Promotion Selling products

The marketing department will
decide which form of
promotion would be best
suited to the product such as a
percentage discount or buy
one get one free.
The main functional activities carried out
by the marketing department are:
It is responsible for increasing sales of a product via pricing and The human resources department manages the people
designing attractive packaging.
who work for the organisation.
The marketing department is concerned with
finding out the needs and wants of potential
customers and promoting the company’s The main functional activities carried out
products or services. by the human resources department
Businesses often split their work into different
Human are:
departments or functional areas. Each of these Resources
functional areas will have specific tasks to
Health and safety
complete. The main functional areas are:

Advertising
It is the job of the department to
decide how and when to
advertise and to develop
advertising campaigns.
Finance
Marketing ● marketing
The department needs to ensure that all
staff work within the guidelines set out in
Recruitment and selection
This is the process of finding the
Market research
● human resources
the appropriate health and safety best people to come and work
● operations
To find out if a product or service will be legislations. for the company.
● finance
successful a company will use market
research. Market research is the process Staff training
of gathering information on customers’ It is the responsibility of Industrial relations
needs and wants. Can be done via the human resources Supports the relationship between the
surveys, observations or interviews. department to give staff employer and the employee. This
the training required to includes:
Functional enable them to provide a ● working conditions
Areas good quality service to ● grievances
customers. ● contracts of employment

The finance department is responsible for managing the Operations

money coming into and going out of the business. They
will deal with all the financial aspects of the business Preparing budgets
such as paying suppliers, paying staff wages and It is important for a business to plan
Buying raw materials The operations department is responsible for
ahead so they can see how much
receiving payments from customers. The operations department will making the product or providing the service. It is
money is expected to come into
and out of the business. To do this choose suppliers that provide the their responsibility to ensure that the product or
a business uses a budget which is most cost effective and high quality service is of the required quality to satisfy the
prepared by the finance materials. customer.
The main functional activities carried out by department.
the finance department are:
The main functional activities carried out by the
operations department are:

Preparing final accounts

Raising finance
Final accounts are required by all businesses to Production of goods or services
It is the responsibility of the finance Control of quality
see how much profit or loss has been made and
department to ensure a business has enough The operations department selects This involves managing stock, choosing the most
what the business is worth. The final accounts
money to pay bills. To do this they may be the best quality methods to ensure a suitable production method and distributing finished
are prepared by the finance department.
required to raise extra finance. This can be product or service is of an acceptable goods to customers or retailers
done through applying for bank loans or standard.
grants.