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TYPES OF

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ON-
On-Page SEO is the Process of optimizing
the content on your Website.
What to do?
Optimize: Keywords, headers, meta titles,
meta descriptions, Images and many more.
What does it Include?
Research your Keywords.
Optimize metadata.
Perform Internal Linking.

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OFF-
It inculdes all of the activities that you and
others do away from your website to raise
the ranking of a page with search engines.
What does it Include?
Building Backlinks.
Being active & sharing your blog posts
on social media.
Guest Blogging.
Do Competitor Research.

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White Hat-
It refers to all the necessary terms &
conditions of Search Engine Optimizations.
What does it Include?
Offering Quality Content and Services.
Content-relevant Keywords.
Keyword-rich page titles and metadata.
Fast site loading times.
Mobile-Friendliness.

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Black Hat-
It refers to all unethical tactics & practices
against search engine guidelines used to
get a site ranking higher in search results.
What does it Include?
Cloaking.
Use of invisible text.
Use of doorway pages.
Keyword stuffing.
Page swapping.
Using private link networks.

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Grey Hat-
It is a combination of both White hat and
Black hat SEO. It is riskier than White Hat
SEO because it exploits the search engine
guidelines. It includes both White & Black
Hat SEO techniques to increase site ranking
in search results.

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Local-
It is done to make your business more
visible in local search results on Google.
Benefits of local SEO:
It's highly targeted.
It's free.
Helps to rank locally.

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Technical-
It involves optimizing the infrastructure of
your website so it can be easily crawled
and indexed by search engines.
What does it include?
Website Speed.
Mobile-Friendliness.
Site Structure.

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Global-
It includes optimization of content for a
multitude of regions worldwide. It targets
audiences across the globe. It demands
optimization for your audiences'
languages, cultures, in your marketing
messages and methods.

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