which attracts for using social media sites by the selected Youth.
The main purpose selected by 45.71% for using social media is for educational purpose Respectively.38.57 % of the
respondents are interested in watching photos and videos as their first Preference. Sharing or posting links is the first
preference given by 27.14% respondents.23% of the Respondents are utilizing social media the most for
communicating with friends. Playing games is the Main factor for using social media by 20% of the respondents.
Almost all the respondents are utilizing Social media for various purposes

How social media is affecting your academic performance?

The above figure shows that academic performance bring affected by using social media the response in the percentage
reported is that 72.5 percentage of tells that it has positively affected the academic performance while 27.5 percentage
of the students gave their opinion that is social media is negatively impacting their academic performances J Kaviarasu
et.el (2019) in their article “Impact of Social Media On the Academic Performance of Undergraduate College Students
Of Loyola College, And it leads to poor academic performance. The finding of the study reveals that out of 357, all
86% of Student carries a mobile phone with them with the internet facility. In this paper, students have been
Recommended to use the library for the research purpose rather than chatting with friends most of the Time. To
educate students about various sites that add values to the scholastic works .Teachers should Advice the students about
dangers of using social media sites. City’’ states that the relationship between social media and students is becoming
inseparable.

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Are you addicted to social media?

Inevitably, social media enable individuals to access and connect to a boundless world to make friends, share
information, access entertainment, and receive news. However, spending hours on social media could lead to
addiction, reduced motivation to participate in other activities, and perhaps cause physical health problems. Another
downside of social media at the individual level is that users need to maintain their social profiles constantly, which
may lead to severe stress.

Here we can see that 65.07% of the students are addicted to social media whereas 34.3 percent of students say
that they were not addicted to social media. The above fig shows that the students response whether they had addiction
for social media among them 65.7 percentage students said yes that they are addicted for social media

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 Does social media distracts you from studies ?

The above figure shows that 51.04% of the students gave their opinion that social media is a distraction Tool
for students while 48.06% students told that social media is not at all a distraction for them.

Is social media affecting your concentration power?

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 The above figure displays the students who felt that social media is affecting their concentration power.60% of
the students said that yes, social media is affecting their concentration power; while 40% of the students said that
social media is not affecting their concentration power

Is social media a waste of time?

The above figure displays the Student who think that social media is not a waste of time while .64.03%
Students said that social media is not a waste of time while 35.07% of the students think that social media Is a wastage
of time. Time is more precious than any other valuable assets. According to Charles Darwin, the one who dares to
waste one hour time he not discovered the value of life.J.Parvathy and R.Suchitra (2015) in their Article “Impact of
usage of social networking site on youth’’ Has discussed that how the social networking sites has influenced the young
children. He tells that in Previous time, the use of social networking site was less, but with the passage of time, social
networking Site has attracted the youth and they are involved in online 13 chatting and sharing of music, videos, and
Photos. He says that the social media has both positive as well as negative impact on the youth

CONCLUSION:
In this paper, we have studied in detail about the activities which the students are involved with the social
Media sites. As the result shows that cent percent students are active on social media sites. They are using Social
media for various purpose Several positive and negative use of social media have been observed The result shows that
majority of the students have been using the social media for the educational Purpose as their main preference while
some of them said that they are interested in communicating with Family, friends and social networking. While others
said that they like to play games on social media sites As their first preference.

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 Social media has positively impacted the students as students can get the information regarding a specific
Topic within a fraction of seconds. With the improved technology, students are building skills .As the Social media is
easy and affordable to use, it can help students to do a number of creative works like Uploading pictures, videos,
sharing music and receiving feedback from their family and friends. This Leads to enhance the artistic qualities in
students and helps in boosting up the confidence in them. The Inner potential comes out in the form of art.

Social media is not a source of distraction for many of the students.52.85%of the students reported that They
are aware of the negative impacts of the social media; therefore they utilize the social media for Useful purpose. They
are able to maintain a balance between their work and study as well as their Utilization of social media for
entertainment purpose. They said that they keep their social media Notification closed or in silent mode if they are
doing some important work or study so that they might Not get disturbed Students felt that online classes done with the
help of social media is very much helpful Because it leads to easy understanding of the subject .

Apart from these positive impacts of social media, there are some negative impacts too. As using excess Of
social media, it shifts the concentration of youth from study and students get addicted towards it and Their interaction
is decreased. Participation in sports is affected. Students ignore ground realities and their Real life realities are
neglected. Many students are trapped in between fake accounts and identities which Lead to embarrassments and
finally depression. Students consume less time in learning

. Social media is a source of distraction for many of the students as its addiction leads to affect the Students in
negative ways.47.14% of the students reported that social media is a source of great Distraction to them as it kills a lot
of time. The social media apps like WhatsApp, face book, YouTube etc.

Are very much addictive to them which is distracting the students from their important works and studies.
Various notifications and advertisements distracts the students which shows in the notification bar which Slowly leads
to lack of concentration in studies and important work. Some of the students said that as they Are addicted to social
media sites, they are losing their interest in studies and other routine work. To sum up we can say that every
technology has its positive and negative aspects therefore we have to be Cautious that whether we are using it for good
cause

The research done has revealed that college students are most Likely to be affected by social media. Social
media is attractive As it provides college students another world to make friends, Also provides a good way to release
pressure. To some degree, It definitely affects the lives of college students including the Grades. This research also
indicates that an approach is needed To balance the relationship between social media and academic Study. Therefore,
college students should think more about the Balancing of social media and academics.

Their research shows that:

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 Most users wished Instagram “had given them better control of what they saw and helped them connect with
people who had had a similar experience.”

“1 in 3 teen girls blame Instagram for making their body image issues and problematic social media use
worse.”

Users were more likely to think that “Instagram made problematic use worse, followed by social comparison,
body image, FOMO (fear of missing out), sleep issues, SSI, and anxiety.”

To help promote better mental health, the company is testing hiding likes and has enabled the “all caught up”
message to help limit scrolling by telling users they have seen all the content from the accounts they follow. Others
have suggested further improvements, like calling attention to cosmetically altered photos.

Educators and parents need to be mindful of the effects social media can have on the children in their
care. OnGuard, part of the Netsweeper platform, can filter and block harmful content on social media websites,
and alerts educators to students who are engaging with harmful content online.

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