Managerial roles

Management is directing and controlling a group or an organization to reach a particular goal. It

includes the activities of setting the strategy of an organization while coordinating the efforts of
employees to achieve the goals and objectives.

The managerial roles comes under 3 areas. The roles were categorized by Henry Mintzberg.

 Interpersonal roles
 Informational roles
 Decisional roles
Interpersonal roles
Interpersonal roles focuses on working with other people. There are 3 roles under interpersonal
roles
1. Figurehead
It is a role of a manager who focus on inspiring the people within the organization to maintain a
connection between each other
2. Liaison
Liaison plays a role in building up relationships between people and facilitates communication
between 2 parties.
As in Fraser food we could see that Janice Turner has built up a good relationship with Perkins
and its suppliers, Kathryn maintaining a good relationship with the local college and offers work
placements to students
3. Leader
Role of guiding and influencing the behavior of employees towards achieving the organizational
goals.
As in Fraser foods we could see that Hazim Khan regularly meets with his team of chefs and
discuss every issue while giving them the freedom to create new products using their talents and
also keeps an eye on how they go about the job. Robin Fraser as the operations director and has
the responsibility of quality assurance, he ensures the correct ingredients and combinations are
used so that the company can reach to its goals.

Informational roles
Informational roles shows how managers share their knowledge with the employees in order to
accomplish the organizational goals.

1. Monitor
Contributes in monitoring useful information regarding the activities taken place within the
organization.
As in Fraser foods we could see that Laura Bolton is the finance director of the organization and
she keeps an eye on the cash flows. As the finance is an important resource of the organization it
should be monitored in its inflows and outflows.
2. Disseminator
Sharing information with employees internally and keeping them informed.
As in Fraser foods Hazim Khan regularly holds meetings with his team to discuss the problems
and ideas. He evaluates the customer’s feedbacks and make sure his team is informed so the
targets can be achieved.
3. Spokesman
Responsible for sharing information to the external parties. As in Fraser foods David Fraser
communicated about the delay in payment by Perkins to them, it was noticed by Laura Bolton.
This information being conveyed to Perkins shows the role of a spokesman.

Decisional roles
1. Entrepreneur
Acting as an initiator, designer and generating new ideas and thoughts to develop the business.
Sidar Akhtar who is the marketing director works with Robin Fraser in trialing and piloting new
product ideas.
2. Disturbance handler
Handling conflicts and problems which arise in the organization.
Although Perkins keep delaying payments Fraser foods have been able to maintain its standards
without creating any issue between the organization and Perkins.
3. Resource allocator
Deciding on what resources should be allocated and where (equipment, funds & human resource)
As the company is fastly growing in its readymade meads the company should allocate its
resources in an effective and adequately to meet the company mission statement.
Activities of a manager

1. Planning
Planning is the process of determining the activities required to achieve a desired goal. Mangers
play an important role in an organization as they should make correct decisions, in order to make
correct decisions there should be a good plan which will guide them to achieve the
organizational goals.
As in Fraser foods the managers have been able to plan the process of meeting the demands. The
managers have also contributed in planning and analyzing their products to assure that customer
focus and quality are important.
2. Organizing
Process of distributing of resources and assigning tasks in order to achieve stated goals of the
organization.
Fraser foods is operating in a fast moving food product market, due to that managers have a key
role in allocating the necessary resources such as machinery, materials, money and human
resources in order to provide quality products to the customers.
3. Leading
Leading the employees will contribute to achieve the organizational goal effectively. Managers
should lead from the front to set an example to its employees. As in Fraser foods Hazim Khan
holds regular meetings with his team to discuss on any issue and ideas and also influence them to
contribute to achieve the targets.
4. Controlling
This is the process of ensuring whether the plan is implemented and carried out as planned. It is
about controlling resources.
 3.

Ohio state studies

The Ohio State Studies on Leadership is one of the behavioral theories of leadership, it was
developed to identify the independent dimensions of leadership and to determine the effect of
these dimensions on the performance and satisfaction of the organizational work. Under the Ohio
state studies 2 leadership dimensions can be identified.
 Initiating structure
 consideration
Initiating structure
Initiating structure can be described where the leader is likely to set goals, define and structure
roles, define and organize the task which should be carried out by the employees, specifies work
relationships and instructions, and regulates the performance of his group members.
As in Fraser foods it’s clearly shown the structure of the organization where a there is a senior
management with three directors and four senior managers with separate teams under them. Each
manager is assigned with different goal to be achieved. Each manager is aware of their roles in
order to achieve the goals. There is a proper chain of command established where the employees
are aware about the reporting lines, reviews are prepared by the managers to ensure that the key
factors of business performance are customer focus and quality.
Consideration
Consideration is defined as the extent to which the leader has a supportive work relationship
characterized by mutual trust, good relations, and respect for feelings, ideas, and suggestions of
group members.
As in Fraser foods soon after Rodin Fraser took over the company we could see that he preferred
to be called by his first name where David was wanting the people to call him as the “boss”.
Hazim Khan works with his team of chefs where he have given the freedom for them to carry out
the work while using their innovative skills and talents to develop new products, he also meets
with them to discuss on issues and the ideas brought up by the team.
2.
Effective management refers to reaching goals in an efficient manner using less amount or better
use of resources. Management performance and effectiveness is measured by;
 Amount of profit
 The rate of productivity
 Quality of techniques
 Response rate of managers to the feedbacks
 Working environment of organization
Quality of techniques
Quality of techniques involve controlling activities and planning to ensure that the service or
product is fit for the purpose. The quality of the product makes the reputation of the company
and also it attracts the customers for the company.
As in Fraser foods we could see in the company mission statement it mentions that the
organization strives to provide the customers with the finest ready meals and quality is one of the
three factors mentioned in the Fraser food mantra. Robin Fraser as the director of operations and
as the individual in charge of quality assuarance he keeps a close eye on whether the correct
ingreidients and combinations are used in the production in order to maintain the quality. The
company also focuses of reducing the use of non-renewable resources.
Working environment of organization
Working environment of an organization impacts on the employee performance, productivity and
morale
The working environment is also an indicator of the effectiveness of management. The Better
and suitable the work environment is, the effective the Management will be
As in Fraser foods we could notice that the workers on the shop floors move around and carry
out different tasks to get over the boredom, due to this staff morale and team work have been
developed.