School of Computing and Informatics (SCI)

Course: MPU3213_(Entrepreneurship & Innovation)

Group Assignment: Dream Business (Marks 10%)

Semester 1 Year 1

Course Code MPU3213 Course Name Entrepreneurship & Innovation

Group Members: ID
Business name:
VAST PLATFORM 1. Esmael Aliyi Uta ---------------AIU22102300
2. Umar Muhammad---------------AIU22102266
3. Md Farman Ali------------------AIU20092185
4. Raihana Mohammadi-----------AIU21102266
5. Alpha Sesay ---------------------AIU22102336
6. Tawfig Talb Yassien------------AIU21142154
Assessment Marks:
No. Criteria Weight Marks
1
2
3
Total Marks

Comment:

Lecturer’s Signature: Date: 02/05/2023

Lecturer’s name: Dr. Siti Noorjannah Binti Abd Halim

0
 Page

Contents------------------------------------------------------------------------------------ 1

1. Abstract---------------------------------------------------------------------------- 2

2. Introduction: Organization’s Philosophy-------------------------------------- 2

i. Nature of the business ------------------------------------------------------ 2

ii. Investment and source of capital------------------------------------------ 3
iii. Mission, Vision, Values, and Objectives--------------------------------- 3
3. Five Key Parameters------------------------------------------------------------- 4

i. Customers----------------------------------------------------------------- 4

ii. Offerings------------------------------------------------------------------ 4
iii. Value Proposition-------------------------------------------------------- 5
iv. Core competencies------------------------------------------------------- 5
v. People -------------------------------------------------------------------- 5
vi. Idea Sketch Pad--------------------------------------------------------- 6
4. Defending Porter’s Five Forces---------------------------------------------- 7

i. Possible Exposures of Porter’s Five Forces and defense mechanism-- 7

5. Conclusion-------------------------------------------------------------------------- 8

i. Summary of key issues------------------------------------------------- 8

ii. Sustainability and growth---------------------------------------------- 8

Table-1---------------------------------------------------------------------------------------------9

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1. Abstract

We, Albukhary International University Computer Science Students but future Data Scientists,
Machine Learning Engineers and Cyber security professionals, are going to launch a dream
business called VAST Platform. As the name indicates, Vast means Video and Audio sound
translator. Making an AI-based application that can convert audio and video sound from one
language to another is a creative idea. The platform will provide customers a special service that
will make it simpler for them to consume any audio and video content in the language of their
choice. By offering seamless translation services to users regardless of their location, language,
or accent, the platform's main goal is to remove linguistic barriers.
Vast Platform can instantly convert any audio or video into any other language after detecting
the language being spoken in it. It will be a revolutionary tool for content creators, publishers,
filmmakers, online tutors, social media influencers, marketing agencies, and anyone else who
wants to reach a global audience without the language barrier. To guarantee the highest level of
precision and dependability, our team will collaborate closely with linguists and developers.
This company would operate on a subscription-based income model. Customers would pay a
subscription fee to access the platform on a monthly or annual basis, with multiple pricing tiers
based on usage and features. Additionally, we'll provide a free trial period to attract new clients
and increase interest in the product.
The market potential for Vast Platform is immense, due to the enormous business potential and
rising demand for multilingual content across the globe. The platform will make use of cutting-
edge technology, such artificial intelligence and machine learning, to guarantee accurate subtitles
and high-quality translations. We will discuss the organization's philosophy, five key parameters,
and Porter's Five Forces and its defense mechanism in this business plan.
2. Introduction: Organization’s Philosophy
i. The Nature of the Business.

The Video and Audio Sound Translator (VAST) platform is a business concept that seeks to
provide excellent translations of video and audio content into other languages. This platform
serves a broad range of sectors, including the cinema and television, academic institutions,
business associations, and the music sector. Users can submit their content, choose their

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target language, and quickly get a fully translated version of their video or audio using the
VAST platform's user-friendly interface.

To guarantee correct translations of video and audio content, the VAST platform makes use
of cutting-edge machine learning and artificial intelligence technologies. Natural language
processing (NLP) is incorporated into the platform's technology to enable accurate real-time
translations of speech and sound. Dubbing, subtitling, closed captioning, and transcription
are just a few of the uses for VAST's translation services.

It allows for communication and the exchange of ideas between those who speak other
languages and acts as a bridge between the two civilizations. The VAST platform is
positioned to revolutionize the language translation industry in light of the rising need for
multilingual content.

ii. The Investment and the Source of Capital of the business.

The Video and Audio Sound Translator (VAST) platform appears to be a viable business
concept with the ability to offer clients a useful service. It will take money and a dependable
source of capital to make this idea into a profitable business. A company like VAST may be
able to raise money from a variety of sources, such as personal savings, loans, crowdfunding,
venture capital, or angel investors. Given the technical nature of the company, it could be
worthwhile to look into venture capital or angel investors who can contribute both money
and knowledge. Along with the business plan and financial forecasts, investors would also be
curious about the management team's qualifications and experience.

To manage the capital successfully, it is crucial to establish a sound financial strategy that
takes into account forecasting, budgeting, and determining key performance indicators.

Overall, the Video and Audio Sound Translator (VAST) platform has the potential to grow
into a successful and lucrative company with a strong business model, an appealing value
proposition, and an appropriate investment plan.

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 iii. Mission, Vision, Values, and Objectives.

Mission: Our mission is to provide a platform that enables people to consume and share audio
and video content in their preferred language without any language barrier.
Vision: Our vision is to be the leading provider of language translation services for audio and
video content globally.
Values: Our core values are innovation, customer satisfaction, teamwork, integrity, and
continuous learning.
Objectives: Our primary objectives are to develop and launch the platform, acquire a large user
base, expand globally, and generate significant revenue within three years.
3. Five key parameters
i. Customers:
Customers of VAST PLATFORM include media companies, e-learning platforms, marketing
firms, media outlets, and companies doing business internationally. Effective communication
with audiences who might speak different languages is an issue that these customers frequently
confront. By offering precise and trustworthy transcription and translation services, VAST
PLATFORM aids customers in overcoming this difficulty. By doing this, they may reach a larger
audience and ensure that their material is understandable in any language.
ii. Offerings:
Real-time translation of audio and video content is made possible by VAST PLATFORM. The
platform allows users to watch or listen to material in their favorite language by using cutting-
edge AI algorithms to identify and translate speech. In addition to English, Malay, Bangla,
Spanish, French, German, Mandarin, and Japanese, the platform also supports other languages.
Additionally, for companies who need translation services for their audio and video content,
VAST PLATFORM offers tailored solutions. Dubbing, voicing, and subtitles are some of these
services. Customers can obtain their translated content on time because of VAST PLATFORM's
quick turnaround time.

iii. Value Proposition:

The smooth and economical solution for audio and video translation is the VAST PLATFORM's
value proposition. The platform's cutting-edge AI algorithms guarantee precise translations in
real-time, doing away with the need for human translation services. This considerably lowers the

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price and time needed for audio and video translation. Additionally, VAST PLATFORM has a
user-friendly interface that enables users to quickly switch between languages, opening it up to a
wider audience. By making their material more widely available, VAST PLATFORM's
specialized audio and video translation services assist companies in strengthening their global
operations. In general, VAST PLATFORM's value proposition is to offer professional audio and
video translation services at competitive prices to meet people's and companies' demands. VAST
PLATFORM provides assistance.
iv. Core Competencies
Vast Platform's primary skills are in the area of language translation, specifically in the swift and
precise translation of audio and video content between different languages. The platform offers a
distinctive service that has the ability to completely transform the way we consume information
from around the world. It does this by utilising cutting-edge technologies like machine learning
and artificial intelligence. The developers of Vast Platform have a wealth of expertise in artificial
intelligence, computer science, and language translation, which enables them to produce a
product that is both effective and efficient.
v. People
Vast Platform's staff consists of expertise in a variety of industries, including software
engineering, machine learning, linguistics, and business management. The group is committed to
producing a product that is not just useful and efficient but also simple to use and open to users
from various backgrounds. Their shared love of technology and language motivates them to
continually push the envelope and enhance their offering. Vast Platform's goal is to build a
platform that translates audio and video content between languages without any noticeable
quality loss. The difficulty of being unable to fully enjoy and appreciate media content from
other countries owing to language limitations gave rise to the notion. Vast Platform has a huge
potential to foster intercultural understanding and unite people through media consumption.

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 Idea Sketch Pad

Name of this idea: VAST PLATFORM

Both video audio The consumers

Our team of experts: content producers can use the
Esmael Aliyi Uta and consumers can language of their
Data Scientist use VAST Platform choice.
Umar Muhamad
People involved in VAST

Cyber security Engineer The producer can

Md Farman Ali
Machine Learning Engineer reach global
Raihana Mohammad i.e audience, no
Artificial Intelligence expert
Tawfg Talb Yassien Filmmakers language barrier.
Data Administrator Journalists
Alpha Sesay Social media influencers
Full stack Developer
Online tutors
Marketing agencies Countless number
Comedians and etc. of producers and
Customers And audience of all of consumers will use
this. VAST Platform.
In addition to our team of
experts, we are going to hire:
Linguistics professionals
Developers
Human resource manager
Business administrators and Smooth and
Digital experts economical solution
P C for audio and video
translation.
precise translations

Value proposition
in real-time.
VP
 Users to watch or
listen to material
in their favorite
language.
CC  Considerably
O lowers the price
and time needed
for audio and
video translation.
 Enables users to
Core Competency quickly switch
between
 Using cutting-edge technologies like languages.
machine learning and artificial Offerings
intelligence, VAST provide swift and
precise translation of audio and video In addition to English,
content between different languages. Video and audio Arabic, Malay, Bangla,
 VAST can instantly convert any sound translation. Spanish, French, Germany,
audio or video into any other Immediate service Mandarin, and Japanese, the
language with highest accuracy and especially for the
its subtitles. consumers.
platform also supports many
 It supports numerous languages other languages worldwide.
spoken worldwide. 6
4. Defending Porter’s Five Forces
Possible Exposures of Porter’s Five Forces
 Threat of new entrants: The threat of new entrants in the video and audio
sound translation industry is relatively high. There are relatively low barriers
to entry, as the technology required to provide these services is widely
available.
 Bargaining power of suppliers: The bargaining power of suppliers in this
industry is relatively low, as there are many suppliers of language translation
services available.
 Bargaining power of buyers: The bargaining power of buyers in this
industry is relatively high. Buyers have access to a wide range of video and
audio sound translation services, and can easily compare prices and quality.
 Threat of substitutes: The threat of substitutes in this industry is relatively
low, as there are few alternatives to video and audio sound translation for
companies that want to produce content for global audiences. such as machine
translation/voice recognition technology.
 Rivalry among existing competitors: The rivalry among existing
competitors in this industry is relatively high. There are many companies
offering video and audio sound translation services, and our companies need
to differentiate themselves through price, quality, and speed of delivery.
Defense mechanisms
 Strategic alliances: Our Companies may form alliances or partnerships with
other companies in the industry to gain access to new markets or technologies.
 Innovation: The Vast Companies may develop new technologies or services
to differentiate themselves from their competitors.
 Cost leadership: The Vast Companies may focus on cost reduction in order
to offer lower prices than their competitors.
 Quality and Service differentiation: The Vast Companies may develop a
strong qualitative and holistic service to differentiate themselves from their
competitors and to build customer loyalty.

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  Diversification: The Vast Companies may expand into related industries or
services to reduce their dependence on a single market or product.
5. CONCLUSION
As the name implies, VAST PLATFORM is a video and audio sound translator. It
works with a wide range of clients and tailors its solutions to their individual
requirements. VAST PLATFORM aspires to be a major online service provider
known for its excellent quality, dependability, and commitment to client happiness.
The platform is continually searching for ways to improve and expand its services , is
open to users feedback . VAST PLATFORM is a platform that is well positioned in
the demand for online services, with the expertise, , and to work with users in the
construction of online services and Offers the latest types of audio and video
translation .
i. SUMMARY OF KEY ISSUES
PLATFORM is confronted with a number of critical concerns that must be handled in
order to ensure long-term success, including competition, market saturation, and
changing users’ expectations. To stay competitive, our platform must keep up with
industry developments, invest in technology and innovation, and maintain a strong
brand reputation. Furthermore, investment in audio and video translation is required
to currently in a large number of countries.
ii. SUSTAINABITITY AND GROWTH
Sustainability and growth are critical to the long-term success of any platform. It is
dependent on the platform’s ability to attract and retain qualified team workers and
employees. A platform that develops the gadgets utilized in voice translation are the
most recent on the market and run at fast speeds.
In terms of expansion, our platform will always innovate and adapt to changing
market conditions. This could be creating new services, accessing new markets, or
utilising digital technologies to improve operations and improve customer experience
in interpretation.
Finally, as the demand for online services grows in interpretation, it is critical that
we keep a focus on offering high-quality services and great customer care. VAST

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 PLATFORM may achieve sustainable growth and maintain a competitive advantage
in the market by continuing to address the needs of clients in translation such as
movies and series.

Table1: Topics and by whom it’s done

Topics Done by:

Abstract Esmael Aliyi Uta

Introduction: Organization’s Philosophy
i. Nature of the business Umar Muhammad
ii. Investment and source of capital
Introduction: Organization’s Philosophy
Raihana Mohammad
iii. Mission, Vision, Values, and Objectives
Five Key Parameters
i. Costumers
MD Farman Ali
ii. Offerings
iii. Value proposition
Five Key Parameters
iv. Core competencies Raihana Mohammad
v. People

vi. Idea sketch pad Esmael Aliyi Uta

Defending Porter’s Five Forces

i. Possible Exposures of Porter’s Five Alpha Sesay
Forces and defense mechanism

Conclusion
iii. Summary of key issues
Tawfig Talb Yassien
iv. Sustainability and growth