Professional Documents
Culture Documents
Acebog - Eng1-Midterm Module - Leganes - Bsba 1 - A B C D e
Acebog - Eng1-Midterm Module - Leganes - Bsba 1 - A B C D e
COO – FORM 12
MIDTERM MODULE
LEARNING OBJECTIVES:
At the end of this topic, the students are expected to:
Oral presentations are commonplace in the business world. Individuals who work in
small companies may be especially busy giving presentations as sharing information is vital
in a small company. There are fewer employees for each department in a small company,
which necessitates the frequent sharing of information. Whatever the case, oral presentations
at the workplace must achieve a specific goal, include visual aids and be delivered to the right
audience.
Significance
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An oral presentation in the workplace is an employee's chance to show off the work
she has been doing, and prove her value to the company. Whether an employee is
presenting to a department or company-wide, it is important to gear the presentation
toward the audience.
For example, engineers that are presenting to marketing and financial managers will
need to share information that is relevant to product features and the cost of
production, respectively. In addition, the engineer may need to explain more technical
terms in his presentation.
Features
The employee or manager should first decide how to present the information. A
manager may be able to use slides or transparencies for a less formal presentation.
However, presentation software that includes PowerPoint and Keynote will usually
make a greater impact.
Limit the number of slides, including those on a laptop, to eight or 10. The average
presentation should last about 10 minutes, allowing five minutes for questions and
answers. Slides should be easy to read and have plenty of white space. Adding color
and pictures to slides can also enhance an oral presentation.
Identification
A presentation should have an opening, body and closing. The manager should open
with a comment or question that gets the audience's attention, according to the article
"Making Business Presentations Work" at businessknowhow.com.
The opening should comprise about 10 percent to 20 percent of the presentation,
including showing the first slide. Managers should get to the point in the body of their
presentation, allocating about 65 percent to 75 percent of their time to it. Finally, the
manager should rehash the key points, then close with a statement that encapsulates
the main goal of the presentation. Including questions, the closing should be 10
percent to 20 percent of the overall presentation.
Function
Everyone gets nervous when giving presentations. The manager or employee should
relax and take a deep breath before commencing their presentation.
It is also important to maintain good posture, speak clearly and not too fast, focus on
the message, and maintain eye contact with the audience. Use a pointer to stress
certain points on the screen if you are using an overhead projector. However, it is
important to turn back toward the audience when talking.
Considerations
Individuals should rehearse before their presentation. Practicing will better help a
person memorize what they will say. While practicing, the manager should use a
stopwatch to get their exact timing down. The stopwatch will also help the manager
gauge the right tempo for his presentation.
In addition, it always helps to anticipate the types of questions people will ask. The
manager should be an expert on the material.
B. LETTERS
Whenever you need to communicate with another company or share important news,
business letters can present your message in a classic, polished style. Unlike internal memos,
business letters are usually written from one company to another, which is why they’re so
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COLLEGE OF SCIENCE AND TECHNOLOGY
Cagamutan Norte, Leganes, Iloilo - 5003
Tel. # (033) 396-2291;
Fax : (033) 5248081
Email Address : svcst_leganes@yahoo.com
formal and structured. However, letters are also quite versatile, as they can be used for official
requests, announcements, cover letters, and much more.
The (business) letter’s precise structure is crucial to its look and readability. As you write your
letter, you can follow the structure below to create an effective document.
Inside address
The inside address consists of the name and address of the person to whom you
are writing. You should try to address the formal letter to a specific person, but if
you do not know his or her name, try to at least include his or her title. This address
is usually placed four lines below the heading if a word processor is used or one
line below the heading if the letter is handwritten.
Salutation
Skip one line after the inside address and then type the salutation. Your choice of
salutation depends on whether you know the intended recipient of the formal letter.
The most usual greeting is
Dear followed by the person's name and punctuated with a colon. If you don't
know whether the person you are addressing is a man or a woman, you may begin
with
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Body
Skip one line after the salutation and begin the body of the formal letter. This is
the main part of the letter.
Keep in mind the rules outlined above regarding brevity and coherence. It is best
to use short, clear, logical paragraphs to state your business.
Respectfully yours,
EZRA TWIG
Your typed signature marks the end of your letter, and while you can write a
postscript (P.S.) containing additional information, it is better to include all
pertinent details in the body of the letter itself so nothing is accidentally
overlooked.
Now that your formal letter has been written, read it through in its entirety to ensure
you have communicated your points thoroughly and accurately. Then, it's ready to be sent
off to its recipient!
Another important part of the structure is the layout, which determines how the text
is formatted. The most common layout for a (business) letter is known as block format, which
keeps all text left-justified and single spaced, except for double spaces between the
paragraphs. This layout keeps the letter looking clean and easy to read.
EXAMPLE
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COLLEGE OF SCIENCE AND TECHNOLOGY
Cagamutan Norte, Leganes, Iloilo - 5003
Tel. # (033) 396-2291;
Fax : (033) 5248081
Email Address : svcst_leganes@yahoo.com
In today's email-driven society, the need to write a formal letter rarely arises.
However, it is still occasionally necessary to present a formal letter to obtain information, to
apply for an academic program or a job, to write a complaint letter, or simply to express your
opinion in an effective and coherent manner.
Be Concise
State the purpose of your formal letter in the first paragraph and don't veer from the
subject. Try to avoid flowery language or long words.
Keep the letter short and to the point.
Proofread
Proofreading is so important. Once you have written your formal letter, check the
grammar and spelling carefully. Use the spellchecker on your computer and then re-
read the letter yourself, as the spellchecker will not catch every error. Use a dictionary,
if necessary.
Check the grammar and punctuation for correctness and make sure the sentences are
complete.
It is a good idea to have someone else proofread your formal letter, even after you
have done so, as it is easy to overlook errors in something you have read many times.
If this formal letter is important enough for you to take the time to write, don't rush
its completion. Errors will diminish the impact of the statement or impression you are
trying to make.
For all intents and purposes, the email has become the memorandum of modern business.
Internal business emails can be used to communicate almost any and all types of information.
An internal email can be created in the form of a newsletter, event notification, company
policy change, announcement, meeting request, status update, appreciation, etc. In other
words, email can be used for any number of purposes.
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The Structure and Format of Emails
There are six primary features of an email:
The subject line is one of the most important features of any business email message.
It should quickly and concisely summarize the contents of the email in such a way as
to make the recipient want to open the message (remember an inbox is a sea of
subject lines- make yours stand out).
Greetings
The greeting is really just a matter of good etiquette. Your goal is to sound professional
yet friendly.
If the recipient is a teammate or colleague, a less-formal, friendly greeting is
appropriate: “Hi John”; “Good Morning Ben.” If your audience is outside your
department, in a different location, etc. you would be more formal, “Dear Cathy.”
Openings
You might need an opening paragraph if the message is a long one with many details.
Make sure you make it clear to the recipients why they are receiving this email.
Think of an executive summary where you are condensing down to the gist of the
message without all of the details.
Closing
The close of your message should include a call to action with specific desired outcomes
and dates. Ask yourself why you wrote this message in the first place.
Why this message is important and what do you want the reader to do? By when? For
example, you may want a response from the recipient such as “Please confer with Jane
and respond to the team no later than June 2nd.”
Signature
Your signature should contain full contact information including your name, title,
address, voice number, and email address.
Here are some steps you can take to ensure that your message is understood:
1. Briefly state your purpose for writing the email in the very beginning of your
message.
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COLLEGE OF SCIENCE AND TECHNOLOGY
Cagamutan Norte, Leganes, Iloilo - 5003
Tel. # (033) 396-2291;
Fax : (033) 5248081
Email Address : svcst_leganes@yahoo.com
2. Be sure to provide the reader with a context for your message. If you’re asking a
question, cut and paste any relevant text (for example, computer error messages,
assignment prompts you don’t understand, part of a previous email message, etc.)
into the email so that the reader has some frame of reference for your question.
When replying to someone else’s email, it can often be helpful to either include or
restate the sender’s message.
3. Use paragraphs to separate thoughts (or consider writing separate emails if you
have many unrelated points or questions).
4. Finally, state the desired outcome at the end of your message. If you’re requesting
a response, let the reader know what type of response you require (for example,
an email reply, possible times for a meeting, a recommendation letter, etc.) If
you’re requesting something that has a due date, be sure to highlight that due date
in a prominent position in your email. Ending your email with the next step can be
really useful, especially in work settings. For example, you might write “I will follow
this e-mail up with a phone call to you in the next day or so” or “Let’s plan to
further discuss this at the meeting on Wednesday.”
MEMOS
Memorandums, or memos, are quite similar to email messages. Memos, like emails,
also contain a “To” and “From,” a meaningful subject line, and states the reason for
the communication immediately in the message.
Memos also require strong organization in the body of the message for readability, and
a call for action at the end. However, memos differ due to stricter formatting
conventions and do not require a closing phrase nor a signature.
Similar to an email, you should pay attention to the following points when composing a
memo:
Audience
Not everyone needs to read every memo—and most people don’t want to sort through
unnecessary mail—so you should be considerate when deciding who to send your
memo to. When deciding how formal or informal your tone should be, consider whether
your recipients are supervisors, peers, subordinates, or some combination of those
groups. And remember, your readers are busy. They don’t have time to waste on long-
winded, confusing, or disorganized information. That means your memo must be
organized, informative, and succinct.
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Purpose
Style
The writing style seen in a memo is succinct and professional. You do not want to be
pretentious or too formal if you are talking to your colleagues. Ostentatious language,
jargon, or complicated syntax will make you sound stuffy and pompous. Instead, write
short sentences in the active voice to maintain a cordial, straightforward, and
conversational style.
Generally, your tone should be neutral or positive, but there are cases where memos
are used for complaints or reprimands. In these situations, use caution. You never
know who will ultimately read the memo, so be aware of the effect of your words.
Heading
Date: Write the full name of the month (January 3, 2016) or its standard abbreviation
(Jan. 3, 2016).
Subject: Make the subject line concise and accurate, since that often determines where
or how the memo will be filed and even if it will be read. (In some instances, this line
will say “RE:” which is short for “Regarding”).
CC: List names of other people who will receive copies of your memo. The “cc” line
can be placed in the heading, next to the heading, or at the bottom of the document.
The term “cc” is short for “carbon copy,” a holdover from the days when memos were
written on a typewriter. Some writers now use a single “c” for “copy.” This line is
optional; it won’t be found on every memo.
Body Paragraphs
The opening paragraph states your purpose for writing so that readers can quickly
grasp the memo’s content and significance to them. Focus your reader’s attention on
main ideas, not details and digressions. Be plain, direct, and brief and remember that
most memos are less than a page.
Format
Decide on a pattern of organization that best suits your purpose. The two most
common for memos are deduction and induction.
A deductive style of writing a memo presents ideas in decreasing order of importance
and assumes the reader is acquainted with the topic. Most memos use this pattern.
To write in a deductive manner, place supporting facts in subsequent sentences for
readers who are unfamiliar with the subject. Background information should be
presented last.
A memo written in an inductive, fashion presents ideas in increasing order of
importance. If you must give bad news or if your reader may not understand the main
idea without prior preparation, use this form. Lead up to the most important idea and
then present that idea at the end of the memo.
If your memo is more than two or three paragraphs, you may want to add body
headings for your body paragraphs. Use headings that capture the section’s key topic
and set them in bold.
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COLLEGE OF SCIENCE AND TECHNOLOGY
Cagamutan Norte, Leganes, Iloilo - 5003
Tel. # (033) 396-2291;
Fax : (033) 5248081
Email Address : svcst_leganes@yahoo.com
Closing
Finish with a courteous and clear call for action. Tell your reader precisely what results
you expect to follow from reading your memo. It may be helpful to include deadlines.
Close the memo with an invitation to give feedback or request further information.
ACTIVITY:
END OF TOPIC 1
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TOPIC 2: WRITING REPORTS - WORK PURPOSES
LEARNING OBJECTIVES:
At the end of this topic, the students are expected to:
1. Understand the importance of writing reports;
2. Identify the different formats used in writing reports, letters and proposals;
3. Recognize the features of report; and
4. Apply the proper ways in writing written reports.
also called meeting notes, are the written record of everything that happened
during a meeting. They are not the same as the meeting agenda, which is prepared
in advance and refers to the list of activities that participants are hoping to accomplish
during their meeting.
The word has actually originated from the Latin “minuta scriptura“, meaning “small
notes“. Thus, taking meeting minutes essentially means condensing the meeting down
to the most important points.
Meeting minutes, can be defined as the written record of everything that's happened
during a meeting. They're used to inform people who didn't attend the meeting about
what happened, or to keep track of what was decided during the meeting so that you
can revisit it and use it to inform future decisions.
They are not a minute-by-minute record and instead focus on the outcomes of the meeting.
Minutes usually capture information such as:
Names of participants
Date and time of the meeting
Agenda items covered
Decisions made by participants
Follow-up actions and next steps
Meeting minutes are important because they are used to document the key issues raised
during a meeting. For example, effective minutes can state the approaches that were
proposed to solve a particular problem and the main reason why members choose one method
over the other.
The minutes of the meeting can be recorded manually or on an electronic device such as a
laptop or iPad. After the meeting, the recorder reviews the minutes and makes edits where
necessary. The meeting minutes are then shared with the group participants. Apart from
distribution, the minutes are also saved for future reference.
Minutes provide a written record of what was agreed at a meeting and create a shared
understanding of the outcomes. They are an important source of information allowing
participants to reflect on what happened. A written record is the best way to avoid
misunderstandings stemming from people having different recollections of the meeting.
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COLLEGE OF SCIENCE AND TECHNOLOGY
Cagamutan Norte, Leganes, Iloilo - 5003
Tel. # (033) 396-2291;
Fax : (033) 5248081
Email Address : svcst_leganes@yahoo.com
They notify people of tasks assigned to them and create clear timelines to keep
everyone on track. They create clarity about what the next steps are and who is
responsible for what, making sure no action items are forgotten.
They act as a source of information for members who were unable to attend. They
also help other stakeholders stay informed, for example when the meeting’s outcomes
impact collaborative, cross-team activities or projects within the company.
They allow participants to go back and revisit the key ideas and discussion points
that led to a decision. Without a clear record, it is easy to forget why a certain decision
was made. In the worst case, you may end up having to repeat the meeting and have
the same discussions all over again.
“What matters is not the agenda itself but the relevance and importance of what’s on it, and
how the leader facilitates discussion of the agenda items.”
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Having a meeting agenda isn’t worth your time unless you’re going to discuss the most
relevant and pertinent topics in an engaging manner. Definitely some food for thought.
Action items
Productive meetings result in assigning action items to different participants. Record
any decisions or action items as soon as they happen so that you can transcribe them
with accuracy.
Capturing everything would be impossible, so instead, listen for actions that need to
be made in relation to major decisions, recommendations, challenges or solutions that
have been identified.
Recording the action items of a meeting is going to enable you as a group to hold each
other accountable for your responsibilities and support one another in getting tasks
done that bring you closer to achieving your larger, organizational goals.
If you’re taking formal meeting minutes, it’s important for the meeting attendees to
know when the call to order for the next meeting is, with regard to this project or topic
of discussion. This gives you a general timeline of how long you have to complete the
responsibilities that have been assigned to you.
Understanding when you’re meeting next is going to help you manage your time
appropriately and prioritize all of your tasks appropriately. It’s as important to know
the place of your meeting, whether it be online or in person.
Make sure you have the appropriate software downloaded, or if it’s an in-person
meeting that you’ve calculated how long you’re going to sit on the highway – in which
case you should probably have a podcast downloaded and ready to go!
Writing meeting minutes doesn’t need to be stressful. In fact, the whole purpose of them is
to make your life less stressful by having the ability to go back and reference what was
discussed and what the key outcomes were. In this article, Fellow outlined what meeting
minutes are and why they’re so important. We provided formal and informal meeting
Create an outline – as discussed earlier, having an outline (or template) based on the
agenda makes it easy for you to simply jot down notes, decisions, etc. under each item as
you go along. If you are taking notes by hand, consider including space below each item on
your outline for your hand-written notes, then print these out and use this to capture minutes.
Check-off attendees as they enter the room - if you know the meeting attendees, you
can check them off as they arrive, if not have folks introduce themselves at the start of the
meeting or circulate an attendance list they can check-off themselves.
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COLLEGE OF SCIENCE AND TECHNOLOGY
Cagamutan Norte, Leganes, Iloilo - 5003
Tel. # (033) 396-2291;
Fax : (033) 5248081
Email Address : svcst_leganes@yahoo.com
Record decisions or notes on action items in your outline as soon as they occur to be
sure they are recorded accurately
Ask for clarification if necessary – for example, if the group moves on without making a
decision or an obvious conclusion, ask for clarification of the decision and/or next steps
involved.
Don’t try to capture it all – you can’t keep up if you try to write down the conversation
verbatim, so be sure to simply (and clearly) write (or type) just the decisions, assignments,
action steps, etc.
Record it – literally, if you are concerned about being able to keep up with note taking,
consider recording the meeting (e.g., on your smart phone, iPad, recording device, etc.) but
be sure to let participants know they are being recording. While you don’t want to use the
recording to create a word-for-word transcript of the meeting, the recording can come in
handy if you need clarification.
Once the meeting is over, it’s time to pull together your notes and write the minutes. Here
are some tips that might help:
Try to write the minutes as soon after the meeting as possible while everything is fresh
in your mind.
Review your outline and if necessary, add additional notes or clarify points raised. Also
check to ensure all decisions, actions and motions are clearly noted.
Ensure you're including sufficient detail
o For Board of Director’s minutes in particular, we recommend including a short
description of each action taken, as well as the rationale behind the decision
o If there was a lot of discussion before passing a motion, write down the major
arguments for and against
Edit to ensure brevity and clarity, so the minutes are easy to read
o Be objective
o Write in the same tense throughout
o Avoid using names other than to record motions and seconds.
o Avoid personal observations — the minutes should be solely fact-based
o If you need to refer to other documents, don't try to summarize them. Rather,
simply indicate where they can be found or attach them as an appendix
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Sample Templates of Minutes of Meeting
Attendees
List of attendees
Agenda
Next steps
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COLLEGE OF SCIENCE AND TECHNOLOGY
Cagamutan Norte, Leganes, Iloilo - 5003
Tel. # (033) 396-2291;
Fax : (033) 5248081
Email Address : svcst_leganes@yahoo.com
PRESENT: First and last names of all those present at the meeting
ABSENT: First and last names of Committee members who are unable to attend the meeting.
The time that the meeting was called to order and by whom.
Any opening remarks summarized here.
If there are additions to the agenda or requests for the next meeting's agenda, these would be bulleted here.
Any items from the previous meeting that need to be discussed further
6. ITEM # 1 TO BE DISCUSSED
7. ITEM # 2 TO BE DISCUSSED
Any added agenda Item, including a summary of the discussions around this item
If any motions were made, put information here
If further information is needed, put follow-ups, names, and a target date here
9. ADJOURNMENT
The next meeting date should be decided at the end of the meeting before everyone leaves. It's a handy reminder to include it at
the bottom of the minute’s template so it isn't missed.
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B. INFORMAL REPORTS
By these steps which are mention below, you will be able to develop an informal report.
The first step in the development of any report is to define the problem in precise
terms. The problem can be defined as the answer to the question? What do you want
to know? By answering other questions, why? When? Where? and Who? the problem
can be defined more clearly.
The answers to these five questions will establish the scope of the study. Clearly
defining a problem is important because it will save time, effort, and money.”
For Example:
1. What: A study of the workflow.
2. Why: To determine whether the workflow is efficient.
3. When: Current.
4. Where: In the mailroom.
5. Who: Mailroom employees.
Sources of information can be any report, person, or other information, written or oral,
which will produce data to solve a problem. If you are given the task of finding out
how the employees would react to a certain proposal, you would either interview each
employee or have each one fill out a short questionnaire.
If you are asked how customers would “react, the customers would be interviewed or
asked to complete a questionnaire. For example, many restaurants have simple
questionnaires that customers may fill in to indicate the quality of food, service, and
atmosphere.
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COLLEGE OF SCIENCE AND TECHNOLOGY
Cagamutan Norte, Leganes, Iloilo - 5003
Tel. # (033) 396-2291;
Fax : (033) 5248081
Email Address : svcst_leganes@yahoo.com
Your work plan should also include a detailed time frame so that exact dates are established
for the completion of each task. These dates will help enable the research team to meet the
time limitation for completing the entire report.
The process of collecting data depends on the sources of information used. You will find it
helpful to use index cards to collect data from any source. The index card should contain as
much information about the source as possible.
For example, the following information should be noted for each library source:
1. Author.
2. Title of article, chapter, or report.
3. Date of publication.
4. Page references
Although all this information may not be available for unpublished sources, enough
information should be collected so that you can easily find the source if it is needed again.
You can use abbreviations and put the material in your own words. If you want to use the
material in the author’s words or copy exactly from a report, the quoted material must be
enclosed in quotation marks and credit given to the source.
If the data are from interviews* questionnaires, personnel files, or any sources that need to
be tabulated, a summary or tally sheet should be used.
Analyze Data
The final step in the development process is to analyze data. After you have collected
the data on note cards, on a tally sheet, or in graphic form, you have all the information
necessary to solve the problem.
Introduction
The introduction often sets the stage for the discussion of what is to follow. It may
include the statement of the problem, background information, and an overview of
what has been done.
Body
The body makes up the bulk of the entire report. In it, the writer explains how the
information was collected, organized, and analyzed. Headings are used to showing
how the parts of the report fit together.
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Conclusions
Conclusions are answers to the problem and are based on the findings derived from
the analyzed data. As a general rule, there will be only one major conclusion for each
problem statement.
For example, If Tahsin is writing a report to inform, he could draw one of two conclusions. He
could say, “The workflow in the mailroom is efficient, ” or ” The workflow in the mailroom is
not efficient.”
Recommendations
Recommendations are the actions to be taken, based on the conclusion(s) of the
report. For example, Tahsin could recommend that since the workflow is efficient,
nothing should be done.
On the other hand, he could recommend further study to determine ways to increase
efficiency. He may recommend that the layout of the mailroom is changed, that the mailroom
equipment be updated, or that more people be hired.
Thus, he may make one or several recommendations, depending on the analysis of the
collected data.
C. PROPOSALS
Proposal letters can be used for a variety of endeavors, including small business projects, like
requesting a loan or suggesting a new marketing plan to your manager. Proposal letters can
also be sent as a brief precursor to a larger, more-detailed business proposal, like a
government grant for a research project.
Proposal letters are important because they are normally the first impression your recipient
has of you and your business. A clear and influential letter will increase the likelihood of your
audience favoring your proposal and moving forward with it.
There are 4 kinds of proposals, categorized in terms of whether or not they were requested,
and whether they are meant to solve a problem within your own organization or someone
else’s. From the following descriptions, you will see that can they also overlap:
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COLLEGE OF SCIENCE AND TECHNOLOGY
Cagamutan Norte, Leganes, Iloilo - 5003
Tel. # (033) 396-2291;
Fax : (033) 5248081
Email Address : svcst_leganes@yahoo.com
Internal Proposals: these are written by and for someone within the same organization.
Since both the writer and reader share the same workplace context, these proposals are
generally shorter than external proposals, and usually address some way to improve a work-
related situation (productivity, efficiency, profit, etc.). As internal documents, they are often
sent as memos, or introduced with a memo if the proposal is lengthy.
External Proposals: these are sent outside of the writer’s organization to a separate entity
(usually to solicit business). Since these are external documents, they are usually sent as a
formal report (if long), introduced by a cover letter (letter of transmittal). External proposals
are usually sent in response to a Request for Proposals, but not always.
What you include in your proposal letter will vary based on the project. Here are some
common details you should consider including when composing a proposal letter:
The goal of your proposal's introduction is to gain the interest of your reader. This
paragraph should include basic information about your company and an overview of
the topic to make it clear what the recipient will be reading. If you are following up on
a meeting, briefly mention the meeting in the opening statements for context. If your
business already has a relationship with your letter's recipient, mention this as well.
Your purpose for the proposal is what you intend to accomplish, or what problem exists
that you intend to fix. A proposal for a business arrangement would provide clear
details and basic terms of the arrangement, while a proposal to redesign a company
website would discuss your understanding of their current website issues.
Describe the long-term outcomes you plan to meet and the objectives you will establish
to get you there. Be very clear and include specific figures if possible. For example,
instead of, "We will increase our productivity significantly with this loan," you might
write, "We will increase our productivity by 40% over the next year with the loan
amount we have requested. We will increase our productivity with the addition of two
new machines and four additional employees."
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5. Briefly discuss budget and how funds will be used
Cost is a major factor for decision-makers. Depending on your reason for writing a
proposal letter, you may need to include details on how you will use a loan or how
much your project will cost investors. You will probably not need to include a full
account of costs, but providing a general idea of the budget will give investors a better
look at the project.
A call to action is a request for your recipient to take additional steps and creates an
urgency for them to move forward. This can increase the chances that they will
respond. This action might be to simply reply to your proposal if they would like to
speak further.
Thank the recipient for their consideration of your proposal and encourage them to
contact you if they have any questions. End the letter with a professional closing, such
as "Sincerely" or "Regards," followed by a comma. Type your name a few lines below,
then sign your name above your typed name.
Language Considerations
Clearly define your purpose and audience before you begin to write
Be sure you have done research so you know what you are talking about
Remain positive and constructive: you are seeking to improve a situation
Be solution oriented; don’t blame or dwell on the negative
Make your introduction very logical, objective, and empirical; don’t start off sounding
like an advertisement or sounding biased; avoid logical fallacies
Use primarily logical and ethical appeals; use emotional appeals sparingly
Clear and Coherent: don’t confuse your reader with unclear ideas or an illogically organized
structure.
Concise and Courteous: don’t annoy your reader with clutter, unnecessary padding,
inappropriate tone, or hard-to-read formatting.
Concrete and Complete: avoid vague generalities; give specifics. Don’t leave out necessary
information.
Correct: don’t undermine your professional credibility by neglecting grammar and spelling,
or by including inaccurate information.
Page 20 of 38
COLLEGE OF SCIENCE AND TECHNOLOGY
Cagamutan Norte, Leganes, Iloilo - 5003
Tel. # (033) 396-2291;
Fax : (033) 5248081
Email Address : svcst_leganes@yahoo.com
Sarah Johnson
Pro Design LLC
555 Silver Lane
Raleigh, NC 27513
December 5, 2019
Garrett Williams
Marketing Masters
1443 East Drive
Raleigh, NC 27514
Our team at Pro Design enjoyed discussing the opportunity to work with you on developing a new website for your company. We
began working on this project last week after our initial email, and are submitting a proposed action plan for your review.
On December 12th, we discussed your growing concerns regarding the design of your website. The difficult navigation and lack of
mobile compatibility were slowly affecting customer acquisition. By making the interface more eye-catching, user-friendly and
compatible with both Android and IOS, we can increase the amount of time potential clients spend on your website, resulting in a
greater number of leads and clientele.
Per the goal you expressed in the meeting, our objective will be to increase your clientele by 30% and increase your leads by 40%
within the next year. This goal will be accomplished through the following steps:
1. Researching your ideal clientele to define your company's branding
2. Working with your marketing team to develop consistent messaging to target your ideal client
3. Rebuilding the website from the foundation using the most user-friendly features
4. Creating a flawless mobile design that draws mobile consumers in
5. Seamlessly incorporating your branding and messaging with the new interface
Our company completed a similar project for a hotel in Atlanta eight months ago. Our design kept users on their website 150%
longer and resulted in a 40% increase in sales over the course of six months.
For a project of this caliber, we estimate a budget of roughly $12,000 to $15,000. We can discuss the plan in more detail if you
choose to proceed, and can adjust the budget based on your specific needs and our recommendations.
If you would like to move forward with our proposal, please send me an email so we can begin discussing and planning the next
steps right away. I will follow up with you through email next Thursday, December 12th.
Thank you kindly for reviewing our proposal. If you have additional questions, I am available by email at sjohnson@gmail.com or
by phone at 919-222-3333.
Sincerely,
Sarah Johnson
ACTIVITY:
Page 21 of 38
TOPIC 3: INTERCULTURAL ISSUES IN WORKPLACE
LEARNING OBJECTIVES:
At the end of this topic, the students are expected to:
1. Understand the importance of considering culture in workplace communication in the
twenty-first century.
2. Identify the cultural factors that influence intercultural or cross-cultural
communication.
3. Understand the ways for Effective Intercultural Communication.
NOTES
B. CULTURAL DIFFERENCES
Page 22 of 38
COLLEGE OF SCIENCE AND TECHNOLOGY
Cagamutan Norte, Leganes, Iloilo - 5003
Tel. # (033) 396-2291;
Fax : (033) 5248081
Email Address : svcst_leganes@yahoo.com
than the exception and it has a different meaning depending on how late one is, the
circumstances of the meeting, and how well one knows the person being met" (Pascacio,
1999). To elaborate, according to a recent Inquirer.net article, "arriving one minute late will
likely not merit an apology, but one hour would" (Lasco, 2017). There is also, according to
the same article, a "politics of time," wherein "Some can arrive 'fashionably late' because of
-or to assert- their importance" even in professional contexts in the Philippines today.
Cultural differences are tied to language differences, that is, language and culture go
hand in hand. As Pascacio (1999) notes, "Language reflects the realities of a given culture
and affects the way its members define their experiences." Language can reflect how concepts
like time, distance, color, pain, and so on are perceived differently by people from different
cultures. The pronoun system of the Tagalog language, for example, as two equivalents of
the English "we": The term kami is exclusive and refers to the in-group (and excludes the
outsider), while the term tayo is inclusive (Pascacio, 1999). Such a pronoun system suggests
the Filipino value for in-group loyalty. Philippine English, which was mentioned in a previous
lesson, may also be drawn on for examples of cultural-linguistic differences. English
expressions with meanings that are different locally, will not be understood by non-Filipinos.
One must be wary then of using expressions like blowout (a treat), dirty ice cream (local ice
cream bought from street vendors), jingle (to urinate), or go down (get off a vehicle) when
conversing with non-local speakers of English.
Page 23 of 38
differences that affect communication between those from the East and West, along with
some suggestions as to how to find a middle ground.
Page 24 of 38
COLLEGE OF SCIENCE AND TECHNOLOGY
Cagamutan Norte, Leganes, Iloilo - 5003
Tel. # (033) 396-2291;
Fax : (033) 5248081
Email Address : svcst_leganes@yahoo.com
EXERCISES
DIRECTION: Explain the following in not less than three sentences.
1. Explain Directness versus Circumlocution.
___________________________________________________________________
___________________________________________________________________
___________________________________________________________________
2. Explain Personal/Friendly Language Versus Respectful Language.
___________________________________________________________________
___________________________________________________________________
___________________________________________________________________
3. What is Cross-Cultural Communication/Intercultural Communication?
___________________________________________________________________
___________________________________________________________________
___________________________________________________________________
4. For you, what are the things to consider to have an effective intercultural
communication?
___________________________________________________________________
___________________________________________________________________
___________________________________________________________________
5. Cite an example that shows cultural differences.
___________________________________________________________________
___________________________________________________________________
___________________________________________________________________
END OF TOPIC 3
Page 25 of 38
TOPIC 4: SIMULATING THE PHILIPPINE WORKPLACE
LEARNING OBJECTIVES:
At the end of this topic, the students are expected to:
1. Understand the difference between Memo, Business Letter and Work Email.
2. Learn how to create a Cover Letter and Résumé.
3. Know the tips in preparing for Job Interview.
NOTES
A. PROFESSIONAL CORRESPONDENCE
Memos
The memo follows a specific format designed for internal communication. It tends to
be brief (one page is usually enough), and its content is arranged into the paragraphs,
typically just one to three. The memo's subject line is of prime importance. Like a title, it
"aids in filing and retrieving the document, tells the readers why they need to read the
document, and provides a framework in which to set what they are about to say" (Locker and
Kienzler,2013). Good-news memos and letters can highlight the good news in the subject
line, but bad news letters and memos should have a neutral subject line. A good subject line
is specific, concise, and appropriate to the kind of message. The examples that follow, based
on similar ones in Arinto (2009), illustrate the differences between ineffective and effective
subject lines.
• Establish a daycare center? I agree with you that there is a need for this. In my department as well we have a large number
of employees with young children. They have also expressed their desire for such a facility for days when they have no option
but to take their children to work. I think setting up a center and program could definitely benefit the company.
•. Use the old employees lounge? That is a good suggestion as the space is currently being underutilized as you pointed out.
However, it will take some time to clean and refurbish the room, perhaps two weeks.
• Guidelines for its use? I believe that a list of rules should be drafted and that you and your team are the ones best informed
to write this. I and other senior officers can then review it. We must establish a secure and comfortable daycare center for
employee's children. We should also make sure that the establishment of this will not cause any work disturbances.
A daycare center guidelines or its use can be beneficial and improve employee morale. We should get started immediately in
setting it up and drafting the guidelines. Let me know if I may assist you further in any way.
Busines
Business Letter
Page 26 of 38
COLLEGE OF SCIENCE AND TECHNOLOGY
Cagamutan Norte, Leganes, Iloilo - 5003
Tel. # (033) 396-2291;
Fax : (033) 5248081
Email Address : svcst_leganes@yahoo.com
The business letter, like the memo, should be clear, concise, and organized. Typically,
it contains a brief introductory paragraph establishing the context and purpose of the letter,
a middle section conveying details of the message in a logical sequence, and a brief concluding
paragraph politely requesting action, thanking the reader, providing any additional pertinent
information.
While the main message should be the focus of the letter, it is important to write
effective openings and closings. Openings should be clear and direct, that is, they should
immediately tell the reader the purpose of the letter. The following two examples show the
difference purpose of the letter. The following two examples show the difference between an
indirect and a direct opening.
Indirect: Thank you for your email of May 11 in which you inquired about the availability of
sprinkler part H640B.
Direct: You will be glad to know that we have an ample supply of H640B parts.
The closing or concluding paragraph wraps up the main points while building goodwill
via what is called a positive or forward-looking final message. For example, writers can say,
"I'm glad to have been of help," "Feel free to call me again," or "I look forward to... [working
with you, receiving your application in the next call for proposals, etc.]."
Work Email
Many companies today use emails as an alternative to memos. As Mary Ellen Guffey
(2000) notes in Essentials of Business Communication, email messages and memos are
"standard format of communication within organizations" and "will probably become [the]
most common business communication channel." Email messages have several advantages
over print communication: they allow professionals to send, forward, and receive many
messages quickly and efficiently, and they are designed for simultaneous circulation.
Messages may also be organized easily in electronic "folders" for later reference and replies.
Emails are eco-friendly, as large documents may be sent economically and without using
paper resources.
The use of emails comes with challenges, however. Because of the ease of sending,
one click of the "send" button for a message that contains factual, grammatical, or
typographical errors, may result in the writer's loss of credibility. Emails produce a permanent
record, so writers should be aware of the dangers of messages travelling to unintended
recipients. According to Guffey (2000), even when deleted, emails "can remain on multiple
servers that are backed up by companies Internet service providers." Moreover, in sensitive
situations, emails are not as effective, as they are only partially able to convey the writer's
attitude or emotions.
Like memos and business letters, email messages should be warm and friendly, but
not too conversational, emotional, or intimate. The goal is a professional tone -neither too
formal nor too conversational. There are guidelines specific to email correspondence. The
term "netiquette" refers to etiquette on the Internet or the acceptable ways of communicating
on Internet platforms. Various netiquette guides are available online. Here are some links to
a few of these:
Netiquette links:
Page 27 of 38
http://email.about.com/od/emailetiquette/tp/core_netiquette.htm
http://www.businessinsider.com/email-etiquette-rules-every-professional-needs-to-
know-2016-1
Workplace emails still follow the standard format, minus the automatic components: email
systems automatically insert the date of incoming messages and the name and email address
of the sender. The writer inputs the name and email address if the recipient, as well as the
subject which, as in memos, should summarize the central idea of the message. Work emails
have salutations that use the colon at the end, but in certain contexts when sender and
recipient have a close working relationship, titles are dropped and first names are used.
Paragraph organization is the same as for memos and letters, and the information given
should be only what is necessary. Opening fillers (there is, it is), long lead-ins (I am writing
this memo to inform you that), and wordy phrases (because of the fact that) should be
avoided. Lastly, it is best to compose emails offline or to at least proofread the message
before sending it.
This section covers documents and guidelines specific to one area of workplace
communication: the job application process. First, the two main professional documents are
discussed in detail. Then, guidelines and tips for taking part in a job interview are outlined.
Finally, preparations required for the mock job interview are provided.
The first two workplace documents any person has to accomplish upon or even before
graduation are the cover letter (or letter of application) and the resume. This section gathers
guidelines and examples from Arinto's English for the Professional (2009), Wallace's Adams
Media Resume Almanac (2005), and Write for College: A Student Handbook, written and
compiled by Patrick Sebranek, Verne Meyer, and Dave Kemper (1997). These references
contain explanations of the form, function, and features of these documents, as well as
evaluation and writing exercises.
The cover letter is formatted like a business letter, but it has its own specific challenges.
It is very important that the cover letter does not contain mistakes when it comes to the
information about the company and prospective employer. The applicant should find out the
full name, position, and preferred title of the addressee sometimes the employer, sometimes
the head of a Human Resources department. The message should provide adequate
information about the position being applied for, the top qualifications of the applicant
(highlights of the resume), how the applicant stands out from other applicants, and contact
information of the applicant. In a cover letter template constructed by Richard J. Wallace
(2006) in the Adams Cover Letter Almanac, he provides a summary of the kind of information
that should be included in each section of a cover letter.
First, the date and inside address should be provided, the latter including the contact
person's name and position, as well as the company name and its address. Like in other
business letters, the salutation should begin with the word "Dear," followed by the appropriate
courtesy title (e.g., Mr., Ms., Dr., Prof., Atty., Engr., Hon., etc.) and a colon. In the first
paragraph, the applicant should immediately state an interest in the specified position as well
as give reasons, for example, background, as to his/her suitability as a candidate. The first
paragraph should be kept short -no longer than a page or half a page.
Page 28 of 38
COLLEGE OF SCIENCE AND TECHNOLOGY
Cagamutan Norte, Leganes, Iloilo - 5003
Tel. # (033) 396-2291;
Fax : (033) 5248081
Email Address : svcst_leganes@yahoo.com
In the second paragraph, qualifications should be supported with concrete and specific
details, such as highlights from the applicant's resume. The applicant's interest in the
company should be emphasizes further with details that call attention to the fact that he/she
knows the firm, field, or industry well. In the closing paragraph, there should be a request
for an interview or some form of follow-up action. It helps to provide contact information or
mention the option of calling or sending an email to arrange an interview at a convenient
time for both parties. The complimentary close should be formal (e.g., "Sincerely,"
"Respectfully," or "Very Truly Yours").
Next, Locker and Kaczmarek (2009) define résumé as a document attached to a cover
letter to serve as "a persuasive summary of your qualifications for employment" (as cited in
Robinson-Easley, 2013). Ideally, unless one is applying for a top-level position, one page is
adequate, especially for fresh graduates. Less important content should be trimmed or
omitted in order to fit the more important achievements into a single page. When there is
more than one page, each page should have the applicant's name and a page number for
easy reference. The type of paper used is the same as for a cover letter.
There are many different ways of writing a résumé depending on the requirements of
the job, but only the three main types will be covered here. The chronological résumé is
the traditional and most accepted resume format. Items are listed in reverse chronological
order, with the most recent work or schooling first. Names, dates, and places if employment
are listed, and education and work experience are grouped separately. Thanks used when
there are no large gaps in the applicant's work history and if his/her education are previous
work experience relate to the current job objective.
The second type, the functional résumé focuses on the skills and talents developed
by the applicant and does not emphasize job titles, employer names, and dates. This is used
when there are gaps in the writer's work or study history, when such experiences are not that
relevant to the position for which he/she is applying, and when the writer wishes to combine
experiences from paid jobs, activities, volunteer work, and courses to show the extent of
his/her experience in a particular area.
For recent college graduates, education should appear first and be outlined in detail.
For example, degrees, honors, special awards, relevant courses or projects should be listed.
Experience should only be listed first when the applicant has had at least two years of full-
time career experience. For chronological résumés, the dates if employment and education
are on the left of the page, while the companies worked for and schools attended are a few
spaces to the right of the dates. Job experience should be listed in reverse chronological order,
with the most recent job emphasized the most. An applicant may also slant past
accomplishments toward the type of position he/she hopes to obtain.
Some companies like to see personal data of the applicants, such as their interests,
hobbies, and sports. A concise reference to commonly practiced activities such as sports can
prove to be an interesting conversation piece during an interview. The key word is "concise"
- such data should be kept very brief, two lines at the most. Details like the applicant's weight,
height, or marital status are irrelevant and should not be included.
Page 29 of 38
When including references, there shoulder be at least three listed. These are people
who can speak well of your abilities -usually former teachers or employers. Ask permission
to cite them as references and list complete and accurate information about their job titles
and contact details.
Lastly, an effective résumé should also look good, with effective use of white space,
and other typeface features (e.g., font size, bold). Information should be nearly divided into
clearly labeled sections for education, experience, and other major categories of professional
qualifications. There should be no typographic or mechanical errors in spelling, capitalization,
punctuation, and grammar.
C. JOB INTERVIEW
If the employer or hiring personnel like the overall picture presented by a cover letter
and résumé, they will want a closer picture. They will then ask the applicant to come in for a
job interviews can vary from structured or formal with a set of specific questions to
unstructured with more freewheeling conversation. Among several other types of interviews,
the following are the most common:
It is best to find out ahead of time which type of interview to expect and to prepare
appropriately for this kind of interview. It is normal to be nervous, but there are ways of
reducing this interview fear.
The best way to fight nervousness is to be well-prepared for the interview. The
following are some general tips for preparing for an interview.
Have the right mindset. Remember that the primary goal of the interviewer is to learn
whether you have the skills, training, experience, and interest necessary to fulfill the
requirements of the position. Answer their questions, honestly so that you may both find out
if you can meet the company's needs.
Research. Gather information about the company you are applying to so you can adjust your
responses to fit that company. Find out specifically about the company's leaders, its mission
and vision or business philosophy, its products, services, or customers, and its competition.
Based on this, think about your goals, strengths, and weaknesses. Think about why the
company would be interested in you. Finally, think about what the job involves in terms of
duties, hours, wages, and opportunities for advancement.
Know the typical questions asked. Below is a table of questions collated from various
sources but mainly based on those from The Professional Development Seminar Junior and
Senior Course Workbook (Nicholas College Professional Development, 2007). You should
practice by preparing responses for these general types of questions.
Page 30 of 38
COLLEGE OF SCIENCE AND TECHNOLOGY
Cagamutan Norte, Leganes, Iloilo - 5003
Tel. # (033) 396-2291;
Fax : (033) 5248081
Email Address : svcst_leganes@yahoo.com
Questions about your qualifications What specific qualifications do you have for
this job? Can you talk about your previous
work experience, whether part-time jobs or
internships? What were your biggest
achievements in college? Why should we
hire you when there are other applicants
with better credentials or more experience?
Know what questions are illegal. According to the Business Insider Australia, employers
cannot ask about your relationship status, disabilities, how much alcohol you drink, whether
you have ever been arrested, your religious preference, whether or not you have children,
birth control practices, living arrangements, whether you own or rent your home, you weight
and height. None of these are relevant to the job you are applying for (Giant, 2013).
Page 31 of 38
You may choose to answer the question if you feel it is harmless, and deflect the question
tactfully (e.g., by asking what it has to do with the responsibilities of the position).
Prepare your own questions. Interviewers typically ask the applicant if he/she has any
questions. Take the opportunity to ask about your duties, what it is like to work in the
company, what training programs are available, and if there are possibilities for promotion
from this position, etc.
Arrive early and present yourself well. Be on time, even 5 minutes early, so that you
have time to compose yourself before you step into the interview room. Introduce yourself to
the office staff and say why you are there. Complete forms neatly and quietly. Greet the
interviewer confidently with a handshake, look at him/her in the eye, and try your best to
seem at ease (via small talk, if necessary). Listen carefully to what he or she says.
Smile, make frequent eye contact, and control your body movements. Sit erect,
leaning forward slightly. Keep your feet in the floor. Sound enthusiastic and interested but
sincere.
Be clear. Answer questions clearly and briefly. Restate questions in your own words if you
are unsure about what the interviewer means. State your strengths and how you use them.
Wait for the interviewer to officially signal the end of the interview. You may ask at
this point, what action will follow or when you will be contacted. Then, thank the interviewer
for considering you for the position.
EXERCISES
DIRECTION: Answer the following questions in not less than three sentences.
END OF TOPIC 4
Page 32 of 38
COLLEGE OF SCIENCE AND TECHNOLOGY
Cagamutan Norte, Leganes, Iloilo - 5003
Tel. # (033) 396-2291;
Fax : (033) 5248081
Email Address : svcst_leganes@yahoo.com
References:
Corwin Press.
https://www.scribendi.com/academy/articles/how_to_write_a_formal_letter.en.html.
Retrieved from https://courses.lumenlearning.com/wmopen-
businesscommunicationmgrs/chapter/internal-emails-and-memos/.
Retrieved from https://writing.ku.edu/writing-process.
Retrieved from https://library.leeds.ac.uk/info/14011/writing/106/academic_writing.
Ager, R. (2000). The art of information and communications technology for teachers.
Reksten, L. E. (2000). Using technology to increase student learning. Thousand Oaks, CA:
Corwin Press.
Page 33 of 38