Professional Documents
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IG MASTERCLASS WORKBOOK - Draft
IG MASTERCLASS WORKBOOK - Draft
WORKBOOK
WELCOME
Unfortunately for all of us, there is no In this course we will cover the specific
"quick fix" when it comes to growing your steps we took to grow, engage and get paid.
Instagram. They actually work pretty hard There will be action steps and research on
as a company to prevent people from your part in order for this to work for you so
paying for follows or using bots for likes make sure you record the ideas and things
and comments...hence the dreaded that come to your mind as we go through
algorithm that I'm SURE you've heard the course!
about!! If we were to boil it all down to two Reading this workbook alone is not
things...consistency and genuinely enough, you will need to apply everything
engaging are the most important things we’re talking about over a consistent
when it comes to growing your following. basis to see results.
OF
CONTENTS
GET
PAID
TABL
WELCOME
Losing followers is not the end of the world 14
GROW
BREAD & BUTTER
The FULL details of our earnings! 15
E
4 WELCOME
Losing followers is not the end of the world
INFLUENCERS &
BRANDING 16
5 P I C T U R E S& C O N T E N T
Images are key but content is King!
CLEARMESSAGING
How to develop your message & catch
the attention of brands!
17
6 HASHTAGS
How to find them & how to use them
C R E A T EA M I S S I O
NSTATEMENT& 19
BIO
7 HOW TO POST
Step by step instructions for posting WE GO TO THEM
Reach out to the brands & get things for FREE!
21
8 A NOTE ABOUT APPS
Apps that prevents your account from growing THEY COME TO US
Don' t just take the FREE stuff! 22
ENGAGE
T H E M I D D L EM A N
Find a good middle man to represent you 23
9 WELCOME
SET THE BAIT
Catch the big deals by setting the r ight bait! 24
Losing followers is not the end of the world
E V E R Y T H I N GC O U N T S
27
12 SPECIALSECRETSAUC We' l l show you how to get the most out of Instagram
E
Secrets to taking your IG to the next level C O U R S E S :A D V A N C E D
TRAINING 28
13 ALL ABOUT STORIES
The one thing that is MORE important than posts on
Instagram!
SCRIPTS & MEDIAKITS
How to make a Media Kit & our Email Templates 29
GROW
P
AGE 04
PICTURE
GETTING YOUR IMAGES RIGHT
S
exposure so that you have a bright image.
03: BE REAL
What's one thing in your life that you can
share that could help someone else?
PAGE 06
#
HASHTAGS
BONUS TIP: FOLLOWING A
HASHTAG INCREASES YOU
R
CHANCES OF BEING FEATURE
D
PAGE 07
HOW TO POST
01: SAVE TO DRAFTS
B O N U S T I P : P O ST W H E N Y O
URAUDIENCE IS ACTIVE Have your image & content ready to go in
PA Y A T T E N T I O N T O T H E B E the app and then press the back button and
ST
T I M E S F O R Y O U T O PO ST A N D save to drafts.
B E C O N SI ST E N T 02: PRIME YOUR INSTAGRAM ACCOUNT
Interact with people that are currently on
the "following" tab for 10 minutes
03: POST & TAG YOUR PHOTO
Only Tag the Location and 2-5 accounts
that are relevant to your image
04: CONTINUE ENGAGING
Engage with people that are on Instagram
so that they come over and Engage with
your image for 15 minutes.
05: RESPOND TO COMMENTS
Keep the engagement going by responding
A NOTE
ABOUT
APPS
01: THE API
Instagram has limited the companies that
are a part of the API because of this we
recommend that you delete these apps from
your phone and disconnect all unapproved
apps from your Instagram account. Here's
how you do that:
o
u
t
t
h
e
l
i
s
t
a
n
d
m
a
k
e
s
u
r
e
t
h
PAGE 09
ENGAGE
CALCULATE ENGAGEMENT RATE:
LIKES + COMMENTS
DIVIDED BY TOTAL NUMBE
ROF FOLLOWERS
MULTIPLIED BY 100
02: MINDSET
Do you ever feel like your followers are
fans of yours?
03: RESPONDING
Respond to all the comments on your last
5 posts, be engaging, ask questions and
get to know your followers a little more!
WHO ARE
YOU FOLLOWING?
01: FIND SIMILAR ACCOUNTS
Click on the down arrow next to some of BONUS TIP: WHEN YOU'RE
your favorite profiles to find similar COMMENTING ON AN ACCOUNT
accounts to follow. BRING SOMETHING UP ABOUT
YOURSELF OR ASK A QUESTIO
02: DON'T FOLLOW EVERYONE NSOTHEYENGAGEWITHYOU
Go through the accounts that you are
following and unfollow all the accounts
that you are no longer interested in, or that
aren't similar to the direction that you want
your account to go in.
SPECIAL
SECRET
SAUCE
01: EXCHANGES
BBONUS
O N U S TIP:
T I P POST
: D O NWHEN
' T SH AYOUR
REON T
What 5 Instagram accounts are similar to
H E SA M E D A Y A S T H E O T H E R
AUDIENCE IS ACTIVE
ACCOUNTS,ITWILL COME ACR you in size and topics?
O Pay
SS Mattention
O R E G E NtoU the
I N Ebest
IF Ytimes forAyou
O U SH
to Rpost
E ON D Ibe
and F F consistent
E R E N T D A Y S.
02: GROUPS
What 5 friends on Instagram do you have
that you could get together and engage on
each others posts?
Our challenge to you is to post a Story The next challenge is to set a timer on your
TODAY...if you've never talked on camera phone to go off every 2 hours and when that
before and feel nervous. Start slow by alarm goes off, post a story. Feel free to
talking off camera and Storying other mix it up with talking, boomerangs or even
things, then in a few days take a Story of dancing if your feeling super brave!
your face. Don't be shy and just GO FOR IT! Tell the story of your day on your Stories!
ALL ABOUT
STORIES
BONUS TIP: YOU SHOULD
ALWAYS HAVE AT LEAST
ONE STORY PER DAY ON
YOUR FEED.
PAGE 14
GET PAID
BREAD
&
BBONUS
O N U S TIP:
T I P POST BUTTE
: Y O UWHEN
OWAIT UNTIL YOU GET TO A CERT
AUDIENCE IS ACTIVE
D O N YOUR
'T HAVE T
A I N F O L L O W E R N U M B E R T O ST A
01: FREE STUFF
What kind of items would you love to
receive in exchange for a post?
R TPay attention
! A SK I F T H E to
C Othe best
M PA N Ytimes
A R E for
W I Lyou
LINtoGpost
T O and be consistent
E X C H A N G E F R E E ST U F F F O R A PO ST
02: SPONSORSHIPS
Get clear on your vision for your
Instagram. Would you be happy to follow
someone that posted an ad everyday?
S
BRANDING
CLEAR
MESSAGIN
G
C L E A R M E SSA G I N G : W H E N
01: DETERMINE WHO YOU ARE A
Who are you and what do you love? PE R SO N O R A B R A N D C O M E S
T O Y O U R F E E D A N D SA Y S:
"AHA!I KNOW EXACTLY WH
ATTHISFEEDISALLABOUT!
"
UPDATE
YOUR
BIO
02: UPDATE YOUR BIO
B O N UTIP:
BONUS S T I POST
P : Y OWHEN
U H AYOURVE 150
C H A R A C T E R S T O I N SPI R E SO M E What to include:
AUDIENCE IS ACTIVE
O N E T O F O L L O W Y O U . . . SH O W Y O U R
- Always use your name so that someone
Pay
PE Rattention
SO N A L Ito T Ythe
&Ubest
SE times
E M O for
JI you
S T O C and
O N NbeE Cconsistent
T W I T H PE O PL E can easily find you through the search
to post
feature
- Use your answers from the "Clear
Messaging" lesson to convey what you're all
about and what followers can expect from you
- Emoji's help you fit in much
more information!
- Use the Location Pin Emoji followed
by your location, especially if you travel
- Use line breaks to separate information so
it's easy to understand
- Include hashtags that you have created
CREATE A
MISSION
STATEMENT
T EBONUS
L L T HTIP:
E WPOST
O R LWHEN
D W HYOUR
O YOU A THINK ABOUT YOUR IDEAL FOLLOWER...
RE!
AUDIENCE IS ACTIVE What do they like, what types of images do
ONCE YOU'RE CLEAR ON
EPay
X A attention
CTLYWH toOthe
Y Obest
U Atimes
R E , for
SH you they save, what are they interested in?
AtoR Epost
T H and
ISIN beYconsistent
O U R B I O , I N ST A
G R A M PO ST S A N D ST O R I E S
WE GO TO
THEM
01: YOUR FOLLOWER COUNT DOESN'T What are some items that you need?
MATTER! For the Home:
What 3 shop accounts that have similar
follower counts as you? Beauty:
Clothes:
THEY
COME
BONUS TO US
A L W ATIP:
Y S POST
A SK YWHEN
O U R YOUR
"DO I ACTUALLY WANT THIS
AUDIENCE IS ACTIVE
SE L F :
PR O D U C T , D O E S I T F I T I N T O
01:DO YOU WANT THIS PRODUCT?
Get clear on your values...What products
Pay
MYO attention
V E R A L to
L Vthe
I SI best
O N Ftimes
O R Mfor
Y you will you say no to?
to Ipost
N STand
AGR beA consistent
M A C C O U N T ?"
MIDDLE
MAN
BBONUS
O N U TIP:
S T IPOST
P : MWHEN
A K E YOUR
SU R E Y
OUKNOCK YOUR COLLABORA Check out the suggested agencies below
AUDIENCE IS ACTIVE
TION
and apply to be a part of their services:
OPay
U T attention to the
O F T H E PA R K best
SO times
T H A TforT you
HtoE A G Eand
N C be
Y Wconsistent
I L L U SE Y O U T I CLEVER
post
ME SWAY
SOCIAL FABRIC
ASPIRE IQ
THE
BAIT
01: TAG BRANDS IN YOUR PHOTOS TALK ABOUT HOW MUCH YOU LOVE
Find some brands you love and use and
THE BRANDS YOU USE AND EVEN
USE THE HASHTAG
write their usernames and corresponding
#NOTSPONSORED TO SHOW THATY
hashtags here:
OU JUST GENUINELY LOVE AND
USE THE PRODUCT
04: BE GENUINE
BONUS TIP: WE ALWAYS Always hold onto your values, just because
R E SE R V E T H E R I G H T T O R E T the price is right doesn't mean that it's a good
U R N A N I T E M I F I T I SN ' T G O O D
fit for your feed.
Q U A L I T Y O R D O E SN ' T F I T W I
THOURBRAND
05: DO NOT BE AFRAID TO NEGOTIATE
POSTS
When someone offers less than your value,
check out the "Scripts and Media Kit"
lesson for ideas on how to negotiate.
PROMOTE
YOURSEL
F
BONUS
D O N ’ TTIP:
F E EPOST
L B A WHEN
D A B OYOUR
U T PE O 01: YOU ARE VALUABLE
PL E U N F O L L O W I N G Y O U , A L W A
AUDIENCE IS ACTIVE What do you have of value that I can offer
YS
R E M E M B E R T H A T the
Pay attention to Y O best
U WA times
N T Efor
N Gyou
A to the people that follow you?
G E to
D Fpost
O L Land
O W EbeR Sconsistent
WHO ARE EXCITED
ABOUTWHAT YOUAREDOING!
EVERYTHING
COUNTS
What is something that you can offer people Once you have a piece of free content, add it
in exchange for their email address? to a link in exchange for an email address
and then add it to an Instagram Story and
Highlights so that people can always access
it.
PAGE 28
COURSES
( ADVANCED
TRAINING)
What questions do you find yourself
BONUS
" Y O U TIP:
D O NPOST
’T HA WHEN
VE TO YOUR
BE A
answering for people?
N E X PE R TIST ACTIVE
AUDIENCE O CREATE A G
REAT
C OPay
U Rattention
S E . . . Y to
O Uthe
J Ubest
S T times
HAVE forT you
O toB E A F and
post E W STbe Econsistent
PS A H E A D O F T H
E
PE O PL E Y O U ' R E T E A C H I N G Have you transformed your life in any way?
SIMPLE SALES FUNNEL
MEDIA KITS
YOUR MEDIA KIT SHOULD INCLUDE:
- Your contact information (Name, A MEDIA KIT IS ONE OF THE
Website/Social Media Handles, Address,
MOST IMPORTANT TOOLS THA
Phone Number, Email Address).
TYOUCANHAVEINYOURBACK
POCKETWHEN COMMUNICATING
- A short description of who you are (as a
WITH BRANDS.
person or as a business? What is your
style? What type of photography and
colors do you share? Describe yourself!).
- What are you ALL about? (this is your
mission statement, what story do you tell,
what do you share?).
- What do you offer? (What is your follower
count and engagement rate and how many
followers you have on each social
channel).
- What do you charge? (What type of content
partnerships do you offer and how much for
each of them?)
- Communicate your brand, message and
contain a good picture of you smiling, it’s
SO important that they see your face!
EMAIL SCRIPTS:
Check out the Scripts in the online lessons
& make them your own!
PAGE 30
THANK YOU
THANK YOU
THANK YOU
We do not take being able to share our lives and We are thankful for you and if you have
our knowledge with you lightly and we see learned anything from our course PLEASE
every follower as a GIFT to us! Your support, share it. Let people know that we exist so that
encouragement and purchases mean SO much we can continue to spread the message that
to us and they allow us to spread our message we're all in this together and a wonderful,
further and speak a little more loudly when we passion filled life is available for all of us!
know you are in our corner.