CONTENTS

DECLARATION…………………………………………………………………………I

ACKNOWLAGEMENT ………………………………………………………………..ii

TABLE OF CONTENTS………………………………………………………………..iii

EXECUTIVE SUMMARY……………………………………………………………...iv

CHAPTER ONE

1.1 BUSINESS DESCRIPTION……………………………………………….……1

1.2 MARKETING PLAN……………………………………………………...…….1

1.3 MANAGEMENT AND ORGANIZATION PLAN……………………..……2

1.4 PRODUCTION AND OPERATION PLAN………………………………..…2

1.5 FINANCIAL PLAN ……………………………………………………...……..3

1.6 POTENTIAL RISKS…………………………………………………..…………3

CHAPTER TWO

2.0 BUSINESS DESCRIPTION…………………………………………………………5

2.1 MISSION STATEMENT …………………………………………………………...5

2.2BUSINESS NAME…………………………………………………………………..5

2.3 BUSINESS LOCATION AND ADRESS …………………………………….…...5

2.4 BUSINESS OWNERSHIP. ………………………………………………………...6

2.5CAPITAL REQUIRMENT ……………………………………………………..….7

2.6 PRODUCT AND SERVICES. …………………………………………………….7

2.6.1 PRODUCT…………………………………………………………………..…...7

2.7 SERVICES………………………………………………………………………….....8

2.8 INDUSTRY……………………………………………………………………..…….8

2.9 JUSTIFICATION OPORTUNITY……………………………………………..……9

2.0.1GOALS AND OBJECTIVES OF THE BUSINESS………………….……….….10

2.0.2 GOALS…………………………………………………………………………….10

2.0.3 OBJECTIVE......................................................................................................…...10

2.0.4 ENTRY AND GROWTH STRATEGY………….……………………….…..….10

2.0.4 ENTRY STRATEGY……………………………………………..…………….…10

2.0.5GROWTH STRATEGY…………………………………………………………11

CHAPTER THREE

3.0 MARKETING PLAN…………………………………………………………..…..12

3.1POTENTIAL CUSTOMERS. ………………………………………………………12

3.2 MARKET SHARE AND SIZE…………………………………………………….14

3.3 COMETITION……………………………………………………………………...17

3.4 PRICING STRATEGY …………………………………………………………....19

3.5 ADVERTISING AND PROMOTION STRATEGY……………………………..19

3.6 ADVERTISING…………………………………………………………………….19

3.7 PROMOTION……………………………………………………..........................21
3.8 SALES TACTICS………………………………………………………….……......22

3.9 DISTRIBUTION STRATEGY…………………………………………………….23.

CHAPTER FOUR

4.0 ORGANIZATION AND MANAGEMENT PLAN……………………………24

4.1 ORGANIZATIONAL STRACTURE……………………………………………24

4.2 KEY PERSONNEL……………………………………………………………….27

4.3 THE MANAGER…………………………………………………………………27

4.4 SUPERVISOR………………………………………………………………………27

4.5 CHIEF BAKER…………………………………………………………………….28

4.6 ACCOUNT OFFICER……………………………………………………………28

4.7 OTHER PERSONNEL…………………………………………………………….29

4.8 PASTRY CHEF……………………………………………………………………29

4.9 SECRETARY……………………………………………………………………….29

4.0.1 SALES PERSONS………………………………………………………………..30

4.0.2 RECRUITMENT,TRAINING AND PROMOTION………………………….30

4.0.3 RECRUITMENT………………………………………………………………….31

4.0.4 TRAINING………………………………………………………………………..31

4.0.5 PROMOTION……………………………………………………………………32

4.0.6 REMUNERATION AND INCENTIVES………………………………………32

4.0.7 LEGAL REQUIREMENT………………………………………………………..33

4.0.8 SUPPORT SERVICES……………………………………………………………33

CHAPTER FIVE

5.0 PRODUCTION AND OPERATIONAL PLAN…………….…………….……35

5.1 PRODUCTION FACILITIES……………………………………………………35

5.2 PRODUCTION STRATEGY................................................................................35.

5.3 PRODUCTION PROCESS……………………………………………….……37