Professional Documents
Culture Documents
Internal Analysis
Internal Analysis
Internal analysis is an essential component of a marketing project that involves assessing the internal
strengths and weaknesses of Aritzia.
1. SWOT Analysis
- will Conduct a SWOT analysis for Aritzia, which stands for Strengths, Weaknesses, Opportunities,
and Threats. This will help identify internal factors.
2. Marketing Resources:
- Budget: Analyze marketing budget, including available funds for advertising, promotions, and
market research.
- Product Life Cycle: Determine where each product or service is in its life cycle.
4. Customer Analysis:
relationships with suppliers and their impact on product availability and costs.
5. Competitive Advantage:
- Review your current marketing strategies related to Product, Price, Place (Distribution), and
Promotion.