Prepared by:

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11 ENCARNACION
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 TARGET MARKET

Photography as a concept is open to anyone. Our small business's target market is

the University of Baguio staff and students. Those who wish to turn their thoughts
into tangible remembrances are the target demographic for our company. Also, for
those who appreciate taking photos and collecting souvenirs.
The people we serve will also have specifications, desires, or issues. Every client
will uniquely view our service. Here are some solutions to their expected problems:
1. What if we only want the Polaroid without the frames?
 You will only pay 10 pesos per polaroid.
2 . I don’t have my desired theme on the choices.
 We only provide minimalistic and vintage styles. Customized frames will
add price to their chosen amount of Polaroid.

MARKET SIZE AND MARKET TRENDS

Market size

 69 sections (from
junior high school to
senior high
school) N is the
number of frames
per section
 A as two polaroid
 B as three polaroid
 C as four polaroid

Solution:

(A/B/C) x (n) = x (number of polaroid used per section)

(x) x (69 sections) x (1 day) = How many polaroids are used per section in the sixty-
nine.

We'll assume that junior high school will be composed of six parts, with 45
students within each section. There are 44 sections in senior high, comprising 11th
grade and 12th grade. We assume that, on average, there will be roughly 50 students
in each class.

Our product represents an aspect of the technical business industry. Technology tools,
which include printers, computers, cameras, and software, are utilized by our
service to produce its products.
The generation that makes up our target market is more invested in simple
development printing. It is said that millennials, or Generation Z, are "techy." We
aim to leverage technology in our picture studio to streamline the process of finishing
and delivering products.

COMPETITOR ANALYSIS

Direct Competitors
QUANTUM PHOTOBOOTH

Location: SM BAGUIO

Description: Quantum photo booth provides a self-portrait photo booth with a

touchscreen TV. You can design or customize your Polaroid strips.
Strengths:

 A cheap price for two polaroid strips (PHP 100)

 You can customize your Polaroid with different templates and stickers.
 The photo booth is in a known mall.
Weaknesses
  The location of the photo booth inside the Quantum area is crowded.

DEAR SELF STUDIOS

Location: SM BAGUIO

Description: Create stunning self-portraits that capture your unique essence

at Dear Self Studios, your one-stop destination for the ultimate self-shoot
experience.
Strengths:
 An aesthetically pleasing environment
 The private experience of taking photos.
 No photographers.
 Professional equipment

Weaknesses:
 Not budget-friendly for student
 Other known competitors inside the mall.

COMPETITIVE ADVANTAGE

By investing our all into each frame and processed photo, our organization can
ensure that the customer is satisfied with our product and believes it is worth what
they are paying for.

Our product is beyond simply a picture studio. We do more than snap images. We
print them onto Polaroid templates and place them into various frames with varied
themes. Because of our personalized frame, our product features an "automatic
souvenir" where you can remember your images anywhere. We also offer our
product to students interested in checking out our photo studio as a reasonably
priced, groundbreaking, and appealing possibility.

MARKETING STRATEGIES

 MARKET SEGMENTATION

Our product focuses on the market segmentation's psychographic factors. Our

product displays a person's lifestyle as determined by the ensemble of individuals
that they are documenting. It reflects the customer's passions and personality.

 MARKETING MIX

Deliveries from their rooms include printed Polaroid images in themed frames
from our photo studio. For students who wish to have physical memories with
simply a click of the camera, our product's price is affordable. All University of
Baguio staff members and students are welcome to enter our studio when
conducting business there.

Social media and door-to-door marketing in each grade level and section will
be used to advertise our product. To assist the students in grasping what kind
of goods we deliver and what to expect from them, this also showcases our
sample.

The Technical Team, Art Team, and Side Team are the three groups into which
our personnel is split. We also have the stages of how our product will be made
until delivered.

 LOW-COST AND DIFFERENTIATION

Our product pricing is reasonable for students who wish to sample our photo studio.
Our business guarantees to fulfill the demands of those it serves. Our product is
distinguished by the fact that it is. They are offered as souvenirs with the appropriate
theme imprinted on them.
PROMOTIONAL STRATEGIES

Using social media influence, our product can spread to various platforms where people
can discover our product.

By using door-to-door promotion to different sections of each grade level, we can give
them a description of our product and what they can expect from our service. We can
also show them a sample of our product for a better tangible view of the product.

PRICING STRATEGIES

We based the pricing of our products on the materials used, the workforce, and the
process of making them. At the same time, we set a price that is good enough for the
students to pay and worth the service