ENTREPRENEURIAL PROFILE

BEHAVIOR ENT001 - 2

Looking For Gig

 Content
Our Team Members

Problem Definition

Customer Persona

Market Sizing

Value Proposition Canvas

 Our Team Members

Elijah Mercader Hazel De Ocampo Adran Garcia Charles Ariola Karl Fidelino Jas Baldoza
(Founder & CEO) (CMO) (COO) (CTO) (CFO) (COA)

Strengths and Abilities: Strengths and Abilities: Strengths and Abilities: Strengths and Abilities Strengths and Abilities: Strengths and Abilities:
Adaptive Creative Creative Confident Efficient Background in
Talkative Experienced with Very focused on works Tech Managing Flexible Business and
Works wonderfully Digital Marketing and helpful Influencer in Social Responsible Advertising Industry
under pressure Graphic Design Analytical Media Middle-man Flexible
Responsible works under pressure Video Editor background in FB Handled local and
Communicative great speaker Advertising groups international brands
 INTERESTS Listening to music, enjoy new experiences, and meeting new people.

YEAR IN COLLEGE Freshman

Customer Persona
LANGUAGES SPOKEN English, Filipino

As an indie music lover who enjoys local gigs and concerts, I want to
PROBLEMS
know where to find gigs near me and discover new artists.

MOTIVATIONS Explore and listen to local artists playing near me.

NAME: CATHERINE MERCADO

AGE: 20
Can't keep track of who's playing, know where I can watch gigs, and
FRUSTRATION
DEMOGRAPHIC: QUEZON CITY how to purchase tickets.
OCCUPATION: WORKING STUDENT

SOURCES OF INFO Social media or word of mouth.

I want to support and keep something to remember these gigs by

buying merch or other memorabilia. And If I could find cheap
ADDITIONAL
alternatives to buying tickets, maybe with other people, it’d make it
easier to go.
 Problem Definition
As a passionate independent music enthusiast within the local community,
We continually face the challenge of staying in sync with the latest local
indie trends, events and performances that resonates with the same music
tastes.

Often, the easiest accessible choices are the one’s on trend, making it
challenging for those who veer away from mainstream media.

This gap becomes more apparent when we consider the struggles faced by
emerging artists who strive for the recognition they deserve often
competing against well-funded signed artists that has their own platform.

LFG, our initiative, aims to cast a brighter spotlight on currently unsigned

talents, granting them access to a larger stage. At the same time, we aim to
provide indie music fans with a seamless means to discover and connect
with their favorite indie bands and artists, all with the ease of a simple
click.
 Market Size
Total Addressable Market: People who are
looking for Gigs around Metro Manila,
50,000 people

Services Addressable Market: Those who

are willing to pay for tickets within Quezon
City, 3,000 people
SOM
500

SAM
Servicable Obtainable Market : The people
needing and wanting tickets and our
3,000

TAM
50,000 services in Quezon City, 500 people
Gain Creators: I would LOVE if:

Independent music enthusiasts who want to I could experience my passion for music by
know, discover, and have easy access to attending performances/gigs and supporting
purchase tickets to gigs for indie local artists.
groups/artists.

Value Proposition GAIN CREATORS I would WANT:

GAINS
An app platform that sells To be able to purchase tickets,
PRODUCT/
tickets for indie bands/artists SERVICE
JOBS and discover new artists and
that are taking place in local local gigs near me.
bars/venues. PAIN KILLERS PAINS

Pain Killer: I would HATE if:

For the customer to get notified of artists I missed going to my favorite artist’s
performing near by and purchase tickets performance at a location near me and the
online all in one place. only way to get tickets was of door charge.
Problem: Solution: Unique Value Unfair Advantage: Customer Segment:
Proposition:
People lack Creating an We focus on Indie band/artist
finding shows of app/premium Able to find and selling tickets for concert goer in
indie artists, service that be updated with local smaller Quezon City
the latest band scale indie bands,
being updated, connects gigs to (buyer)
performances music venues and
and buying avid Indie
artists in Quezon
tickets. concert goers. near you. Early Adopters
City.
Existing Alternatives There to
High-level Concept
listen/discover
Updated via Key Metrics: Ticketmaster for Channels: local music
Social Media. the indie music
Tickets sold Ads on Social artists.
scene. media Platforms
Google Forms to Customer User
(YouTube,
order tickets. retention
Facebook&
Number of Instagram.
Artists and
Venue using the Word-of-mouth.
app

Cost Structure: Revenue Streams:

UI/UX Designer Talent Manager

Added processing fee on ticket sales.
₱1132-₱5664 ₱22658-₱28322

Mobile app programmer Publishing cost Ads in our app (comes from Filipino
₱5664-₱16993 ₱7080 + ₱56645-₱283227 musicians or indie music labels).
Website Developer maintenance
₱8496-₱19825 Processing fee for artisit’s merchandise.
THANK Y O U!