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  • Inter Miami Audit Presentation 2

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    The document provides an overview of Inter Miami CF, including key dates in the team's history such as being officially announced in 2018, picking their name and colors, demolishing the former Lockhart Stadium in 2020 to build the new DRV PNK Stadium, and playing their first match in South Korea in 2019. It also gives statistics for the team's Instagram and TikTok accounts, including follower counts, typical post frequencies, and recent engagement metrics for posts and media.

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    inter miami audit presentation 2

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    The document provides an overview of Inter Miami CF, including key dates in the team's history such as being officially announced in 2018, picking their name and colors, demolishing the former Lockhart Stadium in 2020 to build the new DRV PNK Stadium, and playing their first match in South Korea in 2019. It also gives statistics for the team's Instagram and TikTok accounts, including follower counts, typical post frequencies, and recent engagement metrics for posts and media.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    Download as pdf or txt
    98 views11 pages

    Inter Miami Audit Presentation 2

    Uploaded by

    api-704773576
    The document provides an overview of Inter Miami CF, including key dates in the team's history such as being officially announced in 2018, picking their name and colors, demolishing the former Lockhart Stadium in 2020 to build the new DRV PNK Stadium, and playing their first match in South Korea in 2019. It also gives statistics for the team's Instagram and TikTok accounts, including follower counts, typical post frequencies, and recent engagement metrics for posts and media.

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    of 11

    INTER

    MIAMI CF
    MEHRAAEL

    2023
    SAWERS
    OVERVIEW

    MAR 2020 -
    SEP 5, 2018 - Officially
    Officially picked
    launched as
    a name, crest,
    Major League
    and colors of
    the club
    Soccer’s 25th club
    set to play

    MAY 8, 2019 - The AUG 11, 2019 -


    structure for the First match in
    former Lockhart South Korea,
    Stadium was
    Becoming the first
    demolished and it
    now the DRV PNK team to play a
    Stadium match
    WHY OUT OF ALL
    THE TEAMS DID
    MESSI PICK INTER
    MIAMI?

    TThe Change Begins for Inter


    Miami!
    BEFORE VS AFTER
    INSTAGRAM
    OVERVIEW
    Account Type: Verified

    Followers: 15.3 Million

    Following: 152

    Total Post: 3818

    Featured Used: Story post, feed post,


    highlights
    STORY FEED
    DATE TIME LIKES VIEWS COMMENTS MEDIA
    POST POST

    09/26/2023 5-6PM 1 1 106856 2.8M 224 VIDEO

    09/27/2023 5-6PM 2 1 439533 _ 1042 PIC

    09/28/2023 5-6PM 4 1 251299


    _ 2808 PIC

    09/29/2023 5-6PM 2 1 190945 4.2M 801 VIDEO

    09/30/2023 5-6PM 7 1 1035369 _ 877 PIC

    10/01/2023 5-6PM 6 1 269153


    _ 495 PIC

    10/02/2023 5-6PM 3 1 38361


    _ 225 PIC
    There is a lot of engagement with the game highlights, QUALITATIVE DATA
    posts about players and reminders about the games,
    they are doing a great job on instragam as we can see
    that there are a lot of comments, likes and views
    actively on the app
    They are posting about 6 feed posts per day, however
    something that can improve is not having to repost
    every feed on their story because it is just a lot at once
    What can they do differently? They can think about the
    content that they want to create when they are out of
    the season, to see how they want to make the brand
    look
    TIKTOK
    OVERVIEW

    Account Type: Verified

    Followers: 7 Million

    Following: 89

    Likes: 66.4 Million

    Featured Used: Videos, Audio, Text


    FEED HASH-
    DATE TIME LIKES VIEWS SAVES COMMENTS
    POST TAGS

    09/26/2023 5-6PM 1 22.3K 187.7K #OPENCUP 772 237

    09/27/2023 5-6PM 1 10.1K 112.4K ##PORLA2EGUNDA 315 151

    09/28/2023 5-6PM 1 15.2K 156.8K #FUTBOL 297 78

    09/29/2023 5-6PM 1 88.5K 688.7K _ 2199 194

    09/30/2023 5-6PM 1 6421 72.4K _ 156 80

    10/01/2023 5-6PM 1 7817 83.2K #IMCF 166 65

    10/02/2023 5-6PM 1 2381 17.5K #IMCF 51 34


    WHAT IS WORKING FOR THEM? WHAT CAN THEY WORK ON?

    SHOWING HIGHLIGHTS OF THE ALWAYS REPOSTING THEIR


    GAMES POSTS ON THEIR INSTRGAM
    WORKING WITH CHARITY WORK, STORY AND NOT OVER
    HELPING SPECIAL NEEDS KIDS SPAMMING THEIR STORY
    STAYING ACTIVE ON ALL THEIR EXPANDING THEIR HASTAGS ON
    SOCIAL MEDIA PLATFORMS TIKTOK TO BRING MORE
    CREATING A FAMILY FEEL WITH AUDIENCE
    THE TEAM USING HASHTAGS ON
    ENGAGEMENT ON LIKES, INSTAGRAM
    COMMENTS AND VIEWS ON BOTH
    PLATFORMS
    THANK YOU!

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